Demo: Edge Attribution Recovery on Omni
Platform: Omni
Feature: Edge vs. client signal recovery / attribution gap view
Presenter: Zoran (Lead Engineer, Attribution Recovery Services)
Format: 1–2 minute LinkedIn video
Campaign: Social Signal
Last Updated: 2026-02-17
Demo Script
WHAT: Introduction
Hi, I’m Zoran, lead engineer for attribution recovery at Brainforge. In this short video I’m going to show you one way we use Omni to surface the gap between what client-side tracking sees and what we capture at the Edge—and how that helps recover attribution you’re missing today.
WHY: Value Proposition
On the technical side: Most analytics runs in the browser—GA4, Segment, pixels. But a big slice of traffic never fires those scripts: ad blockers, iOS, script load failures, redirects. So you’re making decisions on 70–85% of the picture. We capture visit and conversion signal at the CDN, before the pixel, and pipe it into your warehouse. That’s an additional stream—we don’t replace your existing stack.
On the business side: That missing 15–30% means misattributed conversions, wrong channel decisions, and wasted spend. One client had double-digit percentages of customers with no attribution at all, and six-figure partner misallocations. Seeing the gap in one place—and then fixing it—is the first step to 95%+ reporting accuracy.
HOW: Feature Walkthrough
Here’s how we show it in Omni:
- Open the discrepancy view — In Omni we have a view that compares client-side numbers to Edge capture: visits and conversions side by side so the gap is obvious.
- Show the gap by source — We break it down by channel—paid, social, direct. You see which sources have the biggest gap so you know where signal loss hurts most.
- Show recovered conversions — We highlight conversions that the Edge attributed but the client layer missed or misattributed. That’s the signal you get back.
- Bridge, not replace — We connect Edge data to what you already use—GA4, Segment, your warehouse—so you get one source of truth without ripping anything out.
All of that lives in Omni so your team can see the same picture and act on it.
REVIEW: Recap
So in under two minutes: we use Omni to show the attribution gap between client-side and Edge, by source, and the recovered conversions—then we plug that into your existing tools. That’s how we help you move from partial visibility to 95%+ accuracy.
BRAND: Call to Action
If you want to see this live on your own data, book a time with me and we can walk through it. Link in my profile / in the comments.
Notes for Zoran
- Length: Aim for 1–2 minutes; trim WHY or combine steps if needed.
- Feature choice: Use whichever Omni view or dashboard you prefer (discrepancy report, Signal Recovery dashboard, etc.)—the script is written so you can swap in the real screen names.
- Proof: Do not name the client; “one client” + “double-digit %” + “six-figure misallocations” is fine.
- CTA: Use your actual booking link (Calendly, etc.) in the post or comments when you publish.