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DEMO_SCRIPT_TEMPLATE

3 min read

Demo Script Template

Purpose: Use this template to generate demo transcripts for showcasing features on specific platforms. Engineers should use this outline to create consistent, compelling demos that communicate value clearly.
Last Updated: 2026-02-16

How to Use This Template

  1. Copy this structure when creating a new demo transcript
  2. Fill in the bracketed placeholders with your specific feature and platform details
  3. Save the file using the naming convention: [platform]-[feature-name]-demo-transcript.md (e.g., laralens-gap-analysis-demo-transcript.md)
  4. Reference in campaigns by linking from the relevant campaign brief

Demo Script Structure

WHAT: Introduction

Hi, my name is [YOUR NAME] and today we’re demoing [FEATURE NAME] on [PLATFORM NAME].

WHY: Value Proposition

These features are important because they solve [SPECIFIC PROBLEM] in your life.

[Expand on the pain point and the impact of the solution]

HOW: Feature Walkthrough

Here’s how it works:

[Step-by-step demonstration of the feature. Include:]

  • Key actions or steps
  • Visual elements or UI interactions
  • Data flows or outputs
  • Citations or proof points (where applicable)
  • Edge cases or “what’s missing” scenarios (if relevant)

REVIEW: Recap

Thanks for watching me demo how you can do [SPECIFIC OUTCOME] on [PLATFORM NAME].

[Optional: Brief summary of key takeaways or next steps]

BRAND: Call to Action

At Brainforge we specialize in implementing software like [PLATFORM/CATEGORY]. If you’re interested in learning how we can help your business, please get in touch.

Example Demo Transcript

WHAT: Introduction

Hi, my name is Luke and today we’re demoing the Gap Coverage Analysis feature on LaraLens.

WHY: Value Proposition

This feature is important because it solves the problem of manually reviewing insurance policies to identify coverage gaps, which can take hours and is prone to human error. With this feature, brokers can provide instant, cited risk reviews that build trust with prospects.

HOW: Feature Walkthrough

Here’s how it works:

  1. Upload documents - Start by uploading the client’s existing insurance documents (certificates, policies, etc.)
  2. Run analysis - LaraLens automatically scans the documents and identifies coverage gaps
  3. Review cited findings - Each gap is explicitly cited with the source document and page number
  4. Generate report - Create a professional gap analysis report in seconds
  5. Share with client - Export or email the report directly to the prospect

The system highlights missing coverages, under-insured areas, and potential exposures while maintaining full traceability to source documents.

REVIEW: Recap

Thanks for watching me demo how you can perform instant gap coverage analysis on LaraLens.

This feature transforms a multi-hour manual process into a cited, auditable analysis that’s ready in minutes.

BRAND: Call to Action

At Brainforge we specialize in implementing software like LaraLens and other insurance workflow tools. If you’re interested in learning how we can help your business, please get in touch.

Tips for Great Demos

  • Be specific: Use real examples and concrete numbers when possible
  • Show, don’t just tell: Describe what’s happening on screen
  • Cite sources: When relevant, mention where data comes from (builds trust)
  • Keep it brief: Aim for 2-5 minutes of content
  • End with action: Make it clear what viewers should do next

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