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shoptalk-vegas-omni-event-research

5 min read

Shoptalk Vegas — Omni Event Research & Planning

Purpose: Plan a Shoptalk Vegas event with Omni targeting NA retailers (1B revenue, 50–500 employees) on Snowflake + dbt. Personas: Heads of Data, Heads of Growth, Product Managers. Goal: attract ICP and create pipeline for Omni + integration.

Created: 2026-02-19

1. Clarifying questions (fill these out before running the Gemini prompt)

Use your answers below to customize the Gemini prompt in §3.

Event & partnership

  • Who is “Omni” in this context? (e.g. Brainforge’s product Omni only, or a separate partner company “Omni” you’re co-hosting with?)
    Your answer:

  • What does “integration” mean in “sell Omni and integration”? (e.g. E2A / edge-to-warehouse implementation, dbt/Snowflake integration, something else?)
    Your answer:

  • Event format you’re leaning toward: (e.g. dinner, happy hour, half-day workshop, breakfast roundtable, single session inside Shoptalk, off-site venue?)
    Your answer:

  • Approximate capacity / budget tier: (e.g. 20 people vs 80, and whether you have a fixed budget for venue/F&B)
    Your answer:

ICP & messaging

  • Primary use case you want to lead with: (e.g. attribution gap + E2A, data/BI in Snowflake/dbt, “one source of truth” for marketing analytics, other?)
    Your answer:

  • Any specific verticals within retail? (e.g. DTC, omnichannel, grocery, apparel, or “all”)
    Your answer:

  • Competitors or alternatives you want to position against (if any): (e.g. Stape, Blotout, in-house builds, other?)
    Your answer:

Success

  • How will you define success? (e.g. # of qualified leads, # of demos booked, pipeline $, brand awareness?)
    Your answer:

  • What does “resonate” mean for you per persona? (e.g. show up, engage in Q&A, book a follow-up, share with peers?)
    Your answer:

2. What we want Gemini to research

  1. Persona-specific event appeal
    For Heads of Data, Heads of Growth, and Product Managers at mid-market NA retailers (Snowflake + dbt):

    • What kinds of events (topics, formats, framing) around BI tools and implementation get them to attend and engage?
    • What do they find valuable vs “vendor fluff”? (e.g. peer discussion, technical depth, ROI frameworks, hands-on.)

  2. Shoptalk-specific playbook

    • What do successful events look like around Shoptalk (during or adjacent to the conference)?
    • Formats, timing, venues, and tactics that drive attendance and pipeline (with examples if available).

  3. Synthesis

    • Concrete recommendations for one event that can attract all three personas while still feeling relevant to each.
    • Suggested title, format, and 2–3 talking points that support selling Omni + integration.

3. Gemini research prompt (copy, paste, and add your answers from §1)

You are a B2B event and GTM researcher. I need research and recommendations for an event we're planning at Shoptalk (Las Vegas) with a partner/product called Omni.

**Context**
- We're targeting North American retailers with $50M–$1B revenue and 50–500 employees that use Snowflake and dbt.
- We have three personas: (A) Heads of Data, (B) Heads of Growth, (C) Product Managers.
- Our product helps with attribution visibility (seeing the gap between what platforms report and what actually happened) and closing that gap via custom edge + warehouse implementation (e.g. Meta/Google, identity, privacy-safe). We have a BI-style product (Omni) that surfaces the gap and an implementation/integration offering to fix it.
- Goal: run an event that attracts people in this ICP and creates opportunities to sell Omni and our integration/implementation services.

**Information to incorporate (fill in from our planning doc):**
- Omni in this context: [e.g. "Our BI product that shows attribution discrepancy; we may co-host with [partner]."]
- "Integration" we're selling: [e.g. "Edge-to-warehouse implementation (E2A), dbt/Snowflake pipelines, Meta/Google CAPI."]
- Preferred format / capacity: [e.g. "Dinner for 30" or "Half-day workshop, 40 people."]
- Primary use case to lead with: [e.g. "Attribution gap + single source of truth for marketing analytics."]
- Retail verticals: [e.g. "DTC and omnichannel" or "All."]
- How we define success: [e.g. "20 qualified leads, 5 demos booked."]

**Research tasks**

1. **Persona-specific event appeal (BI tools and implementation)**  
   For each persona — Heads of Data, Heads of Growth, Product Managers — at mid-market retailers (especially those using Snowflake and dbt):
   - What types of events (topics, formats, and framing) around BI tools, analytics implementation, and data infrastructure get them to attend and engage?
   - What do they value at events (e.g. peer discussion, technical depth, ROI/case studies, hands-on, executive networking)?
   - What do they dismiss or find too salesy?
   Use recent articles, GTM best practices, and any Shoptalk/retail-specific sources you can find.

2. **Successful events around Shoptalk**  
   - What do successful B2B events look like during or around Shoptalk (Las Vegas)?
   - Include: format (dinner, breakfast, workshop, off-site), timing (before/during/after conference), venue type, promotion tactics, and any reported outcomes (attendance, pipeline).
   - Cite specific examples if available (company names, event names, or “events by X type of vendor”).

3. **Recommendations**  
   - Propose one event concept that can attract all three personas (Heads of Data, Growth, Product) while still feeling relevant to each.
   - Give: (a) a suggested event title, (b) format and duration, (c) 2–3 core talking points or session themes that support selling Omni and our integration offering, (d) one thing to do for each persona so they feel the event is “for them.”
   - Note any risks or trade-offs (e.g. one format favoring one persona over another).

**Output**
- Structure your response with clear sections: (1) Persona research, (2) Shoptalk event best practices, (3) Recommended event concept, (4) Suggested title and talking points, (5) Optional: 2–3 sources or search queries you used so we can dig deeper.
- Be specific and actionable. Prefer evidence and examples over generic advice.

4. After you run the prompt

  • Paste Gemini’s output (or a link) below or in a follow-up doc.
  • Map his “talking points” to your existing Omni + E2A messaging (e.g. edge-to-activation-content-strategy-2026-02.md, lead-magnets-and-ctas).
  • Decide: one event for all three personas vs. persona-specific tracks or breakout moments.
  • Draft invite copy and promotion plan (LinkedIn, Shoptalk app, partner/Omni co-promo).

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