Tech Ops Role — Agency Outreach Expansion | Feb 2026
Signal: Joshua Dent (Executive Director, Technology Operations at David&Goliath) replied to outreach. This role is a promising persona—prioritize similar contacts at other agencies.
Reference: David&Goliath Outreach — Joshua’s email (line 74)
White Paper: Building an AI Native Agency
Role to Target
Primary: Executive Director / Director / VP of Technology Operations
Why it works: Tech Ops evaluates tools, owns AI/tech stack decisions, feels pain of “copy-paste into ChatGPT” workflows, cares about ROI ($144K stat).
LinkedIn Search Terms
Use these in LinkedIn Sales Navigator or LinkedIn Search (Company → Advertising Agencies, Marketing Agencies, Creative Agencies):
| Title | Notes |
|---|---|
| Executive Director Technology Operations | Exact match to Joshua |
| Director Technology Operations | Common variant |
| VP Technology | Broader, often same responsibility |
| Head of Technology | Especially at mid-size agencies |
| Chief Technology Officer | May be too technical; still worth testing |
| Director of IT | Sometimes owns tech ops |
| Managing Director Technology | Some agencies use MD |
| Technology Operations | Broader search |
Filters: Advertising agencies, creative agencies, marketing agencies | 50–500 employees | US (or your geography)
Agencies to Target (Similar to D&G)
Mid-to-large creative/ad agencies where Tech Ops would exist:
| Agency | Type | Notes |
|---|---|---|
| Deutsch | Creative / full-service | LA, NY |
| RPA | Full-service, Honda, etc. | Santa Monica |
| 72andSunny | Creative | LA, NY, Amsterdam |
| MullenLowe | Full-service | Boston, LA, etc. |
| Duncan Channon | Full-service | SF |
| AKQA | Digital / creative | Global |
| Huge | Digital / design | Brooklyn, Atlanta, etc. |
| VML | Full-service (WPP) | Global |
| FCB | Full-service | Global |
| Saatchi & Saatchi | Full-service | Global |
| TBWA | Full-service | Global |
| GSD&M | Full-service | Austin |
| Ayzenberg | Gaming / entertainment | Pasadena (you have context) |
| Deutsch LA | Creative | LA |
| Droga5 | Creative (Accenture) | NY |
| Wieden+Kennedy | Creative | Portland, NY, London, etc. |
| Goodby Silverstein | Creative | SF |
| McKinney | Full-service | Durham |
| The Many | Full-service | LA |
| WongDoody | Creative (Infosys) | Seattle, LA |
Outreach Template (Tech Ops)
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey {{First Name}},
Saw you’re {{Title}} at {{Agency}}. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work—they reclaimed 120+ hours per month ($144K annually) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke
Prospect Tracker
| Name | Agency | Title | Status | Date |
|---|---|---|---|---|
| Joshua Dent | David&Goliath | Exec Dir, Technology Operations | Replied | 2/19 |
| [Add prospects as you find them] |
Notes
- Stat to lead with: 120+ hours/month reclaimed, $144K annually — speaks to ROI and tech integration
- Angle: Copy-paste into ChatGPT = no shared system; knowledge base = queryable institutional intelligence
- Crossover roles: “Managing Director, Integrated Production & Technology” (e.g. Peter Bassett) — production + tech, similar pain points