IT / Tech Ops Leads — Custom Outreach | Feb 2026
Format: Same as David&Goliath outreach — soft, non-presumptuous, case study + stat + curious ask.
Stat for Tech Ops: 120+ hours/month reclaimed (estimating 100/hr blended rate) by indexing knowledge so teams query it instead of copy-pasting into ChatGPT.
Prioritization
Tier 1 — Creative/Advertising Agencies (best ICP match)
Same business model as D&G: campaign briefs, client intelligence, strategy teams. White paper built for this.
Tier 2 — Media Agencies, Experiential
Still have client work, strategy, and ops; relevant but different workflow.
Tier 3 — Ad Tech, Holding Cos, Adjacent
Less direct fit; different business model or too enterprise.
Skip — Not Agencies
Consultants, VC, telecom, pure ad tech, non-marketing.
Tier 1: Creative/Advertising Agencies (Prioritize First)
1. Kevin Olivieri — Allen & Gerritsen
Role: Technology Chief & Operations Officer
Agency: Boston-based full-service creative agency
Size: ~130 employees
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Kevin,
Saw you’re leading technology and operations at Allen & Gerritsen. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
2. Loretta Edwards — GSD&M
Role: IT Operations Vice President & Director
Agency: Austin-based full-service creative agency (Omnicom)
Size: ~500–670 employees
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Loretta,
Saw you’re leading IT operations at GSD&M. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
3. Gerry McAvoy — Leo Burnett
Role: Senior Vice President, Director of Agency Technology Operations
Agency: Global creative agency (Publicis)
Size: 8,000+ employees
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Gerry,
Saw you’re leading technology operations at Leo Burnett. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
4. Pauline Weiss — BBDO Worldwide
Role: Senior Vice President, Global Information Technology Operations Director
Agency: Global creative agency network (Omnicom)
Size: ~15,000 employees
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Pauline,
Saw you’re leading global IT operations at BBDO Worldwide. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
5. Michael Uccetta — BBDO Worldwide
Role: Director, Information Technology Operations (North America)
Agency: Global creative agency (Omnicom)
Size: ~15,000 employees
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Michael,
Saw you’re leading IT operations for North America at BBDO Worldwide. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
6. Atiq Abdullah — AKQA
Role: Director, Information Technology Operations
Agency: Global digital/creative agency (WPP)
Size: ~6,000 employees
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Atiq,
Saw you’re leading IT operations at AKQA. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
7. Anthony Holland — Cornerstone Agency
Role: Chief Operating Officer & Chief Technology Officer
Agency: Boutique creative agency
Size: Small (<50 est.)
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Anthony,
Saw you’re leading operations and technology at Cornerstone Agency. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
8. Mark C. Fable — Quinn Fable Advertising
Role: Chief Operating Officer & Chief Technology Officer
Agency: Advertising agency
Size: Small/mid
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Mark,
Saw you’re leading operations and technology at Quinn Fable Advertising. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
9. Eric Pavol — Anthem Republic
Role: Vice President, Business Operations & Technology
Agency: Boutique creative agency
Size: Small
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Eric,
Saw you’re leading business operations and technology at Anthem Republic. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
10. Eric Hoch — Franklyn Healthcom
Role: Vice President, Creative Operations & Technology
Agency: Healthcare communications agency
Size: Mid-size
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Eric,
Saw you’re leading creative operations and technology at Franklyn Healthcom. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
11. Chris Topher Matsinger — Quattro Direct
Role: Vice President, Agency Operations & Technology
Agency: Direct response / performance agency
Size: Mid-size
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Chris,
Saw you’re leading agency operations and technology at Quattro Direct. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
12. Gabriel Enrique Porras — Left Field Labs
Role: Senior Talent, Resourcing, Biz Operations, Creative & Technology Partner
Agency: Creative innovation lab (Google Ventures portfolio)
Size: Boutique
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Gabriel,
Saw you’re leading talent, resourcing, and technology at Left Field Labs. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
Tier 2: Media Agencies & Experiential (Still Relevant)
13. Yufan Chen — Mindshare
Role: Partner, Group Director, Data Operations and Technology
Agency: Global media agency (WPP)
Size: Large
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Yufan,
Saw you’re leading data operations and technology at Mindshare. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
14. Edwin Leung — Carat
Role: Vice President, Director Global Data and Technology Operations
Agency: Global media agency (dentsu)
Size: Large
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Edwin,
Saw you’re leading global data and technology operations at Carat. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
15. Mike Lewis — MKTG
Role: Technology General Manager, Operations
Agency: Experiential marketing agency (dentsu)
Size: ~1,000 employees
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Mike,
Saw you’re leading technology operations at MKTG. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
Tier 3: Holding Cos, Ad Tech, Adjacent (Lower Priority)
16. Lee Hafkin — Omnicom Media
Role: Vice Head of IT, President, Business Operations, Omnicom Technology Group
Company: Omnicom holding company media arm
Size: Enterprise
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Lee,
Saw you’re leading IT and business operations at Omnicom Technology Group. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
17. Robert Merkley — IPG
Role: Global Senior Director, Information Technology Operations
Company: Interpublic Group (holding company)
Size: Enterprise
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Robert,
Saw you’re leading global IT operations at IPG. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
18. Richard Uruchurtu — Directive
Role: Vice President, Technology & Operations
Company: B2B SaaS marketing agency
Size: Mid-size
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Richard,
Saw you’re leading technology and operations at Directive. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
19. Mark Cassidy — Quad
Role: Vice President, Operations, Technology
Company: Marketing execution / print (Ad Age top 20 agency company)
Size: 15,000+ employees
To: [email]
Subject: Quick question re: agency briefs + client intelligence
Body:
Hey Mark,
Saw you’re leading operations and technology at Quad. Thought you might find this case study helpful on how we helped an agency client fully integrate AI into their work. They reclaimed 120+ hours per month (estimating 100/hr blended rate) by indexing their knowledge so teams could query it instead of copy-pasting into ChatGPT.
Curious to hear your perspective on AI implementation. Would you be open to a 20-30 minute chat next week?
Best,
Luke Scorziell
Brainforge.ai
De-prioritized / Skip (Not Agency ICP)
| Name | Company | Reason |
|---|---|---|
| Michael T. Flanagan | ETW Digital | Fractional consultant, no single agency |
| David Kelly | PosiRank | Startup, CFO/tech ops |
| Amanda Coppola Proscia | Lightspeed | VC firm |
| Christian Pfenninger | Open to opportunities | No current company |
| Jason Greenawalt | Interacy | Unknown / likely not agency |
| Samuel L. Salter | Elev8.io | Unknown |
| Rajeev Dujari | TRIVVER | Ad tech |
| Ronald Yan / Joseph Harges | Comscore | Ad measurement, not agency |
| Jason Chapman | Data-Mail | Direct mail |
| Paul Fletcher | Freeman | Events company |
| Nate Korkut | America First Advertising | Political, small |
| Jason Rambo | Metropolitan Group | Nonprofit comms |
| Stephen Buch | Spins | Retail data |
| David Chirakal | MarketBridge | B2B consulting |
| Friedrich Seifts | Index Exchange | Ad tech |
| Derrick Williams | Comcast | Telecom |
| Laura Murphy | Acxiom | Data/identity |
| Sara Luckow | Channel Factory | Video/ad tech |
| Zeki Mirza | Genflow | Creator economy |
| Lee Sautia | Viant | Ad tech |
| Sanjiv Sharma | VDX.tv | Video ad tech |
Quick Reference — Tier 1 Priority Order
| # | Name | Company | Size |
|---|---|---|---|
| 1 | Kevin Olivieri | Allen & Gerritsen | ~130 |
| 2 | Loretta Edwards | GSD&M | ~500–670 |
| 3 | Gerry McAvoy | Leo Burnett | 8,000+ |
| 4 | Pauline Weiss | BBDO Worldwide | 15,000+ |
| 5 | Michael Uccetta | BBDO Worldwide | 15,000+ |
| 6 | Atiq Abdullah | AKQA | 6,000+ |
| 7 | Anthony Holland | Cornerstone Agency | <50 |
| 8 | Mark C. Fable | Quinn Fable | Small |
| 9 | Eric Pavol | Anthem Republic | Small |
| 10 | Eric Hoch | Franklyn Healthcom | Mid |
| 11 | Chris Topher Matsinger | Quattro Direct | Mid |
| 12 | Gabriel Porras | Left Field Labs | Boutique |
Status Legend
- — Not yet sent
- Sent Message sent
- Replied They responded
- Booked Meeting scheduled
- Declined Passed / no interest