Brainforge Knowledge

notion-properties-reference

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Notion Content Calendar: Properties Reference

Purpose: Quick reference for Notion database properties and their values Database: Content Calendar

📋 Property Definitions

Account (Select)

Purpose: Primary poster/owner of the content

Options:

  • Robert
  • Uttam
  • Luke
  • Greg

Usage: Set this to the person who will create/post the content

Linear issue (URL)

Purpose: Link each calendar row to exactly one Linear Marketing issue so sprint work, owners, and status stay traceable.

Rules:

  • Required for every active row — create or paste the issue URL when the row represents real work (not scratch ideas you will delete the same day).
  • Jadyn verifies during weekly Notion → vault sync; gaps block treating the row as ready for publish planning.

Platform (Select)

Purpose: Where the content will be published

Options:

  • LinkedIn
  • Newsletter
  • Blog
  • YouTube

Usage: Most weekly cadence posts are LinkedIn, but can expand to other platforms

Status (Select)

Purpose: Current stage in content workflow

Options (in workflow order):

  1. Idea - Initial concept, not yet structured
  2. Outline - Structure/outline created, ready to draft
  3. First Draft - Initial draft complete, needs review
  4. Design - In design/visual creation phase
  5. Approved - Ready to publish/schedule

Workflow: Idea → Outline → First Draft → Design → Approved

Topic Tags (Multi-select)

Purpose: Content categorization and themes

Options:

  • Brand POV - Brand positioning and point of view
  • Services versus Products - Service vs. product positioning
  • Org Development - Organizational development topics
  • Thought Leadership - Industry insights and perspectives
  • B2B Services - B2B service-related content
  • Data & AI - Data and AI topics
  • Personal - Personal stories/reflections
  • GTM - Go-to-market strategy and tactics
  • Coaching - Coaching and development content

Usage: Select 1-3 tags that best describe the content topic

Pillars (Select)

Purpose: Content pillar/theme alignment with weekly cadence

Options:

  • Service - Service-focused content (Monday/Tuesday)
  • Build-In-Public - Behind-the-scenes, process, learnings (Wednesday)
  • Partner - Partner features and collaborations (Thursday)
  • Reflection - Weekly reflections and personal insights (Friday)
  • Reaction - Ad-hoc/opportunistic content (as needed)

Mapping to Weekly Cadence:

DayPillarAccount(s)
MondayServiceRobert (primary), Uttam reposts
TuesdayServiceUttam (primary), Robert reposts
WednesdayBuild-In-PublicRobert or Uttam
ThursdayPartnerRobert or Uttam
FridayReflectionRobert and Uttam (both post)
Ad-hocReactionAny account

StoryBrand Pillar (Select)

Purpose: StoryBrand Framework pillar for structuring content (primarily for Service posts)

Framework: Based on StoryBrand Framework by Donald Miller

Options:

  • Character - The hero/customer (who the story is about)
  • Problem - The challenge/obstacle the hero faces
  • Guide - Brainforge as the guide/mentor
  • Plan - The solution/process Brainforge provides
  • Success - The positive outcome/transformation
  • Failure - What happens if the problem isn’t solved
  • Call-To-Action - The invitation to take action

Usage:

  • Primarily used for: Service posts (Monday/Tuesday)
  • Helps structure content according to StoryBrand narrative framework
  • Each post can focus on one pillar or incorporate multiple
  • See storybrand-framework.md for Brainforge’s common answers to each pillar

StoryBrand Framework Flow:

Character (customer) → Problem → Guide (Brainforge) → Plan → Success/Failure → Call-To-Action

🔄 Typical Workflow

For Weekly Cadence Posts (LinkedIn)

  1. Create entry in Notion calendar

    • Set Date to posting day
    • Set Account to primary poster
    • Set Platform to LinkedIn
    • Set Pillar based on day of week
    • Set Status to Idea or Outline
    • Add Topic Tags (1-3 relevant tags)
    • Add Topic/Title in title field

  2. As content progresses:

    • Update Status: Idea → Outline → First Draft → Design → Approved
    • Refine Topic Tags if needed
    • Add Notes with context/requirements

  3. When approved:

    • Status = Approved
    • Ready to publish/schedule
    • Update vault content-calendar.md if needed

📝 Example Entry

For Monday Service-Focused Post:

Date: Monday, January 26, 2026
Account: Robert
Platform: LinkedIn
Pillar: Service
StoryBrand Pillar: Problem (primary focus)
Status: First Draft
Topic Tags: B2B Services, Data & AI
Title: "Solving the 'we don't know how many valid active users we have' problem"
Notes: Focus on fragmented data problem and process-centric approach

🎯 Quick Reference

Most Common Combinations:

Monday/Tuesday (Service Posts):

  • Account: Robert or Uttam
  • Platform: LinkedIn
  • Pillar: Service
  • StoryBrand Pillar: Problem, Guide, Plan, or Success (varies by post)
  • Topic Tags: B2B Services, Data & AI, Services versus Products

Wednesday (Build in Public):

  • Account: Robert or Uttam
  • Platform: LinkedIn
  • Pillar: Build-In-Public
  • Topic Tags: Thought Leadership, Personal, Org Development

Thursday (Partner Feature):

  • Account: Robert or Uttam
  • Platform: LinkedIn
  • Pillar: Partner
  • Topic Tags: Partner-related, B2B Services

Friday (Reflections):

  • Account: Robert and Uttam (separate entries)
  • Platform: LinkedIn
  • Pillar: Reflection
  • Topic Tags: Personal, Thought Leadership, Reflection

📚 Related Files

Last Updated: [Date] Maintained By: GTM Team

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