Brainforge Knowledge

README

3 min read

GTM Content Directory

Purpose: Content planning, calendar, and posting guidelines for Brainforge’s GTM team Status: Active

📂 Directory Structure

gtm/content/
├── README.md (you are here)
├── linkedin-pre-publish-checklist.md  # 🚨 MANDATORY checklist before publishing
├── content-calendar-mapping.md        # Notion database connection guide
├── weekly-posting-cadence.md          # Posting schedule and themes
├── notion-properties-reference.md     # Notion property definitions and values
├── storybrand-framework.md            # StoryBrand Framework workshop answers
└── content-calendar.md                # Current calendar snapshot (create/update weekly)

🎯 Key Files

🚨 linkedin-pre-publish-checklist.md MANDATORY

Purpose: Prevent sensitive data leaks and ensure quality before publishing

Contains:

  • Five mandatory checks (Client Confidentiality, Internal Info, Sensitive Data, Quality, Media)
  • Quick checklist template
  • What to do if you publish something sensitive
  • Common mistakes to avoid

Use When: BEFORE EVERY LINKEDIN POST - No exceptions

Created: 2026-02-12 (in response to client data leak incident)

content-calendar-mapping.md

Purpose: Connect Notion content calendar database to vault

Contains:

  • Notion database link and ID
  • Sync process (manual or API)
  • Agent usage instructions
  • Weekly update workflow

Use When: Setting up calendar sync or understanding how agents access calendar

weekly-posting-cadence.md

Purpose: Document posting schedule and content themes

Contains:

  • Weekly posting schedule (Mon-Fri)
  • Content theme definitions
  • Posting guidelines
  • Team responsibilities

Use When: Planning content or understanding posting requirements

notion-properties-reference.md

Purpose: Quick reference for Notion database properties

Contains:

  • All property definitions (Account, Platform, Status, Topic Tags, Pillars, StoryBrand Pillar)
  • Property options and values
  • Mapping to weekly cadence
  • Example entries

Use When: Setting up Notion entries or understanding property values

storybrand-framework.md

Purpose: Brainforge’s StoryBrand Framework workshop answers

Contains:

  • Common answers to each StoryBrand pillar (Character, Problem, Guide, Plan, Success, Failure, CTA)
  • Framework usage guidelines
  • Content structure examples
  • How to apply to Service posts

Use When: Creating Service-focused content or structuring posts using StoryBrand framework

content-calendar.md (Create/Update Weekly)

Purpose: Agent-readable snapshot of upcoming content

Contains:

  • Next 1-2 weeks of scheduled content
  • Topics, themes, posters
  • Status and notes

Use When: Agents need to check what’s scheduled or generate drafts

Update Frequency: Weekly (Monday mornings)

🔄 Weekly Workflow

Monday Morning (15 minutes)

  1. Open Notion content calendar
  2. Review next 1-2 weeks
  3. Update content-calendar.md with upcoming posts
  4. Check for any gaps or adjustments needed

Throughout Week

  • Reference calendar when drafting posts
  • Update status as posts move through workflow
  • Track any changes or adjustments

🤖 Agent Usage

Content Agent can:

  • Read content-calendar.md to see what’s scheduled
  • Reference weekly-posting-cadence.md for theme requirements
  • Generate drafts based on scheduled topics
  • Check posting guidelines and best practices

IMPORTANT: All agents MUST reference linkedin-pre-publish-checklist.md before any post is finalized.

Example:

"Check the content calendar for next week and draft a Service-Focused 
post for Monday. Primary poster is Robert. Make sure it passes the 
LinkedIn pre-publish checklist."

📚 Related Resources

✅ Next Steps

  • Review Notion database structure
  • Create initial content-calendar.md snapshot
  • Set up weekly sync reminder
  • Test Content Agent with calendar-driven drafts

Maintained By: Marketing ops — Lisa (fractional CMO) + Jadyn (writer/coordinator); see CE plan: docs/plans/2026-05-06-marketing-ops-fractional-cmo-ce-plan.md

Last Updated: 2026-05-06

Graph View