Demo Script: Brief Generator
Purpose: Use this transcript to record a demo of the AI-powered brief generator for agencies managing multiple DTC brands.
Platform: Agency Intelligence Platform
Last Updated: 2026-02-20
Demo Script Structure
WHAT: Introduction
Hi, my name is [YOUR NAME] and today we’re demoing the Brief Generator on the Agency Intelligence Platform.
WHY: Value Proposition
This feature is important because it solves the problem of manually creating creative briefs and email calendars for dozens of client brands, which can take 5+ hours per brand and pulls strategists away from higher-value work.
Agencies managing email, SMS, and paid media for multiple DTC brands spend enormous time building monthly calendars and writing briefs for designers. With this feature, you can generate campaign calendars and production-ready briefs in minutes—often getting 75% of the way there before any human edits—then refine and send to designers with one click.
HOW: Feature Walkthrough
Here’s how it works:
- Select your brand — Choose the brand you’re creating a brief for from the dropdown. The platform pulls in historical campaign data from your connected email and marketing tools.
- Generate the calendar — Use the AI email calendar generator to create a monthly campaign schedule. The system infers audience segments (new, returning, engaged) from your campaign history and suggests dates, subject lines, and campaign themes.
- Edit and refine — Expand any calendar entry to see the full description. Edit subject lines or descriptions directly—the platform uses larger, Excel-style input fields so you can see everything at once.
- Generate the brief — Once the calendar looks good, prompt the system to generate the full creative brief. Select the appropriate AI skill (e.g., Email Copywriter) if your brand has custom prompts.
- Review and reprompt — View the brief in a slide-out or full-screen view. Highlight any section (e.g., “Take quiz”) and use Reprompt to regenerate just that part—no need to regenerate the entire brief.
- Send to designer — Click “Send to Designer” to generate a shareable link with the full brief, ready for design handoff.
The system learns from your brand’s past campaigns and tone, so outputs improve over time. Strategists can focus on the 20% that needs their judgment instead of the 80% that used to be manual drafting.
REVIEW: Recap
Thanks for watching me demo how you can generate creative briefs and email calendars in minutes instead of hours on the Agency Intelligence Platform.
This feature transforms a multi-hour manual process into a streamlined workflow—from calendar to brief to designer handoff—with AI doing the heavy lifting.
BRAND: Call to Action
At Brainforge we specialize in implementing agency intelligence platforms and AI-enabled workflows. If you’re interested in learning how we can help your agency scale without adding headcount, please get in touch.