Service Line Test: [Service Name / Positioning]
Purpose: Track one specific positioning test for a service line through the 2-week beta → market ready gate.
Started: YYYY-MM-DD
2-week gate date: YYYY-MM-DD
Positioning Being Tested
Value Proposition (VP):
“Best in the world at solving [problem] for [customer] using [solution].”
- Problem:
- Customer:
- Solution:
One-line test hypothesis:
e.g. “SMB e‑commerce brands will pay $X for a 2-week data audit presented as ‘revenue-ready analytics.’”
Stakeholders Vetted (Market Test)
| Name / type | Date | Note |
|---|---|---|
Target: ≥10 stakeholders (customers, advisors, investors, partners, SMEs).
Progress vs. Service Maturity (Checklist)
Value Prop
- VP established (problem / customer / solution)
- One-page narrative + bare-bones delivery framework + pricing
- ≥10 stakeholders vetted
- Sample SOWs/contracts created
Beta Test (2-week gate)
- v1.0 delivery plan created
- 3 SOWs created and sent
- 1 signed contract secured
- Delivery started
- 1 milestone reached
Market Ready (full rollout)
- Service posted on website
- Lead gen underway
- Content calendar in execution
- Partners updated
- 5 customers attracted to a meeting
SOWs / Contracts
| # | Prospect/Client | Sent | Signed | Notes |
|---|---|---|---|---|
| 1 | ||||
| 2 | ||||
| 3 |
Gate Decision (at 2 weeks)
Date decided: YYYY-MM-DD
- Go — Proceed to full rollout (use Campaign Launch Checklist).
- No-go — Iterate or pause; next test date: _______________.
Notes: