Weekly Reflection — Leads Team
Weekly Reflection
- Meeting margin: I need to create more margin in internal meeting times. Short stand-ups save time on paper, but rushing leads to extra follow-up calls and can make people feel unheard. I’m going to pause more and not cram everything into 15 minutes—without swinging to blocking a full hour for stand-ups.
- Sales structure: I jumped in and added more structure/systems: Cursor-first campaign brief, aligning teams on the campaign, and a clear place for everyone to plug in. We’re seeing the gaps and shifted responsibilities—I’m taking over the sales outbound motion so Luke can narrow scope and focus on marketing and MQLs.
- AORs → OKRs (Pixel): Good conversation on translating AORs into OKRs. Still need to update and tweak, especially for Sheshu and Kaloscope. Main takeaway: separate delivery ops and biz ops (we’ve been conflating them for Sheshu). Worth discussing further as a team.
Blockers
- Decision load: Number of decisions per day hasn’t gone down; mental fatigue is real. I’m batching client reviews in the morning and content reviews in the evening; the middle of the day is reactive. Hoping Jasmine (starting next week) will help unblock me on analysis reviews.
- Pipeline follow-up: We don’t have a consistent “always on” owner pushing follow-ups on stuck leads. I need to train Rico to run a sequence for everyone in pipeline—keep nudging until we get a response (similar to what we saw work well before). Moving leads in and out of pipeline is better than letting them sit for 30+ days.
Decisions Needed
- How we want to create margin in stand-ups (format, length, or cadence) without it feeling like too much.
- Formalizing the pipeline follow-up sequence and ownership (Rico + process).
- Separating delivery ops vs. biz ops in Sheshu’s OKRs and updating Kaloscope as needed.