Offer: Digital Ads Visibility Audit

Purpose: How we pitch this service to a lead.
Notion: Offers database
One-liner: We give you the visibility to make responsible decisions about paid acquisition—so growth isn’t a guessing game and you have clear conviction on where to double down.

How we’re different (angle)

We are not a growth agency. We don’t take over your ad budget or promise to “scale you to the moon.” We’re a data company first: we want you to have a clear view of true cost and revenue at the most granular level you can, so you can make the best decisions—and so you can measure the performance of your existing team, agency, or vendor.

Visibility over volume — Good visibility into cost and revenue by channel beats blind scaling. If you don’t know where the juice is coming from, doubling spend is a gamble.
Responsible decisions — Growth shouldn’t be a guessing game. You should have clear conviction about where you’re going to double down and where you’re going to pull back—and see that growth in the numbers.
Second set of eyes — We help you see what’s working and what’s not: whether it’s a language barrier, a process gap, or missing data. Then you decide what to do next.

In buyer words: “I’m always open to a second set of eyes.” “I’d like to see [ROAS] get a little higher—everybody’s dream is just to get more juice for the squeeze.” “I can’t tell what my cart drop-off is, I don’t know what my LTV is… we’ve got nothing to really start to make sense of what our world looks like.” We meet that need with an audit that gives clarity and conviction, not another team managing your ads.

Who it’s for

Roles: Head of Marketing, Director of Sales & Marketing, CMO (often mid-sized companies that “act small” on budget)
Industry: E-commerce, specialty/seasonal parts, DTC, B2B with a direct or hybrid sales motion—anyone running paid acquisition without a single source of truth
Preconditions: Meaningful paid spend (e.g. tens of thousands to low six figures/year); someone already running ads (in-house or agency/vendor); limited or fragmented analytics (no LTV, no funnel view, no B2B vs B2C split, GA4 shelved, “everything in different silos”)

Business problems (in buyer words)

“We have really small budgets—it becomes very frustrating at times.” “I could probably get $1, 000, ma y b e$ 1,500, together for just a review and maybe some high-level recommendations.”
“Our ROAS is pretty good—we hover somewhere, our average annually is about a 3.5—but I’d like to see that get a little higher.”
“I just… I’m always open to a second set of eyes. We’ve had this guy for a while, he’s done alright, but is there something that he’s missing?”
“I can’t tell what my cart drop-off is, I don’t know what my LTV is, I don’t know a lot of these things that would help me make some really meaningful decisions about where we put our ad spend.”
“We’ve got a Looker Studio implementation… they just missed the mark. When we fold in [the other site] and try to segment things and really get this reporting tool where it needs to be, they’re not the team for it.”

ICP pain (short): Second set of eyes on paid · See true cost and revenue · Know where to double down · Stop guessing · Measure existing team/agency

Outcomes (short-term)

Clarity — One structured view of channels, spend, ROAS/CAC, and attribution gaps so you’re not relying on in-platform metrics and gut feel alone.
Conviction — Prioritized recommendations: quick wins vs. longer-term bets (e.g. “get tracking in place before doubling spend”). You decide what to do next; we don’t take over the levers.
Accountability — Light assessment of how your current ads team or vendor is performing relative to the data you have—so you can have an informed conversation about what’s missing (language, process, or tooling).

What we do (scope at a glance)

Channel and spend review — What channels you’re in, how much is spent where, how performance is reported today (in-platform, exports, or basic dashboards).
ROAS and cost view — Review ROAS and, where data exists, unit economics (CAC, revenue by channel or campaign). Surface gaps (no LTV, no funnel, no B2B vs B2C) that limit decision-making.
Attribution and data gaps — High-level view of what’s missing and how that affects your ability to optimize; no implementation in the audit—just a clear picture and a roadmap for when you’re ready.
Current team/vendor effectiveness — Light assessment of your existing setup (in-house or agency): strengths, gaps (e.g. language, process, reporting), and whether different structure or tooling would help.
Prioritized recommendations — Short, actionable list: quick wins vs. next steps when you’re ready to invest (e.g. tracking, GA4, dashboards—scoped separately).

We do not: Manage your ad budget, take over campaign execution, or promise to “scale” you without visibility. We set you up to make responsible decisions and have clear conviction—then you (or your team) execute.

Proof

Positioning proof: Specialty seasonal parts manufacturers, ~$5M revenue, “your digital… you probably just have a bunch of different tools that are sprawled out everywhere, people don’t really… everything exists in different silos, there isn’t really a good centralized view of everything—that’s typically what I’ve found to be something that people want at that stage.” (Discovery call, Ilmor Engineering.)
Outcome: Audit delivers a concise memo (channels, ROAS/CAC view, gaps, recommendations) and optional 1-pager on team/vendor effectiveness—so you can take it to your director or CFO and get alignment on next steps.
Follow-on: This audit often leads to scoped tracking, GA4/GTM, or dashboard work once the client is ready (e.g. post–budget cycle); we reference existing SOWs and don’t push implementation until they want it.

Pricing (anchor)

Model: Fixed-fee audit. Single deliverable (audit memo + optional 1-pager). Follow-on work (tracking, dashboards, GA4) is scoped separately when the client is ready.

Option	Duration	Price	What’s included
Digital Ads Visibility Audit (Lite)	2–3 weeks from kickoff	$1,500	Channel and spend review; ROAS/CAC and attribution gaps; light team/vendor assessment; prioritized recommendations memo (~3–5 pages); optional 1-pager on team effectiveness. Best for: tight budget, “second set of eyes” only.
Digital Ads Visibility Audit (Standard)	2–3 weeks from kickoff	$5,000	Same as Lite plus: deeper data pull (e.g. export review, cross-channel comparison); tracking and tooling gap analysis; 30/60/90 roadmap with effort estimates; 1 review call and written Q&A. Best for: companies ready to invest in follow-on work and want a clear roadmap.

Assumptions: Client provides read-only access to ad platforms (or exported performance data) and high-level view of revenue/orders (B2B vs B2C) if available. No implementation (no GA4, GTM, or dashboard build) in the audit; those are scoped as follow-on.

Link to rate card: RATE_CARD.md — Data Audit & Tracking Validation ( $5 K) a l i g n s w i t h S t an d a r d; L i t e i s a r e d u ce d - sco p ee n t r y a t$ 1.5K.

Example SOW: SOW-digital-ads-strategy-audit.md (Ilmor Engineering — Lite audit, visibility-first framing).

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