Brainforge Services Map
Purpose: Visual map of service offerings, client journeys, and natural progressions
Last Updated: 2026-01-26
🎯 Overview
This document maps how our services connect, common client journeys, and natural upsell/expansion opportunities.
Key Insight: Most clients start with Data Audit and naturally progress to bigger strategic projects (ETL, warehouse, platform builds).
🗺️ Service Ecosystem Map
ENTRY POINTS EXPANSION LONG-TERM
──────────────── ──────────────── ────────────────
┌─────────────────┐ ┌─────────────────┐ ┌─────────────────┐
│ Data Audit │──────────▶│ ETL Setup │─────────▶│ Retainer │
│ $5,000 │ │ $15-30K │ │ $10-30K/mo │
│ (1-2 weeks) │ │ (3-4 weeks) │ │ (Ongoing) │
└─────────────────┘ └─────────────────┘ └─────────────────┘
│ │ ▲
│ │ │
│ ▼ │
│ ┌─────────────────┐ │
│ │ Data Warehouse │ │
└────────────────────▶│ $20-40K │──────────────────┘
│ │ (4-6 weeks) │
│ └─────────────────┘
│ │
│ │
▼ ▼
┌─────────────────┐ ┌─────────────────┐
│ Tool Impl │ │ Product │
│ $10K+ │──────────▶│ Analytics │
│ (2-3 weeks) │ │ $25-50K │
└─────────────────┘ │ (6-8 weeks) │
│ └─────────────────┘
│ │
│ │
│ ▼
│ ┌─────────────────┐
└────────────────────▶│ Platform Build │
│ $75-200K+ │
│ (8-16 weeks) │
└─────────────────┘
│
│
▼
┌─────────────────┐
│ Dedicated │
│ Resource │
│ $20-50K/mo │
└─────────────────┘
📊 Client Journey Paths
Path 1: The Auditor → Builder (Most Common)
Stage 1: Discovery ($5,000 - 1-2 weeks)
- Service: Data Audit & Tracking Validation
- Goal: Assess current state, identify gaps
- Deliverable: Recommendations report
Stage 2: Foundation ($15,000-30,000 - 3-4 weeks)
- Service: ETL Setup OR Data Warehouse
- Goal: Fix identified issues, build infrastructure
- Deliverable: Working data pipeline or warehouse
Stage 3: Scale ($25,000-50,000 - 6-8 weeks)
- Service: Product Analytics Platform OR Warehouse Expansion
- Goal: Enable data-driven decisions
- Deliverable: Full analytics capability
Stage 4: Maintain ($10,000-30,000/month - Ongoing)
- Service: Full-Service Retainer
- Goal: Ongoing support, optimization, new features
- Deliverable: Continuous improvement
Total Journey Value: $55,000-115,000 + ongoing retainer
Path 2: The Tool Adopter → Platform Builder
Stage 1: Implementation ($10,000+ - 2-3 weeks)
- Service: Data Tool Implementation
- Goal: Get specific tool running (Segment, Amplitude, etc.)
- Deliverable: Configured tool with basic tracking
Stage 2: Expansion ($20,000-40,000 - 4-6 weeks)
- Service: Data Warehouse Setup
- Goal: Centralize data from multiple tools
- Deliverable: Unified data model
Stage 3: Advanced ($25,000-50,000 - 6-8 weeks)
- Service: Product Analytics Platform
- Goal: Build comprehensive analytics capability
- Deliverable: Full analytics stack
Stage 4: Custom ($75,000-200,000+ - 8-16 weeks)
- Service: Tech-Enabled Platform Build
- Goal: Build custom tools on top of data
- Deliverable: Custom platform/dashboard
Total Journey Value: $130,000-300,000+
Path 3: The AI Innovator → Strategic Partner
Stage 1: Pilot ($7,500+ - 1-2 weeks)
- Service: AI Copilot Integration Sprint
- Goal: Prove AI value, integrate tools
- Deliverable: Working AI workflow
Stage 2: Platform ($75,000-200,000+ - 8-16 weeks)
- Service: Tech-Enabled Platform Build
- Goal: Build AI-powered custom platform
- Deliverable: Production platform
Stage 3: Ongoing ($20,000-50,000/month - Ongoing)
- Service: Dedicated Resource (Senior Engineer + Lead)
- Goal: Continuous innovation, new features
- Deliverable: Embedded team member
Total Journey Value: $82,500-207,500+ + ongoing resource
Path 4: The Bridge Client (Hiring Gap)
Stage 1: Quick Start ($20,000-40,000/month - 3-6 months)
- Service: Dedicated Resource (Part-time or Full-time)
- Goal: Fill gap while hiring
- Deliverable: Immediate senior expertise
Stage 2: Transition ($5,000-10,000 - 1 week)
- Service: Knowledge Transfer Package (custom)
- Goal: Hand off to new hire
- Deliverable: Documentation, training, onboarding support
Total Journey Value: $60,000-240,000 (3-6 months)
🎯 Service Relationships
Natural Progressions
| From Service | Natural Next Step | Why |
|---|---|---|
| Data Audit | ETL Setup or Data Warehouse | Fix what audit identified |
| Tool Implementation | Data Warehouse | Centralize multiple tools |
| ETL Setup | Data Warehouse | ETL feeds into warehouse |
| Data Warehouse | Product Analytics | Leverage centralized data |
| Product Analytics | Retainer | Maintain and expand |
| Platform Build | Dedicated Resource | Ongoing development |
| AI Integration | Platform Build | Expand AI capabilities |
Service Bundles (Discount Opportunities)
Bundle 1: Foundation Package - 5,000)
- Data Audit ($5,000)
- ETL Setup ($25,000)
- Data Warehouse ($20,000)
- Regular Price: $50,000
- Bundle Price: $45,000
Best For: Companies starting from scratch
Bundle 2: Analytics Stack - 10,000)
- Data Warehouse ($30,000)
- Product Analytics ($35,000)
- 3 months support ($3,000/month included)
- Regular Price: $75,000
- Bundle Price: $65,000
Best For: Product teams needing full analytics
Bundle 3: Modern Data Stack - 15,000)
- Data Audit ($5,000)
- ETL Setup ($25,000)
- Data Warehouse ($30,000)
- Product Analytics ($40,000)
- 6 months support ($3,000/month included)
- Regular Price: $118,000
- Bundle Price: 3,000/month (support)
Best For: Companies building complete data infrastructure
🔄 Upsell & Cross-Sell Opportunities
From Data Audit ($5K)
Immediate Upsells:
- ✅ ETL Setup ($15-30K) - “Fix what we found”
- ✅ Data Warehouse ($20-40K) - “Build proper foundation”
- ✅ Tool Implementation ($10K+) - “Replace broken tools”
Success Rate: 70-80% convert to bigger project
From Tool Implementation ($10K+)
Natural Expansions:
- ✅ Additional tools (+$5-10K each) - “While we’re at it”
- ✅ Data Warehouse ($20-40K) - “Centralize everything”
- ✅ Custom dashboards (+$2-3K) - “Better visibility”
- ✅ Retainer ($10K+/month) - “Maintain and expand”
Success Rate: 50-60% expand scope or add retainer
From Platform Build ($75-200K+)
Ongoing Support:
- ✅ Dedicated Resource ($20-50K/month) - “Keep building”
- ✅ Retainer ($10-30K/month) - “Maintain platform”
- ✅ Feature additions (project-based) - “New capabilities”
Success Rate: 80-90% need ongoing support
From Retainer (Any)
Project Add-ons:
- ✅ New tool implementation - “Expand capabilities”
- ✅ Platform features - “Build on top”
- ✅ Training programs - “Enable team”
- ✅ Increase hours - “More support”
Success Rate: 40-50% add project work annually
🎯 Service Gaps & Opportunities
Current Gap: Training & Enablement
What Clients Ask For:
- Team training on data tools
- Best practices workshops
- Data literacy programs
- Analytics training for PMs/analysts
Opportunity: Create Training Service Line
- 1-Day Workshop: $3,000-5,000
- 2-Week Training Program: $10,000-15,000
- Ongoing Enablement Retainer: $5,000/month
Estimated Revenue: $30,000-50,000 annually
Future Opportunity: Pure Consulting
What It Is: Strategy and recommendations without implementation
Package Ideas:
- Architecture Review: $10,000 (1 week)
- Data Strategy Sprint: $15,000 (2 weeks)
- Tool Selection Advisory: $5,000 (1 week)
When to Offer: For clients with internal teams who just need expert guidance
📈 Revenue Optimization
By Service Type
| Service Type | Avg Deal Size | Conversion to Retainer | LTV (24 months) |
|---|---|---|---|
| Data Audit | $5,000 | 30% → $15K/mo | $366,000 |
| Tool Implementation | $12,000 | 25% → $12K/mo | $300,000 |
| ETL Setup | $22,000 | 40% → $18K/mo | $454,000 |
| Data Warehouse | $30,000 | 50% → $20K/mo | $510,000 |
| Product Analytics | $37,000 | 60% → $25K/mo | $637,000 |
| Platform Build | $125,000 | 80% → $35K/mo | $965,000 |
Key Insight: Bigger initial projects have higher retainer conversion rates and LTV
Client Value Ladder
Level 1: Data Audit ($5K)
↓ 70% convert
Level 2: Foundation Project ($15-40K)
↓ 50% convert
Level 3: Advanced Project ($25-50K)
↓ 60% convert
Level 4: Retainer ($10-30K/month = $120-360K/year)
↓ 40% expand
Level 5: Platform + Dedicated Resource ($75K+ project + $20-50K/mo)
Strategic Goal: Move clients up the ladder quickly
🎯 Service Positioning by Client Size
Startup (Seed - Series A)
Budget: $10,000-50,000
Best Services:
- Data Audit ($5K)
- Tool Implementation ($10K+)
- Part-time Engineer retainer ($20K/month)
Approach: Start small, grow with them
Growth Company (Series B - C)
Budget: $50,000-200,000
Best Services:
- ETL Setup ($15-30K)
- Data Warehouse ($20-40K)
- Product Analytics ($25-50K)
- Full-Service Retainer ($20-30K/month)
Approach: Build foundation, ongoing support
Enterprise (Series D+ or Public)
Budget: $200,000-500,000+
Best Services:
- Platform Build ($75-200K+)
- Dedicated Resources ($40-50K/month)
- Mixed retainer ($30-50K/month)
Approach: Strategic projects, embedded team
Agency (Partner Model)
Budget: $20,000-100,000 per client
Best Services:
- All project-based services
- White-label delivery
- Flexible hourly work
Approach: Fast delivery, partner-friendly pricing
📊 Success Metrics by Service
Data Audit
- Success: Client moves to bigger project (70%+ conversion)
- Measure: Project value of next engagement
- Target: Average $25,000+ follow-on project
ETL/Warehouse Projects
- Success: Working pipeline/warehouse within timeline
- Measure: Time to first insight, data quality
- Target: 90%+ data accuracy, <1 week to insights
Platform Builds
- Success: Deployed platform + retainer conversion
- Measure: Platform usage, client satisfaction
- Target: 80%+ retainer conversion
Retainers
- Success: Long-term engagement (12+ months)
- Measure: Retention rate, expansion revenue
- Target: 80%+ retention, 30%+ expansion annually
🎯 Service Selection Framework
For Sales/Discovery Calls
Question 1: Where are you in your data journey?
- Just starting → Data Audit
- Have some tools → ETL/Warehouse
- Need analytics → Product Analytics
- Building platform → Platform Build
Question 2: What’s your timeline?
- Urgent (1-2 weeks) → Audit or Tool Implementation
- Standard (4-8 weeks) → ETL, Warehouse, Analytics
- Long-term (12+ weeks) → Platform Build
Question 3: What’s your budget?
- $5-10K → Audit or Tool Implementation
- $15-50K → ETL, Warehouse, or Analytics
- $75K+ → Platform Build
- $10-50K/month → Retainer or Dedicated Resource
Question 4: Do you have internal team?
- No team → Retainer + Project
- Small team → Project + Training
- Strong team → Project only (they can maintain)
🔄 Next Steps & Action Items
To Improve Services Map
-
Add Training Service Line
- Package training offerings
- Price at $3-15K depending on scope
- Market to existing clients
-
Create Bundle Packages
- Foundation Package ($45K)
- Analytics Stack ($65K)
- Modern Data Stack ($90K)
- Promote bundles to new clients
-
Optimize Retainer Conversion
- Target: 60%+ conversion from projects
- Add retainer discussion to every project
- Create transition packages
-
Track Service Metrics
- Conversion rates by service
- Average project size
- Retainer retention rates
- Expansion revenue
📞 Using This Map
For Sales: Use journey paths to position services and upsells
For Delivery: Understand client’s next likely step
For Strategy: Identify gaps and opportunities
For Partners: Show value ladder and LTV potential
Last Updated: January 26, 2026
Next Review: Quarterly (April 2026)