Sales playbooks (cross-deal)
Use this folder for reusable GTM material that is not tied to one account (e.g. generic discovery checklist, enterprise security FAQ template).
Negotiation Q&A and how we’ve handled buyer questions in the past live in ../negotiation-precedents/ (structured entries + tags for AI search)—not in this folder.
Account-specific pursuit notes (this deal’s email log, one-off tables) stay with the lead: knowledge/sales/leads/<slug>/ (see README.md).
Add subfolders or files here as you formalize non-negotiation playbooks.