Brainforge Knowledge

90-day-partner-activation-execution

3 min read

90-Day Partner Activation – Execution Runbook

Audience: Humans (ops/PM + partnerships). This is the checklist version of the 90-Day Activation Playbook, wired to concrete assets and agent workflows.
Use with: 90-day-activation-playbook.md (conceptual), PARTNER_CONTROL_CENTER.md, partner tracker, and relevant agents.

1. Inputs (Before You Start)

For each partner:

  • PARTNER_CONTROL_CENTER.md exists (from template).
  • Partner row exists in the tracker with:
    • Partner Type + Archetype
    • ICP Match, Accounts Named, Intro Mechanism, Economics OK
  • You can name:
    • 1–2 primary partner managers
    • 2–3 candidate reps/founders for intros

2. Phase 1 (Week 0–2): Qualify + Intro

Goal: Confirm this partner deserves a 90-day test and set up a clear intro motion.

2.1 Fill/confirm Control Center basics

  • In PARTNER_CONTROL_CENTER.md:
    • PARTNER TYPE and PARTNER ARCHETYPE (match strategy/ideal-partner-profile.md).
    • PRIORITY THIS WEEK (Calibration, Bronze, etc.).
    • ORIGIN STORY and core RELATIONSHIP NOTES.

2.2 Define the 90D goal

  • Use playbooks/90-day-activation-playbook.md (Steps 1–3) and:
    • Fill section 4 in the Control Center:
      • 90D GOAL
      • 90D START DATE
      • 90D STATUS
      • Summary (1–2 sentences).

2.3 Draft mutual intro emails

  • Start from any relevant draft in drafts/ (e.g. GSV_INTRO_MEETING_DRAFT.md).
  • Use:
    • playbooks/partner-playbook.md → Three Whys.
    • templates/outreach-sequences.md → structure and tone.
  • Produce:
    • Partner → Founder / AE intro email.
    • Brainforge → Founder / AE follow-up email.

2.4 (Optional) Agent dry run

  • Use the VP of Partnerships agent (partnerships/agents/vp-partnerships-agent.md) to:
    • Pressure-test the 90D goal.
    • Critique the mutual intro email for clarity and value exchange.

3. Phase 2 (Week 2–6): Rep / Founder Enablement

Goal: Give the partner’s reps/founders a clear, easy way to bring Brainforge into deals.

3.1 Create partner-specific co-sell play(s)

  • Use templates/co-sell-playbook-template.md to define:
    • Play Name: “Brainforge x [Partner]: [Outcome]”
    • Target account profile, pain points, Brainforge approach, partner platform role, outcome.
  • Link the finished play under Materials & Assets Overview → Partner-Facing in the Control Center.

3.2 Select / adapt proof assets

  • From knowledge/sales/marketing-assets/case-studies/:
    • Pick 1–3 case studies that best match this partner’s ICP.
    • Add them under:
      • Internal and Customer-Facing / Co-Marketing in the Control Center.

3.3 Internal briefing

  • Use templates/account-brief-template.md as a pattern to create:
    • A short Partner Brief for Brainforge:
      • Who the partner is, why they matter, what the 90D test is, what a “good intro” looks like.
  • Store it under Internal in the Control Center.

4. Phase 3 (Week 6–12): Pipeline & Review

Goal: Turn activity into pipeline, then make a tier decision.

4.1 Weekly ops routine

  • In the tracker (partner-tracking-system.md schema):
    • Update:
      • Intros made, Qualified Convos, Deals Brought In, CLOSED/WON DEALS.
    • Keep Next Action Date/Type/Rep fresh.
  • In the Control Center:
    • Update LAST ACTION DATE, LAST ACTION NOTES, NEXT ACTION NOTES.
    • Log new motions under Active Motions & Pipeline.

4.2 90D review

  • At the end of 90 days:
    • Use Partner Scoring & Tier Recommendation section to:
      • Score Qualification / Engagement / Velocity / Outcomes.
      • Write a 2–4 sentence recommendation.
    • Update:
      • Current Tier (Tracker) (Calibration → Bronze/Silver/Gold or Deprioritize).
      • 90D STATUS to Delivered / At Risk / Failed.

5. Where Agents Fit In (Optional Wiring)

For engineers wiring Cursor agents, this runbook surfaces touchpoints, not wiring details:

  • Planning: VP of Partnerships agent to refine goals and paths.
  • Outreach: Sequence/intro agents that use:
    • templates/outreach-sequences.md
    • Drafts under drafts/
  • Content: Content-generation agents that transform:
    • Co-sell templates → partner-specific one-pagers.
    • Case studies → partner-tailored proof assets.
  • Review: Analysis agents that:
    • Read the tracker + Control Centers.
    • Generate weekly / 90D summaries and tier recommendations.

The low-level wiring (subagent types, prompts, feedback loop integration) should live under gtm/agents/ workflows, not in this doc.

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