Brainforge Knowledge

PARTNER_CONTROL_CENTER

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Snowflake Partner Control Center

Purpose: Single source of truth for Snowflake partnership status, materials, and next actions. Mirrors the partner tracker fields and adds context for GTM and agents.

Operating model: Snowflake is treated as a hyperscaler-class partner—consumption attribution, certifications, partner-manager + AE propagation, and proof artifacts—not only rep outreach. See approach-hyperscaler-partner-ops.md for the full playbook overlay and partnership-ops-system.md for how partnership ops fits the repo.

Last updated (documentation): 2026-04-07

0. Hyperscaler dials (track explicitly)

DialStatusNotes
Attributed consumption (Snowflake + cloud tied to our work)WIPPer-account table: snowflake-customer-consumption-snapshot.md (metrics TBD until delivery fills).
Certifications / accreditationsWIPCounts on brief; incentive plan TBD.
AE-facing brief (1–2 pages)v1 draftae-brief-snowflake-v1.md; replace TBD + swap to Snowflake PM template when received.
Partner manager cadenceIrregularTarget: quarterly working session + relationship upkeep.
Proof artifacts (case studies with consumption + ROI)PartialEY FSO / LMNT / CTA narratives; formalize post-win pipeline.
AWS parallel (marketplace / credibility)TBDReinforces Snowflake story when joint customers exist.

1. Partner Identification

FieldValue
PARTNER NAMESnowflake
PRIORITY THIS WEEKGold
PARTNER TYPEPlatform
PARTNER ARCHETYPEChannel Multiplier
SLACK CHANNEL (partner-facing)No dedicated Brainforge–Snowflake Slack; coordinate via email/Meet + external vendor Slack if provisioned
INTERNAL OPS SLACK (Brainforge)#sales-partnerships — reminders, threads, feedback → Cursor repo; see partnership-manager-playbook-slack.md
ORIGIN STORYJarred Clifford (SF AE) reached out to Uttam on LinkedIn

2. Partner Action Planning

FieldValue
FIRST ACTION DATE2026-01-30
LAST ACTION DATE2026-04-06
LAST ACTION NOTESRefreshed partnership approach: hyperscaler ops doc + partnership ops system design; align Snowflake motion to consumption + certs + AE brief + PM quarterly + proof artifacts.
NEXT ACTION NOTES(1) Validate current Partner Manager + request official AE one-pager template (reconcile v1 brief to their format). (2) Fill TBD on ae-brief-snowflake-v1 + consumption snapshot (certs, consumption, contacts). (3) Schedule quarterly PM working session. (4) Continue champion AE touches; ask for intro to other AEs where applicable.
BLOCKERSAEs have been low-response; address via PM + brief + proof artifacts + champion propagation per approach doc.

3. Partner Qualification

FieldValue
ICP MATCHYes
ACCOUNTS NAMEDInsomnia, LMNT, CTA
INTRO MECHANISMSales reps, referrals, co-marketing
ECONOMICSTBD

4. 90-Day Activation Plan

FieldValue
90D GOALGet 4–6 qualified sales conversations with Snowflake customers (>$50M revenue) in our ICP (higher ed, healthcare, data-intensive SaaS) from 3–4 Snowflake AEs by [DATE+90D].
90D START DATETBD
90D STATUSNot Started

Summary:

Focus on a small pod of Snowflake AEs (3–4) where we already see overlap (EY FSO, LMNT, Insomnia, CTA). Provide them with a Snowflake co-sell play, account briefs, and deal support so they can confidently bring BrainForge into late-stage deals as the implementation & AI partner.

5. Relationship Context

FieldValue
KEY CONTACT NAMEConnie Morris
KEY CONTACT ROLESr. Partner Sales Manager
ORIGIN STORYInitial AE outreach from Jarred; deepened via channel strategy call with Steve and EY FSO opportunity work
RELATIONSHIP NOTESStrong strategic interest; Snowflake has multiple AEs (e.g., Ravi Nemani, Gregg Deitch) on EY FSO and other accounts. Relationship cooled recently (ghosting) and needs structured re-engagement.

6. Rep Engagement Summary

FieldValue
REPS BRINGING DEALS4
REPS ENGAGED0
LEADS GENERATED0
CLOSED/WON DEALS0

Rep Notes (by tier):

  • Tier 1 – Reps Bringing Deals: EY FSO pod (Ravi Nemani, Gregg Deitch) and LMNT/Insomnia AEs (names TBD). These reps have previously brought opportunities or engaged on specific accounts.
  • Tier 2 – Engaged Reps: TBD – reps who have taken meetings, consumed materials, but not yet introduced us.
  • Tier 3/4 – Cold/Stale: Broader Snowflake AE universe; no consistent engagement yet.

7. Total Activity Tracking

FieldValue
FIRST TOUCH DATE2025-??-?? (TBD from SPN / HubSpot)
LAST ENGAGEMENT DATE2026-01-30
DAYS SINCE LAST TOUCHTBD
MESSAGES SENTTBD
SALES ASSETS SENTEY FSO one-pager; Connie email draft; Ravi/Gregg engagement one-pager
CO-MARKETING ASSETS CREATEDNone yet (Snowflake-specific)
CALLS BOOKEDAt least 1 channel strategy call with Connie; EY FSO alignment calls (dates TBD)
PROPOSAL SENTEY FSO proposal context (TBD link)
IN-PERSON VISITNone

8. Partner Status & Pipeline Stages

Partner Status

FieldValue
LATEST COMPLETED PHASEPHASE 2: Meeting Booked (Connie + EY FSO context)

Partner Pipeline Stages

FieldValue
PHASE 1: To-DoClarify current AEs + account list; agree 90D goal and start date; confirm ideal motion (Deal Accelerator + Capability Completer)
PHASE 2: Meeting BookedInitial partner/AE meetings completed (Connie, EY FSO pod)
PHASE 2.5: Proposal SentEY FSO: proposal context in SPN / HubSpot (link TBD)
PHASE 3: Contract SignedNone yet
PHASE 4: Post Closed-Won StartNone yet
HUBSPOT LINKhttps://app.hubspot.com/contacts/47128656/record/0-2/25074717772
PARTNER NOTION HUB[TBD – Notion page if exists]
PROPOSAL FILE[TBD – link to EY FSO proposal or Snowflake co-sell proposal]
CONTRACT FILE[TBD – future Snowflake-linked contract]
PARTNER DRIVE[TBD – shared drive folder]

9. Materials & Assets Overview

Rep Enablement

AssetTypeStatusLink
Partner Channel Strategy Meeting InsightsMeeting notes / playbookIn use01-steve-meeting-insights.md
Connie Call – Talking PointsCall scriptDraftedconnie-call-talking-points.md
Ravi & Gregg – Engagement MaterialsAE one-pager + email templatesDraftedravi-gregg-engagement-materials.md
Connie EY FSO Email DraftEmail templateDraftedconnie-morris-ey-opportunity.md

Partner-Facing

AssetTypeStatusLink
AE brief (Snowflake) v11–2 page AE-facing briefDraftae-brief-snowflake-v1.md
Customer consumption snapshotInternal rollup + methodologyWIP (metrics TBD)snowflake-customer-consumption-snapshot.md
Snowflake Joint Value PropositionCo-sell positioningTBD[Use joint-value-proposition-template.md]
Snowflake Co-Sell PlaybookCo-sell playTBD[Use co-sell-playbook-template.md]
BrainForge Partner One-Pager (Snowflake flavor)One-pagerSuperseded by AE brief v1 for Snowflakeae-brief-snowflake-v1.md

Internal

AssetTypeStatusLink
Hyperscaler partner approach (Snowflake)Operating overlayIn useapproach-hyperscaler-partner-ops.md
Partnership ops systemDesignIn usepartnership-ops-system.md
Partnership manager playbook (Slack)Reminders + activity listIn usepartnership-manager-playbook-slack.md
Ideal Partner ProfileArchetype guidanceIn useideal-partner-profile.md
Partner PlaybookStrategy & approachIn usepartner-playbook.md
Partner Evaluation FrameworkPositioning checklistIn usepartner-evaluation-framework.md

Customer-Facing / Co-Marketing

AssetTypeStatusLink
Cloud Data Warehouse for Financial ServicesSnowflake PDF referenceReferenceCloud Data Warehouse for Financial Services.pdf
Co-branded case studiesCase studyTBD—
Joint solution briefSolution briefTBD—

10. Active Motions & Pipeline

  • EY FSO Opportunity (Deal Accelerator):

    • AEs: Ravi Nemani, Gregg Deitch.
    • Aim: Position BrainForge as implementation partner on multi-year Snowflake-centric engagement.
    • Status: Early-stage; Connie outreach drafted; needs follow-through and AE alignment.

  • LMNT & Insomnia Cookies (Capability Completer / Deal Accelerator):

    • Snowflake in the stack; BrainForge filling analytics/AI execution gap.
    • Status: Engagements in motion; need clear 90D targets for intros / SQLs.

  • Future Co-Marketing (Events / Office Hours):

    • Concept: Snowflake + BrainForge office hours / workshops for specific verticals (e.g., financial services, higher ed).
    • Status: Not scheduled yet; candidate motion for 90D goal.

11. Partner Scoring & Tier Recommendation

Note: This section is the starting point for the scoring model; thresholds and exact formula still to be finalized.

Subscores (0–5)

DimensionNotesScore (0–5)
QualificationStrong ICP match (FS, higher ed, SaaS) and viable economics; multiple named accounts (Insomnia, LMNT, CTA, EY FSO).4
EngagementStrong historical interest (4 reps bringing deals) but currently ghosting; needs re-activation.2
VelocityEarly phases completed (meetings, materials) but stalled on next actions.2
OutcomesNo closed/won deals logged yet via Snowflake channel.1

Overall

  • Total Score (provisional): 9 / 20
  • Current Tier (Tracker): Gold
  • Recommendation: Maintain Gold but mark At Risk on Engagement/Velocity until:
    • 90D goal is formally started (status ≠ Not Started), and
    • At least 1–2 new qualified convos are added in the next review cycle.

12. Notes & Open Questions

  • Confirm actual FIRST TOUCH DATE and HUBSPOT link for Snowflake master record.
  • Decide concrete 90D START DATE and update tracker + this doc.
  • Clarify which 3–4 Snowflake AEs are the focus for the next 90 days (names + territories).
  • Determine whether EY FSO will be tracked as its own motion with explicit SQL/revenue targets.
  • Identify quick-win co-marketing motion (webinar/office hours) Snowflake is likely to support in the next quarter.
  • Three capabilities for Snowflake-facing messaging only—pick and lock for the next 90 days (see approach doc §4).
  • AWS: define whether a parallel marketplace or partnership milestone is in scope this quarter (credibility for Snowflake + consumption story).

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