Omni Channel Update Playbook (Brainforge)
Purpose: Replace a generic partner newsletter with a weekly, channel-native update that matches Omni’s style and keeps momentum high. Audience:
#partnership-omnistakeholders (AEs, partner team, SEs, enablement) Cadence: Weekly (suggest Tuesday or Wednesday ET)
1) Omni Style Samples (What Good Looks Like)
These are the recurring Omni-authored updates from #partnership-omni that establish the channel style baseline.
A) “Product releases & demos -” posts
| Date | Title | Message TS | Link |
|---|---|---|---|
| 2026-02-24 | Product releases & demos - February 24, 2026 | 1771963217.972939 | https://exploreomni.slack.com/archives/C08LDNB1L74/p1771963217972939 |
| 2026-02-11 | Product releases & demos - February 11, 2026 | 1770840016.107339 | https://exploreomni.slack.com/archives/C08LDNB1L74/p1770840016107339 |
| 2026-01-28 | Product releases & demos - January 28, 2026 | 1769630415.509869 | https://exploreomni.slack.com/archives/C08LDNB1L74/p1769630415509869 |
| 2026-01-13 | Product releases & demos - January 13, 2026 | 1768334414.018649 | https://exploreomni.slack.com/archives/C08LDNB1L74/p1768334414018649 |
| 2025-12-17 | Product releases & demos - December 15, 2025 | 1765998013.075609 | https://exploreomni.slack.com/archives/C08LDNB1L74/p1765998013075609 |
| 2025-12-03 | Product releases & demos - December 1, 2025 | 1764792013.662779 | https://exploreomni.slack.com/archives/C08LDNB1L74/p1764792013662779 |
| 2025-11-04 | Product releases & demos - November 4, 2025 | 1762286413.441379 | https://exploreomni.slack.com/archives/C08LDNB1L74/p1762286413441379 |
| 2025-10-14 | Product releases & demos - October 14, 2025 | 1760468411.506449 | https://exploreomni.slack.com/archives/C08LDNB1L74/p1760468411506449 |
| 2025-09-30 | Product releases & demos - September 26, 2025 | 1759258811.257569 | https://exploreomni.slack.com/archives/C08LDNB1L74/p1759258811257569 |
| 2025-09-24 | Product releases & demos - September 19, 2025 | 1758740412.638229 | https://exploreomni.slack.com/archives/C08LDNB1L74/p1758740412638229 |
| 2025-09-03 | Product releases & demos - August 29, 2025 | 1756922412.698879 | https://exploreomni.slack.com/archives/C08LDNB1L74/p1756922412698879 |
| 2025-08-27 | Product releases & demos - August 22, 2025 | 1756310414.345039 | https://exploreomni.slack.com/archives/C08LDNB1L74/p1756310414345039 |
| 2025-08-15 | Product releases & demos - August 8, 2025 | 1755270013.788949 | https://exploreomni.slack.com/archives/C08LDNB1L74/p1755270013788949 |
| 2025-08-05 | Product releases & demos - August 5, 2025 | 1754416809.826059 | https://exploreomni.slack.com/archives/C08LDNB1L74/p1754416809826059 |
| 2025-07-15 | Product releases & demos - July 11, 2025 | 1752606013.466539 | https://exploreomni.slack.com/archives/C08LDNB1L74/p1752606013466539 |
B) “This week in Omni” posts
| Date | Title | Message TS | Link |
|---|---|---|---|
| 2026-03-25 | This week in Omni: March 24 | 1774468827.216839 | https://exploreomni.slack.com/archives/C08LDNB1L74/p1774468827216839 |
| 2026-03-18 | This week in Omni: Week of March 16th | 1773864026.411189 | https://exploreomni.slack.com/archives/C08LDNB1L74/p1773864026411189 |
| 2026-03-10 | This week in Omni: March 10th | 1773183939.939809 | https://exploreomni.slack.com/archives/C08LDNB1L74/p1773183939939809 |
2) Style Traits to Mirror
Omni’s updates are consistent across both formats:
- Strong headline + emoji
:rocket:title line with date/week anchor. - Chunked sections with emoji labels
Quick blocks like:white_check_mark:/:mortar_board:/:package:. - High signal, low fluff
Bullets are direct and actionable. - Action links in-line
Every meaningful section has a “go here now” link. - Always an “extra updates” bucket
Short list for lower-priority items. - CTA every time
Webinar, docs, changelog, or recording.
3) Brainforge Weekly Format (Partner Edition)
Use this format weekly in #partnership-omni to report joint progress.
:rocket: Brainforge x Omni weekly update - [Week of DATE]
:white_check_mark: Delivery + certifications
• [Name] - Platform cert: [status]
• [Name] - Quickstart cert: [status]
• [Milestone] completed this week: [short]
• Next cert milestone: [date]
:memo: Content + enablement assets
• [Asset] - [status]
• [Asset] - [status]
• Shared with [who] on [date]
:teacher: Brown bags / field learnings
• Topic: [what we learned]
• Why it matters for AEs: [one line]
• Operational change this week: [one line]
:handshake: Pipeline + referral motion
• New intros/referrals: [count + source]
• Active opps classified: [pilot count] pilot / [implementation count] implementation
• Next customer-facing step: [date + owner]
:date: This week's asks from Omni team
• [Ask 1]
• [Ask 2]
:point_right: Links
• One-pager: [link]
• Checklist: [link]
• Control center: [link]4) Ready-to-Send Draft (This Week)
:rocket: Brainforge x Omni weekly update - Week of Apr 6
:white_check_mark: Delivery + certifications
• We aligned internally that cert closure is a top priority because it directly impacts implementation pull-through.
• We are collecting named status + ETAs for Platform and Quickstart certs this week and will share a concrete coverage list.
• Goal for next update: post certified roster progress and target submission dates.
:memo: Content + enablement assets
• We drafted a joint "2-week pilot vs 4-8 week implementation" one-pager to reduce scope mismatch and shorten cycle time on the right deals.
• We also drafted a qualification checklist for AEs to classify opportunities before trial start.
• Next packaging step: add an "Eden migration learnings" appendix with practical scoping notes for reps.
:teacher: Brown bags / field learnings
• From Eden migration: whole-workbook recreation can be uneven; better results came from topic-first setup and chart-by-chart assembly when needed.
• We are turning this into AE-facing scoping language so customer expectations stay aligned early.
• Outcome we want: fewer timeline surprises and faster handoff into the right motion.
:handshake: Pipeline + referral motion
• Thank you again for the referral offer - we are actively converting that into a qualified call with owner + next date.
• We are also standardizing LMNT pilot language into reusable packaging for future Omni-led intros.
• Next update will include motion counts (pilot vs implementation) across active opportunities.
:date: This week's asks from Omni team
• If there is a preferred rep-enablement owner for broad rollout, please tag them here so we route the one-pager/checklist correctly.
• If helpful, we can do a 20-minute walkthrough of the draft and tune language to your field team.
:point_right: Links
• One-pager draft: [insert]
• Qualification checklist: [insert]
• Partner control center: [insert]5) Weekly Operating Rule
- When to send: Tue or Wed by noon ET.
- Who posts: one owner only (avoid fragmented updates).
- Max length: 5 sections, 3 bullets each.
- Rule: every update must include at least one concrete metric/date and at least one specific ask.
- Thread hygiene: keep follow-ups in thread under the weekly update post.