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email-draft-nick-post-disco

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Email Draft: Nick (MoEngage) - Post-Discovery Follow-Up

To: Nick [email TBD]
From: Robert Tseng
CC: Holly Condos
Subject: MoEngage x Brainforge – next steps from our call
Date: [Today’s Date]

Email Draft

Hi Nick,

Thanks for taking the time yesterday—really helpful to get the full picture on MoEngage’s North America focus and where we can add value.

Where we aligned

  • Brainforge is looking for a CEP partner we can confidently recommend when clients are evaluating platforms. Inclusion in our consideration set is exactly what you’re aiming for.
  • Our angle: data-engineering-first agency that influences CDP/CEP selection and implementation for clients (e.g., Snowflake, Segment).
  • Your angle: getting into more platform evaluations and RFPs, especially with a stronger CEP + CDW story.

Next steps we agreed on

  1. Demo + certifications – We’ll get our team through the demo and enablement courses so we can speak credibly about MoEngage.
  2. Co-marketing – You mentioned CEP + CDW content as a way to get internal attention. That fits us well: we can co-create thought leadership (MoEngage + Snowflake) around segmentation, activation, and warehouse-led lifecycle—with an arc toward workshops or events.

Proposal: CEP + CDW content arc We just did something similar with Contextual AI for insurance: built a vertical-specific demo, lined up the content strategy, and are leading into an event. We could mirror that for MoEngage—e.g., MoEngage + Snowflake for a vertical you care about (retail, CPG, or another mid-market focus). That gives us:

  • Joint content we can both use
  • A concrete demo for sales and marketing
  • A natural path to a workshop or “innovation day” style event

I’d suggest a 30-min sync in the next couple weeks to:

  1. Pick a first vertical and format (blog, webinar, or event)
  2. Align on who owns what (we can lead content; you bring MoEngage expertise and distribution)
  3. Get the demo scheduled with your enablement team

Let me know what works on your side, and we can get something on the calendar.

Thanks,
Robert

Alternative Shorter Version

Hi Nick,

Thanks for the call—good alignment on where we both are.

Recap

  • Us: Looking for a CEP partner we can recommend. MoEngage in our consideration set is exactly what you need.
  • You: CEP + CDW content could get internal attention; mid-market is a priority.

Next steps

  1. Demo + certifications – We’ll get our team through these.
  2. Co-marketing – We can co-create CEP + CDW content (MoEngage + Snowflake) and build toward a workshop or event, similar to a play we’re running with Contextual AI for insurance.

Proposal 30-min sync in the next 1–2 weeks to pick a vertical, agree on format (content → event), and schedule the demo. We can own content and event design; you bring MoEngage expertise and distribution.

What does your calendar look like?

Robert

Key Context (From Call)

MoEngage

  • Nick leads North America partnerships (ISV + agency/solutions partners)
  • North America: enterprise-focused today; pushing mid-market, SMB, retail, CPG
  • Goal: inclusion in consideration set (3–5 CEPs) when clients run evaluations
  • Has budget for co-marketing; mid-market team under capacity
  • Lean partnerships team (just Nick for NA)
  • Innovation day concept: AWS office, partners bring contacts, workshop + omakase
  • Tealium: building joint demo; MoEngage wants more CDW alignment

Brainforge

  • Data eng + AI; Snowflake partner; influence CEP/CDP selection for clients
  • Verticals: home services, insurance, legal; operationally dense, service-based
  • Segment is closest CDP partner; no formal CEP partner yet
  • Contextual AI example: insurance demo, content roadmap, event

Nick’s North Star

  • “How can we get to traction as quickly as possible?”
  • Wants signals this is a good use of time (lean team)

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