Brainforge Knowledge

PARTNER_CONTROL_CENTER

4 min read

Mixpanel Partner Control Center

Purpose: Single source of truth for this partnership. Mirrors the partner tracker fields and adds context for GTM and agents.

1. Partner Identification

FieldValue
PARTNER NAMEMixpanel
PRIORITY THIS WEEKSilver - reactivate after event execution miss and convert to repeatable quarterly motion
PARTNER TYPEPlatform
PARTNER ARCHETYPEDemand Creator + Deal Accelerator
SLACK CHANNELYes - #partnership-mixpanel (private, C09U4UPFZRS)
ORIGIN STORYExisting product analytics partnership motion through Mixpanel partner + GTM collaboration threads.

2. Partner Action Planning

FieldValue
FIRST ACTION DATE2025-11-19 (tracked Slack channel creation)
LAST ACTION DATE2026-02-24
LAST ACTION NOTESTeam coordinated around weak Austin event turnout, debriefed causes, and advanced follow-up (including webinar testimonial request and direct follow-up call scheduling).
NEXT ACTION NOTES1) Convert debrief into a Q2 event playbook with clear registration threshold and commit points. 2) Confirm testimonial deliverable timeline for Mixpanel’s MCP webinar narrative. 3) Put one quarterly digital activation on calendar with owner + KPI.
BLOCKERSEvent registration volatility, unclear shared demand-gen ownership, no fixed recurring activation cadence yet.

3. Partner Qualification

FieldValue
ICP MATCH[Yes/No]
ACCOUNTS NAMED[3+ specific accounts]
INTRO MECHANISM[Sales reps / Referrals / Co-marketing / etc.]
ECONOMICS[Pricing / margin constraints]

4. 90-Day Activation Plan

FieldValue
90D GOAL[Get X quantity Y-quality outcomes by DATE]
90D START DATE[YYYY-MM-DD]
90D STATUS[Not Started/On Track/At Risk/Delivered/Failed]

Summary:

[One short paragraph restating the 90-day plan in plain language.]

5. Relationship Context

FieldValue
KEY CONTACT NAME[Primary partner manager]
KEY CONTACT ROLE[Role/Title]
ORIGIN STORY[How relationship with this contact formed]
RELATIONSHIP NOTES[Trust level, internal champions, dynamics]

6. Rep Engagement Summary

FieldValue
REPS BRINGING DEALS[Number]
REPS ENGAGED[Number]
LEADS GENERATED[Number]
CLOSED/WON DEALS[Number]

Rep Notes (by tier):

  • Tier 1 – Reps Bringing Deals: [Names]
  • Tier 2 – Engaged Reps: [Names]
  • Tier 3/4 – Cold/Stale: [Counts + any important notes]

7. Total Activity Tracking

FieldValue
FIRST TOUCH DATE2025-11-19 (tracked channel baseline)
LAST ENGAGEMENT DATE2026-02-24
DAYS SINCE LAST TOUCH42 (as of 2026-04-07)
MESSAGES SENTActive Feb thread (>20 tracked messages) on event registration, cancellation decisioning, and follow-up conversations.
SALES ASSETS SENTEvent lead spreadsheet; webinar testimonial ask context; scheduler links for follow-up calls.
CO-MARKETING ASSETS CREATEDAustin event campaign assets (underperformed); webinar co-marketing concept active.
CALLS BOOKEDYes - at least one follow-up call booked in-thread on 2026-02-24.
PROPOSAL SENTNo formal proposal artifact captured in this doc yet.
IN-PERSON VISITPlanned Austin touchpoint was discussed; confirm completion status in HubSpot.

8. Partner Status & Pipeline Stages

Partner Status

FieldValue
LATEST COMPLETED PHASE[Phase name]

Partner Pipeline Stages

FieldValue
PHASE 1: To-Do[Key todos before first meeting or activation]
PHASE 2: Meeting Booked[Notes on meetings booked]
PHASE 2.5: Proposal Sent[Notes + link if applicable]
PHASE 3: Contract Signed[Notes + link if applicable]
PHASE 4: Post Closed-Won Start[Notes]
HUBSPOT LINK[URL]
PARTNER NOTION HUB[URL if exists]
PROPOSAL FILE[Path/URL]
CONTRACT FILE[Path/URL]
PARTNER DRIVE[Path/URL]

9. Materials & Assets Overview

Rep Enablement

AssetTypeStatusLink
Mixpanel event retro + reactivation briefInternal playbook / lessons learnedIn useSlack debrief thread in #partnership-mixpanel (Feb 2026).

Partner-Facing

AssetTypeStatusLink
[Name][Partner deck / JV statement / etc.][Status][link]

Internal

AssetTypeStatusLink
[Name][Playbook / notes][Status][link]

Customer-Facing / Co-Marketing

AssetTypeStatusLink
[Name][Case study / solution brief / webinar][Status][link]

10. Active Motions & Pipeline

  • Motion 1: Q2 digital event relaunch - Owner: Luke/Hannah + Mixpanel partner team - Stage: Planning. Use explicit go/no-go registration threshold and backup format.
  • Motion 2: Mixpanel MCP testimonial support - Owner: Greg/Uttam - Stage: Active follow-up. Convert partner ask into a lightweight deliverable and lock delivery date.

11. Partner Scoring & Tier Recommendation

Note: This section is where scoring logic will evolve. Fill in qualitatively for now; later it can be numeric and automated.

Subscores (0–5)

DimensionNotesScore (0–5)
Qualification[ICP/Economics assessment][ ]
Engagement[Reps, meetings, responsiveness][ ]
Velocity[Speed through phases, NEXT ACTION discipline][ ]
Outcomes[Leads, revenue, influence][ ]

Overall

  • Total Score (provisional): [ / 20]
  • Current Tier (Tracker): Silver
  • Recommendation: [Promote / Maintain / Demote + brief rationale]

12. Notes & Open Questions

  • Messaging sequence (next 2 weeks):
    1. Re-open thread with concise recap + one proposed Q2 webinar date.
    2. Offer a two-option package: testimonial quote only vs short customer-story snippet.
    3. If no partner response, escalate via internal #sales-partnerships with explicit owner and due date.

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