Ongoing GTM + product analytics partnership motion through the Brainforge partner program.
2. Partner Action Planning
Field
Value
FIRST ACTION DATE
2026-01-20 (channel established and active partner thread begins)
LAST ACTION DATE
2026-04-01
LAST ACTION NOTES
Hugo Pegley (Amplitude) shared that 4/1 was his last day and directed comms to Victoria Krichevsky; prior thread included blog-copy follow-up plus an office-hours/event collaboration idea for late April.
NEXT ACTION NOTES
1) Re-establish owner-to-owner cadence with Victoria. 2) Close blog + LinkedIn collateral loop already in thread. 3) Send a concise Q2 co-marketing proposal (one digital event + one shared lead objective).
BLOCKERS
Partner contact transition risk, stale co-marketing collateral loop, no confirmed near-term event date.
3. Partner Qualification
Field
Value
ICP MATCH
[Yes/No]
ACCOUNTS NAMED
[3+ specific accounts]
INTRO MECHANISM
[Sales reps / Referrals / Co-marketing / etc.]
ECONOMICS
[Pricing / margin constraints]
4. 90-Day Activation Plan
Field
Value
90D GOAL
[Get X quantity Y-quality outcomes by DATE]
90D START DATE
[YYYY-MM-DD]
90D STATUS
[Not Started/On Track/At Risk/Delivered/Failed]
Summary:
[One short paragraph restating the 90-day plan in plain language.]
5. Relationship Context
Field
Value
KEY CONTACT NAME
[Primary partner manager]
KEY CONTACT ROLE
[Role/Title]
ORIGIN STORY
[How relationship with this contact formed]
RELATIONSHIP NOTES
[Trust level, internal champions, dynamics]
6. Rep Engagement Summary
Field
Value
REPS BRINGING DEALS
[Number]
REPS ENGAGED
[Number]
LEADS GENERATED
[Number]
CLOSED/WON DEALS
[Number]
Rep Notes (by tier):
Tier 1 – Reps Bringing Deals: [Names]
Tier 2 – Engaged Reps: [Names]
Tier 3/4 – Cold/Stale: [Counts + any important notes]
7. Total Activity Tracking
Field
Value
FIRST TOUCH DATE
2026-01-20 (in tracked Slack thread)
LAST ENGAGEMENT DATE
2026-04-01
DAYS SINCE LAST TOUCH
6 (as of 2026-04-07)
MESSAGES SENT
Active thread in March-April on offer page, content, and event ideas (>=10 visible partner-thread messages since 2026-03-01).
SALES ASSETS SENT
3-month Amplitude Plus landing page; draft blog/copy discussion context.
CO-MARKETING ASSETS CREATED
Landing page live; blog + LinkedIn package still in-progress.
CALLS BOOKED
TBD (not explicit in recent Slack snippets).
PROPOSAL SENT
No formal proposal sent yet; event concept discussed.
IN-PERSON VISIT
Not logged in this channel.
8. Partner Status & Pipeline Stages
Partner Status
Field
Value
LATEST COMPLETED PHASE
[Phase name]
Partner Pipeline Stages
Field
Value
PHASE 1: To-Do
[Key todos before first meeting or activation]
PHASE 2: Meeting Booked
[Notes on meetings booked]
PHASE 2.5: Proposal Sent
[Notes + link if applicable]
PHASE 3: Contract Signed
[Notes + link if applicable]
PHASE 4: Post Closed-Won Start
[Notes]
HUBSPOT LINK
[URL]
PARTNER NOTION HUB
[URL if exists]
PROPOSAL FILE
[Path/URL]
CONTRACT FILE
[Path/URL]
PARTNER DRIVE
[Path/URL]
9. Materials & Assets Overview
Rep Enablement
Asset
Type
Status
Link
Q2 Amplitude reactivation sequence
Message sequence / partner follow-up play
In progress
Slack permalink set in #partnership-amplitude (4/1 transition thread).
Partner-Facing
Asset
Type
Status
Link
[Name]
[Partner deck / JV statement / etc.]
[Status]
[link]
Internal
Asset
Type
Status
Link
[Name]
[Playbook / notes]
[Status]
[link]
Customer-Facing / Co-Marketing
Asset
Type
Status
Link
[Name]
[Case study / solution brief / webinar]
[Status]
[link]
10. Active Motions & Pipeline
Motion 1: Partner-owner transition and reactivation - Owner: Robert/Greg - Stage: At Risk → Recovery. Confirm new Amplitude owner and reset operating cadence.
Motion 2: Co-marketing collateral + event - Owner: GTM team - Stage: Planning. Finalize blog/LI assets and propose one April/May digital event.
11. Partner Scoring & Tier Recommendation
Note: This section is where scoring logic will evolve. Fill in qualitatively for now; later it can be numeric and automated.