Message Templates
Purpose: Reusable message templates for campaign sequences (LinkedIn, email). Campaign briefs use these for their Message library.
Last Updated: 2026-02-03
How to use
- When creating a campaign brief: Check here for an existing template that fits the campaign (e.g. by audience, channel). If none exists, create a new file (e.g.
cpg-attribution-linkedin.md). - Template structure: Include the same formats as in the Campaign Brief Template Message library:
- Cold connection (0 mutuals or intro declined)
- Cold follow-up (accepted, no reply)
- Mutual outreach – initial ask (default)
- Mutual outreach – variants (former colleague, “couldn’t hurt”)
- Mutual follow-up (no response)
- Mutual declines (polite close)
- Founder email intro (after mutual agrees)
- Use
{{First Name}},{{Company}},{{Mutual First Name}},{{Prospect Full Name}}, etc. for personalization.
Existing templates
(Add a row when you create a new template.)
| File | Campaign type / audience | Channel |
|---|---|---|
| insurance-broker-lead-intake.md | Insurance workflow automation — Head of Ops, Underwriting, Marketing at commercial brokerages | LinkedIn (HeyReach) |