Amazon Sales Reporting Dashboard
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Context
A fast-growing eCommerce brand needed structured insight into Amazon performance, but reporting efforts lacked alignment. Multiple teams built dashboards in isolation, with no shared ownership or agreement on key metrics. As a result, analytics became reactive—driven by stakeholder requests rather than strategy—making reporting high effort with low return.
Business Profile:
- Small to Medium Business in the E-commerce Industry
- Multiple internal teams (marketing, finance, ops) requiring Amazon marketplace data
- Growth & Marketplace Ops Team as key stakeholders [END OF SECTION]
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Challenge
Without clear objectives or ownership, teams struggled to build dashboards that delivered real value. Different stakeholders pushed for conflicting metrics, planning was skipped, and KPIs weren’t defined.
Key Pain Points:
- Polished dashboards with low adoption rates
- Fragmented efforts across multiple teams
- No clear direction on what to scale or prioritize
- Lack of standardized BI intake process
- Conflicting metric definitions between stakeholders
- No structured discovery or planning phase before dashboard development [END OF SECTION]
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Solution
To meet stakeholder needs, the Brainforge team quickly delivered a segmented Amazon sales dashboard using Amplitude-style templates. While this sped up delivery, it also exposed gaps in BI ownership, lacked business context, and revealed fragmented efforts with no intake process.
Solution Components:
- Replicated Amplitude-style layout to speed up delivery and provide familiar UX patterns
- Mapped and visualized Amazon sales by segment for granular marketplace insights
- Context-driven BI through structured discovery to ensure business alignment
Technology Stack:
- Amplitude – Analytics templates and UX patterns
- Snowflake – Cloud data warehouse
- Fivetran – Data integration and ETL
- dbt – Data transformation and modeling
- Tableau – Dashboard visualization and reporting
- Google Docs – Documentation and discovery briefs
- Slack – Team communication and collaboration
Visual summary: Brainforge branded case study showing Amazon Sales Reporting Dashboard with Context, Challenge, Solution, and Results sections. Includes “At a Glance” panel (Key Players: Growth & Marketplace Ops Team, Duration: 1 Month, Location: USA), Rockstar Team photos (Project Manager, Analyst), and Tools Used logos (Amplitude, Snowflake, Fivetran, dbt, Tableau, Google Docs, Slack). Results metrics displayed in green highlight boxes showing “3+ teams”, “100%”, and “2-week” statistics. [END OF SECTION]
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Results
The dashboard rollout aligned teams on purpose over presentation, creating a repeatable BI model now used across marketing, finance, and ops. Every new dashboard starts with a discovery brief, follows a shared intake process, and delivers in two weeks—now the standard for all marketplace reporting and a required step in every BI project.
Quantified Outcomes:
| Metric | Value | Description |
|---|---|---|
| Team Alignment | 3+ teams | Aligned under one BI intake process |
| Process Adoption | 100% | New dashboards start with a discovery brief |
| Delivery Speed | 2 weeks | Turnaround from request to delivery |
Business Impact:
- Established repeatable BI model across marketing, finance, and operations
- Created standardized intake process for all future BI requests
- Set new organizational standard for marketplace reporting
- Discovery brief now required step in every BI project
- Reduced time from request to delivery significantly [END OF SECTION]
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Project Details
At a Glance:
- Key Players: Growth & Marketplace Ops Team
- Project Duration: 1 Month
- Location: USA
Brainforge Team:
- Project Manager
- Analyst [END OF SECTION]