Resbyte — lead spine
Last updated: 2026-05-05
Pre-sale restaurant marketing / ad personalization (data-driven cohort targeting; Meta/Google as last-mile only). Referred by Prokopto (Naren Ravilla, Pritpal “Pt” Kandhari on early calls); commercial relationship and account are Resbyte (resbyte.ai), not a Prokopto resale. Not an active knowledge/clients/ engagement until contracted.
Lead metadata
| Field | Value |
|---|---|
| Account / legal name | Resbyte |
| Slug | resbyte |
| Domain | resbyte.ai |
| Motion | Referred by Prokopto; direct Brainforge ↔ Resbyte (deal on Resbyte company) |
| Brainforge owner | Uttam Kumaran |
| CRM / HubSpot | Company 320450408172 (Resbyte — primary account) · Deal 322925869799 (Apr'26 - Resbyte - Deal #1) · Prokopto 320459053806 on deal as referrer / intro (not the contracting party) |
| Linear | — |
Account: Resbyte. Intro / referral path: Prokopto — Pritpal Kandhari (Pt), Naren Ravilla were on the 2026-05-01 call; confirm named Resbyte buyer / signatory for proposals and SOW. See transcript for discussion dynamics.
Calls & transcripts
| Artifact | Date / topic | Link |
|---|---|---|
| Brainforge & Resbyte (discovery + architecture ask) | 2026-05-01 | 2026-05-01-brainforge-resbyte.md |
Granola ID: 37de78dc-dfa0-47ad-be8c-13b178a9908d
Problem & scope (from Granola)
- Product: Data-driven ad personalization for restaurants — content, real-time behavior, and customer-value layers; large pre-built ad libraries (up to 1M+ assets); own targeting logic (cohort instructions to Meta/Google, not platform optimization).
- Stack: Hosted on AWS; processing / logic heavily in Snowflake today; minimal AWS-native build beyond hosting so far.
- Two near-term problems: (1) Gen AI for ad unit assembly — stitch brand library imagery into fixed templates across formats to spec, at scale; (2) Intelligent agent layer — smarter than current basic rules to apply marketer workflow across profiles.
- Timeline: Active campaign through May 2026 (investor / client visibility); partial wins in May valuable; open to 3–5 month roadmap post-funding.
Open actions
| Owner | Action |
|---|---|
| Brainforge (Uttam) | High-level AWS image-generation / assembly architecture (open-source vs licensed e.g. Flux on Bedrock), Snowflake integration touchpoints; share with Pt |
| Resbyte (confirm primary contact) | Example ad templates + sample campaign output / customer journey for scoping — coordinate via Prokopto intro as needed |
| Resbyte (+ Prokopto intro: Pt / Naren) | Share long-term architecture docs; schedule follow-up technical call |
Proposals & scoping (working)
- Add
proposals/notes here when scoping doc exists (mirror TSIB pattern).
Full template: lead-spine-template.md