Event to Meeting Workflow
Purpose: Multi-worker workflow to convert event attendees into booked meetings
Workers Used: ICP Analysis → Event Follow-Up → Message Sequence
Status: Active
Overview
Takes event attendee list and converts it into prioritized outreach sequences that book meetings. Analyzes attendees for ICP fit, generates personalized follow-up sequences, and creates outreach messages.
Workers in This Workflow
-
ICP Analysis Worker (
workers/analysis/icp-analysis/)- Analyzes attendee list for ICP matches
- Scores prospects (5-dimension scoring)
- Prioritizes/ranks prospects
-
Event Follow-Up Worker (
workers/outreach/event-follow-up/)- Generates personalized event follow-up sequences
- Segments by engagement type (booth visit, meeting, panelist, etc.)
-
Message Sequence Worker (
workers/campaign-planning/message-sequence/)- Creates multi-step outreach sequences
- Uses event follow-up playbook
Flow Diagram
Event Attendee List
↓
[ICP Analysis Worker]
→ Prioritized prospect list (scored & ranked)
↓
[Event Follow-Up Worker]
→ Personalized follow-up sequences
↓
[Message Sequence Worker]
→ Multi-step outreach sequences
↓
Meetings Booked
Inputs
- Event attendee list (CSV, spreadsheet, or list)
- Event context (conference name, date, engagement types)
- ICP criteria
Outputs
- Prioritized prospect list (with ICP scores)
- Event follow-up sequences
- Outreach sequences (ready for HeyReach/Instantly)
Execution
Step 1: ICP Analysis
- Analyze all attendees
- Score for ICP fit
- Rank by priority
Step 2: Event Follow-Up Generation
- Generate personalized sequences per prospect
- Segment by engagement type
- Include event context
Step 3: Sequence Creation
- Create multi-step sequences
- Ready for outreach tools
Example Run
Input: NRF 2025 attendee list (500 attendees)
Output:
- Top 30 ICP matches (scored & ranked)
- 30 personalized event follow-up sequences
- HeyReach sequences ready to send