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one-pager-prompt

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One-Pager Creation Prompt

Purpose: Generate single-page service summary with visual storytelling focus Output: Markdown draft with condensed structure, stats, and visual suggestions Focus: Top section tells story quickly with visuals and stats

Context

Service Information

Service Name: [Service name from vault]

Service Details (from gtm/agents/memory/services.md):

  • Who it’s for: [Target roles/audience]
  • Business problems addressed: [List problems]
  • Outcomes in 30 days: [Expected outcomes]
  • Scope & configuration: [What’s included]
  • Success metrics: [KPIs and metrics]
  • Timeline & plan: [Phases and duration]
  • Deliverables: [What client receives]

Related Case Studies (from gtm/sales/*.md):

  • [Client examples with metrics if available]

Interview Transcript/Notes

Paste interview transcript or notes here:

[User will paste interview transcript/notes in this section]

Extract from transcript:

  • Pain points (external, internal, philosophical)
  • Condensed success metrics and outcomes
  • Client quotes (short, impactful quotes)
  • Process details (condensed version)
  • Key differentiators

Instructions

One-Pager Structure

Follow this condensed structure:

  1. Top Section (Visual Storytelling) - Headline, key stats, primary visual
  2. Value Proposition - What this service delivers
  3. Benefits - Key benefits (bullet points)
  4. Audience - Who it’s for
  5. Deliverables - What you get
  6. CTA + Plan - Next step and brief process overview

Section Breakdown

Top Section: Visual Storytelling (Most Important)

Purpose: Tell the story quickly with visuals and stats

Content:

  • Headline: Compelling, benefit-focused headline
  • Subheadline: Brief value proposition (1-2 sentences)
  • Key Stats: 2-3 most impactful metrics displayed prominently
    • % improvements
    • Condensed results
    • Time to insight
    • ROI highlights

Visual Suggestions:

  • Primary Visual: Large, impactful visual (hero image, diagram, or chart)
    • Should immediately communicate the problem/solution
    • Consider: Before/after comparison, process diagram, or success metric visualization
  • Stat Visualizations:
    • Large number displays for key metrics
    • Mini charts or gauges for secondary metrics
    • Icon + number combinations
  • Layout: Stats and visuals should dominate top 1/3 of page
  • Visual Hierarchy: Most important stat/visual should be most prominent

StoryBrand Element: Character + Problem (hook) + Success (outcome preview)

Value Proposition Section

Content:

  • 2-3 sentence description of what the service delivers
  • Focus on transformation, not features
  • Use language from StoryBrand Success outcomes

Visual Suggestions:

  • Supporting icon or small illustration
  • Consider: Transformation arrow or checkmark icon

StoryBrand Element: Guide + Plan (brief)

Benefits Section

Content:

  • 4-6 key benefits as bullet points
  • Keep each benefit to one line
  • Focus on outcomes, not features
  • Use action-oriented language

Visual Suggestions:

  • Icon for each benefit
  • Consider: Checkmark icons, feature icons, or benefit-specific icons
  • Layout: Grid or column layout with icons + text

StoryBrand Element: Success (outcomes)

Audience Section

Content:

  • “Who it’s for” - Target customer description
  • Keep to 2-3 sentences
  • Reference StoryBrand Character definition

Visual Suggestions:

  • Persona icon or illustration
  • Consider: Target audience illustration or role icons

StoryBrand Element: Character

Deliverables Section

Content:

  • List of what client receives
  • Keep to 4-6 items
  • Use concise language

Visual Suggestions:

  • Icon for each deliverable
  • Consider: Checklist icons or deliverable-specific icons
  • Layout: Compact list with icons

StoryBrand Element: Plan (what you get)

CTA + Plan Section

Content:

  • CTA: Direct call-to-action (“Book a Diagnostic Workshop” or “Schedule your strategy call”)
  • Brief Plan: 3-step process overview (condensed)
    • Step 1: [Brief description]
    • Step 2: [Brief description]
    • Step 3: [Brief description]

Visual Suggestions:

  • CTA button mockup
  • Process flow diagram (simple, 3-step)
  • Consider: Numbered steps with icons

StoryBrand Element: Plan + Call-To-Action

Stats Requirements

Include condensed success metrics and outcomes:

  1. Key Metrics (top section):

    • % improvements (most impactful)
    • Results (before/after, condensed)
    • Time to insight (speed metrics)
    • ROI highlights (economic impact)

  2. Supporting Metrics (throughout):

    • Success metrics from service details
    • Outcomes from transcript
    • Case study highlights

Format:

  • Large, scannable numbers
  • Short labels
  • Visual emphasis (charts, gauges, or large typography)

Visual Suggestions Guidelines

Top Section Visuals (Critical)

Primary Visual Options:

  1. Hero Illustration: Problem/solution visual
  2. Before/After Comparison: Side-by-side or transformation visual
  3. Process Diagram: Simple 3-step flow
  4. Metric Dashboard: Key stats visualized
  5. Success Story Visual: Client outcome visualization

Stat Visualizations:

  • Large Number Displays: For primary metrics (e.g., “40% faster”)
  • Gauge Charts: For single metrics (e.g., “95% accuracy”)
  • Mini Bar Charts: For comparisons
  • Icon + Number: For quick scanning

Layout Principles:

  • Visuals should tell story without reading
  • Stats should be immediately scannable
  • Top 1/3 of page = visual storytelling zone

Supporting Visuals (Throughout)

Icons:

  • Benefit icons (one per benefit)
  • Deliverable icons (one per deliverable)
  • Process step icons (numbered or icon-based)
  • Concept icons (for value prop)

Charts/Diagrams:

  • Simple process flows
  • Mini metric visualizations
  • Comparison visuals (if space allows)

Layout Considerations:

  • Maintain visual hierarchy
  • Use whitespace effectively
  • Keep it scannable (not text-dense)
  • Icons should enhance, not clutter

StoryBrand Framework Reference (Condensed)

Character:

  • Senior leaders at mid-market, tech-enabled companies (100M revenue)
  • Reference in Audience section

Problem:

  • Use in headline/subheadline (hook)
  • Brief mention in top section

Guide:

  • Brief authority signal in value prop
  • “We’ve been there” empathy (if space allows)

Plan:

  • 3-step process in CTA section
  • Deliverables list

Success:

  • Key metrics in top section
  • Benefits throughout
  • Transformation language

CTA:

  • Direct CTA in final section
  • Clear next step

Customer Quotes (if space allows):

  • Use short, impactful quotes from transcript
  • Place in top section or benefits section

Output Format

Generate markdown with this structure:

# One-Pager: [Service Name]
 
## Top Section: Visual Storytelling
 
**Headline**: [Compelling headline]
 
**Subheadline**: [Brief value proposition - 1-2 sentences]
 
**Key Stats** (Display Prominently):
- [Stat 1]: [Metric with % or number]
- [Stat 2]: [Metric with % or number]
- [Stat 3]: [Metric with % or number]
 
**Primary Visual Suggestion**: 
[Type]: [Description of visual]
[Purpose]: [What story it tells]
[Placement]: [Top section, full width or prominent placement]
[Size]: [Large/dominant]
 
**Stat Visualizations**:
- [Stat 1]: [Visual type] - [Description]
- [Stat 2]: [Visual type] - [Description]
- [Stat 3]: [Visual type] - [Description]
 
**Layout Notes**: [How top section should be laid out for maximum impact]
 
---
 
## Value Proposition
 
**Copy**: [2-3 sentence value proposition]
 
**Visual Suggestion**: [Supporting icon or illustration]
 
---
 
## Benefits
 
**Copy**:
- [Benefit 1] - [Brief description]
- [Benefit 2] - [Brief description]
- [Benefit 3] - [Brief description]
- [Benefit 4] - [Brief description]
- [Benefit 5] - [Brief description]
- [Benefit 6] - [Brief description]
 
**Visual Suggestions**:
- [Benefit 1]: [Icon type] - [Description]
- [Benefit 2]: [Icon type] - [Description]
- [Continue for each benefit...]
 
**Layout**: [Grid or column layout recommendation]
 
---
 
## Audience
 
**Copy**: [Who it's for - 2-3 sentences]
 
**Visual Suggestion**: [Persona icon or illustration]
 
---
 
## Deliverables
 
**Copy**:
- [Deliverable 1]
- [Deliverable 2]
- [Deliverable 3]
- [Deliverable 4]
- [Deliverable 5]
- [Deliverable 6]
 
**Visual Suggestions**:
- [Deliverable 1]: [Icon type]
- [Continue for each deliverable...]
 
**Layout**: [Compact list with icons]
 
---
 
## CTA + Plan
 
**CTA**: [Direct call-to-action]
 
**Brief Plan**:
1. [Step 1]: [Brief description]
2. [Step 2]: [Brief description]
3. [Step 3]: [Brief description]
 
**Visual Suggestions**:
- CTA: [Button mockup or action visual]
- Process: [Simple 3-step flow diagram]
 
---
 
## Notes for Designer
 
**Overall Design Direction**:
- Top section should tell story visually (stats + visuals dominate)
- Maintain scannability throughout
- Use whitespace effectively
- Keep text concise
 
**Visual Hierarchy**:
- Top section = most visual impact
- Stats should be immediately scannable
- Icons enhance but don't clutter
 
**Brand Guidelines**:
- Follow existing brand guidelines
- Use brand colors and fonts
- Maintain visual consistency

Quality Checklist

Before finalizing, ensure:

  • Top section tells story quickly with visuals and stats
  • Key stats are prominently displayed
  • All sections are condensed and scannable
  • Visual suggestions are provided for each section
  • Headline is compelling and benefit-focused
  • Value proposition is clear and transformation-focused
  • Benefits focus on outcomes, not features
  • CTA is clear and direct
  • Brief plan (3 steps) is included
  • Customer quotes are used if space allows
  • StoryBrand elements are incorporated (condensed)
  • Copy is concise (one-pager format)

Last Updated: 2026-01-30

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