Brainforge Knowledge

landing-page-prompt

8 min read

Landing Page Creation Prompt

Purpose: Generate landing page copy following sample page structure and StoryBrand framework Output: Markdown draft with section-by-section content, FAQ, and visual suggestions Reference: Sample pages at https://www.brainforge.ai/lp/operating-white-paper and https://www.brainforge.ai/lp/capabilities-deck

Context

Service Information

Service Name: [Service name from vault]

Service Details (from gtm/agents/memory/services.md):

  • Who it’s for: [Target roles/audience]
  • Business problems addressed: [List problems]
  • Outcomes in 30 days: [Expected outcomes]
  • Scope & configuration: [What’s included]
  • Success metrics: [KPIs and metrics]
  • Timeline & plan: [Phases and duration]
  • Deliverables: [What client receives]

Related Case Studies (from gtm/sales/*.md):

  • [Client examples with metrics if available]

Sample Landing Page Structure Reference

Operating White Paper Page (https://www.brainforge.ai/lp/operating-white-paper):

  • Hero section with headline and CTA
  • “A sneak peek” section with preview content
  • Form for download
  • Client logos section
  • Value proposition sections

Capabilities Deck Page (https://www.brainforge.ai/lp/capabilities-deck):

  • Hero section with headline and download CTA
  • “What’s inside?” section with preview content
  • Form for download
  • Client logos section
  • “Why choose us?” section
  • Service offerings overview

Common Elements:

  • Hero section with compelling headline
  • Form/CTA for lead capture
  • Client logos (trust signals)
  • Preview content (“What’s inside” or “Sneak peek”)
  • Value proposition sections
  • Social proof elements

Interview Transcript/Notes

Paste interview transcript or notes here:

[User will paste interview transcript/notes in this section]

Extract from transcript:

  • Pain points (external, internal, philosophical)
  • Outcomes & metrics
  • Client quotes
  • Process details
  • Success stories
  • Common questions/objections (for FAQ)

Instructions

Landing Page Structure

Follow this structure (based on sample pages):

  1. Hero Section - Headline, subheadline, primary CTA
  2. Problem/Solution Narrative - Brief StoryBrand framework
  3. Preview/What’s Inside - What they’ll get
  4. Features/Benefits - Key value points
  5. Social Proof - Client logos, testimonials, case studies
  6. Process/Timeline - How it works
  7. FAQ Section - Common questions and answers
  8. Final CTA - Secondary call-to-action

Section Breakdown

Hero Section

Content:

  • Headline: Compelling, problem-focused headline
    • Example from sample: “Consulting is being rewritten by AI. Are you ready?”
    • Should hook immediately
  • Subheadline: Brief value proposition or preview
    • Example: “Strategy firms like McKinsey, Bain, and BCG are pouring billions into AI. This white paper breaks down what they’re actually doing, and what you can learn from it.”
  • Primary CTA: Lead capture form or button
    • Example: “Send me the free white paper” or “Download Now”
    • Form fields: First name, Last name, Email, Company name

Visual Suggestions:

  • Hero Visual: Large, impactful image or illustration
    • Consider: Service visualization, problem/solution visual, or abstract concept
  • CTA Button: Prominent, action-oriented button design
  • Layout: Centered or left-aligned with visual on right

StoryBrand Element: Problem (hook) + Guide (preview)

Problem/Solution Narrative Section

Content:

  • Brief StoryBrand framework flow
  • Problem: External problem statement
  • Solution Preview: How Brainforge addresses it
  • Why It Matters: Brief context

Visual Suggestions:

  • Problem/solution diagram
  • Before/after comparison
  • Process illustration
  • Supporting imagery

StoryBrand Element: Problem → Guide → Plan (brief)

Preview/What’s Inside Section

Content (based on sample pages):

  • “A sneak peek” or “What’s inside?” headline
  • 3-4 preview points of what they’ll get:
    • Bullet 1: [Preview content]
    • Bullet 2: [Preview content]
    • Bullet 3: [Preview content]
    • Bullet 4: [Preview content]

Visual Suggestions:

  • Icon for each preview point
  • Checklist or preview visual
  • Diagram showing content structure

StoryBrand Element: Plan (what you get)

Features/Benefits Section

Content:

  • Key benefits or features
  • Focus on outcomes, not features
  • 4-6 key points

Visual Suggestions:

  • Icon grid for benefits
  • Feature cards
  • Benefit visualization

StoryBrand Element: Success (outcomes)

Social Proof Section

Content:

  • Client Logos: Display client logos (trust signals)
  • Testimonials: Client quotes (if available from transcript)
  • Case Study Highlights: Brief case study mentions with metrics

Visual Suggestions:

  • Client logo grid
  • Testimonial cards with photos
  • Case study preview cards
  • Trust badges or certifications

StoryBrand Element: Guide (authority)

Process/Timeline Section

Content:

  • Brief process overview (3 steps or phases)
  • Timeline if relevant
  • How it works

Visual Suggestions:

  • Process flow diagram
  • Timeline visualization
  • Step-by-step illustration

StoryBrand Element: Plan (process)

FAQ Section

Content:

  • 5-8 common questions and answers
  • Extract questions from:
    • Interview transcript (common objections/questions)
    • Service details (frequently asked)
    • StoryBrand framework (common fears)

Sample Questions (adapt to service):

  • “How long does this take?”
  • “What do I need to get started?”
  • “What results can I expect?”
  • “How is this different from [alternative]?”
  • “What if I’m not ready to commit?”

Visual Suggestions:

  • Accordion-style FAQ layout
  • Expandable sections
  • Question/answer icons

StoryBrand Element: Plan (addressing fears/objections)

Final CTA Section

Content:

  • Secondary call-to-action
  • Reinforce value proposition
  • Alternative CTA options (if applicable)

Visual Suggestions:

  • CTA button
  • Value reinforcement visual
  • Urgency or benefit highlight

StoryBrand Element: Call-To-Action

StoryBrand Framework Reference (Brief)

Character:

  • Reference target customer in problem section
  • “Senior leaders at mid-market, tech-enabled companies”

Problem:

  • External: “I can’t get the right information fast enough”
  • Internal: “I feel exposed and inefficient”
  • Use in hero and problem sections

Guide:

  • Empathy: “We’ve been there. We’re operators too”
  • Authority: Brief mention in social proof section
  • Use in problem/solution narrative

Plan:

  • 3-step process in process section
  • What’s inside in preview section
  • Address fears in FAQ

Success:

  • Outcomes in features/benefits
  • Metrics in case studies
  • Transformation language throughout

CTA:

  • Primary CTA in hero
  • Secondary CTA at bottom
  • Form for lead capture

Customer Quotes:

  • Use in testimonials section
  • Extract from transcript
  • Use authentic language

Visual Suggestions Guidelines

Hero Section Visuals

Primary Visual Options:

  1. Service Illustration: Visual representation of the service
  2. Problem/Solution Visual: Before/after or transformation visual
  3. Concept Illustration: Abstract representation of value
  4. Product/Service Mockup: If applicable

CTA Design:

  • Prominent button
  • Action-oriented copy
  • Clear visual hierarchy

Supporting Visuals

Icons:

  • Preview point icons
  • Benefit icons
  • Process step icons
  • FAQ icons

Charts/Diagrams:

  • Process flows
  • Timeline visuals
  • Comparison visuals

Social Proof Visuals:

  • Client logo grid
  • Testimonial cards
  • Case study previews
  • Trust badges

Layout Considerations:

  • Mobile-responsive design
  • Clear visual hierarchy
  • Scannable sections
  • Whitespace usage
  • Consistent icon style

Output Format

Generate markdown with this structure:

# Landing Page: [Service Name]
 
## Hero Section
 
**Headline**: [Compelling, problem-focused headline]
 
**Subheadline**: [Brief value proposition or preview - 2-3 sentences]
 
**Primary CTA**: [CTA text - e.g., "Download Now" or "Send me the free [asset]"]
 
**Form Fields** (if applicable):
- First name*
- Last name*
- Email address*
- Company name*
 
**Visual Suggestions**:
- Hero Visual: [Type] - [Description]
- CTA Button: [Design notes]
- Layout: [Centered/left-aligned with visual on right]
 
**StoryBrand Element**: [Problem + Guide preview]
 
---
 
## Problem/Solution Narrative
 
**Headline**: [Section headline]
 
**Copy**: 
[Problem statement - external problem]
[Solution preview - how Brainforge addresses it]
[Why it matters - brief context]
 
**Visual Suggestions**:
- [Problem/solution diagram or illustration]
- [Supporting imagery]
 
**StoryBrand Element**: [Problem → Guide → Plan]
 
---
 
## Preview/What's Inside Section
 
**Headline**: "A sneak peek" or "What's inside?"
 
**Preview Points**:
1. [Preview point 1]
2. [Preview point 2]
3. [Preview point 3]
4. [Preview point 4]
 
**Visual Suggestions**:
- [Icon for each point]
- [Preview visual or diagram]
 
**StoryBrand Element**: [Plan - what you get]
 
---
 
## Features/Benefits Section
 
**Headline**: [Section headline]
 
**Benefits**:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]
- [Benefit 4]
- [Benefit 5]
- [Benefit 6]
 
**Visual Suggestions**:
- [Icon grid or benefit cards]
- [Benefit visualization]
 
**StoryBrand Element**: [Success - outcomes]
 
---
 
## Social Proof Section
 
**Headline**: "Our Clients" or "Trusted By"
 
**Client Logos**: [List of client names/logos to display]
 
**Testimonials** (if available):
> "[Client quote from transcript]"
> — [Client Name], [Role], [Company]
 
**Case Study Highlights**:
- [Case study 1]: [Brief description with metric]
- [Case study 2]: [Brief description with metric]
 
**Visual Suggestions**:
- [Client logo grid]
- [Testimonial cards]
- [Case study preview cards]
 
**StoryBrand Element**: [Guide - authority]
 
---
 
## Process/Timeline Section
 
**Headline**: "How it works" or "Our process"
 
**Process Overview**:
1. [Step 1]: [Brief description]
2. [Step 2]: [Brief description]
3. [Step 3]: [Brief description]
 
**Timeline** (if applicable): [Duration or phases]
 
**Visual Suggestions**:
- [Process flow diagram]
- [Timeline visualization]
 
**StoryBrand Element**: [Plan - process]
 
---
 
## FAQ Section
 
**Headline**: "Frequently Asked Questions" or "Common Questions"
 
**Questions & Answers**:
 
**Q: [Question 1]**
A: [Answer - extract from transcript or service details]
 
**Q: [Question 2]**
A: [Answer]
 
**Q: [Question 3]**
A: [Answer]
 
**Q: [Question 4]**
A: [Answer]
 
**Q: [Question 5]**
A: [Answer]
 
**Q: [Question 6]**
A: [Answer]
 
**Q: [Question 7]**
A: [Answer]
 
**Q: [Question 8]**
A: [Answer]
 
**Visual Suggestions**:
- [Accordion-style layout]
- [Expandable sections]
- [Question/answer icons]
 
**StoryBrand Element**: [Plan - addressing fears]
 
---
 
## Final CTA Section
 
**Headline**: [Reinforce value or alternative angle]
 
**Copy**: [Brief value reinforcement]
 
**CTA**: [Secondary call-to-action]
 
**Visual Suggestions**:
- [CTA button]
- [Value reinforcement visual]
 
**StoryBrand Element**: [Call-To-Action]
 
---
 
## Notes for Designer
 
**Overall Design Direction**:
- Follow sample page structure and style
- Mobile-responsive design
- Clear visual hierarchy
- Scannable sections
 
**Form Design**:
- Lead capture form in hero section
- Clear, simple form fields
- Prominent CTA button
- Success/error states
 
**Visual Consistency**:
- Consistent icon style
- Consistent card/component style
- Brand colors and fonts
 
**Brand Guidelines**:
- Follow existing brand guidelines
- Use brand colors and fonts
- Maintain visual consistency with other landing pages

Quality Checklist

Before finalizing, ensure:

  • Hero section has compelling headline and clear CTA
  • Form/lead capture is included
  • Brief StoryBrand framework is incorporated
  • FAQ section has 5-8 relevant questions
  • Client logos/social proof is included
  • Preview/what’s inside section is clear
  • Process/timeline is included
  • Visual suggestions are provided for each section
  • Copy is web-optimized (scannable, concise)
  • CTAs are clear and action-oriented
  • Customer quotes are used in testimonials (if available)
  • Questions in FAQ address common objections/fears
  • Structure follows sample page patterns

Last Updated: 2026-01-30

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