Brainforge Positioning for Outreach
Purpose: How to describe Brainforge and its value in outreach Status: TODO - Fill in your actual positioning Last Updated: [Date]
Elevator Pitch
30-Second Version: [Your elevator pitch - how you introduce Brainforge in outreach]
60-Second Version: [Your longer pitch - when you have more time]
Key Elements:
- What Brainforge does
- Who we help
- What makes us different
Value Propositions
Primary Value Prop
Headline: [Your primary value prop]
Supporting Points:
- [Point 1]
- [Point 2]
- [Point 3]
When to Use: [When this value prop works best]
Secondary Value Props
Value Prop 2: [Name]
- [Description]
- When to use: [When]
Value Prop 3: [Name]
- [Description]
- When to use: [When]
How We Describe Brainforge
What We Do (1-2 Sentences)
[Your concise description]
Who We Help
- [Customer type 1]
- [Customer type 2]
- [Customer type 3]
How We’re Different
vs. Competitor 1:
- [Differentiation point 1]
- [Differentiation point 2]
vs. Competitor 2:
- [Differentiation point 1]
- [Differentiation point 2]
Unique Strengths:
- [Strength 1]
- [Strength 2]
- [Strength 3]
Messaging by Audience
For CTOs/VPs of Engineering
Focus:
- [What they care about]
- [How we frame it]
Key Messages:
- [Message 1]
- [Message 2]
- [Message 3]
For Data Leaders (VPs of Data, Heads of Analytics)
Focus:
- [What they care about]
- [How we frame it]
Key Messages:
- [Message 1]
- [Message 2]
- [Message 3]
For Product Leaders
Focus:
- [What they care about]
- [How we frame it]
Key Messages:
- [Message 1]
- [Message 2]
- [Message 3]
What Resonates
Messages That Work
Message 1: [What message]
- Why it works: [Reason]
- Example: [How you’ve used it]
Message 2: [What message]
- Why it works: [Reason]
- Example: [How you’ve used it]
Messages That Don’t Work
Message 1: [What message]
- Why it doesn’t work: [Reason]
Message 2: [What message]
- Why it doesn’t work: [Reason]
Use Cases We Lead With
Use Case 1: [Name]
Description: [What this use case is]
Target Audience: [Who this resonates with]
How We Frame It: [How you describe it in outreach]
Example: [Example of how you’ve presented this]
Social Proof
Customer Examples
Example 1:
- Customer: [Name/industry]
- Outcome: [What they achieved]
- When to use: [When this resonates]
Example 2:
- Customer: [Name/industry]
- Outcome: [What they achieved]
- When to use: [When this resonates]
Results/Stats
Metrics We Share:
- [Metric 1: e.g., “Clients see X% improvement in Y”]
- [Metric 2]
- [Metric 3]
When to Use: [When to include stats vs. stories]
Voice & Tone
Our Voice: [How Brainforge sounds - e.g., Professional but approachable, technical but accessible]
Key Characteristics:
- [Characteristic 1: e.g., Conversational]
- [Characteristic 2: e.g., Direct]
- [Characteristic 3: e.g., Value-focused]
What to Avoid:
- [Avoid 1: e.g., Jargon overload]
- [Avoid 2: e.g., Being too salesy]
- [Avoid 3: e.g., Vague claims]
Fill in your actual positioning, then we’ll use it to train agents!