Feedback Session: Proposal Deliverable — Proper Hospitality Data & Analytics

Run ID: proposal-2026-02-proper-hospitality-data-analytics
Type: Proposal (sales deliverable) — final copy locked
Artifact: proposal-data-analytics-feb-2026.md
Date: February 2026
Prepared by: Robert Tseng
Audience: Payas Parab (Analytics Engineering), Mike (Chief of Staff)


What this is

Final proposal for Proper Hospitality Group: two workstreams (Lead Researcher + F&B Analytics) plus staff-augmented rate card. Lead Researcher is an Outlook-integrated AI tool (CC-based flow, dossier to thread, Salesforce/lead context). F&B Analytics is Toast → Snowflake pipelines, dbt, production tables, and basic dashboarding (Streamlit or Rill) with 1 DE + 1 DA. Pricing: WS1 18K (4 sprints); rate card 250/hr. Heuristics: low cost / high impact, hands-on keyboard for Payas. Uttam notes captured (agentmail.to, Exa, data vendors).


Why this matters

  • Single source of truth for the pitch — Sales and delivery use one proposal; no version drift when we iterate with Proper.
  • Reusable structure — Two workstreams + rate card + timeline is a pattern we can reuse for other hospitality or “one AE + many asks” leads.
  • Learning from the deliverable — Storing it in vault with a feedback session entry means we can refer back to what we proposed, what we priced, and what we learned (e.g. Outlook not Slack, Toast + identity graph, lean tooling).

How this changes how you work

  • Before: “What did we propose to Proper? Where’s the latest version?”

  • After: Open proposal-data-analytics-feb-2026.md for the final proposal. This feedback session documents what it is and where it lives.

  • Before: Proposals lived in email or drive; no consistent place to log what we sent.

  • After: Proposals in knowledge/sales/leads/{lead}/ with a matching feedback session entry when we lock final copy—same pattern as offer updates (e.g. Edge-to-Activation) and deployment messages.


Where it lives


What this enables

  • Consistent handoff — Anyone can find the Proper proposal and see scope, pricing, and timeline in one place.
  • Pattern reuse — Lead Researcher (Outlook + dossier) and F&B (Toast + dbt + lean dashboards) can be referenced for similar hospitality or “one AE, many streams” deals.
  • Feedback loop alignment — Proposal deliverables get the same treatment as other “final copy” outputs: one canonical doc + one feedback session entry so we keep learning.