Feedback Session: Offer Update (Edge-to-Activation Final Copy)
Run ID: offer-update-2026-02-10-edge-to-activation-final-copy
Type: Service offer update (not an agent run — manual copy lock)
Artifact: offer.md
Date: 2026-02-10
What this is
Locked final copy for the Edge-to-Activation offer: single source of truth for how we pitch the service. Pricing simplified to a lower wedge (Phase 0 10K = 15K/month retainer), Phase 1 renamed to “Pilot on Core Channel” (2–4 weeks, one channel), Phase 2 explicitly optional for setup-only clients, and a 3-month bundle with 20% off Phase 0+1. Removed long “Pricing factors” and “Why retainer” paragraphs; the pricing table and Model/Retainer bullets carry the logic.
Why this matters
- One version of the offer — Sales, marketing, and delivery all use the same numbers and positioning; no more “which doc is right?”
- Lower barrier to yes — 26K–$33K) and clearer Phase 2 optionality make it easier to get to pilot without feeling locked in.
- Faster pilot — Phase 1 is 2–4 weeks on one channel with a fixed $10K; prospects can see value before committing to full rollout.
- Easier to explain — Single upfront number, one retainer price, one bundle (3Mo + 20% off); less mental load in conversations.
How this changes how you work
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Before: “What do we charge for Edge-to-Activation? Is Phase 1 25K? Is Phase 2 always required?”
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After: Open offer.md → Upfront 8K + 15K/month; Phase 2 optional for fixed channel sets; 3Mo bundle = 20% off Phase 0+1. One place, one answer.
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Before: Pricing section had a range, extra paragraphs, and “Pricing factors” — easy to drift when quoting.
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After: Quote from the table and the three bullets (Upfront, 3Mo Bundle, Retainer). Table is the source of truth.
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Before: Phase 2 felt mandatory; some prospects balked at ongoing retainer.
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After: “For clients with fixed channel sets and internal data teams who only need setup, Phase 2 is optional” — use this when the buyer only wants audit + pilot.
Where it lives
- Offer (canonical): offer.md
- SOP (delivery playbook): sop.md
- Demo: demo.md
- Pricing (align if needed): RATE_CARD.md
- Notion: Offers database — keep in sync when this offer changes.
What this enables
- Consistent pitches — Everyone uses the same wedge, retainer, and optionality; no conflicting numbers in RFPs or calls.
- Faster quoting — One upfront, one retainer, one bundle; less back-and-forth on “what’s included.”
- Clear Phase 2 story — Optional for setup-only; required for full rollout and maintenance; retainer rationale lives in the offer.
- Template for other services — Same structure (What this is / Why / How it changes work / Where it lives / What it enables) for future offer or deployment updates.
Relation to feedback loop
This is an offer update (manual copy lock), not an agent run. It uses the same Slack deployment / unified-agent-structure doc format so improvements to services are documented consistently. For agent runs we use: feedback-prompts → fill after run → feedback-sessions → pattern analysis. For offer/copy updates we use this format in feedback-sessions so everything stays findable and consistent.