Feedback Prompt: Campaign Brief Intake Agent

Use this template after creating a campaign brief via the Campaign Brief Intake process.


Feedback: Campaign Brief Intake Agent Run

Run ID: campaign-brief-{date}-{campaign-slug}
Campaign Brief Created: [Campaign name]
Output: gtm/campaign-launch/campaigns/[campaign-name].md


1. Outcome

  • Brief created successfully
  • Brief created but needs edits
  • Brief creation failed
  • If failed: Why? _______________

2. Quality (1-10)

[___]

3. What worked well?


4. What didn’t work?


5. Brief completeness

  • All required fields filled (service line, positioning, target list, execution stack, message library, content plan, roles)
  • Message library sourced from GTM assets (or new template created)
  • Target account list populated (max 30 accounts)
  • Content calendar plan defined (if applicable)
  • Gate date and brief owner set
  • Brief is execution-ready (can start outreach immediately)

6. Process questions

  • Time to create: [___] minutes (vs manual: ~30-60 min)
  • Would use agent again? [ ] Yes [ ] No [ ] Maybe
  • What would make it better? _______________

7. Brief usage

  • Brief was used as-is (no edits needed)
  • Brief was edited before use
  • Brief was not used (wrong/incomplete)

8. Campaign outcome (fill after gate date)

  • Campaign launched successfully
  • Campaign paused/iterated
  • Campaign not launched
  • Gate decision: [ ] Go [ ] Conditional go [ ] No-go

Time to complete: 2-3 minutes