Brainforge Knowledge

bdr-tactics

3 min read

Brainforge BDR Tactics

Purpose: Document how Brainforge conducts BDR outreach and prospecting Status: TODO - Fill in your actual process Last Updated: [Date]

Overview

Our BDR Approach: [Describe your unique approach - how is Brainforge different?]

Key Principles:

  • [Principle 1]
  • [Principle 2]
  • [Principle 3]

Prospect Discovery

How We Find Prospects:

  1. [Method 1: e.g., LinkedIn Sales Navigator searches]
  2. [Method 2: e.g., Email lists]
  3. [Method 3: e.g., Referrals]

Target Profiles:

  • Company characteristics: [Size, industry, stage, etc.]
  • Decision maker roles: [CTO, VP Data, etc.]
  • Pain points they have: [List key pain points]

Tools We Use:

  • [Tool 1: e.g., LinkedIn Sales Navigator]
  • [Tool 2: e.g., Apollo.io]
  • [Tool 3: e.g., HubSpot]
  • [Tool 4: e.g., Google search]

Research Process

Step 1: Initial Research

  • Check LinkedIn profile (role, company, connections)
  • Look at company website (size, industry, stage)
  • Check if they have existing data infrastructure
  • Look for relevant news/announcements
  • Check for mutual connections

Step 2: Deep Research

  • Review company tech stack (if visible)
  • Check job postings (hiring data engineers?)
  • Look for pain point signals (recent funding, growth, etc.)
  • Find personalization angles

Step 3: Qualification Check

  • Do they match ICP?
  • Are they decision makers?
  • Do they have budget signals?
  • Is timing good?

What We Look For:

  • [Signal 1: e.g., Recent Series A/B funding]
  • [Signal 2: e.g., Hiring data engineers]
  • [Signal 3: e.g., Job postings mention data challenges]

Time per Prospect:

  • Research: [X] minutes
  • Outreach: [X] minutes
  • Total: [X] minutes

Personalization Approach

How We Find Personalization Angles:

  1. Company-Level Personalization

    • [What we look for]
    • [How we use it]
    • [Example angle]

  2. Role-Level Personalization

    • [What we look for]
    • [How we use it]
    • [Example angle]

  3. Individual Personalization

    • [What we look for]
    • [How we use it]
    • [Example angle]

What Makes Personalization Work:

  • [Quality 1: e.g., Specific and relevant]
  • [Quality 2: e.g., Shows you did research]
  • [Quality 3: e.g., Connects to their pain]

Example Great Personalization:

[Example of personalization that worked well]

Outreach Sequence

Touch 1: Initial Outreach

  • Channel: [Email/LinkedIn/Other]
  • Timing: [When]
  • Purpose: [What]
  • Template: See message-templates.md

Touch 2: First Follow-Up

  • Channel: [Email/LinkedIn/Other]
  • Timing: [X days later]
  • Purpose: [What]
  • Template: See message-templates.md

Touch 3: Second Follow-Up

  • Channel: [Email/LinkedIn/Other]
  • Timing: [X days later]
  • Purpose: [What]
  • Template: See message-templates.md

Total Cadence:

  • touches over [Y] days
  • [How we decide to stop]

Decision Criteria

When to Reach Out:

  • They match ICP
  • Decision maker or influencer
  • Has pain point signal
  • Good timing signal
  • Personalization angle found

When NOT to Reach Out:

  • Doesn’t match ICP
  • No decision maker access
  • No clear pain point
  • Bad timing (e.g., just raised, etc.)
  • No personalization angle

Tools & Workflows

CRM Workflow:

  1. [Step 1]
  2. [Step 2]
  3. [Step 3]

Research Workflow:

  1. [Step 1]
  2. [Step 2]
  3. [Step 3]

Outreach Workflow:

  1. [Step 1]
  2. [Step 2]
  3. [Step 3]

Success Patterns

What Works:

  • [Pattern 1: e.g., Personalized subject lines]
  • [Pattern 2: e.g., Short emails]
  • [Pattern 3: e.g., Clear value prop early]

What Doesn’t Work:

  • [Anti-pattern 1: e.g., Generic templates]
  • [Anti-pattern 2: e.g., Long emails]
  • [Anti-pattern 3: e.g., Vague CTAs]

Response Rate:

  • Cold emails: [X]%
  • LinkedIn: [X]%
  • Best performing approach: [Which]

Notes & Learnings

Recent Learnings:

  • [Learning 1]
  • [Learning 2]

Experiments:

  • [What we’re testing]
  • [Results so far]

Fill this in with your actual BDR tactics, then we’ll use it to train agents!

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