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service-maturity-process

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Service Maturity Process

Purpose: Single source of truth for how we measure campaign launches and service line maturity.
Use: Stage-gated checklist to move a service from concept to IP-optimized.
Last Updated: 2026-02-03

Overview

The Service Maturity Process is a seven-stage, left-to-right progression. Each stage has explicit criteria that must be met before a service advances. We use this to:

  • Measure whether a campaign or service line is ready for the next step
  • Decide within ~2 weeks if a service line passes Beta Test and becomes Market Ready (see Campaign Launch)
  • Trigger full rollout (website, leadgen, events) only when Market Ready is achieved

Process Diagram (Stages)

Value Prop → Market Test → Beta Test → Market Ready → Sale Ready → Delivery Ready → IP-Optimized
                                    ↑
                            [ 2-week gate: go/no-go for full rollout ]

Service Maturity Process

Stage Criteria (Checklist)

1. Value Prop

Criteria:

  • Value Proposition is established.
  • Framed as: “Best in the world at solving [problem] for [customer] using [solution].“

2. Market Test

Criteria:

  • One-page narrative exists for the VP, including:
    • Bare-bones delivery framework (high-level milestones)
    • Pricing details
  • VP vetted by ≥10 stakeholders (customers, advisors, investors, partners, SMEs).
  • Sample SOWs or contracts created.

3. Beta Test

Criteria:

  • v1.0 delivery plan created.
  • 3 SOWs created and sent.
  • 1 signed contract secured.
  • Delivery of the service has started.
  • 1 milestone (of the delivery plan) reached.

Note: This is the gate we use for the 2-week feedback loop. If these are met within the window, the service line can advance to Market Ready.

4. Market Ready

Criteria:

  • Services posted on the website.
  • Lead generation for target customers is underway.
  • Supporting content calendar is being executed.
  • Partners have been updated/notified about the service.
  • 5 customers have been attracted to a meeting (interest/engagement).

When achieved: Full rollout is triggered (website, targeted leadgen, event planning, etc.). See Campaign Launch.

5. Sale Ready

Criteria:

  • Sales decks created.
  • Beta case studies developed.
  • SOW for the service (including pricing) finalized.
  • 3 customers indicate they are ready to sign at the specified price.

6. Delivery Ready

Criteria:

  • Delivery playbook developed.
  • Right talent trained.
  • POCs completed.
  • 3 design partners delivered.

7. IP-Optimized

Criteria:

  • Recurring tasks identified and automated.
  • IP formally entered into portfolio and attached to the service.
  • All relevant staff trained on the IP.
  • IP improvement process started.
  • IP baked into the cost model.

How This Is Used

Use caseWhere to go
2-week beta → market ready gateCampaign Launch
Testing specific positioning for a service lineService Line Test Template
Full rollout checklist (after market ready)Campaign Launch Checklist

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