Client work vs service line work — systems of record

Purpose: Short rule-of-thumb for where account delivery lives vs where service-line stewardship (resourcing, standards across clients) lives. Complements README.md §6.


Client-specific delivery

TopicSystem of recordPrimary owner
What we are shipping, when, blockersLinear (structure + issue state)CSO (narrative alignment); SL (technical truth)
Approved scope, milestones, risksSOW ↔ project plan + Project Review Meeting outcomesCSO presents; SL signs technical approach
Relationship and external commitmentsClient comms + CRM (e.g. HubSpot) per processCSO

Service line (practice) layer

TopicSystem of recordPrimary owner
Who is allocated to which client / internal project and hoursOperating (as rolled out; portfolio views)Service Lead for the sub-service line
Cross-client themes (quality, stack, hiring bar, playbooks)Leadership forums + service line review (meeting catalog); optional Linear initiatives for time-boxed line improvementsService Lead with Head of Delivery

Practice work in Linear (Q2 pattern)

One internal Linear Team holds all service-line practice work. Brainforge is the nominal client for capability-building.

Linear objectPatternExample
TeamSingle “practice” team (e.g., “Delivery — Practice”)Delivery — Practice
InitiativeOne per top-level service: Establish {X} ServiceEstablish Data Service, Establish AI Service, Establish Strategy & Analytics Service
ProjectTime boxes or themes under each initiativeQ2 2026, Playbooks, Operating hygiene, Service reviews
IssueArchetypes (same kinds across lines; line-specific details in titles/AC)Playbook: Data quality checks for Snowflake migrations, Service review follow-up: Standardize dbt testing patterns

Issue archetypes:

  • Playbook / methodology — create or update line-specific playbooks, examples, checklists
  • Service line review — prep, follow-ups, closed-loop items from monthly review
  • Allocations / Operating hygiene — actions to make Operating match reality (reconcile hours, new SOW project setup, drift fixes)

Key rule: Operating remains the system of record for who is allocated where and for how many hours. Linear tracks owned actions and deliverables (who will do what, by when, done) — see success-metrics for hygiene targets.


How they connect

  • The same person often touches both layers in a week: account work shows up in Linear and CSO–SL sync; line work shows up in allocation updates and service line review.
  • Cross-service dependencies on an account should route through the CSO for that account so ownership stays clear (see SL expectations by cadence).

Last updated: 2026-03-30