Meeting Title: Yoke Global Mixpanel Tutorial Discussion Date: 2026-01-30 Meeting participants: Matthew Schuck, Robert Tseng
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1 00:01:50.800 ⇒ 00:01:51.820 Robert Tseng: Hey, Matthew.
2 00:01:52.330 ⇒ 00:01:53.750 Robert Tseng: Sorry I’m a bit late.
3 00:01:54.460 ⇒ 00:02:03.839 Matthew Schuck: Yeah, no worries. Hey, Robert, I’m not gonna activate my camera so you don’t… you don’t need to feel like you need to activate yours or anything, I’m just sort of on the go right now, so… Sure.
4 00:02:05.020 ⇒ 00:02:10.840 Matthew Schuck: Alright, let’s, let’s… I’m gonna share my screen here,
5 00:02:12.570 ⇒ 00:02:17.239 Matthew Schuck: And you, you said that, like, Mixpanel is something you’re really familiar with, right?
6 00:02:17.470 ⇒ 00:02:18.160 Robert Tseng: Yep.
7 00:02:18.160 ⇒ 00:02:18.970 Matthew Schuck: Okay.
8 00:02:19.750 ⇒ 00:02:28.939 Matthew Schuck: Let me just quickly… let’s see… Share… I’m gonna do Google Chrome.
9 00:02:29.130 ⇒ 00:02:33.519 Matthew Schuck: Alright, so you’re able to see my… My lap.
10 00:02:33.520 ⇒ 00:02:37.800 Robert Tseng: I can see your, your, your screen, yeah, your Chrome, not your screen.
11 00:02:38.180 ⇒ 00:02:39.680 Matthew Schuck: Yeah, my Chrome, got it.
12 00:02:41.050 ⇒ 00:02:44.820 Matthew Schuck: What is going on with this thing? Alright, there we go.
13 00:02:44.860 ⇒ 00:03:01.550 Matthew Schuck: Alright, so this is… this is our company, Mixpanel. By the way, I should… obviously, I’m sure you know this, but I just obviously need to ask you not to share anything that you see here. I mean, this is all private. If we work together, and we go kind of deep on Mixpanel, we might need to sign an NDA or something, just because…
14 00:03:01.640 ⇒ 00:03:04.380 Matthew Schuck: You know, this is our company data.
15 00:03:04.380 ⇒ 00:03:08.100 Robert Tseng: Sure. Are you okay with me recording this call, or do you want me not to?
16 00:03:08.100 ⇒ 00:03:21.730 Matthew Schuck: Yeah, I don’t mind. I mean, we’re not gonna go, like, probably too deep on this stuff, and there’s nothing that I’m overly worried about. But, you know, I mean, for example, under users, as you can see, we actually have, like, 6 million names here.
17 00:03:21.730 ⇒ 00:03:34.160 Matthew Schuck: Sure. And so, that’s one of the reasons why, like, unless we bring someone in-house, or… I guess we’ve never really used a freelancer to come into Mixpanel, but legally, there would need to be some, like,
18 00:03:35.060 ⇒ 00:03:54.400 Matthew Schuck: some kind of strong, like, protections there, and I’m not actually, like, aware of how we’re gonna do that yet. But for now, what I really wanted to ask you is more, like, thinking about this as, like, a tutorial. Now, I’m not sure how much we’re gonna do today, and I don’t even have that much time today, but I wanted to kind of walk you through, like, some of the things that…
19 00:03:54.770 ⇒ 00:03:57.270 Matthew Schuck: I want to,
20 00:03:57.510 ⇒ 00:04:07.810 Matthew Schuck: work on in Mixpanel, and working with an expert like you could… hopefully could kind of cut down my learning curve time, for this platform.
21 00:04:09.790 ⇒ 00:04:10.400 Robert Tseng: Sure.
22 00:04:10.580 ⇒ 00:04:16.870 Matthew Schuck: So let me just kind of walk you through kind of what I know so far, and…
23 00:04:17.690 ⇒ 00:04:20.190 Matthew Schuck: Okay, so let’s just go to…
24 00:04:24.480 ⇒ 00:04:25.450 Matthew Schuck: Home.
25 00:04:26.820 ⇒ 00:04:39.849 Matthew Schuck: So my colleague Jake is the one who’s doing most of the boards here. Mick is our CEO. He will often, like, ask for, charts. I mean, obviously, like, a typical chart is, like, like this funnel.
26 00:04:40.600 ⇒ 00:04:47.370 Matthew Schuck: which I’m sure is something that is pretty common, in Mixpanel, and… whoops. And so… and so you can,
27 00:04:47.500 ⇒ 00:04:53.540 Matthew Schuck: I mean, do you know anything about our company? Have you taken a, did you take a moment to, like, look us up and stuff?
28 00:04:54.220 ⇒ 00:04:57.309 Robert Tseng: No, I don’t think you shared exactly what your company was.
29 00:04:57.310 ⇒ 00:04:57.810 Matthew Schuck: Oh, okay.
30 00:04:57.810 ⇒ 00:04:58.440 Robert Tseng: Yeah.
31 00:04:58.440 ⇒ 00:04:59.170 Matthew Schuck: So, the company’s.
32 00:04:59.170 ⇒ 00:05:01.200 Robert Tseng: All I see is Yoke Global, yeah.
33 00:05:01.200 ⇒ 00:05:06.620 Matthew Schuck: Yeah, yoke, and then we actually run this app called NIL Club, or…
34 00:05:06.620 ⇒ 00:05:07.530 Robert Tseng: I’ve seen that.
35 00:05:07.540 ⇒ 00:05:08.060 Matthew Schuck: Yeah.
36 00:05:08.060 ⇒ 00:05:09.850 Robert Tseng: Obviously, I’m looking it up, yeah.
37 00:05:09.850 ⇒ 00:05:10.819 Matthew Schuck: Do you know what animal is?
38 00:05:10.820 ⇒ 00:05:11.420 Robert Tseng: sense.
39 00:05:11.580 ⇒ 00:05:13.800 Robert Tseng: Yeah, I do. For college athletes.
40 00:05:13.800 ⇒ 00:05:18.210 Matthew Schuck: Yeah, okay, great. And so, like, this is an example of,
41 00:05:19.030 ⇒ 00:05:27.319 Matthew Schuck: this is an example of a deal where it looks like 9,000 people started the deal with SoFi Bank, and then, like.
42 00:05:27.530 ⇒ 00:05:30.489 Matthew Schuck: Maybe 2,000 created an account.
43 00:05:31.220 ⇒ 00:05:46.889 Matthew Schuck: 10, etc, etc. So we have this funnel for this deal, which has proven to be pretty… it’s actually a pretty sweet deal. The athletes get, like, I don’t know, between 100, and then we make $150 every time they sign up, and
44 00:05:47.350 ⇒ 00:05:54.909 Matthew Schuck: and obviously this is, like, the kind of thing that, like, you would want to track in Mixpanel. And…
45 00:05:55.240 ⇒ 00:06:11.849 Matthew Schuck: so I don’t actually know how to create these charts, so one of the things I wanted to ask you is, like, rather than take the time to ask Jake, who’s super busy, I would rather an outside person like yourself explain to me how to make charts. The other thing is… so one part of this is just sort of…
46 00:06:12.210 ⇒ 00:06:21.000 Matthew Schuck: understanding that. Now, I do understand that it’s based on events, and like… I mean, obviously, these are all the most recent events in the app, and…
47 00:06:21.920 ⇒ 00:06:28.310 Matthew Schuck: I have a rough understanding of how that works, but maybe getting into more detail would be really helpful.
48 00:06:30.800 ⇒ 00:06:38.660 Matthew Schuck: In terms of the users, I need to actually ask around a little bit more about this, but we may want to do something where we do more,
49 00:06:39.090 ⇒ 00:06:46.840 Matthew Schuck: Analysis on the actual, like, makeup of the users, because out of those 6 million names that you see, we actually only have about…
50 00:06:46.970 ⇒ 00:06:56.559 Matthew Schuck: 600,000 active athletes, and maybe, like, in the history of the app, which isn’t that old, maybe it’s, like, 800 to 900,000 athletes.
51 00:06:56.910 ⇒ 00:07:06.269 Matthew Schuck: The rest are mostly their supporters, meaning they’re usually friends and family, so each athlete will have, you know, between 5 and 10 supporters.
52 00:07:06.920 ⇒ 00:07:16.600 Matthew Schuck: And that’s where the 6 million names comes from. But doing an analysis on… The… just, you know.
53 00:07:17.540 ⇒ 00:07:31.649 Matthew Schuck: understanding who the athletes are, understanding… I don’t know, like, again, I don’t even know what kind of data we have on, like, the age, for example, of supporters, because there… there is going to be a difference between supporters who are college age, who we would see as, like.
54 00:07:31.940 ⇒ 00:07:38.460 Matthew Schuck: Potential future consumers as we expand our offerings for college students, versus…
55 00:07:38.650 ⇒ 00:07:52.719 Matthew Schuck: a parent, which is really not gonna be, like, our target demographic. The parents will, contribute to… sometimes to the, the athlete funds and things like that, but the parents aren’t really, like, the client, if that makes sense.
56 00:07:54.680 ⇒ 00:07:55.360 Robert Tseng: Sure.
57 00:07:55.630 ⇒ 00:07:58.660 Matthew Schuck: So is this kind of all, like…
58 00:07:59.440 ⇒ 00:08:16.119 Matthew Schuck: up your alley? Is this, like, things that, like, you’re familiar with? Like, could you be able to… if we walk through, like, let me go back to home for a second. So, one of the main boards here is… well, see, there’s something I don’t know how to do. I don’t know why, when I click on Jake, I’m not getting all of his boards.
59 00:08:16.420 ⇒ 00:08:19.579 Matthew Schuck: But it looks like we’ve got top boards here…
60 00:08:22.880 ⇒ 00:08:28.930 Matthew Schuck: And then… This is actually not the board I’m looking for.
61 00:08:29.280 ⇒ 00:08:30.469 Matthew Schuck: Why don’t… see, this is…
62 00:08:30.470 ⇒ 00:08:38.560 Robert Tseng: Well, let me just pause you there. So, I mean, sounds like you want coaching, and you want somebody to just walk you through how Mixpanel works?
63 00:08:38.559 ⇒ 00:08:42.519 Matthew Schuck: I mean, I’m fine to do that. I don’t do that on, like.
64 00:08:43.020 ⇒ 00:08:46.709 Robert Tseng: these three, like, discovery calls, I suppose.
65 00:08:46.710 ⇒ 00:08:47.810 Matthew Schuck: Right.
66 00:08:47.810 ⇒ 00:09:01.900 Robert Tseng: Yeah, I mean, I work with apps that are, like, doing 100 million monthly active users, so, like, this is definitely much smaller than what I’m… what I typically work with, which makes me, like, skeptical on whether or not you actually have the budget to scope out something with me, or if you’re really trying to just
67 00:09:01.920 ⇒ 00:09:15.519 Robert Tseng: basically give… having me give you free advice, which is fine, like, I’m happy to chat with you for 15 minutes and give you a couple pointers, but, like, yeah, I don’t… I don’t… I mean, just from what I’ve seen so far, I don’t really see this being, like, a project I would take on.
68 00:09:17.020 ⇒ 00:09:21.719 Matthew Schuck: Oh, interesting. Okay, well, I mean, so who are these, like, massive companies that you’re working with?
69 00:09:24.140 ⇒ 00:09:27.989 Robert Tseng: I mean, I’m not gonna tell you we… I have NDAs with most of them.
70 00:09:28.780 ⇒ 00:09:40.390 Matthew Schuck: Oh, okay. Alright, well, I mean, you know, we do $25 million in revenue, so we’re not that small, man, but, I guess if this is too small for you, then no point in wasting time.
71 00:09:42.710 ⇒ 00:09:52.020 Robert Tseng: I mean, I’m just saying, like, if you’re… I don’t know what you’re trying to drive at with this call, so, like, I think if you… if we’re gonna try to scope out something, and then… then we can talk about…
72 00:09:52.310 ⇒ 00:09:58.659 Robert Tseng: if you want to do a few hours of me coach… I mean, we just have to… I don’t really know what I’m looking at right now.
73 00:09:58.940 ⇒ 00:10:03.980 Robert Tseng: like, you’re showing me your Mixpanel app and just clicking around, but, like, I’m not really seeing, like, a…
74 00:10:04.270 ⇒ 00:10:04.770 Matthew Schuck: Yeah.
75 00:10:04.770 ⇒ 00:10:08.560 Robert Tseng: Yeah, I’m not really seeing any real scope that we’re going towards.
76 00:10:08.560 ⇒ 00:10:26.449 Matthew Schuck: Right, well, I mean, see, that’s weird, because I’ve already explained to you that I wanted to set up a tutorial and, like, kind of work through things, and I was trying to show you exactly the kinds of things that I wanted to work on, which is definitely part of a discovery call, but listen, man, I mean, I just think your attitude sucks, so I think let’s just… let’s just call it there, okay?
77 00:10:27.590 ⇒ 00:10:28.870 Robert Tseng: Okay, alright.
78 00:10:28.870 ⇒ 00:10:30.020 Matthew Schuck: Bye-bye.
79 00:10:30.020 ⇒ 00:10:30.460 Robert Tseng: Bye.