Meeting Title: Brainforge Marketing Strategy Sync Date: 2026-05-08 Meeting participants: Michele Altomare, Robert Tseng
WEBVTT
1 00:00:40.550 ⇒ 00:00:41.660 Robert Tseng: Hey, Mickey.
2 00:00:41.950 ⇒ 00:00:43.000 Michele Altomare: There we go.
3 00:00:43.230 ⇒ 00:00:45.489 Michele Altomare: Hey, Robert. Happy Friday.
4 00:00:45.750 ⇒ 00:00:46.819 Robert Tseng: Happy Friday!
5 00:00:48.090 ⇒ 00:00:50.559 Robert Tseng: Is that your home or your office?
6 00:00:51.070 ⇒ 00:00:52.520 Michele Altomare: Home, home, home.
7 00:00:52.670 ⇒ 00:00:54.990 Michele Altomare: Home is… home is the office.
8 00:00:54.990 ⇒ 00:00:56.040 Robert Tseng: Home office? Yeah.
9 00:00:56.040 ⇒ 00:00:58.040 Michele Altomare: Home is the office for one.
10 00:00:58.180 ⇒ 00:01:03.480 Michele Altomare: We have a friend here in Austin that I did some design work for at some point.
11 00:01:03.790 ⇒ 00:01:11.930 Michele Altomare: Two years back, and he has a… a space downtown, but… For me, the walk…
12 00:01:12.070 ⇒ 00:01:16.759 Michele Altomare: to the office is enough to, like, split the day, so I’ll just be up here with the monitors.
13 00:01:16.970 ⇒ 00:01:19.570 Michele Altomare: As I presume you maybe also have at home.
14 00:01:20.040 ⇒ 00:01:20.980 Robert Tseng: Yeah, yeah, yeah.
15 00:01:21.650 ⇒ 00:01:25.820 Michele Altomare: So… Yeah. How’s the week been so far?
16 00:01:26.850 ⇒ 00:01:34.360 Robert Tseng: Pretty rough week, honestly, but, yeah, I think, I appreciate you kind of putting this proposal together. I think
17 00:01:34.720 ⇒ 00:01:49.929 Robert Tseng: we’re gonna… we’re gonna make some decisions on, like, kind of the go-to-market team going forward, so just really wanting to see where you… where you slot into that, and yeah, I think… I think this proposal was… was well… well-timed, so I think.
18 00:01:49.930 ⇒ 00:01:50.480 Michele Altomare: Whoa.
19 00:01:50.480 ⇒ 00:01:52.599 Robert Tseng: Happy to kind of walk through that with you.
20 00:01:52.600 ⇒ 00:01:57.010 Michele Altomare: Yeah. Surprise… er, rough week in a surprising way, or just…
21 00:01:57.740 ⇒ 00:02:06.290 Robert Tseng: Well, yeah, I mean, just outside of work, like, personally, I’m, it’s my finals week for law school, so… Awesome.
22 00:02:06.290 ⇒ 00:02:06.730 Michele Altomare: Okay.
23 00:02:06.730 ⇒ 00:02:26.649 Robert Tseng: Yeah, no, no, it’s all good. I mean, that even doesn’t even feel like that big of a deal, because I’m taking a leave of absence. I’m just trying to sit… sit on… sit for the exams and get through it, so I’ll be done… it’s like Monday, Wednesday of next week, and then I’m done. But, yeah, I guess my wife’s, my… my wife’s…
24 00:02:26.810 ⇒ 00:02:44.160 Robert Tseng: grandpa passed away this week as well, so, which is, yeah, it’s been rough for her, especially since, yeah, I mean, she… she was basically raised by her grandparents, she didn’t have a father growing up, so, yeah, like, very, very, very close to him, and, yeah, so we’re… we’re scrambling, and…
25 00:02:44.160 ⇒ 00:02:53.049 Robert Tseng: we’re going to Asia next weekend for the funeral and all that, so, yeah, it’s just like… this feels like everything kind of just blew up,
26 00:02:53.190 ⇒ 00:02:55.309 Robert Tseng: This week. But, yeah, I’m…
27 00:02:55.310 ⇒ 00:02:57.069 Michele Altomare: That’s what I was trying to hear about her grandpa.
28 00:02:57.070 ⇒ 00:02:58.139 Robert Tseng: All good, yeah.
29 00:02:58.340 ⇒ 00:03:03.309 Michele Altomare: So, you have your law exams, and then you’re flying to Asia, probably days after that.
30 00:03:03.620 ⇒ 00:03:15.990 Robert Tseng: Yeah, I’ll… I didn’t… I’m not flying immediately, because I’m also going to LA, see the team, and then also we’re, like, there’s an on-site for a deal that I’m trying to close up in… up in NorCal, in SF, so…
31 00:03:16.020 ⇒ 00:03:17.179 Michele Altomare: I’ll be like…
32 00:03:17.320 ⇒ 00:03:26.630 Robert Tseng: New York, LA, SF, and then back to LA, back to… and then to Hong Kong or something, so… I don’t know. It’ll… it’ll happen, but…
33 00:03:26.630 ⇒ 00:03:27.110 Michele Altomare: Terrible.
34 00:03:27.110 ⇒ 00:03:29.410 Robert Tseng: That’s… that’s what the next week’s gonna look like for me.
35 00:03:29.880 ⇒ 00:03:30.520 Robert Tseng: Zip.
36 00:03:30.830 ⇒ 00:03:37.090 Michele Altomare: Well, however, I hope none of this adds more complexity to your plate, you know?
37 00:03:37.090 ⇒ 00:03:54.110 Robert Tseng: No, I mean, I think, yeah, how this relates to you, I think we’re… we’re gonna trim the team down. So, yeah, I think, like, seems like the path forward is gonna be you and Lisa in some capacity, and then, like, everyone else may… I mean, we’re either gonna remove them from the team, or they’re gonna kind of…
38 00:03:54.110 ⇒ 00:04:08.059 Robert Tseng: maybe kind of be under you in some capacity, so I’d like to kind of figure out what that is and… and make decisions on that, so kind of hitting the week next week, that… that new, that new team moving forward can get going.
39 00:04:08.430 ⇒ 00:04:10.190 Michele Altomare: For sure. Yeah. For sure.
40 00:04:10.190 ⇒ 00:04:19.169 Robert Tseng: So, I mean, I can kind of… yeah, I looked through your doc, so I think, yeah, the content… I mean, correct me if I’m wrong, but I think, the content system.
41 00:04:19.170 ⇒ 00:04:30.580 Robert Tseng: you imagined, yeah, I think definitely it’s a lot more video-based, and yeah, I think there’s a mix of the high-quality curated content, the kind of videos that you… that you create.
42 00:04:30.580 ⇒ 00:04:47.799 Robert Tseng: as well as the AI-generated content that, I guess, like, Lisa’s been really excited to push out. So, totally on board with that, like, that being part of the, the scope that, like, you would take on. And then, like, the two options that you presented, one is, like, strategy direction, one… and then the other one is, like, kind of…
43 00:04:47.800 ⇒ 00:05:07.059 Robert Tseng: you’re actually managing it. I’m not really sure what the difference is going to be between the two, to be honest, so I think my gut is, like, I think we should start you at option A, and then kind of feel like, hey, if there’s not enough, like, hands-on keys to kind of support you from the team, either because we don’t have, like, the talent to do so,
44 00:05:07.060 ⇒ 00:05:13.339 Robert Tseng: and we need you to be more heavy-handed on the execution, then we’ll, like, move to option B. That’s kind of how I see it.
45 00:05:13.940 ⇒ 00:05:14.610 Michele Altomare: For sure.
46 00:05:15.040 ⇒ 00:05:15.610 Michele Altomare: For sure.
47 00:05:15.610 ⇒ 00:05:15.930 Robert Tseng: Yeah.
48 00:05:15.930 ⇒ 00:05:19.899 Michele Altomare: I think, if anything, more things will be clear in the next…
49 00:05:21.190 ⇒ 00:05:26.380 Michele Altomare: Might as well start with something and then see where we land, because otherwise it’s just, like, mapping things out, you know?
50 00:05:26.380 ⇒ 00:05:28.050 Robert Tseng: Yeah. I’m with you. Yeah.
51 00:05:28.050 ⇒ 00:05:28.610 Michele Altomare: Blue.
52 00:05:28.610 ⇒ 00:05:29.260 Robert Tseng: Okay.
53 00:05:29.750 ⇒ 00:05:40.519 Robert Tseng: Cool. Well then, like, I guess, like, you also had, like, some questions around, like, the KRs that this engagement is accountable to, so I think those are the right ones, so…
54 00:05:40.520 ⇒ 00:05:56.750 Robert Tseng: I’m happy to kind of spend a little bit of time kind of sharing with you how… how I view it right now, and then kind of, like, how I feel like your work will ladder up into that, because obviously this is… this will be good for you to know on, like, how we’re evaluating, kind of, like, the impact of this work.
55 00:05:56.780 ⇒ 00:06:00.680 Robert Tseng: So, yeah, I mean, this is the,
56 00:06:01.870 ⇒ 00:06:09.340 Robert Tseng: kind of WBR kind of business review that I kind of run most of the teams on.
57 00:06:09.760 ⇒ 00:06:11.540 Robert Tseng: I don’t know if you’ve seen this before.
58 00:06:11.660 ⇒ 00:06:24.460 Robert Tseng: But just to kind of go top-down, yeah, I mean, there’s some core metrics. I think for… for me, the metric that matters the most is the number of meetings that we’re booking. If we’re booking many meetings… if we’re book… if this number is high, then, like, everything else kind of…
59 00:06:24.460 ⇒ 00:06:31.779 Robert Tseng: you know, usually falls into place, assuming that, like, you know, we’re getting enough discovery calls, so…
60 00:06:31.820 ⇒ 00:06:45.579 Robert Tseng: Yeah, meetings, yeah, and then MQL pipeline, right now, like, you can see over the past quarter, at the start of the quarter, we had all channels turned off, or start of the year, start of Q1, all channels turned off.
61 00:06:45.580 ⇒ 00:06:54.129 Robert Tseng: took the team about, like, one month before they started putting, like, pipeline in, which I felt like was really long, but we’re really trying to…
62 00:06:54.130 ⇒ 00:07:06.129 Robert Tseng: like, do the LinkedIn content, approach then. Just doing, like, our posts, our posting, and so you can see that it directly ties into, there’s a whole section on marketing metrics down here.
63 00:07:06.130 ⇒ 00:07:24.339 Robert Tseng: to the number of, like, content pieces that we were publishing per week. So, there was a period of time where, you know, the team got up to maybe, like, even 12, 12 posts a week across me and Utam’s accounts. But I… we kind of killed that, because I just didn’t really think that that volume for the quality that we were pushing out.
64 00:07:24.340 ⇒ 00:07:28.170 Robert Tseng: The engagement metrics stayed pretty flat.
65 00:07:28.170 ⇒ 00:07:45.340 Robert Tseng: Frankly, like, yeah, more… basically, more posts did not lead to more engagement, and the quality of the engagements also didn’t really kind of, like, seem to correlate that much with the number of times we posted. So, yeah, I’ve been just kind of telling you the story of how I see it from the data.
66 00:07:45.510 ⇒ 00:07:51.500 Robert Tseng: So yeah, I think pretty much by the start of Q1, I was like… sorry, by the end of Q1, I was like, look.
67 00:07:51.690 ⇒ 00:08:02.749 Robert Tseng: marketing’s bringing in almost, like, no pipeline, and so yeah, I pretty much just… I killed the… I mean, we kind of cut the team then, and swapped people out.
68 00:08:02.850 ⇒ 00:08:12.830 Robert Tseng: Went back to doing what I thought, you know, Utem and I know works, which is, like, event-based promotions. This was, like, leading up to Fixel, leading up to all these other conferences that we’ve gone to.
69 00:08:13.040 ⇒ 00:08:24.450 Robert Tseng: We do, like, some posting for partners, partner events that we co-host. So, like, that’s, like, a consistent, steady thing for us that has been able to keep marketing pipeline up. If you, kind of.
70 00:08:24.450 ⇒ 00:08:37.930 Robert Tseng: look into any of these weeks, it’s because, like, there was an event we were promoting, or we attended, and that, like, got us to connect with people. So, yeah, that’s really the only, like, marketing, like, lever that has been bringing in pipeline.
71 00:08:39.280 ⇒ 00:08:46.469 Robert Tseng: Then from there, I think the problem is, okay, not only do we have to have pipeline, for the marketing side, but, like.
72 00:08:46.530 ⇒ 00:09:04.870 Robert Tseng: how many of these are actually converting into, like, sales leads? The answer is, like, not… not many. So, I think that kind of ties into what you were saying, like, 30% of new… this is really sales pipeline is marketing sourced. I don’t think we’ve hit that. I… I’ve been, like, kind of monitoring it.
73 00:09:06.780 ⇒ 00:09:25.289 Robert Tseng: here, and you can see that, like, it’s just, like, off track every week. So, definitely big, big priority for me, between kind of, like, getting more sales pipeline out of marketing leads, and also, like, getting our ICP to actually engage with us in a meaningful way. I think those two areas that
74 00:09:25.460 ⇒ 00:09:34.950 Robert Tseng: Hannah currently has been on, which is SpeedKeeper, and she’s just not able to make that happen, which is why I’m gonna move her out of that… out of that role. She has been our, like.
75 00:09:34.950 ⇒ 00:09:51.749 Robert Tseng: creative and engagement lead up until this point, and I just don’t think that it’s working out. So, we’re basically trying to reroute her to a different role. She started her as a designer, so we might kind of move her back there, but, like, don’t want her to own these outcomes anymore, because clearly she’s just not able to deliver there.
76 00:09:51.830 ⇒ 00:10:09.409 Robert Tseng: So yeah, I think that’s kind of, like, the state of affairs for, like, why these two KRs are not being hit right now. You asked for a baseline number. I don’t have, like, a number off the top of my head for you, I just know that it’s not hitting that, so if you feel like you want to… I mean, I could…
77 00:10:09.620 ⇒ 00:10:16.790 Robert Tseng: Yeah, I mean, we could go into a little bit more. I mean, yeah, I don’t know how much I want to, like, dig into it and find.
78 00:10:16.790 ⇒ 00:10:17.540 Michele Altomare: Exactly what happened.
79 00:10:18.270 ⇒ 00:10:31.230 Michele Altomare: I hear you. It all tracks. What I hear you saying is that… Yeah. Utom said this yesterday, he said that the return that Brainforge has seen from him going to bars and you going to events has been greater than
80 00:10:31.850 ⇒ 00:10:36.180 Michele Altomare: like, whatever marketing has brought in in the last couple months. You see what I mean?
81 00:10:36.180 ⇒ 00:10:36.999 Robert Tseng: Yeah, in the past, like.
82 00:10:37.000 ⇒ 00:10:38.189 Michele Altomare: Six months. Like…
83 00:10:38.190 ⇒ 00:10:38.990 Robert Tseng: Yeah, so…
84 00:10:38.990 ⇒ 00:10:44.640 Michele Altomare: He’s like, I should drink more. I’m sick. Well, it does suggest… Yeah.
85 00:10:44.640 ⇒ 00:10:50.719 Robert Tseng: That’s… that’s the, yeah, the one-liner for how we feel about this whole thing. So, yeah.
86 00:10:51.080 ⇒ 00:10:53.260 Michele Altomare: Could you say more about,
87 00:10:53.580 ⇒ 00:11:01.170 Michele Altomare: I don’t mean this from a philosophical place, because it’s very easy to get looped in that, but because we had talked about it at Pixel, and then you said it here again, that.
88 00:11:01.170 ⇒ 00:11:01.710 Robert Tseng: Yeah.
89 00:11:02.140 ⇒ 00:11:07.490 Michele Altomare: You said the quality of engagements you could also tell was low. How does that get measured?
90 00:11:07.670 ⇒ 00:11:09.670 Michele Altomare: Yeah, because you were saying that…
91 00:11:10.020 ⇒ 00:11:17.070 Michele Altomare: The volume went up, but, like, the absolute engagement stayed the same, and that engagement itself, you didn’t seem that happy with.
92 00:11:17.080 ⇒ 00:11:18.359 Robert Tseng: Or how are we… Yeah.
93 00:11:18.360 ⇒ 00:11:19.310 Michele Altomare: measuring.
94 00:11:19.630 ⇒ 00:11:26.830 Robert Tseng: So, I think this… I mean, I’m open to this being changed, but yeah, let me just break down kind of how I view this. So, as far as, like, con… I mean…
95 00:11:26.860 ⇒ 00:11:41.790 Robert Tseng: the content is pretty straightforward. These were just LinkedIn posts. Like, that was all that was his… this was. But, like, you know, I know that you have YouTube, you have other… you have other types of content that you… you want to push out that maybe are just better channels than just LinkedIn… LinkedIn posts, and so we can go and
96 00:11:42.190 ⇒ 00:11:50.119 Robert Tseng: change these. I tried to make this channel agnostic. I was just like, what are all the pieces of marketing assets that we’re actually publishing?
97 00:11:50.120 ⇒ 00:12:02.279 Robert Tseng: And, like, are they addressing problems? Are they kind of promoting our solution? Are they talking about our service? Are they promoting our partners? Just trying to better understand, like, what’s the mix of content that we present to the world.
98 00:12:02.290 ⇒ 00:12:12.409 Robert Tseng: And, yeah, so, like, that’s what that section is for. Then external engagements, this is less… this is not… I guess this is… might be a little bit confusing to you, this is more just, like.
99 00:12:12.430 ⇒ 00:12:27.359 Robert Tseng: like, how do we amplify our reach? You know, if we engage in other people’s content, I think that’s… that has… that has traditionally been able to, like, extend our… extend our impact. So, there have been a couple weeks where we tested this,
100 00:12:27.580 ⇒ 00:12:41.670 Robert Tseng: you know, I had somebody just go and, like, comment on a bunch of stuff, people that viewed our… they engaged with our viewers, comment on posts of, like, people that are within our niche, other influencers that we care about, or, like, that we follow closely.
101 00:12:41.670 ⇒ 00:12:56.450 Robert Tseng: And just by doing that, you know, like, I do think that there is, like, this… it does amplify the reach on LinkedIn specifically. Obviously, we were just not consistent with that. It kind of only happened, like, two weeks out of the first… of the first quarter. So, that’s what this section is.
102 00:12:56.540 ⇒ 00:13:06.859 Robert Tseng: This, like, now getting to your point of, like, the engagement, like, how do we measure quality of engagement? I think, to me, this is just, like, these are basic, like, just basic engagement, like, views.
103 00:13:06.910 ⇒ 00:13:13.140 Robert Tseng: views, and, like, views and likes, I guess, are kind of basically what I’m… what we’re tracking here.
104 00:13:13.190 ⇒ 00:13:17.479 Robert Tseng: Like, profile views as, like, kind of, like, a top-of-funnel, like.
105 00:13:17.510 ⇒ 00:13:33.690 Robert Tseng: metric for, you know, what, you know, is… are we… is our content even driving any eyeballs? And then high intent engagement. These are things that I feel like are actions that actually lead to ultimately booking a meeting. So, if we have
106 00:13:33.790 ⇒ 00:13:49.589 Robert Tseng: assets that we’re sharing, like, are people downloading, like, our lead magnets? Are they signing up for the events that we’re hosting? Are they DMing us with specific, kind of, like, you know, you know, having a specific conversation?
107 00:13:49.590 ⇒ 00:14:03.320 Robert Tseng: And then, like, you know, if they’re booking meetings directly from, like, the posts that we’re… that we’re… that we… that we have put out there, because we have booking links on both of our profiles. So there’s probably more types of engagement. I wanted,
108 00:14:03.570 ⇒ 00:14:11.230 Robert Tseng: Hannah, to kind of really pressure test, like, okay, what is a high-quality activity that does lead to a meeting getting booked?
109 00:14:11.240 ⇒ 00:14:27.489 Robert Tseng: I set this up, and, like, she just kind of went with it and never really iterated on that. But at least we have some, like, measurement for, like, how that’s been going over the past quarter. So, you know, the story there is really just that it’s mostly direct messages,
110 00:14:27.850 ⇒ 00:14:29.109 Michele Altomare: And I think that’s fault.
111 00:14:29.280 ⇒ 00:14:31.110 Robert Tseng: Yeah, to me a rooftop, yeah, exactly.
112 00:14:31.140 ⇒ 00:14:44.439 Robert Tseng: And then from there, we have to nurture the leads, try to drive them to a meeting from there. People are not, like, directly downloading our assets, they’re not, like… and we didn’t really have great turnout. We didn’t really host that many events this quarter, frankly.
113 00:14:44.440 ⇒ 00:14:51.290 Robert Tseng: And then, like, people aren’t booking meetings directly from, like, the posts themselves. So, yeah, like…
114 00:14:51.430 ⇒ 00:14:53.049 Robert Tseng: That’s… that’s kind of…
115 00:14:53.100 ⇒ 00:15:12.980 Robert Tseng: what I understand about, like, how… how people are engaging with our content right now. If they like what they see, they’ll… they’ll shoot us a message, and then, we’ll connect there until we, like, try to steer them towards… towards a meeting. Like, that’s… that’s the most direct, or that’s the most common path,
116 00:15:13.130 ⇒ 00:15:13.900 Robert Tseng: Yeah.
117 00:15:14.520 ⇒ 00:15:17.680 Michele Altomare: Yeah, it makes sense. Has there been… because I know…
118 00:15:20.930 ⇒ 00:15:31.100 Michele Altomare: With the pretext that events and referrals have been beating out marketing significantly, but on the content front, at any point in the last couple months, has there been
119 00:15:31.310 ⇒ 00:15:34.979 Michele Altomare: Whether it was, like, a packaging of something, or some…
120 00:15:36.520 ⇒ 00:15:43.419 Michele Altomare: identifiable piece of content, or something that just was posted, or was, like, a marketing asset that
121 00:15:44.080 ⇒ 00:15:49.359 Michele Altomare: undeniably drove traffic, or you were like, oh yes, this was, like, a very good one, or did they all kind of just…
122 00:15:50.590 ⇒ 00:15:51.910 Michele Altomare: cloud together.
123 00:15:52.110 ⇒ 00:15:59.269 Robert Tseng: Yeah, maybe I have short-term memory loss at this point. It’s been a while.
124 00:15:59.270 ⇒ 00:16:05.220 Michele Altomare: It’s also, like, a very specific question. I’m just wondering, is there anything that was, like, memorable? Maybe that’s the easiest way to say it.
125 00:16:05.580 ⇒ 00:16:09.240 Robert Tseng: Yeah, let me see…
126 00:16:12.280 ⇒ 00:16:19.889 Robert Tseng: If I go to Utam’s account, I look at his posts… Oops, that’s not it.
127 00:16:29.310 ⇒ 00:16:36.480 Robert Tseng: I think, like, these ironing posts, I mean, these are, like, it’s kind of misleading. We don’t really get buyers from this. These are.
128 00:16:36.480 ⇒ 00:16:40.550 Michele Altomare: Yeah, for understandable reasons, people want to get a job, so they’re gonna call them.
129 00:16:40.870 ⇒ 00:16:41.450 Michele Altomare: Yeah.
130 00:16:41.450 ⇒ 00:16:47.290 Robert Tseng: Yeah, I don’t think we’ve done…
131 00:16:50.420 ⇒ 00:16:55.690 Robert Tseng: Yeah, I mean, this one maybe was, like… I don’t think we got… but this was, like, more…
132 00:16:56.010 ⇒ 00:16:57.890 Robert Tseng: Close to,
133 00:17:01.090 ⇒ 00:17:10.270 Robert Tseng: Yeah, having, like, downloadable links here, like this one, I think, was one that we tested. We did get feedback from this one. I think this was, like, our
134 00:17:10.740 ⇒ 00:17:16.929 Robert Tseng: this was, like, a post… an educational post with, like, a tracked link. And,
135 00:17:18.030 ⇒ 00:17:23.960 Robert Tseng: I mean, we frankly just didn’t do that many of these. I think this was, like, only, like, one or two… two times, yeah.
136 00:17:25.329 ⇒ 00:17:31.769 Robert Tseng: So, I think the Snowflake one did well, where, like, we got some… some people, like, clicking on this stuff.
137 00:17:35.290 ⇒ 00:17:37.019 Michele Altomare: But it needs to be better, it’s like…
138 00:17:37.020 ⇒ 00:17:38.160 Robert Tseng: Yeah, yeah, it’s just…
139 00:17:38.160 ⇒ 00:17:42.499 Michele Altomare: There’s a crowd, there’s a crowd of LinkedIn content which just all sits at…
140 00:17:42.770 ⇒ 00:17:46.329 Michele Altomare: 4 likes and, like, 2 spam bots, and it’s just, like.
141 00:17:47.210 ⇒ 00:17:49.530 Michele Altomare: Unless… this is actually where I am.
142 00:17:51.200 ⇒ 00:17:53.120 Michele Altomare: Oh, what’s, what’s the word?
143 00:17:54.250 ⇒ 00:17:57.030 Michele Altomare: Where I’m… I could just be completely misinformed.
144 00:17:57.360 ⇒ 00:18:04.520 Michele Altomare: Sure. Is the ICP buyer in Brain Forges? Like, in consumer, this shit would never fly. Being totally pointless.
145 00:18:04.680 ⇒ 00:18:05.720 Robert Tseng: But… Solid.
146 00:18:06.610 ⇒ 00:18:17.090 Michele Altomare: just, there’s a hundred… we were talking about the 7 pixel clon. There’s, like, a bajillion people selling the same little widget, right? A phone case or a motor. So, your marketing has to be on the bleeding edge, because you’re competing for 30 cents of market.
147 00:18:17.090 ⇒ 00:18:17.620 Robert Tseng: Yeah.
148 00:18:18.890 ⇒ 00:18:23.070 Michele Altomare: in this space, like, the AI-generated
149 00:18:23.820 ⇒ 00:18:26.639 Michele Altomare: Just, like, thought leadership, which is just, like, a…
150 00:18:26.810 ⇒ 00:18:32.229 Michele Altomare: long thread. Do people buy that? Or… Do you want to.
151 00:18:32.230 ⇒ 00:18:38.049 Robert Tseng: No, I don’t… yeah, yeah, I don’t think they do anymore. I mean, like, you know, we talked about Lieberman, and, like.
152 00:18:38.170 ⇒ 00:18:57.179 Robert Tseng: I mean, obviously, his approach is… I mean, he has a big brand already, but, like, when I look at his content, like, you know, sure, he has, like, some random, like, a lot of text stuff, too, but… I mean, he has some good stuff that’s just, like, that’s video, or, like, these, like, good frameworks that he posts, like, everything has… yeah, things have to be visual. Like, I think.
153 00:18:57.180 ⇒ 00:18:57.580 Michele Altomare: Yeah.
154 00:18:57.580 ⇒ 00:19:10.629 Robert Tseng: I think people want to read, like, some founder stor… like, they want to read, like, stories. I think there’s… that’s, like, one part of it, and that’s kind of where Jaden, I think, is supposed to be here. It’s supposed to help us write educational content, tell founder stories.
155 00:19:10.630 ⇒ 00:19:19.809 Robert Tseng: But otherwise, like, yeah, I think we gotta be doing videos. Like, I think, you know, I think Lieberman, what I understand is he just, like.
156 00:19:19.810 ⇒ 00:19:37.499 Robert Tseng: he takes, like, kind of clips from Zoom calls that he does with, like, internally, and then he just, like, kind of, you know, rebrands it the way that he does, and he posts them. So, I think, like, I do think that video or having more visual content is gonna be better than just, like, us linking to, like, random
157 00:19:37.500 ⇒ 00:19:41.020 Robert Tseng: like, kind of static PDFs. Like, I don’t think anybody’s buying things online.
158 00:19:41.020 ⇒ 00:19:47.570 Michele Altomare: People don’t have time to look at it, either. It’s not because a static PDF isn’t, like, well-written or well-made.
159 00:19:47.830 ⇒ 00:19:48.490 Robert Tseng: Yeah.
160 00:19:48.490 ⇒ 00:19:57.399 Michele Altomare: Lisa and I talked about this, we have mixed opinions. I think there’s many roads to Rome, right? Yeah. I think some roads take longer…
161 00:19:57.730 ⇒ 00:20:05.049 Michele Altomare: than others, or… it just depends on what the needs are. The education piece seems like a big component to me.
162 00:20:05.340 ⇒ 00:20:07.029 Michele Altomare: Packaged in the right way.
163 00:20:07.200 ⇒ 00:20:16.759 Michele Altomare: what I wanted to get your take on also, and again, this is specific to the ICP, because this was the conversation, it was in the Slack I sent you, I know I’ve sent you a bunch of stuff in the last 24 hours, but…
164 00:20:16.760 ⇒ 00:20:17.380 Robert Tseng: Yeah.
165 00:20:18.350 ⇒ 00:20:22.650 Michele Altomare: In the call yesterday, so… I’m sure we know.
166 00:20:23.060 ⇒ 00:20:29.989 Michele Altomare: Lisa… appreciates volume a lot, and I can understand why. Like, what she’s done with HeyJet on TikTok.
167 00:20:30.510 ⇒ 00:20:33.000 Michele Altomare: Amazing. I wish I could do that, or I wish I…
168 00:20:33.130 ⇒ 00:20:36.210 Michele Altomare: tried that, if I had time to investigate.
169 00:20:36.380 ⇒ 00:20:38.799 Robert Tseng: Yeah, it’s a very different audience.
170 00:20:38.800 ⇒ 00:20:39.400 Michele Altomare: It’s never knowledge.
171 00:20:39.400 ⇒ 00:20:40.330 Robert Tseng: Consumer. Yeah.
172 00:20:40.330 ⇒ 00:20:40.940 Michele Altomare: It’s a bit annoying.
173 00:20:40.940 ⇒ 00:20:49.850 Robert Tseng: we’re not gonna get 2 million views, like, we don’t have 2 million buyers in the world. Like, our buyers are probably, like, we have, like, a thousand buyers, probably, at any given moment. Like, it’s a very much smaller audience, yeah.
174 00:20:50.390 ⇒ 00:20:51.380 Robert Tseng: So… Yeah.
175 00:20:51.380 ⇒ 00:20:55.849 Michele Altomare: I… like, people have the debate of quality and,
176 00:20:56.590 ⇒ 00:21:01.220 Michele Altomare: volume all the time. Quality, I think, sometimes the word value, is better said.
177 00:21:01.580 ⇒ 00:21:02.160 Robert Tseng: Yeah.
178 00:21:03.260 ⇒ 00:21:08.609 Michele Altomare: And I try to bias as hard as I can toward this, because I think there’s a lot of hidden costs with volume.
179 00:21:08.710 ⇒ 00:21:13.689 Michele Altomare: Now, Lisa’s right that, obviously, if we’re posting twice a week, we should be getting something
180 00:21:13.830 ⇒ 00:21:21.769 Michele Altomare: out there, right? Like, right now, I’m praying for just to posting something, we should get something out the door. But I was just curious what your…
181 00:21:22.260 ⇒ 00:21:31.740 Michele Altomare: if you had, like, a strong opinion or perspective on that. We looked through, because Lisa’s very bought in, and this is where I was also going to ask you, not to go too many directions, but…
182 00:21:32.120 ⇒ 00:21:35.459 Michele Altomare: As the team, it’s, like, reshaping.
183 00:21:35.800 ⇒ 00:21:43.969 Michele Altomare: what org or decision structure could look like. Like, if you go to Lisa’s LinkedIn, and just to get content out, I was like, dude, okay, this is fine.
184 00:21:44.470 ⇒ 00:21:45.110 Robert Tseng: Yeah.
185 00:21:45.110 ⇒ 00:21:46.500 Michele Altomare: But this is where…
186 00:21:47.480 ⇒ 00:21:55.800 Michele Altomare: I’ll just come into a meeting with an opinion, and I think this is not the right direction, but it’s good that it’s at least content, is, like, what these tweets are, like…
187 00:21:55.990 ⇒ 00:22:06.830 Michele Altomare: See how it’s, like, 80% of AI agents act risky? I mean, that took, granted, 30 seconds, because I think she used the Splotato tool for it. But what I was gonna ask you is, like.
188 00:22:07.640 ⇒ 00:22:10.269 Michele Altomare: But do ICPs engage with this?
189 00:22:10.590 ⇒ 00:22:16.630 Michele Altomare: Because if they do, then that’s great. But what I’ve seen in the past, just to be super blunt with you, is that
190 00:22:17.000 ⇒ 00:22:18.590 Michele Altomare: It gets you…
191 00:22:19.190 ⇒ 00:22:26.829 Michele Altomare: top-of-funnel metrics, but there’s, like, no depth to them, because the comments are bots, they get likes and all this stuff. So, like, it’s easy to…
192 00:22:31.600 ⇒ 00:22:39.950 Michele Altomare: blend in with the crowd, and everybody does this. But if we have the capacity to make things that, like, not just look good for the sake of looking good, but if it’s less volume.
193 00:22:41.210 ⇒ 00:22:43.580 Michele Altomare: Does that make sense? I know I’m kind of talking in a…
194 00:22:44.090 ⇒ 00:23:02.930 Robert Tseng: Yeah, yeah, no, I agree. I think, like, yeah, I think she wants to bias towards, like, better… like, something is better than nothing, and that’s how we operated before. You know, that’s why we, like, kind of threw all these bodies at this problem, and, like, we were pumping out AI-generated content as well, like, I mean, a little bit more curated and higher quality than what she has.
195 00:23:02.930 ⇒ 00:23:06.490 Robert Tseng: if she gets 2 likes per post, I mean, we’re doing better than that, but, like.
196 00:23:06.490 ⇒ 00:23:06.930 Michele Altomare: Bill.
197 00:23:06.930 ⇒ 00:23:13.230 Robert Tseng: Yeah, I think, like, at a certain point, like, we… it can’t only be this. It has to be…
198 00:23:13.610 ⇒ 00:23:19.679 Robert Tseng: Like, you know, if we’re putting out one or two high-quality posts a week, and then filling in the rest with
199 00:23:19.800 ⇒ 00:23:20.730 Robert Tseng: you know.
200 00:23:21.930 ⇒ 00:23:41.350 Robert Tseng: other, like, kind of the content, like, I think we are. It should help with batching, like, I don’t… I just don’t… I think that… like, that… that would be… like, there’s gotta be, like, a… well, we have to experiment with different, like, levels of content. For sure. Like, I do want to… I do want to, like, experiment on that. It’s like,
201 00:23:42.440 ⇒ 00:23:54.269 Robert Tseng: let’s say it’s, like, low, medium, high effort. So, like, high would probably be, like, you know, what you produce. Low is, like, what she produces. I think we need to, like, push… we need to push,
202 00:23:54.300 ⇒ 00:24:08.369 Robert Tseng: we need to have all… we need to have all of the… we need to have all… all three going out, and we can kind of measure, the… the, the performance of… of them. I do think that they… they would kind of bounce… they would complement each other, like, I… I don’t think one… like.
203 00:24:08.370 ⇒ 00:24:16.359 Robert Tseng: if I were to pick one at this point, then I would pick the… I would pick higher quality, because I think once you have… once the quality bars hit.
204 00:24:16.360 ⇒ 00:24:34.290 Robert Tseng: then you can always take that and repurpose it into, like, lower quality content. So, I’m less interested in, like, building up from the bottom up, because I think that’s… that was our approach before, and, yeah, it just never… it never hit the quality bar. So I’d rather us…
205 00:24:34.300 ⇒ 00:24:35.930 Robert Tseng: Try to, like, you know.
206 00:24:36.430 ⇒ 00:24:53.419 Robert Tseng: you know, if you’re gonna be the creative lead here, and you figure out, like, what’s, like, the bar for the posts that we need to hit, and let’s say you produce a video, and then we want to cut it up into posts or short-form stuff, yeah, we can use the AI tools to kind of help with that. And that’ll just kind of, like, fill in the gaps between, like, when
207 00:24:53.420 ⇒ 00:24:58.870 Robert Tseng: You’re posting your main thing, versus, like, when we’re, like, kind of doing some…
208 00:24:59.000 ⇒ 00:25:06.440 Robert Tseng: you know, posts leading up to it, and afterwards. Like, I think you can say the same thing multiple times, you know, in different ways.
209 00:25:06.630 ⇒ 00:25:10.160 Michele Altomare: For sure, but you worded it really well there, where it’s, like, working from the top down, or the…
210 00:25:11.260 ⇒ 00:25:12.490 Michele Altomare: bottom up.
211 00:25:12.710 ⇒ 00:25:13.090 Robert Tseng: Yeah.
212 00:25:13.090 ⇒ 00:25:14.320 Michele Altomare: I’m just thinking, like, it’s…
213 00:25:14.840 ⇒ 00:25:31.039 Michele Altomare: I’m still trying to find words for this. Whatever is upstream is the most… the furthest upstream option to creation is, like, the most important thing, because it’s like, being cool is better than editing, if that makes sense. Like, the idea has to be strong on its own, because otherwise, it’s like, you’re just trying to…
214 00:25:31.180 ⇒ 00:25:33.870 Michele Altomare: Have this crazy edit of, like, a half-baked.
215 00:25:34.340 ⇒ 00:25:37.919 Michele Altomare: AI slop thing. So, yeah, we agree with that, we agree with that.
216 00:25:37.920 ⇒ 00:25:38.740 Robert Tseng: Yeah.
217 00:25:38.830 ⇒ 00:25:39.500 Michele Altomare: Cool.
218 00:25:41.020 ⇒ 00:25:48.540 Michele Altomare: As far as… I guess, yeah, I’m just… I’m wondering if you have input or thoughts on what
219 00:25:49.020 ⇒ 00:25:59.229 Michele Altomare: you want the marketing cadence to be, or how you think it works best, related to sales, specifically. I know that was kind of the other thing that was in that doc, and…
220 00:26:01.270 ⇒ 00:26:02.940 Michele Altomare: conversations we told him about it, just…
221 00:26:03.620 ⇒ 00:26:06.200 Robert Tseng: Yeah, I… I think, like…
222 00:26:07.440 ⇒ 00:26:14.540 Robert Tseng: what did we end up, kind of, settling on? I mean, what, we’re doing, like, one post a week right now. So, I mean, like.
223 00:26:14.990 ⇒ 00:26:25.390 Robert Tseng: I think I want… I want… Jayden is supposed to be putting out two written posts a week, at least, so… like, she’ll… she’ll do that, and so this number will go up to…
224 00:26:25.530 ⇒ 00:26:32.120 Robert Tseng: And then, from your side, like, yeah, I think… I…
225 00:26:33.330 ⇒ 00:26:49.939 Robert Tseng: I guess I don’t really know what a… what a good number would be to start. I think one… one feels too… too, like, little, but, like, I mean, maybe it’s two… maybe it’s two as well. Maybe it’s, like, two… two videos and two written posts a week. Like, I think… I don’t… I guess…
226 00:26:50.200 ⇒ 00:26:57.800 Robert Tseng: I’m not really sure how to put a number on the video side. I think the… on the written… for written posts, it’s easier to kind of, to put a number in there.
227 00:26:58.010 ⇒ 00:27:03.559 Michele Altomare: Yeah. Do we have a limit? Is Jaden hourly, or what does that look like?
228 00:27:03.740 ⇒ 00:27:18.369 Robert Tseng: Yeah, yeah, she’s hourly, and she’s only working kind of, like, after… she’s doing, like, up to 10 hours a week right now. So yeah, we’re expecting her to put out 2 posts a week at that, at that, with that much time.
229 00:27:19.030 ⇒ 00:27:19.770 Michele Altomare: Okay.
230 00:27:20.230 ⇒ 00:27:20.740 Robert Tseng: Yeah.
231 00:27:22.110 ⇒ 00:27:26.639 Michele Altomare: Because bluntly, I’d just be curious how we can poach that. I don’t know, it seems…
232 00:27:26.810 ⇒ 00:27:31.840 Michele Altomare: if it’s… if somebody’s making two posts a week, I don’t know what the…
233 00:27:31.990 ⇒ 00:27:37.110 Michele Altomare: the scope of her work is, but they just have to be things to get more than 3 likes, you know what I mean?
234 00:27:37.530 ⇒ 00:27:37.950 Robert Tseng: Yeah.
235 00:27:37.950 ⇒ 00:27:43.630 Michele Altomare: Because then I would be curious, like, I was talking about this with, I met Davis yesterday, great guy.
236 00:27:43.630 ⇒ 00:27:44.170 Robert Tseng: Okay.
237 00:27:44.170 ⇒ 00:27:44.680 Michele Altomare: Oh my goodness.
238 00:27:45.210 ⇒ 00:27:51.780 Michele Altomare: But I was like, the same energy, I just wonder how it would be paired with
239 00:27:53.600 ⇒ 00:27:56.239 Michele Altomare: It’s like, if there’s energy going into writing, too.
240 00:27:56.660 ⇒ 00:28:00.460 Michele Altomare: I’m just picking on Jaden, but not Jaden specifically, just an instance of an example.
241 00:28:00.750 ⇒ 00:28:07.239 Michele Altomare: Yeah. The same energy that goes toward writing, like, two things that are really far downstream that might not move the needle, hopefully they do the needle.
242 00:28:07.830 ⇒ 00:28:08.430 Robert Tseng: Yeah.
243 00:28:09.340 ⇒ 00:28:19.810 Michele Altomare: whether it was, like… I’ll speak for myself. If I could get equipped with, like, whatever the equivalent time is, which is, I know, is at a much higher hourly rate from, like, an engineer.
244 00:28:20.000 ⇒ 00:28:23.229 Michele Altomare: To help amplify what you said is at the top of the stack.
245 00:28:23.760 ⇒ 00:28:25.859 Michele Altomare: My gut feeling is that that would…
246 00:28:26.890 ⇒ 00:28:30.319 Michele Altomare: you know, reap a lot more, but we won’t know until we try, so…
247 00:28:30.810 ⇒ 00:28:32.779 Michele Altomare: Right now, I’m kind of just thinking a lot.
248 00:28:32.990 ⇒ 00:28:33.530 Michele Altomare: But I didn’.
249 00:28:33.530 ⇒ 00:28:33.860 Robert Tseng: Okay.
250 00:28:33.860 ⇒ 00:28:34.520 Michele Altomare: start.
251 00:28:35.680 ⇒ 00:28:41.760 Robert Tseng: Yeah, I… I hear you. You’re, like, wanting to focus more on the upstream, and…
252 00:28:42.420 ⇒ 00:28:46.310 Robert Tseng: Yeah, I mean, I guess we…
253 00:28:46.720 ⇒ 00:28:58.329 Robert Tseng: I think the starting point is similar. It’s all, like, kind of, like, the ideation, whatever that knowledge base is, like, you know, I kind of just, like, have, like, this workspace for content. I put all of my random ideas in here.
254 00:28:58.430 ⇒ 00:29:03.100 Robert Tseng: You know, if I’m working with Jaden, she’s gonna want me to take one of these ideas, and…
255 00:29:03.250 ⇒ 00:29:23.019 Robert Tseng: just talk about it, flush it out more, and then she’ll take, like, kind of… she has a structured process of taking, or supposedly, take my… take my ideas and then… and then give me a content draft review. The review cycle and the production cycle is much shorter. So, and then, but for you, you know, I think, you know, you’re gonna, like, I guess, like.
256 00:29:23.290 ⇒ 00:29:39.119 Robert Tseng: she… she’s… yeah, that’s… that’s her lane, so, like, she may need you to kind of… kind of come over her, take… maybe it’s still the same starting point, taking an idea, but then from there, you’re like, okay, we can… this can be in these… it can be multiple forms, there’s…
257 00:29:39.430 ⇒ 00:29:44.630 Robert Tseng: like, maybe it’s not enough to be a standalone on a video, but, like, you know, I think you can kind of
258 00:29:45.140 ⇒ 00:29:47.450 Robert Tseng: Build… build out, like, what are…
259 00:29:47.650 ⇒ 00:29:57.909 Robert Tseng: like, if this is the ba- I’m just thinking, like, from a first principles perspective. Sure, sure. The basic building block for, like, content, like, comes from these ideas, and
260 00:29:58.430 ⇒ 00:30:17.679 Robert Tseng: how do you, like, how many ideas does it take to, like, get to… like, for which… for each channel, and… or for each medium? And if the medium is, like, video and short form, maybe, maybe medium form, like, how do we, like,
261 00:30:18.430 ⇒ 00:30:22.060 Robert Tseng: Yeah, like, how do we help you make the decision of, like.
262 00:30:22.400 ⇒ 00:30:27.760 Robert Tseng: you know, if we give you all these inputs with the ideas, like, and Mickey is kind of controlling, like.
263 00:30:27.860 ⇒ 00:30:47.410 Robert Tseng: okay, you have all these ideas, you also know what these mediums should be, like, how do we help you, like, kind of direct, like, where the time and the budget should go to in creating content for those pieces? Like, I’m… I’m much more interested in kind of figuring that out, rather than, like, you know, telling you, like, oh, this is only
264 00:30:47.410 ⇒ 00:30:49.560 Robert Tseng: Two written posts here, like, one video.
265 00:30:49.560 ⇒ 00:30:49.960 Michele Altomare: He’s…
266 00:30:49.960 ⇒ 00:30:50.810 Robert Tseng: Yeah. Yeah.
267 00:30:50.810 ⇒ 00:30:52.220 Michele Altomare: Yeah.
268 00:30:55.930 ⇒ 00:31:04.750 Michele Altomare: Yeah, we’re on the same page. I think we’ll know… we’ll have more information in 7 days, you know? It’s like, I think whatever it gets us to just…
269 00:31:08.000 ⇒ 00:31:10.820 Michele Altomare: Putting out content next week,
270 00:31:11.820 ⇒ 00:31:15.459 Michele Altomare: And then seeing, you know, what the shape of the team is.
271 00:31:15.970 ⇒ 00:31:23.209 Michele Altomare: Lisa put… like, a daily cadence for marketing on the calendar. I don’t know if you need that, candidly.
272 00:31:23.430 ⇒ 00:31:28.310 Michele Altomare: Okay. I’m open to trying it and seeing. But…
273 00:31:28.950 ⇒ 00:31:32.249 Michele Altomare: what I was talking through with Utam yesterday, it just…
274 00:31:32.410 ⇒ 00:31:42.800 Michele Altomare: not even back-channeling, but naturally being in the same place. It’s like, dude, let’s just stop having meetings. I know this is a meeting on strategy for good reason, but let’s just get stuff fucking going, you know?
275 00:31:43.030 ⇒ 00:31:43.870 Michele Altomare: Yeah.
276 00:31:44.630 ⇒ 00:31:51.740 Michele Altomare: So, I think whatever gets us to that, so we can get, like you said, whatever the measurement is of, like, high, medium, low.
277 00:31:52.360 ⇒ 00:31:54.109 Michele Altomare: Lots or few.
278 00:31:54.420 ⇒ 00:31:57.709 Michele Altomare: Just to start getting, like, shots up and see where they land.
279 00:31:57.880 ⇒ 00:31:58.650 Michele Altomare: Bomb.
280 00:31:59.980 ⇒ 00:32:01.200 Michele Altomare: If that makes sense.
281 00:32:02.260 ⇒ 00:32:03.170 Michele Altomare: Yeah.
282 00:32:03.390 ⇒ 00:32:13.430 Robert Tseng: Okay, so I think that makes sense, I think we’re on the same page. So, kind of, like, where do you, like, how do you… I mean, I asked Lisa to put the cadence on, because, like, I just…
283 00:32:13.840 ⇒ 00:32:16.729 Robert Tseng: Everybody’s just kind of sitting back and not really doing.
284 00:32:16.730 ⇒ 00:32:18.500 Michele Altomare: No, no, for sure, for sure. For sure.
285 00:32:18.500 ⇒ 00:32:24.560 Robert Tseng: Yeah, so I just needed her to kind of start pushing, but I mean, we can take it off if, like, we have, like, a…
286 00:32:24.670 ⇒ 00:32:32.330 Robert Tseng: plan forward, yeah, like, I guess, like, what… knowing kind of what I’ve… what I’ve described here, like, what do you… what do you feel… what else do you feel like you need?
287 00:32:32.540 ⇒ 00:32:40.330 Michele Altomare: The most… the most helpful thing would be just what I had written in the Slack. I get exactly what you mean, let’s get everybody in the room together to get something moving.
288 00:32:40.580 ⇒ 00:32:45.929 Michele Altomare: Yeah. From you and Lisa would be infinitely helpful, because I’m not in any of those meetings, it’s just…
289 00:32:46.370 ⇒ 00:32:53.109 Michele Altomare: Clarity of who we’re talking to this week, what the current purchase objections are that we’re seeing from people.
290 00:32:53.240 ⇒ 00:33:00.659 Michele Altomare: And when they join the meeting, if it wasn’t just a referral, do we have some…
291 00:33:00.840 ⇒ 00:33:06.829 Michele Altomare: you know, sense of what made them interested in Braden Forge, or what is resonating with them.
292 00:33:07.060 ⇒ 00:33:10.220 Michele Altomare: Because even if I can get that, that makes, like.
293 00:33:10.460 ⇒ 00:33:17.219 Michele Altomare: that’s enough seeds for me to know what to make, and then I can move to Jaden and Ray and myself and just figure stuff out.
294 00:33:17.430 ⇒ 00:33:25.510 Michele Altomare: But you see what I mean? Like, where the who is kind of upstream, past what I know, because I don’t know exactly who the clients are that you guys are meeting with on a regular basis.
295 00:33:25.700 ⇒ 00:33:26.690 Michele Altomare: Yeah.
296 00:33:27.590 ⇒ 00:33:29.099 Michele Altomare: That would be super helpful.
297 00:33:29.570 ⇒ 00:33:38.820 Robert Tseng: Yeah, I just saw your Slack message. Okay, so we’ll put this together, we’ll get you some answers here. But yeah, I mean, I would say, kind of, like, structurally,
298 00:33:39.160 ⇒ 00:33:46.180 Robert Tseng: yeah, I think we want to move forward with… I mean, Lisa is kind of, like, interim, but, like, I think having you and her kind of as…
299 00:33:46.710 ⇒ 00:33:54.409 Robert Tseng: counterparts would be helpful, for now. So, like, I’m gonna… I’m just gonna create some meeting cadence
300 00:33:54.810 ⇒ 00:33:59.690 Robert Tseng: With… with the three of us, as we kind of go back to doing…
301 00:33:59.870 ⇒ 00:34:10.169 Robert Tseng: Yeah, I’m basically not gonna meet with the other folks anymore. I mean, Jayden, if she needs to kind of take content with me. But yeah, so I’ll… I’m basically gonna… yeah.
302 00:34:10.590 ⇒ 00:34:12.229 Robert Tseng: I’m gonna…
303 00:34:12.679 ⇒ 00:34:14.479 Michele Altomare: The three of us meeting would be a good day.
304 00:34:14.480 ⇒ 00:34:22.139 Robert Tseng: Yeah, we’re gonna, we’re gonna meet, we’re gonna meet regularly, probably, like, twice, twice a week, one… one Monday and one Thursday is typically how I’ve been doing it with the team.
305 00:34:22.600 ⇒ 00:34:26.950 Robert Tseng: And then, yeah, I’ll get you some of the answers here,
306 00:34:27.520 ⇒ 00:34:30.059 Robert Tseng: Yeah, but it probably won’t come until the weekend.
307 00:34:30.060 ⇒ 00:34:36.280 Michele Altomare: Okay, perfect. I know it’s been clearly a busy week, but this feels… this feels good, and I think this will be good.
308 00:34:36.820 ⇒ 00:34:37.170 Robert Tseng: Okay.
309 00:34:38.380 ⇒ 00:34:40.780 Michele Altomare: A lot of complementary skill sets, so…
310 00:34:42.350 ⇒ 00:34:45.339 Robert Tseng: Sounds good. Alright, I gotta jump, but I’ll talk to you later.
311 00:34:45.770 ⇒ 00:34:46.679 Michele Altomare: Thanks, Robert.