Meeting Title: Brainforge Marketing Onboarding Sync Date: 2026-05-07 Meeting participants: Hannah Wang, Jadyn Mardy
WEBVTT
1 00:02:49.340 ⇒ 00:02:51.090 Hannah Wang: Hey, Jayden.
2 00:02:54.270 ⇒ 00:02:56.290 Jadyn Mardy: Hannah, can you hear me?
3 00:02:56.860 ⇒ 00:02:57.580 Hannah Wang: Yes.
4 00:02:59.020 ⇒ 00:03:00.210 Jadyn Mardy: Awesome.
5 00:03:01.950 ⇒ 00:03:05.279 Hannah Wang: Ugh, cool. How’s it… how’s it going?
6 00:03:06.670 ⇒ 00:03:08.759 Jadyn Mardy: Pretty good, how are you?
7 00:03:09.750 ⇒ 00:03:13.519 Hannah Wang: I’m a little sick, but other than that…
8 00:03:14.140 ⇒ 00:03:18.370 Hannah Wang: That’s okay. I feel like something’s… Going around.
9 00:03:18.790 ⇒ 00:03:22.150 Hannah Wang: A couple of my other friends have been sick. I don’t know…
10 00:03:22.540 ⇒ 00:03:26.350 Hannah Wang: Same in Boston, but… or you’re in Boston, right? Or…
11 00:03:26.350 ⇒ 00:03:27.170 Jadyn Mardy: Yeah.
12 00:03:27.170 ⇒ 00:03:28.900 Hannah Wang: Somewhere there? Yeah, okay.
13 00:03:30.030 ⇒ 00:03:34.109 Jadyn Mardy: Ugh. I’m so sorry. Yeah, I feel like last time we chatted, you were also sick.
14 00:03:35.520 ⇒ 00:03:41.379 Hannah Wang: I guess I’m just perpetually… well, yeah, yeah, I’m…
15 00:03:42.650 ⇒ 00:03:48.769 Hannah Wang: Yeah. My health has been up and down, so…
16 00:03:48.770 ⇒ 00:03:51.000 Jadyn Mardy: Got you. Oh, I’m sorry.
17 00:03:51.000 ⇒ 00:03:54.250 Hannah Wang: That’s okay, well…
18 00:03:54.250 ⇒ 00:03:55.039 Jadyn Mardy: But.
19 00:03:55.040 ⇒ 00:03:57.040 Hannah Wang: You’re gonna… sorry, go ahead.
20 00:03:57.040 ⇒ 00:03:58.079 Jadyn Mardy: No, go ahead.
21 00:03:58.250 ⇒ 00:04:14.760 Hannah Wang: I was just gonna say, like, since you’re kind of working with us now, like, I don’t want this to come as a surprise, but I’m… I’m actually pregnant, so that’s why I… I’ve been, like, immunocompromised for the past, like, 7 months, basically.
22 00:04:15.360 ⇒ 00:04:22.800 Hannah Wang: I’m gonna go on maternity leave, probably, in, like, July, so that’s just, like, a heads up.
23 00:04:23.400 ⇒ 00:04:40.140 Hannah Wang: like, whatever you need from me, like, we’ll make sure there’s, like, handoff and stuff like that, but yeah, I’ll be out for… I don’t even know how long. I need to get my life together. But, yeah, so that’s why I’ve been a little bit…
24 00:04:40.410 ⇒ 00:04:48.149 Hannah Wang: It’s been a bit rough for me. This… this time, like, I’m actually sick, but I think the last time that we called.
25 00:04:48.590 ⇒ 00:04:53.899 Hannah Wang: with Robert, I was still feeling nauseous, and…
26 00:04:53.900 ⇒ 00:04:54.510 Jadyn Mardy: Yeah.
27 00:04:54.510 ⇒ 00:04:58.349 Hannah Wang: Yeah, so… Anyway, that’s me.
28 00:04:59.810 ⇒ 00:05:01.950 Jadyn Mardy: Well, congratulations!
29 00:05:01.950 ⇒ 00:05:02.420 Hannah Wang: Thank you.
30 00:05:02.420 ⇒ 00:05:04.969 Jadyn Mardy: And… so sorry, you’re ill.
31 00:05:05.270 ⇒ 00:05:07.910 Hannah Wang: That’s okay.
32 00:05:07.910 ⇒ 00:05:08.300 Jadyn Mardy: Oh.
33 00:05:08.300 ⇒ 00:05:11.990 Hannah Wang: Okay, the baby will get the antibodies, so it’s just…
34 00:05:11.990 ⇒ 00:05:15.059 Jadyn Mardy: So true! Yeah, yup.
35 00:05:15.590 ⇒ 00:05:21.139 Jadyn Mardy: Oh, that’s exciting. And yeah, thank you for letting me know about, maternity leave as well.
36 00:05:21.450 ⇒ 00:05:37.230 Jadyn Mardy: From my end, I… unfortunately, I just had, like, such a crazy week with my actual job, other job. Yeah. So I haven’t… I’m gonna take this weekend and just, like, sit down and go through all the systems and things that you guys use.
37 00:05:37.900 ⇒ 00:05:44.919 Jadyn Mardy: Because, full transparency, I just haven’t been able to, like, sit down and figure out, everything yet.
38 00:05:45.550 ⇒ 00:05:46.290 Jadyn Mardy: No, no.
39 00:05:46.290 ⇒ 00:05:50.929 Hannah Wang: Yeah. Can I ask, like, what you do for your main job?
40 00:05:51.670 ⇒ 00:05:56.330 Jadyn Mardy: Yeah, I’m an associate manager at a shared workspace.
41 00:05:56.490 ⇒ 00:05:57.040 Jadyn Mardy: So…
42 00:05:57.040 ⇒ 00:05:57.890 Hannah Wang: It’s like…
43 00:05:57.890 ⇒ 00:05:59.390 Jadyn Mardy: a WeWork, but…
44 00:05:59.390 ⇒ 00:05:59.860 Hannah Wang: Yeah.
45 00:05:59.860 ⇒ 00:06:12.739 Jadyn Mardy: It’s similar to WeWork, which is why I can’t do calls during the day, because I’m literally, like, people facing, like, hospitality, making food, and, like, yeah, selling offices and things, so…
46 00:06:12.740 ⇒ 00:06:13.660 Hannah Wang: Wow.
47 00:06:13.980 ⇒ 00:06:16.999 Jadyn Mardy: That is what I do in my day… my day job.
48 00:06:17.300 ⇒ 00:06:17.820 Jadyn Mardy: And…
49 00:06:17.820 ⇒ 00:06:28.099 Hannah Wang: How… how did you, like, get into… was content, like, your main thing, and then you kind of just got that job somehow, or how did… yeah, how is, like, that…
50 00:06:28.630 ⇒ 00:06:33.240 Hannah Wang: Yeah, just tell me, like, I’m just curious about your background.
51 00:06:33.300 ⇒ 00:06:49.070 Jadyn Mardy: Great question. So I totally went to school for, like, film, marketing, and, like, a subsection of, like, children’s media was interesting to me. So I always loved, like, the, like, media, entertainment, like, marketing space.
52 00:06:49.270 ⇒ 00:06:55.709 Jadyn Mardy: And then when I graduated last year, the job market was just so, like, crazy that I couldn’t.
53 00:06:55.710 ⇒ 00:06:56.250 Hannah Wang: Yeah.
54 00:06:56.250 ⇒ 00:06:56.810 Jadyn Mardy: like.
55 00:06:56.950 ⇒ 00:07:04.250 Jadyn Mardy: anything in marketing, but I was, like… I had a lot… I had done a lot of stuff in hospitality and, like, people-facing roles.
56 00:07:04.430 ⇒ 00:07:08.890 Jadyn Mardy: So I started applying to, like, desk position, like.
57 00:07:08.890 ⇒ 00:07:09.679 Hannah Wang: Like, associated.
58 00:07:09.680 ⇒ 00:07:11.850 Jadyn Mardy: Just, like, guests… what are they called?
59 00:07:12.120 ⇒ 00:07:13.900 Jadyn Mardy: Yeah, like, people that would sit at a front desk.
60 00:07:13.900 ⇒ 00:07:15.730 Hannah Wang: jobs, yeah.
61 00:07:15.730 ⇒ 00:07:16.090 Jadyn Mardy: Yeah.
62 00:07:16.210 ⇒ 00:07:16.980 Hannah Wang: of…
63 00:07:16.980 ⇒ 00:07:18.539 Jadyn Mardy: Like, an admin type, yeah, yeah.
64 00:07:18.540 ⇒ 00:07:19.230 Hannah Wang: Yeah.
65 00:07:19.510 ⇒ 00:07:24.950 Jadyn Mardy: And then the company I’m with right now, Industrious, is very,
66 00:07:25.340 ⇒ 00:07:36.870 Jadyn Mardy: they just, like, really value, like, people facing, like, hospitality things in their office space. So it wound up being a good fit, because I previously worked, like, in a theater for a hot minute, and, like, I was.
67 00:07:36.870 ⇒ 00:07:37.230 Hannah Wang: No.
68 00:07:37.230 ⇒ 00:07:38.399 Jadyn Mardy: and stuff, so I just.
69 00:07:38.400 ⇒ 00:07:38.940 Hannah Wang: Yeah.
70 00:07:38.940 ⇒ 00:07:42.360 Jadyn Mardy: Like, the people skills transferred over really nicely.
71 00:07:43.940 ⇒ 00:07:52.650 Jadyn Mardy: Yeah, that being said, not trying to… I mean, I enjoy what I’m doing, but I’m eyeing their marketing team. Yeah.
72 00:07:53.030 ⇒ 00:07:56.120 Jadyn Mardy: And, yeah, wanna see where else I can get in there.
73 00:07:56.270 ⇒ 00:08:03.100 Jadyn Mardy: But, yes, and then… the content stuff, I’ve always enjoyed, like, writing and things, and then…
74 00:08:03.320 ⇒ 00:08:07.070 Jadyn Mardy: grew the nonprofit stuff I was doing.
75 00:08:07.170 ⇒ 00:08:13.029 Jadyn Mardy: And then with the other, like, with data culture and stuff, that’s just been, like, more fun.
76 00:08:13.320 ⇒ 00:08:18.570 Jadyn Mardy: So, trying to… Yeah, we follow.
77 00:08:19.200 ⇒ 00:08:24.389 Jadyn Mardy: I can do that. I just really need to get used to how you guys operate.
78 00:08:24.390 ⇒ 00:08:24.880 Hannah Wang: Ugh, this is.
79 00:08:26.420 ⇒ 00:08:30.270 Jadyn Mardy: Because I’m not gonna lie, that Slack channel was a little scary at first, so I was like.
80 00:08:30.270 ⇒ 00:08:31.069 Hannah Wang: Okay, we’re.
81 00:08:31.070 ⇒ 00:08:36.619 Jadyn Mardy: Just gonna need to take a step back for a second, figure out what’s going on.
82 00:08:36.770 ⇒ 00:08:40.400 Jadyn Mardy: Yeah. Yeah.
83 00:08:40.840 ⇒ 00:08:48.190 Hannah Wang: I can totally, like, walk you through just, like, my tips. Like, I know you have the onboarding doc, and I left
84 00:08:48.370 ⇒ 00:09:06.979 Hannah Wang: a ton of comments, I feel like, there. Yeah. So sorry if that was overwhelming, but, I can kind of just, like, walk you through the main tools that I use, and what would be helpful for… maybe helpful for you. So I can do that on this call, even if you haven’t, like,
85 00:09:07.490 ⇒ 00:09:11.020 Hannah Wang: ramped up to everything, I could just share my screen. And then the.
86 00:09:11.020 ⇒ 00:09:11.450 Jadyn Mardy: Dolly.
87 00:09:11.860 ⇒ 00:09:12.590 Jadyn Mardy: space.
88 00:09:12.590 ⇒ 00:09:26.799 Hannah Wang: Yeah, totally. These meetings are recorded, so if you ever need to pull it up, like, we have a separate platform for that, and then you can just, like, review this video, and I can show you all of what I mean by that, during this call.
89 00:09:26.800 ⇒ 00:09:27.400 Jadyn Mardy: and…
90 00:09:27.400 ⇒ 00:09:36.899 Hannah Wang: Yeah, let’s do that for the next, like, I guess, 35 minutes we have. But I just wanted to say, like, I totally understand the…
91 00:09:37.340 ⇒ 00:09:45.510 Hannah Wang: the job market thing. Like, my… my background’s actually in… Computer science, so…
92 00:09:45.950 ⇒ 00:09:52.959 Hannah Wang: for linguistics and computer science, and then I worked as a developer for 2 years, and that was, like.
93 00:09:52.960 ⇒ 00:09:53.290 Jadyn Mardy: Amen.
94 00:09:53.390 ⇒ 00:10:12.829 Hannah Wang: and this was during COVID, so I was like, oh, this… I… it was all remote, and I really didn’t enjoy it, so I wanted to pivot into UX design, like UI UX, and then I… so I did, like, a bootcamp for that, and then I couldn’t find a job, because, again, I feel like we probably looked for jobs at the same time when the job.
95 00:10:12.830 ⇒ 00:10:13.600 Jadyn Mardy: Yeah. It was, like.
96 00:10:13.600 ⇒ 00:10:17.540 Hannah Wang: absolute trash. It kind of is still now, but.
97 00:10:18.650 ⇒ 00:10:32.910 Hannah Wang: Yeah, so I totally get it, like, I… I was just trying to, like… I was also applying for admin jobs at that time, even though I have no admin experience. I worked as a barista for, like, 2 months at, like, a
98 00:10:33.270 ⇒ 00:10:48.399 Hannah Wang: near me, and then I, like, even… well, I guess, like, my… this, I guess, currently, Brainforge is my day job, but my, like, side job is, like, wedding photography. Like, I’m trying to get into that, too.
99 00:10:48.400 ⇒ 00:10:50.029 Jadyn Mardy: Oh, yeah, yeah.
100 00:10:50.030 ⇒ 00:10:56.229 Hannah Wang: Cause… I feel like that’s more fun, and I… I can be technical, and…
101 00:10:57.270 ⇒ 00:11:00.959 Hannah Wang: like, I guess I have the background, technical experience.
102 00:11:00.960 ⇒ 00:11:01.420 Jadyn Mardy: Yay.
103 00:11:01.420 ⇒ 00:11:07.359 Hannah Wang: like, I’m working as a designer here. My role is kind of, like, all over the place here, but I think…
104 00:11:07.680 ⇒ 00:11:13.639 Hannah Wang: Anyway, yeah, I totally understand, like, just… Just hustling to…
105 00:11:14.120 ⇒ 00:11:14.660 Jadyn Mardy: Literally.
106 00:11:14.660 ⇒ 00:11:16.350 Hannah Wang: Do what you can.
107 00:11:16.350 ⇒ 00:11:19.639 Jadyn Mardy: Literally, I was like, I was looking at so many different…
108 00:11:19.980 ⇒ 00:11:28.139 Jadyn Mardy: Like, I’m glad, like, I feel like the freelancing thing, I was like, okay, like, if nothing else, like, I’m just gonna get more people, like, what? Like, this is crazy.
109 00:11:28.410 ⇒ 00:11:29.110 Hannah Wang: Yeah.
110 00:11:29.110 ⇒ 00:11:30.769 Jadyn Mardy: Sounds. Yeah. Wow!
111 00:11:30.770 ⇒ 00:11:34.310 Hannah Wang: So, I understand the life.
112 00:11:34.310 ⇒ 00:11:34.700 Jadyn Mardy: Yes.
113 00:11:35.020 ⇒ 00:11:39.960 Hannah Wang: Trying to figure out what you’re doing post-grad, and… All that stuff, so…
114 00:11:39.960 ⇒ 00:11:41.330 Jadyn Mardy: Insane.
115 00:11:41.580 ⇒ 00:11:42.140 Hannah Wang: No, you’re.
116 00:11:42.140 ⇒ 00:11:48.469 Jadyn Mardy: It’s so funny, and, like, all the friends are, like, in the same boat, which is terrible, but also kind of funny.
117 00:11:48.470 ⇒ 00:11:49.339 Hannah Wang: Oh, man.
118 00:11:49.860 ⇒ 00:11:50.300 Jadyn Mardy: down.
119 00:11:50.300 ⇒ 00:11:51.890 Hannah Wang: Graduate undergrad.
120 00:11:52.840 ⇒ 00:11:55.659 Jadyn Mardy: Literally last May, like, a year ago.
121 00:11:55.660 ⇒ 00:12:00.430 Hannah Wang: Oh my gosh! Yeah. Oh, you are flesh. You’re fresh, fresh flesh.
122 00:12:00.430 ⇒ 00:12:04.779 Jadyn Mardy: We’re fresh out, dude. I’m like, what the heck is happening?
123 00:12:05.530 ⇒ 00:12:06.740 Hannah Wang: Aw, yeah.
124 00:12:06.740 ⇒ 00:12:07.470 Jadyn Mardy: Yeah.
125 00:12:07.470 ⇒ 00:12:09.669 Hannah Wang: Navigate, navigate the Postgres.
126 00:12:09.670 ⇒ 00:12:10.970 Jadyn Mardy: Not fun!
127 00:12:10.970 ⇒ 00:12:16.790 Hannah Wang: Yeah. I grabbed in 2020, so it’s been a little bit, but I still.
128 00:12:17.280 ⇒ 00:12:19.040 Hannah Wang: Remember, remember it.
129 00:12:19.040 ⇒ 00:12:24.809 Jadyn Mardy: No, that must have also been… yeah, that was also not a fun time to find… find work.
130 00:12:24.810 ⇒ 00:12:25.770 Hannah Wang: Yeah, because COVID.
131 00:12:25.770 ⇒ 00:12:26.790 Jadyn Mardy: Yeah.
132 00:12:26.790 ⇒ 00:12:28.260 Hannah Wang: Oh my gosh, yeah.
133 00:12:29.250 ⇒ 00:12:30.670 Hannah Wang: I know, so…
134 00:12:30.670 ⇒ 00:12:45.749 Jadyn Mardy: And I was also… before I started out my day job, I was also fully remote, and I also could not… it was nice at first, because it was, like, during the summer, and it was kind of fun, and then I was like, oh my god, like, I need to see people, I’m gonna go crazy.
135 00:12:45.790 ⇒ 00:12:46.590 Hannah Wang: Yeah.
136 00:12:46.590 ⇒ 00:12:47.160 Jadyn Mardy: You know?
137 00:12:47.160 ⇒ 00:12:55.609 Hannah Wang: Yeah, yeah, so if you ever, like, need advice or anything, like, outside of work, you can always hit me up.
138 00:12:55.610 ⇒ 00:12:56.470 Jadyn Mardy: Thanks, man.
139 00:12:56.810 ⇒ 00:13:06.759 Hannah Wang: Anyway, okay. I appreciate it. So, anyway, let me kind of get into… get into it. Let me…
140 00:13:08.290 ⇒ 00:13:18.650 Hannah Wang: Share my entire screen, and then you can kinda… Go from there. So… Don’t mind that.
141 00:13:18.750 ⇒ 00:13:24.000 Hannah Wang: That’s Notion. Okay, so, let’s see…
142 00:13:24.360 ⇒ 00:13:31.539 Hannah Wang: So I know you’re slowly getting access to all these things, and if you ever, like, need access help, you…
143 00:13:31.880 ⇒ 00:13:40.019 Hannah Wang: Well, right now, what we used to do was message Rico. He’s, like, our ops
144 00:13:40.020 ⇒ 00:13:56.740 Hannah Wang: person. So what I used to do is, like, message him, but actually now we have, like, a… it’s a shortcut in, Slack, where you can literally type forward slash asks, and then press enter twice, and then you can
145 00:13:56.850 ⇒ 00:13:59.620 Hannah Wang: Under.
146 00:13:59.620 ⇒ 00:14:00.690 Jadyn Mardy: Oh, I see.
147 00:14:00.690 ⇒ 00:14:14.979 Hannah Wang: do access requests, so any tool that you’re missing, like, you should fill that out. And then if Rico doesn’t get to it, he’s, like, pretty responsive. You can just, like, DM him and send him the link that’ll be generated after you do this.
148 00:14:15.240 ⇒ 00:14:15.650 Jadyn Mardy: Okay.
149 00:14:15.650 ⇒ 00:14:22.190 Hannah Wang: That’s how you can start to get access to all these different things, because I know we have, like, a lot of stuff.
150 00:14:22.190 ⇒ 00:14:22.600 Jadyn Mardy: Yeah.
151 00:14:22.600 ⇒ 00:14:27.119 Hannah Wang: So, I’m assuming you already have Slack, I’m assuming you have.
152 00:14:27.120 ⇒ 00:14:27.510 Jadyn Mardy: E.
153 00:14:27.510 ⇒ 00:14:28.450 Hannah Wang: Notion.
154 00:14:28.630 ⇒ 00:14:32.880 Hannah Wang: Okay, yes. Yeah, linear is our…
155 00:14:33.320 ⇒ 00:14:42.500 Hannah Wang: marketing, or it’s kind of like our pro… project management board, so it’s similar to, like, Jira or, like, all those other platforms, if you’ve heard.
156 00:14:42.500 ⇒ 00:14:43.230 Jadyn Mardy: Oh!
157 00:14:43.230 ⇒ 00:14:43.630 Hannah Wang: not…
158 00:14:43.630 ⇒ 00:14:44.550 Jadyn Mardy: Yay. Yes.
159 00:14:45.320 ⇒ 00:14:50.840 Hannah Wang: It’s basically how we, like, ticket out stuff. So currently…
160 00:14:51.200 ⇒ 00:15:01.689 Hannah Wang: there’s the marketing board, which sits under sales. I think we’re still trying to, like, figure out the hierarchy of everything, but I do think you’re invited.
161 00:15:01.690 ⇒ 00:15:21.000 Hannah Wang: to this… yeah, so you’re a member of it already. So linear is basically where we create tickets, and tasks for ourselves or for each other, and then you can just, like, track the progress of it per cycle, and every cycle is two weeks. So…
162 00:15:21.380 ⇒ 00:15:28.259 Hannah Wang: Currently, the marketing board, like, I’m not really using it, like, because there’s just been a lot of shifts internally, so…
163 00:15:28.270 ⇒ 00:15:42.570 Hannah Wang: like, before, we were pretty on top of it, but I’m sure, like, once we have more people like you and Lisa, and everyone kind of touching marketing, we’ll probably need to track… track stuff. So that’s kind of what linear is.
164 00:15:43.030 ⇒ 00:15:53.249 Hannah Wang: And then, any other thing that you need access to? I guess you could message me first, and then if I can’t do it, then, I’m gonna ask you to go to Rico.
165 00:15:53.250 ⇒ 00:15:53.900 Jadyn Mardy: Okay.
166 00:15:54.310 ⇒ 00:15:59.760 Hannah Wang: So, that’s that. Reviewing stuff…
167 00:16:00.030 ⇒ 00:16:15.939 Hannah Wang: Okay, so, the platform thing that I was talking to you about, and I think I linked it all in the… in here, so you should have access to it, but this is what we call our platform, so it basically, like.
168 00:16:16.090 ⇒ 00:16:24.200 Hannah Wang: is the centralized hub for everything BrainForge-related, so all the meetings,
169 00:16:24.320 ⇒ 00:16:31.880 Hannah Wang: There’s, like, a bunch of other stuff that I personally don’t touch. The only things I really look at are this dashboard.
170 00:16:32.050 ⇒ 00:16:48.829 Hannah Wang: for meetings, and then, marketing assets here. So these are all, like, the sales and marketing collateral that we use. They’re mostly, like, case studies and decks, and just, like, other one-pagers that
171 00:16:49.200 ⇒ 00:17:04.589 Hannah Wang: are, like, kind of outdated now, but sometimes we toss them around. But this is where, yeah, we’ll have, like, all of our case studies, and then you can filter by client, by industry,
172 00:17:04.990 ⇒ 00:17:13.309 Hannah Wang: it’s not, like, super up-to-date, just because I’ve been, like, really sick my first trimester, and then I think…
173 00:17:13.310 ⇒ 00:17:13.660 Jadyn Mardy: No.
174 00:17:13.660 ⇒ 00:17:28.219 Hannah Wang: is really maintaining this. But now that I’m, like, kind of functional in my… well, I’m in my third trimester now, but in my second, I was more functional. Yeah, this… this is kind of our go-to place for getting,
175 00:17:28.380 ⇒ 00:17:42.600 Hannah Wang: assets. And so, what’ll be helpful for you is you can view it, and it’s just, like, a PDF that we host on our own domain. You can see here, like, brainforge.ai is our website, and I think we’ve kind of created, like, a
176 00:17:43.420 ⇒ 00:17:51.160 Hannah Wang: I don’t even know what the terminology is, but, it’s hosted on our own platform and not, like, a third-party thing, which is really nice.
177 00:17:51.160 ⇒ 00:17:51.750 Jadyn Mardy: Okay.
178 00:17:51.750 ⇒ 00:18:05.799 Hannah Wang: And then you could also, like, copy the link, so if you ever, like, need to send a case study that’s related to, like, one of these clients, and I know it’s a lot of information, but yeah, I think…
179 00:18:05.970 ⇒ 00:18:09.439 Hannah Wang: with the help of AI, you can kind of figure out
180 00:18:09.440 ⇒ 00:18:26.539 Hannah Wang: who our clients are and what industry they’re in, and I’ll kind of get into that later. You can copy the link and just, like, send it to whoever you want to, or use it as, like, a call to action in our LinkedIn post or something, and we’ll obviously collaborate, you and I, with that.
181 00:18:26.540 ⇒ 00:18:27.030 Jadyn Mardy: Love.
182 00:18:27.030 ⇒ 00:18:29.589 Hannah Wang: So, that’s what that is.
183 00:18:29.880 ⇒ 00:18:35.850 Hannah Wang: And then… Okay.
184 00:18:35.990 ⇒ 00:18:37.110 Hannah Wang: So…
185 00:18:37.440 ⇒ 00:18:46.669 Hannah Wang: kind of what I was talking about using AI to help you is related to this… this comment here. So, B…
186 00:18:47.050 ⇒ 00:18:56.809 Hannah Wang: I don’t really know how to pronounce his name, and people… he just has to call him B, but Braille, Braille, B. He’s…
187 00:18:56.810 ⇒ 00:18:57.150 Jadyn Mardy: Yeah.
188 00:18:57.150 ⇒ 00:19:13.590 Hannah Wang: kind of in charge of our learning and development, and he built out a learning hub of courses and modules that can help you onboard into kind of the AI system that we…
189 00:19:13.590 ⇒ 00:19:15.730 Jadyn Mardy: Oh, perfect. Okay.
190 00:19:15.730 ⇒ 00:19:24.570 Hannah Wang: Yeah, so I linked that there, and the main thing that we use is cursor. So Cursor is just…
191 00:19:24.830 ⇒ 00:19:39.660 Hannah Wang: well, before Cursor, we used to use ChatGPT like every other person does on this planet, but I think the main thing with ChatGPT is that it didn’t have context to, like.
192 00:19:39.680 ⇒ 00:19:55.549 Hannah Wang: our Slack messages, our emails, and just, like, it didn’t have, like, centralized knowledge, basically, so Utam is, like, a genius, and he and the AI team built out, just, like, a hub of knowledge that literally
193 00:19:55.670 ⇒ 00:20:11.779 Hannah Wang: pulls in, like, all of our transcripts, you can pull in Slack messages if you connect it to your cursor, it can pull in your emails, so it just has, like, all the context that you need, so that you don’t need to, like, go and copy-paste individual things.
194 00:20:11.780 ⇒ 00:20:22.400 Hannah Wang: into Cursor, like, you could just ask Cursor, oh, reference my email and my Slack message about such and such, and then create such and such. So, that.
195 00:20:22.400 ⇒ 00:20:23.670 Jadyn Mardy: That’s the power.
196 00:20:23.670 ⇒ 00:20:33.120 Hannah Wang: Like, it can pull in, just, like, different knowledge things that we have. And…
197 00:20:33.120 ⇒ 00:20:41.259 Jadyn Mardy: Wait, is cursor… sorry, silly question. Is cursor something that Utam built, or is that… he built it inside of cursor, which is an.
198 00:20:41.260 ⇒ 00:20:44.419 Hannah Wang: Yeah, he… yeah, Cursor is an existing…
199 00:20:44.610 ⇒ 00:20:52.860 Hannah Wang: I don’t even know what it’s… the proper terminology is, but it was already existing, and then UTOM just built within Cursor, like.
200 00:20:53.130 ⇒ 00:20:55.009 Hannah Wang: a Brain Forge, kind of, like.
201 00:20:55.510 ⇒ 00:20:56.430 Jadyn Mardy: Okay, okay.
202 00:20:56.430 ⇒ 00:21:10.789 Hannah Wang: thing. Yeah, feel free to interrupt me anytime, because I’m just gonna keep going, going through, but this is what, Cursor pulls from. Like, this is GitHub, it’s where all the code kind of lives.
203 00:21:10.900 ⇒ 00:21:21.269 Hannah Wang: And obviously, we don’t really need to touch it, the engineers do more so, but you can see here there’s, like, a folder called Knowledge, and it literally has, like.
204 00:21:21.710 ⇒ 00:21:26.919 Hannah Wang: All the documentation for, like, let’s see…
205 00:21:27.220 ⇒ 00:21:30.890 Hannah Wang: Yeah, it just, like, has a lot of knowledge in it,
206 00:21:31.990 ⇒ 00:21:48.869 Hannah Wang: Yeah, so cursor is really powerful, because you can just pull in all of that. And I know it’s a lot, I think the learning and development module will help you kind of understand it a little bit more on a granular level, but I’m… I imagine, like, cursor…
207 00:21:49.090 ⇒ 00:21:55.490 Hannah Wang: Is what you’ll use to help you draft content and come up with, like, ideas, for…
208 00:21:55.720 ⇒ 00:22:03.469 Hannah Wang: Just the type of… yeah, content that we want to schedule out for X amount of weeks.
209 00:22:03.470 ⇒ 00:22:04.260 Jadyn Mardy: Okay.
210 00:22:04.650 ⇒ 00:22:18.539 Hannah Wang: So that’s cursor. And then another thing that we use is ordinal. Again, this can be subject to change based on how you and Lisa work, but with our.
211 00:22:18.540 ⇒ 00:22:18.890 Jadyn Mardy: Yeah.
212 00:22:18.890 ⇒ 00:22:26.000 Hannah Wang: previous content person, and the marketing team, we used, this third-party
213 00:22:26.680 ⇒ 00:22:41.749 Hannah Wang: software called Ordinal. This is how we scheduled our posts. So, back when, yeah, it was more poppin’. You can see here, like, we scheduled a bunch of the posts, and, you can also
214 00:22:41.970 ⇒ 00:22:52.220 Hannah Wang: Like, ask for approval, from certain people, and then it just, like, auto-posts to… LinkedIn.
215 00:22:52.220 ⇒ 00:22:52.880 Jadyn Mardy: Cool.
216 00:22:52.880 ⇒ 00:22:56.399 Hannah Wang: So this is kind of what we used for our content schedule.
217 00:22:56.520 ⇒ 00:23:09.170 Hannah Wang: And calendar, just to have, like, a view of the next X amount of weeks. But I know Lisa knows of other tooling that we can use to, like, cross-post to.
218 00:23:09.670 ⇒ 00:23:13.649 Hannah Wang: not just LinkedIn, but, like, Instagram, and, like.
219 00:23:14.010 ⇒ 00:23:20.459 Hannah Wang: TikTok and stuff. I… I feel like Ordinal can do that.
220 00:23:20.810 ⇒ 00:23:22.310 Hannah Wang: Yeah, okay, it can.
221 00:23:22.310 ⇒ 00:23:23.539 Jadyn Mardy: Yeah, so… Yeah, okay.
222 00:23:23.540 ⇒ 00:23:32.840 Hannah Wang: But yeah, this… this is, like, subject to change. I just wanted to show you what the team used to do. And then I know we have our call later.
223 00:23:33.050 ⇒ 00:23:47.039 Hannah Wang: at the hour, with the entire marketing team, like a sync, so we can talk about, like, what you guys prefer, moving forward. So that’s ordinal.
224 00:23:47.970 ⇒ 00:24:07.170 Hannah Wang: Yeah, so, like, I just left a note here on this bullet, like, oh, you can ask Cursor, to basically tell you, like, what’s our current ICP. I think it’s still being refined, with our, like, sales advisor and Robert and Utam, but I think it can give you, like, a general sense of
225 00:24:07.330 ⇒ 00:24:13.410 Hannah Wang: who our customers are. What else?
226 00:24:13.580 ⇒ 00:24:16.089 Hannah Wang: What is this doc?
227 00:24:16.250 ⇒ 00:24:18.349 Hannah Wang: Okay, I guess it got deleted.
228 00:24:18.640 ⇒ 00:24:23.859 Hannah Wang: No problem. Let’s see…
229 00:24:27.530 ⇒ 00:24:44.369 Hannah Wang: Okay, so I can show you what our previous content person did. I feel like we’re trying to move away from Notion, but Notion is what we used to kind of draft everything, so let me go find it.
230 00:24:45.040 ⇒ 00:24:55.420 Hannah Wang: Yeah, go to market… Yeah, so you can see here, like, this was back in February,
231 00:24:56.030 ⇒ 00:24:57.070 Hannah Wang: I think…
232 00:24:57.640 ⇒ 00:25:07.959 Hannah Wang: like, this wasn’t super efficient, because we were kind of like, oh, what’s the point of having ordinal if we’re having Notion, too? Like, it’s basically the same.
233 00:25:07.960 ⇒ 00:25:08.560 Jadyn Mardy: Yeah.
234 00:25:08.560 ⇒ 00:25:14.840 Hannah Wang: type of view, but I guess Notion is nicer, because you can, like, leave comments.
235 00:25:15.350 ⇒ 00:25:19.539 Hannah Wang: If you like low-key, you can do that in Ordinal, too.
236 00:25:19.790 ⇒ 00:25:28.359 Hannah Wang: Okay, yeah, comment. Anyway, like, this, like, our workflow back then was we brainstorm just, like.
237 00:25:28.930 ⇒ 00:25:37.830 Hannah Wang: Ideally, 2 weeks out, just content for 2 weeks out, and then the content person would kind of…
238 00:25:38.130 ⇒ 00:25:51.720 Hannah Wang: come up with the idea for what type of post it should be, and then come up with the actual copy for it, and then, I would swoop in and then,
239 00:25:52.050 ⇒ 00:26:00.819 Hannah Wang: think of, like, the appropriate call to action, and then if we need, like, a designed carousel, like, I would loop in
240 00:26:01.170 ⇒ 00:26:05.540 Hannah Wang: I would either design it, or, our other designer, Anne.
241 00:26:05.650 ⇒ 00:26:13.910 Hannah Wang: she works Manila time. She’s in the Philippines, like, she would… I would just hand it off to her, and she would work on it.
242 00:26:13.910 ⇒ 00:26:14.490 Jadyn Mardy: Okay.
243 00:26:14.490 ⇒ 00:26:20.550 Hannah Wang: So that was kind of the flow that we did previously. And then once…
244 00:26:21.040 ⇒ 00:26:23.400 Hannah Wang: It was kind of improved within…
245 00:26:23.580 ⇒ 00:26:33.709 Hannah Wang: like, the individual contributor level, we would move it to ordinal, and then we would ask for approval from, like, UTAM, for example.
246 00:26:34.400 ⇒ 00:26:45.990 Hannah Wang: So that was kind of the flow, and the ideal state would have been we just, like, batch create a bunch of posts, and then they can batch review it in, like, one sitting.
247 00:26:45.990 ⇒ 00:26:46.430 Jadyn Mardy: Yeah.
248 00:26:46.430 ⇒ 00:26:53.919 Hannah Wang: hour, and then go from there. So, yeah, open to how…
249 00:26:54.160 ⇒ 00:27:12.040 Hannah Wang: you can, like, simmer on this on your own time, but however you want to do it, I think we’re pretty flexible, and we’re not married to doing everything in Notion. Just kind of wanted to show you what we had to give you an example. And I can also link
250 00:27:12.350 ⇒ 00:27:18.530 Hannah Wang: this kind of view. I’m… I think I already did. Oh, here we go, yeah.
251 00:27:18.690 ⇒ 00:27:23.779 Hannah Wang: So, all the links should be there as you click through it.
252 00:27:25.920 ⇒ 00:27:40.360 Hannah Wang: The… what’s the tab? Okay. And then… let’s see… Motion… Yeah, and then…
253 00:27:41.750 ⇒ 00:27:52.340 Hannah Wang: Obviously, like, you can work with me for any of the assets, and just, like, call-to-action stuff, and then if you have any questions, you can always ping me.
254 00:27:54.520 ⇒ 00:27:55.400 Hannah Wang: Let’s see…
255 00:27:57.550 ⇒ 00:28:05.790 Hannah Wang: I guess other stuff that you might not necessarily be in the meeting for this, but every Monday, the go-to-market team
256 00:28:06.030 ⇒ 00:28:16.050 Hannah Wang: Which is separate from the marketing team, I guess, in a sense. Go-to-market is more related to sales. Marketing is just, like, yeah, design and content. But they’re, like.
257 00:28:16.050 ⇒ 00:28:16.380 Jadyn Mardy: Yeah.
258 00:28:16.380 ⇒ 00:28:18.739 Hannah Wang: intertwined. So anyway,
259 00:28:19.090 ⇒ 00:28:35.360 Hannah Wang: every Monday, we kind of have a kickoff meeting where we fill out, these numbers for the previous week, so just reflecting on how the past week went. And I just wanted to show you, like, content is…
260 00:28:36.770 ⇒ 00:28:42.509 Hannah Wang: important, because we do have, like, a content assets published,
261 00:28:42.650 ⇒ 00:28:50.010 Hannah Wang: section for numbers, and, like, I think LinkedIn has been our main, kind of, like, driver for
262 00:28:50.180 ⇒ 00:28:59.880 Hannah Wang: just engagement and views, just because Robert and Utam have a lot of followers, and they use their LinkedIn, like, pretty actively, like, as you can see.
263 00:28:59.880 ⇒ 00:29:00.230 Jadyn Mardy: Yeah.
264 00:29:00.230 ⇒ 00:29:08.810 Hannah Wang: They message people all the time, and so that… I feel like…
265 00:29:09.490 ⇒ 00:29:12.839 Hannah Wang: If you need this link later, I’ll send it to you, but if not…
266 00:29:13.190 ⇒ 00:29:31.490 Hannah Wang: like, I’m just not gonna… maybe I linked it in the Notion, I’m not sure, but, I just wanted to show you, like, oh yeah, the work that you do is impactful, because we’ve only been posting, like, 0 to 2. But you can see before, when we had, like, a content team, like, yeah, we would post
267 00:29:31.490 ⇒ 00:29:34.910 Hannah Wang: around, like, 6 to 12. I think the sweet spot.
268 00:29:35.410 ⇒ 00:29:39.940 Hannah Wang: what is, like… I think Robert said 4 for now, per week.
269 00:29:39.940 ⇒ 00:29:40.650 Jadyn Mardy: Yeah. Because I think…
270 00:29:40.650 ⇒ 00:29:46.440 Hannah Wang: That’s, like, fine, because even when we don’t post anything, like, our other numbers…
271 00:29:47.230 ⇒ 00:29:52.990 Hannah Wang: stay, like, okay. Like, yeah, so I think that’s why…
272 00:29:53.170 ⇒ 00:30:05.199 Hannah Wang: in the beginning, we were super ambitious, and we were like, oh yeah, 16 posts a week, but… sorry, not 16. 10… yeah, 10 posts a week, but we found that that was kind of overkill.
273 00:30:06.500 ⇒ 00:30:08.690 Hannah Wang: What else?
274 00:30:11.030 ⇒ 00:30:14.349 Hannah Wang: But… yeah, I think that…
275 00:30:14.560 ⇒ 00:30:19.180 Hannah Wang: Is the gist of all the external, kind of, tools that…
276 00:30:19.510 ⇒ 00:30:36.979 Hannah Wang: we use. But yeah, I, like, heavily rely on cursor. Like, if I don’t know the answer to a question, instead of asking someone on Slack, I ask Cursor first, and then if I can’t find the answer there, then I just go into the respective channel.
277 00:30:37.760 ⇒ 00:30:42.210 Hannah Wang: I guess some Slack tips that I can give you.
278 00:30:42.210 ⇒ 00:30:43.240 Jadyn Mardy: these.
279 00:30:43.240 ⇒ 00:30:58.720 Hannah Wang: I know you’re gonna be slowly added into a lot of channels, so what I like to do is I created these groupings myself. I think you can, like, create new sections.
280 00:30:59.090 ⇒ 00:31:07.290 Hannah Wang: Yeah, you can, like, create a section, so I created one for marketing, I created one for sales, for partnerships, so any, like, clump…
281 00:31:07.520 ⇒ 00:31:12.820 Hannah Wang: Of groupings that make… sense to you. Like, you can…
282 00:31:12.930 ⇒ 00:31:23.460 Hannah Wang: kind of create them, and then you can, like, I think you can move them around in terms of, like, what you want to prioritize at the top of your left panel here.
283 00:31:25.310 ⇒ 00:31:38.209 Hannah Wang: And I know, like, we’re pretty… since we’re an async company, it’s pretty noisy in these channels, as it should be, because that’s how we mainly communicate. I think a lot of the team is allergic to meetings.
284 00:31:38.340 ⇒ 00:31:45.429 Hannah Wang: I kind of like meetings, but, just because it’s, like, easier than typing stuff out, but…
285 00:31:46.520 ⇒ 00:31:53.820 Hannah Wang: that’s why there’s, like, a lot of messages. Have you used Slack before? Like, in any other…
286 00:31:54.390 ⇒ 00:31:54.970 Hannah Wang: That situation.
287 00:31:54.970 ⇒ 00:31:59.799 Jadyn Mardy: Yes. Yeah, I’ve used… I’ve definitely used it before.
288 00:32:00.530 ⇒ 00:32:03.739 Jadyn Mardy: I think with a full async team was a little different, though.
289 00:32:03.940 ⇒ 00:32:06.449 Jadyn Mardy: So I was just trying to get used to how…
290 00:32:06.560 ⇒ 00:32:12.629 Jadyn Mardy: Yeah, because I feel like you guys want to put everything, like, in channels with other people, like, questions and stuff, so, like, not as.
291 00:32:12.630 ⇒ 00:32:13.370 Hannah Wang: Yeah.
292 00:32:13.370 ⇒ 00:32:14.340 Jadyn Mardy: direct messaging.
293 00:32:14.920 ⇒ 00:32:22.779 Hannah Wang: Yeah, I… I think that’s what they want. I don’t like doing that, because I don’t want to embarrass myself, but…
294 00:32:22.780 ⇒ 00:32:25.170 Jadyn Mardy: Me neither! Okay, same.
295 00:32:25.170 ⇒ 00:32:29.110 Hannah Wang: I think it’s okay, like, it just shows…
296 00:32:29.240 ⇒ 00:32:46.899 Hannah Wang: people that you’re learning, and I think it’s okay to, like, over-ask questions, because then it shows the rest of the team and gives them visibility into, like, how you’re onboarding and ramping up, because I think Utam and Robert have expressed before, like.
297 00:32:46.900 ⇒ 00:33:00.880 Hannah Wang: oh, I’d rather… they’d rather us be, like, noisy in these channels, and, like, ask questions and spam the channel than not, because then they have, like, no visibility into how you’re doing, because they want to help, so…
298 00:33:00.950 ⇒ 00:33:08.290 Hannah Wang: Yeah, I don’t… I clearly, like, like to DM people, but before, I would…
299 00:33:08.290 ⇒ 00:33:08.720 Jadyn Mardy: Okay.
300 00:33:08.720 ⇒ 00:33:11.110 Hannah Wang: when I was more active, like.
301 00:33:11.110 ⇒ 00:33:11.860 Jadyn Mardy: Slack.
302 00:33:11.860 ⇒ 00:33:14.460 Hannah Wang: like, I would post more.
303 00:33:14.460 ⇒ 00:33:14.860 Jadyn Mardy: Okay.
304 00:33:14.860 ⇒ 00:33:19.809 Hannah Wang: But yeah, that’s, like, the default, preference, I think, for us to…
305 00:33:19.980 ⇒ 00:33:26.560 Hannah Wang: just post on Slack. Obviously you can, like, unread messages, so I do that a lot, because…
306 00:33:27.080 ⇒ 00:33:30.259 Hannah Wang: I think what I try to do is, every morning, I just, like.
307 00:33:31.000 ⇒ 00:33:43.019 Hannah Wang: go through all the new messages, and then anything that I need to revisit, I just mark as unread so that it’s bolded again. Another thing I used to do is…
308 00:33:43.230 ⇒ 00:33:47.229 Hannah Wang: I guess I kind of do it now, still, is I,
309 00:33:47.640 ⇒ 00:33:55.369 Hannah Wang: mark it as safe or later, and then at the end of the day, I would kind of go through this and see if I needed to do anything critical.
310 00:33:56.090 ⇒ 00:33:56.450 Jadyn Mardy: Whoa!
311 00:33:56.450 ⇒ 00:34:04.519 Hannah Wang: Because, yeah, this is just, like, a later tab. So that’s… that was super helpful for me, just…
312 00:34:04.890 ⇒ 00:34:20.810 Hannah Wang: Yeah, and it, like, makes it blue, so just so you don’t forget. But what I resort to doing now, honestly, I used to write down all my to-dos, like, on a piece of paper in a notebook, but then I got really tired of doing that, so I hit.
313 00:34:20.810 ⇒ 00:34:21.270 Jadyn Mardy: Fair.
314 00:34:21.270 ⇒ 00:34:25.940 Hannah Wang: literally just, like, make to-dos for myself, like, lists, so I mess.
315 00:34:25.940 ⇒ 00:34:27.130 Jadyn Mardy: Oh, okay.
316 00:34:27.130 ⇒ 00:34:30.829 Hannah Wang: So you can do that too, just to keep track of stuff.
317 00:34:31.199 ⇒ 00:34:37.019 Jadyn Mardy: Wait, question. The red text that’s in Slack, what is that?
318 00:34:37.610 ⇒ 00:34:40.400 Hannah Wang: That is, Code Block.
319 00:34:41.139 ⇒ 00:34:41.999 Jadyn Mardy: Okay.
320 00:34:42.469 ⇒ 00:34:48.569 Hannah Wang: Actually, no. Okay, so how I do that is I use the back tick next to the 1 on your keyboard.
321 00:34:48.929 ⇒ 00:34:49.739 Hannah Wang: And then it makes…
322 00:34:49.739 ⇒ 00:34:50.529 Jadyn Mardy: Okay.
323 00:34:50.719 ⇒ 00:34:52.029 Hannah Wang: just cause…
324 00:34:52.030 ⇒ 00:34:53.080 Jadyn Mardy: Oh, okay.
325 00:34:53.080 ⇒ 00:34:54.129 Hannah Wang: Yeah, I like to.
326 00:34:54.139 ⇒ 00:34:59.399 Jadyn Mardy: Is that just, like, easier to read? Yeah, is it, like, it’s like a formatting thing?
327 00:35:00.249 ⇒ 00:35:04.069 Hannah Wang: Let me see what other people do.
328 00:35:04.250 ⇒ 00:35:09.400 Jadyn Mardy: Because, like, I know Robert added me in some… oh, yeah, wait, if you scroll down that message where…
329 00:35:10.080 ⇒ 00:35:10.440 Hannah Wang: This one.
330 00:35:10.440 ⇒ 00:35:11.989 Jadyn Mardy: I didn’t… yeah.
331 00:35:12.800 ⇒ 00:35:13.550 Jadyn Mardy: Wow.
332 00:35:13.550 ⇒ 00:35:14.090 Hannah Wang: Okay.
333 00:35:14.090 ⇒ 00:35:16.709 Jadyn Mardy: Okay, I just wanted to make sure that wasn’t, like, a…
334 00:35:17.830 ⇒ 00:35:20.280 Jadyn Mardy: I don’t know what I thought that was, but I was uncertain.
335 00:35:20.520 ⇒ 00:35:32.270 Hannah Wang: No, all good. I mean, people use it differently for different things. I… Use it when… It’s, like…
336 00:35:33.140 ⇒ 00:35:35.420 Hannah Wang: Hmm, when do I use it?
337 00:35:36.230 ⇒ 00:35:44.320 Hannah Wang: I guess he uses it when it’s, like, MD means markdown, it’s like a markdown… markdown file, but I’m pretty sure it’s, like, from…
338 00:35:44.930 ⇒ 00:35:49.130 Hannah Wang: like, the path name in GitHub, like, up here, like, if I kind of.
339 00:35:49.130 ⇒ 00:35:49.990 Jadyn Mardy: drove in.
340 00:35:49.990 ⇒ 00:35:50.710 Hannah Wang: tooth.
341 00:35:51.030 ⇒ 00:35:52.950 Hannah Wang: So I think just to make it…
342 00:35:53.090 ⇒ 00:36:01.130 Hannah Wang: Easier to see, like, they make it kind of… CodeWalk E, or…
343 00:36:01.130 ⇒ 00:36:01.810 Jadyn Mardy: Okay.
344 00:36:02.160 ⇒ 00:36:09.379 Hannah Wang: Yeah, because… I don’t know. It’s not something, like, super significant, I think it just, like, helps tech stand out, honestly.
345 00:36:09.630 ⇒ 00:36:11.360 Hannah Wang: Or it’s, like, used for code.
346 00:36:12.510 ⇒ 00:36:13.290 Jadyn Mardy: Okay.
347 00:36:13.480 ⇒ 00:36:17.260 Hannah Wang: Good question. Yeah, no, no dumb questions. I ask all the…
348 00:36:17.420 ⇒ 00:36:21.449 Hannah Wang: dumb, quote-unquote, dumb questions, too, and I totally…
349 00:36:21.550 ⇒ 00:36:24.660 Hannah Wang: yeah, it’s… it’s okay. Ask away.
350 00:36:24.660 ⇒ 00:36:25.420 Jadyn Mardy: Okay.
351 00:36:26.010 ⇒ 00:36:29.190 Hannah Wang: Yeah, but, like… Clearly, I like to…
352 00:36:29.610 ⇒ 00:36:33.890 Hannah Wang: I don’t know, just format my messages so they look nicer.
353 00:36:33.890 ⇒ 00:36:34.400 Jadyn Mardy: Yeah.
354 00:36:34.520 ⇒ 00:36:35.219 Jadyn Mardy: What does that.
355 00:36:35.220 ⇒ 00:36:40.359 Hannah Wang: else in Slack? So Slack is the main thing that we use to…
356 00:36:41.050 ⇒ 00:36:47.780 Hannah Wang: communicate, and then I talked about the grouping stuff, and then…
357 00:36:47.780 ⇒ 00:36:53.699 Jadyn Mardy: So then, the main, sort of platforms.
358 00:36:54.660 ⇒ 00:37:01.449 Jadyn Mardy: You said are, like, Cursor, which is useful for writing, and, like, having a bunch of contacts from everybody.
359 00:37:01.720 ⇒ 00:37:08.099 Jadyn Mardy: Yep. Linear, which is, like, a project management tool… Yep. …that Lisa marketing people use.
360 00:37:08.470 ⇒ 00:37:10.590 Jadyn Mardy: Notion, we were kind of using…
361 00:37:10.760 ⇒ 00:37:13.519 Jadyn Mardy: But, like, re-evaluating if we still want to use it.
362 00:37:13.750 ⇒ 00:37:14.240 Hannah Wang: Yep.
363 00:37:14.240 ⇒ 00:37:15.450 Jadyn Mardy: The way that we were before.
364 00:37:15.840 ⇒ 00:37:20.640 Jadyn Mardy: Yes. A scheduling calendar of sorts.
365 00:37:22.400 ⇒ 00:37:24.010 Hannah Wang: Which is Orbit what it is. Yeah.
366 00:37:24.350 ⇒ 00:37:29.720 Jadyn Mardy: Ordinal, could be something else. I don’t need to know anything about GitHub.
367 00:37:29.720 ⇒ 00:37:31.279 Hannah Wang: I know. Right.
368 00:37:31.280 ⇒ 00:37:31.990 Jadyn Mardy: Okay.
369 00:37:35.860 ⇒ 00:37:36.420 Jadyn Mardy: Oh…
370 00:37:36.420 ⇒ 00:37:52.290 Hannah Wang: One thing before I forget, sorry. So, obviously, like, all these meetings are recorded. Oh, I guess you kind of need to… the module that I linked will kind of go through this, but,
371 00:37:52.430 ⇒ 00:37:58.670 Hannah Wang: Let’s… how do I… I don’t know how to explain this well. Probably because I don’t know it myself.
372 00:37:58.790 ⇒ 00:38:17.849 Hannah Wang: know it that well myself either, but, like, all of the meetings that we have, like, they’re… once they’re uploaded to Zoom Cloud and show up here, like, that automatically triggers, like, a workflow in GitHub where it, like, pushes the transcript
373 00:38:18.010 ⇒ 00:38:22.700 Hannah Wang: to GitHub automatically, so that when you…
374 00:38:23.070 ⇒ 00:38:27.690 Hannah Wang: Pull from the most recent batch of
375 00:38:28.010 ⇒ 00:38:37.099 Hannah Wang: files that were inputted into Brainforge platform, you basically make a local copy of that on your computer.
376 00:38:37.130 ⇒ 00:38:50.919 Hannah Wang: Via GitHub Desktop, and again, this is all kind of explained in the learning module. If not, ask me or ask me. But cursor is linked to
377 00:38:51.470 ⇒ 00:39:10.900 Hannah Wang: this code repository that you see here, and so what’s nice is after… like, I don’t even take meeting notes anymore, because what I do is, after the meeting is uploaded to the cloud, I pull the most recent batch of meeting transcripts to make sure that this meeting is
378 00:39:10.950 ⇒ 00:39:27.590 Hannah Wang: thoroughly… is, like, pulled into whatever I have open in Cursor, and I literally ask, like, oh, what were the key points from, like, the meeting I had with Hannah, today? And then it should be able to, like, summarize things for you. So.
379 00:39:27.590 ⇒ 00:39:29.670 Jadyn Mardy: Oh, okay.
380 00:39:29.670 ⇒ 00:39:42.030 Hannah Wang: give you an example. I’m gonna see when I last pulled it. So, we had a go-to-market kickoff meeting on Monday, summarize what we talked about there.
381 00:39:44.240 ⇒ 00:39:49.479 Hannah Wang: And then it should… In theory… tell you.
382 00:39:49.830 ⇒ 00:39:56.300 Hannah Wang: Yeah, so that’s pretty cool, like.
383 00:39:56.550 ⇒ 00:40:00.470 Hannah Wang: In a sense, it kind of makes me lazy and not… fully…
384 00:40:00.670 ⇒ 00:40:04.900 Hannah Wang: pay attention… like, my attention span is shot, I think, because of AI.
385 00:40:04.900 ⇒ 00:40:06.220 Jadyn Mardy: But, annoying.
386 00:40:06.220 ⇒ 00:40:16.240 Hannah Wang: sense, that’s terrible, but in another sense, like, it’s nice, because, like, we can… we don’t have to, like, rely on… we’re not gonna miss anything, basically. So you can see here.
387 00:40:18.900 ⇒ 00:40:19.730 Jadyn Mardy: Okay.
388 00:40:21.000 ⇒ 00:40:23.400 Jadyn Mardy: Okay. Okay, cool.
389 00:40:23.700 ⇒ 00:40:29.259 Hannah Wang: Sorry, my… My AirPods just died, so… hold on.
390 00:40:29.260 ⇒ 00:40:30.320 Jadyn Mardy: Oh, you’re good.
391 00:40:30.700 ⇒ 00:40:32.620 Hannah Wang: Can you hear me still?
392 00:40:33.210 ⇒ 00:40:33.880 Jadyn Mardy: Yes.
393 00:40:33.880 ⇒ 00:40:41.110 Hannah Wang: Okay. And then… one last thing, sorry. I’m, like, firehosing you all this information, but…
394 00:40:41.110 ⇒ 00:40:41.909 Jadyn Mardy: No, it’s good.
395 00:40:41.910 ⇒ 00:40:42.600 Hannah Wang: because.
396 00:40:42.600 ⇒ 00:40:45.790 Jadyn Mardy: It’s the season of… that. For me.
397 00:40:45.790 ⇒ 00:40:59.339 Hannah Wang: And only because you can, like, reference what I say via cursor, because it captures all my words. Last thing I will say before… so hold your question. So, you can see here, like, B…
398 00:40:59.470 ⇒ 00:41:08.100 Hannah Wang: sent a message earlier today about a skill, that you can use in Cursor, and what that means is, like, instead of
399 00:41:08.350 ⇒ 00:41:09.810 Hannah Wang: prompting
400 00:41:10.070 ⇒ 00:41:27.549 Hannah Wang: AI, like, oh, given this and this, I want you to do this. Like, instead of doing that each time for a repetitive task that you need to do every week, you can instead use skills. So in… similar to asks in Slack.
401 00:41:27.550 ⇒ 00:41:31.710 Hannah Wang: It’s forward slash, and then you can…
402 00:41:32.260 ⇒ 00:41:37.080 Hannah Wang: pick whatever skill that you need. Clearly, we have a lot.
403 00:41:37.080 ⇒ 00:41:37.620 Jadyn Mardy: Excuse me.
404 00:41:37.620 ⇒ 00:41:44.159 Hannah Wang: Some of them are… I feel, like, redundant, but, for example… let’s see…
405 00:41:44.350 ⇒ 00:41:57.080 Hannah Wang: Transcript to Linear… yeah, so, like, if people need to… like, not… the marketing team is not the only team that uses linear, like, a lot of the delivery team uses linear to track their tickets for clients, so…
406 00:41:57.280 ⇒ 00:41:57.780 Jadyn Mardy: Hmm.
407 00:41:57.780 ⇒ 00:42:03.840 Hannah Wang: I think they probably have, like, kickoff meetings too, and so if they ever need to, like.
408 00:42:03.980 ⇒ 00:42:10.450 Hannah Wang: make tickets based off of what was discussed in the transcript. Like, instead of prompting
409 00:42:10.560 ⇒ 00:42:22.750 Hannah Wang: chat GP… er, not chat GPT cursor, like, every time, okay, based on this meeting, like, I want you to blah blah blah. Like, instead of giving it instructions, you can just do transcript…
410 00:42:24.340 ⇒ 00:42:29.500 Hannah Wang: to linear tickets, and then it should, like, automatically do it for you. So…
411 00:42:29.880 ⇒ 00:42:45.969 Hannah Wang: Skills are super… they’re just, like, shortcuts, basically, that you can use in… in Cursor. So that’s what a skill is. And I think the module should go over that, too, but just in case I wanted to, like, explain it in a more human way.
412 00:42:45.970 ⇒ 00:42:46.540 Jadyn Mardy: Yes.
413 00:42:46.540 ⇒ 00:42:48.670 Hannah Wang: Okay.
414 00:42:48.940 ⇒ 00:42:52.259 Hannah Wang: Now go, your questions, if you have any.
415 00:42:52.930 ⇒ 00:42:56.920 Jadyn Mardy: Okay, this was actually so helpful, because…
416 00:42:56.920 ⇒ 00:42:57.260 Hannah Wang: Yeah.
417 00:42:57.260 ⇒ 00:43:03.420 Jadyn Mardy: I was like, this is gonna take hours, but okay, this isn’t terrible. For…
418 00:43:03.540 ⇒ 00:43:06.110 Jadyn Mardy: cursor, would I be able to, like.
419 00:43:06.460 ⇒ 00:43:13.639 Jadyn Mardy: pull meeting notes from other meetings, like, if you guys had a marketing meeting that I couldn’t get to, could I be, like, pull up notes from, like.
420 00:43:14.760 ⇒ 00:43:15.140 Hannah Wang: What’s.
421 00:43:15.140 ⇒ 00:43:15.860 Jadyn Mardy: meetings.
422 00:43:15.860 ⇒ 00:43:22.620 Hannah Wang: Yeah. Cool. Like, as long as it’s recorded, like, you have access to everyone’s meeting. So if you just, like.
423 00:43:22.620 ⇒ 00:43:23.200 Jadyn Mardy: Go!
424 00:43:23.200 ⇒ 00:43:34.160 Hannah Wang: I think by default, it, selects you as a participant, but if you X out here, yeah, like, clearly I’m not in, like, half of these meetings, but I can still reference it in cursor.
425 00:43:34.160 ⇒ 00:43:36.050 Jadyn Mardy: Okay.
426 00:43:37.270 ⇒ 00:43:38.600 Jadyn Mardy: Okay, cool.
427 00:43:41.660 ⇒ 00:43:44.690 Hannah Wang: What else is helpful?
428 00:43:45.570 ⇒ 00:43:55.110 Hannah Wang: Yeah, and, like, feel free to, again, message me if you have any questions. You can just make, like, a list of questions. You can feel free to spam me, and it’s okay.
429 00:43:55.300 ⇒ 00:43:58.000 Hannah Wang: And I’ll just, like, reply to you.
430 00:43:58.280 ⇒ 00:44:01.330 Hannah Wang: Yeah.
431 00:44:02.260 ⇒ 00:44:06.139 Hannah Wang: I know that was a lot, it’s like a firehose of information.
432 00:44:06.140 ⇒ 00:44:08.540 Jadyn Mardy: Questions and things.
433 00:44:08.540 ⇒ 00:44:16.999 Hannah Wang: Yeah, but onboarding always is tricky, but hopefully with me helping you, it’ll be a little bit easier.
434 00:44:17.810 ⇒ 00:44:18.750 Hannah Wang: Yeah.
435 00:44:21.160 ⇒ 00:44:21.990 Jadyn Mardy: Yes, yes, yes.
436 00:44:21.990 ⇒ 00:44:22.950 Hannah Wang: I think.
437 00:44:23.120 ⇒ 00:44:36.269 Jadyn Mardy: Oh, okay, wait. I also… I’m just reading through, like, my… my ramp-up plan on social, to which I was looking at, like, the general onboarding plan, so I’m… I just didn’t see this until today.
438 00:44:36.270 ⇒ 00:44:36.910 Hannah Wang: Oh, okay.
439 00:44:37.880 ⇒ 00:44:40.039 Jadyn Mardy: Sorry, but… okay.
440 00:44:40.250 ⇒ 00:44:42.700 Jadyn Mardy: Cause I was trying to figure out how…
441 00:44:42.830 ⇒ 00:44:49.249 Jadyn Mardy: like, my connecting with Robert should happen, because I also don’t want to, like, waste his time with things, but it seems like
442 00:44:49.660 ⇒ 00:44:53.680 Jadyn Mardy: Through just, like, an asynchronous check-in, like, once a week.
443 00:44:54.220 ⇒ 00:45:01.400 Jadyn Mardy: Oh, wait, actually, question, for… How the other content person
444 00:45:01.560 ⇒ 00:45:04.940 Jadyn Mardy: kind of just, like, connected with Robert and Utam. Was that, like…
445 00:45:05.140 ⇒ 00:45:07.869 Jadyn Mardy: An in-person meeting, or is that more like…
446 00:45:08.690 ⇒ 00:45:11.659 Jadyn Mardy: I don’t know, like, do you… do you know how that works?
447 00:45:11.660 ⇒ 00:45:14.309 Hannah Wang: I think…
448 00:45:14.310 ⇒ 00:45:15.679 Jadyn Mardy: Totally fine if not.
449 00:45:16.200 ⇒ 00:45:18.159 Hannah Wang: Yeah, I think he had…
450 00:45:18.990 ⇒ 00:45:28.600 Hannah Wang: like, what Robert does, I think, for new hires, he’s working more closely with, and all of our calendars are public, by the way, so you can always look at Robert’s calendar.
451 00:45:28.600 ⇒ 00:45:39.529 Hannah Wang: So if I take mine out, like, Lisa is relatively new-ish, so he just has, like, 15-minute syncs with her, it looks like, every…
452 00:45:39.900 ⇒ 00:45:48.240 Hannah Wang: twice a week now. So… and then same with Miranda, she’s, like, relatively new. So…
453 00:45:48.510 ⇒ 00:45:54.390 Hannah Wang: I’m sure, like, if he’s busy, he says, no, I can’t make it, and you can just do it async, but…
454 00:45:54.770 ⇒ 00:46:14.069 Hannah Wang: Yeah, maybe you could just be like, oh, I want to sync with you for 15, just to make sure I’m on the right track, like, for 15 minutes every week for, like, twice a week, for example, and then I… he should slot you in, because you are also working with him to come up with, like, the content kind of strategy and stuff like that.
455 00:46:14.070 ⇒ 00:46:14.710 Jadyn Mardy: Yeah.
456 00:46:14.710 ⇒ 00:46:17.519 Hannah Wang: And then, if not, like…
457 00:46:17.820 ⇒ 00:46:30.249 Hannah Wang: whatever channel that you think is relevant, probably marketing, you can just be like, at Robert, blah blah blah, and then he’ll get to it. So, I think either way is…
458 00:46:30.360 ⇒ 00:46:32.580 Hannah Wang: Okay, yeah.
459 00:46:32.890 ⇒ 00:46:41.730 Hannah Wang: Yeah, I mean, you clearly… he’s, like, super busy, you can see. Same with Utam, like, if you ever want to grab time with him, it’s, like, so hard to find a slot, because it’s, like.
460 00:46:41.980 ⇒ 00:46:44.180 Jadyn Mardy: I know, I’m sure.
461 00:46:44.180 ⇒ 00:46:52.709 Hannah Wang: They’re busy. But I want to sync with you weekly, and I’ll probably do that not…
462 00:46:53.250 ⇒ 00:46:54.760 Hannah Wang: in the…
463 00:46:55.380 ⇒ 00:47:09.850 Hannah Wang: async way. Later, if we… if you’re, like, super ramped up, and you don’t need my help, like, we could obviously do async, but for now, I’ll set, like, a weekly meeting with you and me, and then you can just, like, ask me any questions, or…
464 00:47:09.960 ⇒ 00:47:17.459 Hannah Wang: like, onboarding stuff you need help with, so you’ll have a sync with Robert, you’ll have a sync with me, and then…
465 00:47:17.630 ⇒ 00:47:25.470 Hannah Wang: We obviously have, like, our marketing daily touch type of thing here. So, yeah.
466 00:47:26.180 ⇒ 00:47:30.520 Hannah Wang: Cool. I think that’s how the previous content person did it. He…
467 00:47:30.760 ⇒ 00:47:37.160 Hannah Wang: Yeah, he was more than just content, he was kind of like a go-to-market type of guy, so he was, like.
468 00:47:37.630 ⇒ 00:47:42.670 Hannah Wang: not only just doing content, he was kind of, like, everywhere, but I’m sure the sync…
469 00:47:42.670 ⇒ 00:47:43.070 Jadyn Mardy: Sure.
470 00:47:43.070 ⇒ 00:47:44.849 Hannah Wang: Nature was, like, similar.
471 00:47:45.940 ⇒ 00:47:46.590 Jadyn Mardy: Okay.
472 00:47:47.040 ⇒ 00:47:50.299 Jadyn Mardy: And then you said the marketing touchpoint is, like.
473 00:47:51.100 ⇒ 00:47:53.570 Jadyn Mardy: That’s 3 times a week, right?
474 00:47:55.070 ⇒ 00:47:55.630 Jadyn Mardy: At once.
475 00:47:55.630 ⇒ 00:48:02.970 Hannah Wang: I think 4 times… like, if you can’t make it, I think that’s okay. Like, we’ll probably just…
476 00:48:03.090 ⇒ 00:48:04.490 Hannah Wang: Do an async.
477 00:48:04.900 ⇒ 00:48:16.549 Hannah Wang: update at that point. Like, I think she just… Lisa just did, like, a touchpoint as a reminder for her, not necessarily because we need to hop on a call every day, but just…
478 00:48:16.550 ⇒ 00:48:17.480 Jadyn Mardy: Oh, okay, okay.
479 00:48:17.480 ⇒ 00:48:18.400 Hannah Wang: Even if, like.
480 00:48:18.400 ⇒ 00:48:19.030 Jadyn Mardy: Okay.
481 00:48:19.030 ⇒ 00:48:24.070 Hannah Wang: I think for now, maybe just go to today’s, and then we can kind of clarify.
482 00:48:24.280 ⇒ 00:48:30.119 Hannah Wang: But Lisa’s, like, super nice, so don’t be afraid to ask her questions.
483 00:48:30.120 ⇒ 00:48:30.790 Jadyn Mardy: Okay.
484 00:48:31.460 ⇒ 00:48:32.310 Hannah Wang: Yeah.
485 00:48:32.830 ⇒ 00:48:34.479 Jadyn Mardy: Okay, cool!
486 00:48:34.730 ⇒ 00:48:35.300 Hannah Wang: Okay.
487 00:48:35.300 ⇒ 00:48:39.800 Jadyn Mardy: Thank you so much, this was absolutely, like, the most useful discussion of my life.
488 00:48:39.800 ⇒ 00:48:41.440 Hannah Wang: Of course, yeah.
489 00:48:41.440 ⇒ 00:48:43.070 Jadyn Mardy: This was so lovely.
490 00:48:43.420 ⇒ 00:49:01.279 Hannah Wang: And again, like, set up cursor, go through the module, and then you should be able to pull, like… well, hopefully when you go through the ramp-up doc, you’ll be able to remember what we talked about in this meeting, but if you ever need, like, the video, again, it’s, like, on the platform, which I…
491 00:49:01.770 ⇒ 00:49:12.160 Hannah Wang: I believe I linked, and then… but if not, I’m just gonna message it to you right now. So that’s where all the meetings are.
492 00:49:12.600 ⇒ 00:49:19.099 Hannah Wang: And yeah, feel free to reference this. It’s a long meeting, so I feel like you’d want to use Cursor to help just…
493 00:49:19.250 ⇒ 00:49:23.150 Hannah Wang: Trim it down into… Key takeaways, but…
494 00:49:23.150 ⇒ 00:49:24.260 Jadyn Mardy: Gotcha.
495 00:49:24.260 ⇒ 00:49:25.050 Hannah Wang: Yeah.
496 00:49:25.290 ⇒ 00:49:29.639 Hannah Wang: Looking forward to working with you, and,
497 00:49:30.080 ⇒ 00:49:34.309 Hannah Wang: Yeah. If I’m ever in Boston, I’ll hit you up.
498 00:49:34.310 ⇒ 00:49:36.820 Jadyn Mardy: Yeah, please do, come on by.
499 00:49:36.820 ⇒ 00:49:40.730 Hannah Wang: Yeah, and if you’re ever in LA, feel free to hit me up, too.
500 00:49:41.250 ⇒ 00:49:41.880 Hannah Wang: So I live in.
501 00:49:41.880 ⇒ 00:49:42.490 Jadyn Mardy: Will do.
502 00:49:42.490 ⇒ 00:49:44.739 Hannah Wang: I live in LA, yeah.
503 00:49:45.000 ⇒ 00:49:45.960 Jadyn Mardy: Sweet!
504 00:49:46.370 ⇒ 00:49:46.850 Hannah Wang: Okay.
505 00:49:46.850 ⇒ 00:49:47.170 Jadyn Mardy: Okay.
506 00:49:47.170 ⇒ 00:49:51.999 Hannah Wang: I’ll see you in 10. Take a breather, and then I’ll see you at the next meeting.
507 00:49:52.620 ⇒ 00:49:54.170 Jadyn Mardy: Alright, thank you.
508 00:49:54.170 ⇒ 00:49:55.190 Hannah Wang: Yeah, bye.