Meeting Title: Brainforge Marketing Strategy Sync Date: 2026-05-06 Meeting participants: Lisa Whall, Robert Tseng
WEBVTT
1 00:02:24.200 ⇒ 00:02:25.550 Robert Tseng: Ali, is that?
2 00:02:25.550 ⇒ 00:02:26.529 Lisa Whall: How are you?
3 00:02:27.200 ⇒ 00:02:28.349 Robert Tseng: Good, how are you?
4 00:02:28.350 ⇒ 00:02:30.570 Lisa Whall: Good, I got to meet Ian yesterday.
5 00:02:30.570 ⇒ 00:02:31.290 Robert Tseng: Great.
6 00:02:31.430 ⇒ 00:02:33.980 Lisa Whall: He’s awesome. What a great guy.
7 00:02:35.360 ⇒ 00:02:38.930 Robert Tseng: Yeah, you guys will be chatting with, TSIP tomorrow?
8 00:02:39.150 ⇒ 00:02:39.790 Lisa Whall: Yes.
9 00:02:40.090 ⇒ 00:02:40.840 Robert Tseng: Okay.
10 00:02:41.470 ⇒ 00:02:48.629 Lisa Whall: He gave me a ton of, information, so I’m gonna get it all typed up and drop it in the sales channel. Just on individuals and…
11 00:02:49.150 ⇒ 00:02:54.990 Lisa Whall: you know, when I go into these types of meetings, they’re certainly going to have their list of
12 00:02:55.280 ⇒ 00:03:12.089 Lisa Whall: And you probably already do all this stuff, but this is fun for me to prep, you know, to get Udom all prepped so that he doesn’t have to do anything, he can just walk in and be the star. Like, that’s my job. You guys, I prep, you guys are the stars. So, just going through and…
13 00:03:12.150 ⇒ 00:03:18.629 Lisa Whall: figuring out some use cases that we can recommend as well. I always have that in my back pocket. Is there a deck?
14 00:03:18.750 ⇒ 00:03:25.439 Lisa Whall: That… We’re using now for customer-facing that you would think would be good for this one?
15 00:03:25.830 ⇒ 00:03:26.829 Lisa Whall: I’d just like to repeat.
16 00:03:26.830 ⇒ 00:03:32.109 Robert Tseng: Yeah, I don’t know… I haven’t reviewed the notes for TSID, so I don’t really know what…
17 00:03:32.110 ⇒ 00:03:35.590 Lisa Whall: pop the notes in, and then you can tell me where to go. That’s a better… that’s a better strategy.
18 00:03:35.590 ⇒ 00:03:36.160 Robert Tseng: Fantastic.
19 00:03:36.160 ⇒ 00:03:37.320 Lisa Whall: Perfect.
20 00:03:37.430 ⇒ 00:03:43.609 Lisa Whall: And then in terms… you saw the ugly, horrible spreadsheet. I hate it so much.
21 00:03:43.610 ⇒ 00:03:47.420 Robert Tseng: Dog, I mean, whatever, whatever it takes to get a guy.
22 00:03:47.420 ⇒ 00:03:50.480 Lisa Whall: Let’s get caught up, that’s how I look at it.
23 00:03:50.480 ⇒ 00:03:51.070 Robert Tseng: Yeah.
24 00:03:51.070 ⇒ 00:03:58.179 Lisa Whall: we figure the system out going forward so that, you know, ideally, we never want to be on keyboards, right? Like, that’s my goal.
25 00:03:58.410 ⇒ 00:03:59.040 Robert Tseng: Yeah.
26 00:03:59.190 ⇒ 00:04:06.590 Robert Tseng: I’m not… I’m not against spreadsheets. I feel like people don’t start from that point enough, because… and then we just over-engineer things, so…
27 00:04:06.590 ⇒ 00:04:16.840 Lisa Whall: Oh, that’s a great point. That’s actually a great point. I will agree with you there. Yeah. Yeah, let’s not over-engineer it. I just… I put together a little flow for the future of
28 00:04:16.870 ⇒ 00:04:33.550 Lisa Whall: you know, if we can capture all this in a discovery call, and have it parse into a system, and then have the AE check it, then have me check it, and then have, like, a virtual assistant enter it. I don’t mind doing it, I’m just trying to be as, like.
29 00:04:33.610 ⇒ 00:04:36.020 Lisa Whall: You know, enter it into your portals.
30 00:04:36.020 ⇒ 00:04:43.830 Robert Tseng: Yeah, no, I mean, leverage Rico for that right now. He’s basically gonna be your sales assistant wherever you need him. Perfect.
31 00:04:44.360 ⇒ 00:04:57.079 Lisa Whall: Perfect. So, today, Udom and I had talked about just kind of getting the marketing engine going. Like, I’m here to sell and generate revenue, so I don’t want you to think I’m going to be distracted by that.
32 00:04:57.680 ⇒ 00:05:03.130 Lisa Whall: Want to put together And I’m working on just… a plant?
33 00:05:03.380 ⇒ 00:05:06.930 Lisa Whall: So that we can just get people going in the right direction.
34 00:05:07.370 ⇒ 00:05:08.150 Robert Tseng: Yeah.
35 00:05:08.150 ⇒ 00:05:28.030 Lisa Whall: And then we just kind of all collectively monitor if it’s working, if it’s not working. So that’s… that’s my thoughts there. So I just wanted to be clear that I know my place. I’m not saying that in a bad way, but I’m here to make you guys money, so… Yeah. But we do need to kind of gather… herd the cats a little bit, so.
36 00:05:28.030 ⇒ 00:05:28.390 Robert Tseng: I do.
37 00:05:28.610 ⇒ 00:05:29.250 Lisa Whall: do that.
38 00:05:29.250 ⇒ 00:05:44.890 Robert Tseng: Yeah, there are no leaders on marketing right now, so… I mean, on that note, it’s like… I mean, we’ve turned things on, turned things off, so, like, a lot of the structure should be there. I don’t know if you’ve met with Hannah yet, but she is basically the only marketer right now, so…
39 00:05:44.890 ⇒ 00:05:46.700 Lisa Whall: Okay, brilliant, okay.
40 00:05:46.700 ⇒ 00:05:56.649 Robert Tseng: Like, it’s no one’s full-time job, and, like, she’s the designer, but, like, she deploys outbound campaigns, she schedules contents, like, we’ve, we’ve, like…
41 00:05:57.110 ⇒ 00:06:14.390 Robert Tseng: it’s very light… it’s very thin right now. She’s doing one post a week. The content person, Jayden, just started yesterday, so… I mean, she’s… she’s part-time as well, so she’s just batching her content once a week, so there’s not… nothing gonna come into the… nothing gonna come down the pipeline this week, but,
42 00:06:14.540 ⇒ 00:06:25.000 Robert Tseng: Yeah, so I think between her, Jaden, Hannah, and Nikki, like, these… you got 3 people who are part-time, like, trying to…
43 00:06:25.000 ⇒ 00:06:37.090 Robert Tseng: Do you think… I mean, it’s gonna be tough, so I don’t want you to spend too much time, kind of, like, hurting them. I think we just need to… I mean, I can work with you on getting… getting that operation back up and running, but we just… Exactly.
44 00:06:37.090 ⇒ 00:06:41.960 Lisa Whall: That’s what we need to do. Just get it back up and running in a cadence with
45 00:06:42.290 ⇒ 00:06:48.750 Lisa Whall: daily, weekly, and monthly deliverables, and then we can measure it. Like, this isn’t actually, like…
46 00:06:49.080 ⇒ 00:07:00.310 Lisa Whall: this shouldn’t be hard with AI. We’ve got so much opportunity to, streamline this with AI that everybody should know their place and know what we want, and it should…
47 00:07:01.290 ⇒ 00:07:04.659 Lisa Whall: everybody should just be going, right? Like, that’s…
48 00:07:04.780 ⇒ 00:07:10.860 Lisa Whall: That’s what I learned, and again, I’m repeating myself, and I apologize, but that’s what I’ve learned from this whole TikTok journey, is…
49 00:07:11.630 ⇒ 00:07:13.680 Lisa Whall: show up every day in marketing.
50 00:07:13.680 ⇒ 00:07:14.080 Robert Tseng: Yeah.
51 00:07:14.080 ⇒ 00:07:15.149 Lisa Whall: Show up every day.
52 00:07:15.310 ⇒ 00:07:28.050 Lisa Whall: And posts do something every day, and it compounds so dramatically, it’s insane. I mean, one of my videos is almost at 2 million views. Like, that’s insane. I’ve touched 2 million people with one video.
53 00:07:28.050 ⇒ 00:07:28.990 Robert Tseng: It’s insane. Yeah.
54 00:07:29.420 ⇒ 00:07:36.200 Lisa Whall: And there’s nothing different from B2B. I mean, I’m a big GaryVee fan, and I know we’ve already had this conversation, but it’s like…
55 00:07:36.380 ⇒ 00:07:43.799 Lisa Whall: no one’s doing this right in B2B, and even if we do it semi-right, it’s still gonna be better than 99% of everybody else, you know?
56 00:07:45.020 ⇒ 00:07:45.640 Robert Tseng: Yeah.
57 00:07:46.410 ⇒ 00:07:48.750 Lisa Whall: So I have a question for you.
58 00:07:48.860 ⇒ 00:07:56.880 Lisa Whall: So the easiest way to get good content from you and Udom is to do…
59 00:07:57.170 ⇒ 00:08:13.739 Lisa Whall: a weekly podcast, and it’s not the podcast that’s gonna… I mean, sure, we’ll draw eyes, and the podcast is great, but what it then allows Mickey and his… and Ray to do is just use that 45 minutes, and we can create 10, 20 pieces of content out of it, and that is, like.
60 00:08:13.890 ⇒ 00:08:28.709 Lisa Whall: GaryVee Special, like, 101. I’m more than willing to do it, too. I’m happy to. It’s just great practice. So, is that something that you think you guys could commit to, maybe even just switch off every other week?
61 00:08:28.890 ⇒ 00:08:31.230 Lisa Whall: At least try it, because that.
62 00:08:31.230 ⇒ 00:08:46.230 Robert Tseng: Yeah, we could do that. We had done that before. I don’t think back then our team was capable of really turning it into valuable pieces of content. Like, we got a bunch of, like, mediocre LinkedIn text-only posts out of it, so I think that kind of.
63 00:08:46.230 ⇒ 00:08:46.770 Lisa Whall: I’m just…
64 00:08:46.770 ⇒ 00:08:49.080 Robert Tseng: turned us off from doing that.
65 00:08:49.460 ⇒ 00:09:08.390 Robert Tseng: Yeah, I think, like, we both have the general belief that, like, we have so much content at Brainforge already that, like, we should be able to just fish things out and, like, turn that into content, but I don’t think it’s been that turnkey, and I don’t think we’ve been able to do it well. So, I think, like.
66 00:09:08.470 ⇒ 00:09:12.340 Robert Tseng: Yeah, if you just… if you look through some of our…
67 00:09:12.710 ⇒ 00:09:17.360 Robert Tseng: old content, like, I think that’s… the quality, I would say, is, like.
68 00:09:17.560 ⇒ 00:09:24.049 Robert Tseng: I mean, it’s like… it’s like, we were just doing it just to keep the lights on, and I think the,
69 00:09:25.060 ⇒ 00:09:44.889 Robert Tseng: the numbers that I saw from, like, having two full-time people doing content in Q1 of this year, like, our visibility… like, our reach is no better than what we are doing currently right now, just doing one post and doing event-based promotions currently. So, I think there… I agree, short…
70 00:09:44.950 ⇒ 00:09:50.770 Robert Tseng: video, like, we’ll maybe… we’ll extend it, so we… I wanna… I do want to test it,
71 00:09:51.020 ⇒ 00:09:53.339 Robert Tseng: But yeah, I’m just saying, like, I’m…
72 00:09:53.790 ⇒ 00:09:57.639 Robert Tseng: I mean, maybe I’m just… I’ve become more skeptical of, like, the, like, just…
73 00:09:57.770 ⇒ 00:10:06.750 Robert Tseng: can our team really just turn things into a lot of content? Like, I… I don’t… I don’t think we’re there yet. So, it would…
74 00:10:06.750 ⇒ 00:10:21.770 Robert Tseng: Jayden is here to write high-quality curated pieces. We’re paying her on two pieces a week, so she needs to do that. So she is going to be doing the same things. I already did an interview with her last week, and
75 00:10:21.960 ⇒ 00:10:39.699 Robert Tseng: yeah, like, I guess, like, it seems like multiple people are asking for the same things. Mickey’s also asking us to do the same thing, so we are open to doing it. I just… I would want to have more reassurance that, like, we’re gonna be able to turn it into high-quality stuff. Otherwise, like, I’m not gonna do three separate interviews with, you know, with different people.
76 00:10:39.700 ⇒ 00:10:45.819 Lisa Whall: Oh, oh, no, no, no, no, I want to make this so easy on you guys that it’s 45 minutes a week.
77 00:10:46.080 ⇒ 00:10:50.430 Lisa Whall: Like, and every other week, and then everything else…
78 00:10:51.710 ⇒ 00:10:54.869 Lisa Whall: I mean, there’s so much we can do with avatars and all that stuff.
79 00:10:54.870 ⇒ 00:10:55.380 Robert Tseng: Yeah.
80 00:10:55.380 ⇒ 00:10:55.880 Lisa Whall: So, okay.
81 00:10:55.880 ⇒ 00:11:03.069 Robert Tseng: In that case, then I would lean on Hannah to be your coordinator, to, like, basically, once you have a plan, make her execute that.
82 00:11:03.290 ⇒ 00:11:14.340 Robert Tseng: So I’m gonna loop her into a message. So, like, anything, like, kind of, like, lead research, filling, enriching lead data, confirming accounts, things like that, like sales coordinator stuff.
83 00:11:14.340 ⇒ 00:11:30.500 Robert Tseng: that Rico, you just tagged him, and he’ll support you with that. And then anything related to contents and marketing, like, I think Hannah will be the one to support you there. And obviously, I’ll come around on the top to, like, try to push things along, too.
84 00:11:30.500 ⇒ 00:11:36.579 Lisa Whall: Yeah, perfect, perfect. I mean, I just noticed something, and this is a little macro or micro, but…
85 00:11:36.580 ⇒ 00:11:37.240 Robert Tseng: Yeah.
86 00:11:37.240 ⇒ 00:11:44.360 Lisa Whall: you know, like, case studies with AI, with our platform, we should have
87 00:11:44.550 ⇒ 00:11:52.130 Lisa Whall: A template that we all agree upon, and it literally should take… Let’s say an hour?
88 00:11:52.130 ⇒ 00:12:01.669 Robert Tseng: Yeah, we have a case study tool, so I think you should have Hannah show you that, because that gives you a sense of, like, how we’re using platform and tools to, like.
89 00:12:02.400 ⇒ 00:12:03.939 Robert Tseng: We’re trying to, like.
90 00:12:04.540 ⇒ 00:12:14.740 Robert Tseng: build things that will help… it’s not really for me and UTAM, it’s for the team to have an easy way to contribute to the content as well, because, like.
91 00:12:14.930 ⇒ 00:12:33.450 Robert Tseng: I mean, Utem and I are just saying the same thing, so there’s not much more that’s gonna come off… come off our domes. But, like, yeah, I think that’s… yeah, I think… I think the case study tool is a good example of one that I think works very well. I just… adoption’s low, and
92 00:12:33.860 ⇒ 00:12:40.920 Robert Tseng: Yeah, it has made building a structured case study very easy. Like, it takes, like, 15 minutes, yeah.
93 00:12:41.360 ⇒ 00:12:47.810 Lisa Whall: Yeah, I guess I asked that question because Hannah, and I know she’s got other things on her plate, but it seems like putting… she’s like.
94 00:12:47.850 ⇒ 00:13:08.120 Lisa Whall: I just… I’m gonna talk to Hannah. Let’s talk to Hannah and see what’s going on, and then I’ll have a better sense of how to herd the cats here so that we can be… marketing should be so systematic, we should be just on autopilot once we figure… and then we’ll keep tweaking and adjusting, that’s part of the whole thing, and that’s always going to happen, right?
95 00:13:08.120 ⇒ 00:13:24.990 Robert Tseng: Yeah, I think… I think you have a systems brain, which is great, because that’s how we talk about how I operate. I don’t think anybody else on that team does, so, like, Hannah just kind of frantically, like, moves to things and doesn’t really think about how to reproduce it. She just kind of, like, kind of take… I mean, her and Rico just kind of take orders, so, like, I think,
96 00:13:24.990 ⇒ 00:13:32.640 Robert Tseng: having you to know what they’re doing day-to-day, like, ask… I mean, they should know where all of these things are. I don’t think they’ve thought about, like.
97 00:13:33.140 ⇒ 00:13:50.820 Robert Tseng: metrics, adoption, like, how to… how to scale… scale their time, like, that’s not… that’s just not where… they don’t… they don’t have the capacity to… to think about… to think like that. So, I think, like, that’s where you being a leader in your position would… would be able to…
98 00:13:50.820 ⇒ 00:13:54.480 Robert Tseng: like, they’ll… like I said, they’ll just… they’ll just do whatever you tell them to do, so…
99 00:13:54.730 ⇒ 00:14:13.220 Lisa Whall: Perfect, okay, that’s great. Well, I’ll put things together today, and, share it, obviously, in the marketing channel. I’ll talk to everybody, and I talked to Mickey last night. Great. I’ll talk to Hannah, and, let’s just… again, I’m repeating now, but let’s just turn the engine on.
100 00:14:13.420 ⇒ 00:14:14.550 Lisa Whall: And…
101 00:14:15.440 ⇒ 00:14:24.319 Lisa Whall: you will see results, I promise you that. It’s just, we have to give it time, and we have to give it energy, and it’s got to be consistent. That’s what I’ve learned.
102 00:14:24.320 ⇒ 00:14:25.120 Robert Tseng: Yeah.
103 00:14:26.790 ⇒ 00:14:30.679 Lisa Whall: So, cool. Well, what, is there anything that you need from me today?
104 00:14:31.260 ⇒ 00:14:39.170 Robert Tseng: I mean, yesterday I was, like, heads down in client work most of the day, so I’m gonna push some leads along today.
105 00:14:39.990 ⇒ 00:14:43.750 Robert Tseng: So, I mean, I think… That’s…
106 00:14:44.180 ⇒ 00:14:55.790 Robert Tseng: I want… making sure that you hit your bet of, like, your… of, you know, kind of getting into the partner networks that you need. If there’s any calls with partners that you have upcoming, I want to make sure you feel like you have your need.
107 00:14:56.260 ⇒ 00:15:13.730 Robert Tseng: you have what you need for that. Yep. And yeah, I think now that Miranda’s tool is out, I’m basically trying to push on the top line, like, top of funnel outbound as well. So those are, like, from a sales perspective, the things that I’m focused on today.
108 00:15:14.280 ⇒ 00:15:18.610 Lisa Whall: Excellent. Only, on the,
109 00:15:19.170 ⇒ 00:15:23.100 Lisa Whall: So you’re gonna use HubSpot… no, you’re gonna use Miranda’s tool, not HubSpot.
110 00:15:23.100 ⇒ 00:15:34.619 Robert Tseng: Yeah, well, I’ll see what she demos. If it’s not great, I’m just gonna… I’m just gonna do it in HubSpot, because I… I think I… yeah, we’re not sending that many emails. I think I can… I can… I can shoot off 500 today, no… no problem.
111 00:15:35.130 ⇒ 00:15:39.139 Lisa Whall: Perfect. The one thing in the HubSpot that I saw…
112 00:15:39.510 ⇒ 00:15:42.190 Lisa Whall: And that I’ve always seen in any of these sequences.
113 00:15:42.460 ⇒ 00:15:45.490 Lisa Whall: is when you move over to LinkedIn.
114 00:15:46.240 ⇒ 00:15:50.609 Lisa Whall: There are some tools, and again, build it ourselves, obviously, in the long term.
115 00:15:50.720 ⇒ 00:15:56.350 Lisa Whall: That would be able to automate. The one I used to use is called Duck Soup.
116 00:15:56.820 ⇒ 00:16:01.640 Lisa Whall: And it… I don’t know if that one’s still good or not, but…
117 00:16:02.100 ⇒ 00:16:07.270 Lisa Whall: I mean, we just aren’t big enough to have manual steps, unless…
118 00:16:08.170 ⇒ 00:16:11.460 Lisa Whall: you know, a gun to our head, right? So…
119 00:16:11.700 ⇒ 00:16:15.579 Lisa Whall: Once you figure that out, how you want to do it, let me know.
120 00:16:15.860 ⇒ 00:16:31.340 Lisa Whall: Because I… there is a really great way… there’s some great tools that you can set up in LinkedIn that will take care of that sequencing on that side, until you get to an answer, right? And then, of course, we… we jump in, which is our whole goal, stating the obvious, right?
121 00:16:31.850 ⇒ 00:16:34.570 Robert Tseng: Yeah, we use HayReach right now,
122 00:16:34.700 ⇒ 00:16:45.950 Robert Tseng: I think we’re probably not… yeah, this is kind of like a… where I set up the initial sequence, hand it off to Hannah, I don’t think she’s really extended it, like, she can do the first… it… like, yeah, we have… we have…
123 00:16:45.950 ⇒ 00:16:56.650 Robert Tseng: we always have LinkedIn campaigns going out that are connecting with people and, like, doing the first one or two messages. Like, that’s… it’s like a two… two or three touch sequence, like, that’s… that’s all we have going on on LinkedIn, so…
124 00:16:56.650 ⇒ 00:17:12.800 Lisa Whall: Well, cool, I’m glad you have that. Again, I’m just jumping in. I’m sure you guys probably have 90% of the stuff, 99% covered off, I just want to… wanna help where I can. Yeah. And then the last one is, the Eden Health segment partner opportunity from Nick.
125 00:17:12.920 ⇒ 00:17:14.830 Lisa Whall: There was an email yesterday.
126 00:17:15.470 ⇒ 00:17:30.649 Robert Tseng: Yeah, so yeah, there’s other partner things, so there’s contextual, there’s segment, like, these things, like, yeah, I mean, if you have questions about where to jump in, I’m just kind of not… I’m not taking those… I mean, I’m gonna assume that you’re… you’re gonna kind of introduce yourself and kind of take… take the… move those forward.
127 00:17:30.650 ⇒ 00:17:31.500 Lisa Whall: Okay, so on that one.
128 00:17:31.500 ⇒ 00:17:32.010 Robert Tseng: Yeah.
129 00:17:32.010 ⇒ 00:17:34.270 Lisa Whall: Because that one’s, you know, not a soft one.
130 00:17:34.270 ⇒ 00:17:35.020 Robert Tseng: Yeah.
131 00:17:36.150 ⇒ 00:17:41.099 Lisa Whall: How do you… do you… I just don’t know what to do with it, I guess, in this case.
132 00:17:41.270 ⇒ 00:17:45.290 Robert Tseng: Yeah, okay, I mean, I didn’t really review his email, so I’ll kind of take a look and see.
133 00:17:45.290 ⇒ 00:17:53.610 Lisa Whall: Basically, you’re looking to get, Expansion of segment scope.
134 00:17:53.760 ⇒ 00:17:59.280 Lisa Whall: We’ve had overages, and he wants to discuss right-sizing the agreement.
135 00:17:59.980 ⇒ 00:18:01.360 Robert Tseng: Yeah, I see that.
136 00:18:01.920 ⇒ 00:18:07.659 Lisa Whall: Do you want me to go ahead and set up the meet? I mean, I’m more than happy to act as admin right now, too, so if you.
137 00:18:07.660 ⇒ 00:18:18.590 Robert Tseng: No, it’s okay, I can take that call. That’s less about partnerships, that’s more about they want, like, customer enablement or something, which I’m not that keen on giving them that, because we don’t really need them for this, to be honest, so…
138 00:18:19.030 ⇒ 00:18:19.780 Lisa Whall: Okay, cool.
139 00:18:19.780 ⇒ 00:18:20.360 Robert Tseng: Yeah.
140 00:18:20.680 ⇒ 00:18:22.870 Lisa Whall: Well, I’ll just keep running by you in Slack.
141 00:18:22.870 ⇒ 00:18:23.340 Robert Tseng: Yeah.
142 00:18:23.340 ⇒ 00:18:25.129 Lisa Whall: So they don’t fall through the cracks.
143 00:18:25.130 ⇒ 00:18:26.580 Robert Tseng: Yeah, no, I appreciate that.
144 00:18:26.960 ⇒ 00:18:31.850 Lisa Whall: Cool. Alrighty, sir. Well, I’m excited to, do everything. I’m, like…
145 00:18:32.590 ⇒ 00:18:39.409 Lisa Whall: AI gives you all these tools, it doesn’t take you months, it takes you hours, it’s, like, so freaking empowering!
146 00:18:39.410 ⇒ 00:18:47.939 Robert Tseng: Yeah, no, I’m glad that you are excited, and I think you’re, yeah, your energy’s contagious. I hope the team will keep responding to that.
147 00:18:48.250 ⇒ 00:18:59.559 Lisa Whall: Oh, thank you so much, and vice versa. All right, I’m around if you need me, send anything my way, and I’ll go ahead. I want to get everybody prepped for the meeting. Ian just sent me the invitation, so…
148 00:18:59.560 ⇒ 00:19:00.270 Robert Tseng: Great.
149 00:19:00.270 ⇒ 00:19:05.119 Lisa Whall: I want to really nail… do you know how big this opportunity is, Robert?
150 00:19:05.120 ⇒ 00:19:07.220 Robert Tseng: I had no idea.
151 00:19:07.530 ⇒ 00:19:10.149 Lisa Whall: It’s part of Turner Construction! Do you know what that.
152 00:19:10.150 ⇒ 00:19:10.750 Robert Tseng: No.
153 00:19:11.130 ⇒ 00:19:13.300 Lisa Whall: Do you know what the revenue was last year?
154 00:19:13.490 ⇒ 00:19:14.460 Robert Tseng: No.
155 00:19:14.460 ⇒ 00:19:20.090 Lisa Whall: I haven’t looked it up officially, but Ian told me that Turner Construction, $90 billion.
156 00:19:20.790 ⇒ 00:19:22.130 Robert Tseng: That’s crazy.
157 00:19:22.270 ⇒ 00:19:26.800 Lisa Whall: And these guys are basically a captive insurance agent for all of their construction.
158 00:19:27.090 ⇒ 00:19:27.550 Robert Tseng: Hmm.
159 00:19:27.550 ⇒ 00:19:29.520 Lisa Whall: They have a list of things.
160 00:19:30.050 ⇒ 00:19:34.610 Lisa Whall: And then, if we do a good job there, then we get flipped up to Turner.
161 00:19:35.010 ⇒ 00:19:35.790 Robert Tseng: Yeah.
162 00:19:35.790 ⇒ 00:19:39.180 Lisa Whall: We could, like, just build a business around this opportunity, like, not just.
163 00:19:39.180 ⇒ 00:19:39.730 Robert Tseng: Yeah.
164 00:19:39.730 ⇒ 00:19:41.120 Lisa Whall: Pressure on us or anything.
165 00:19:41.460 ⇒ 00:19:45.310 Lisa Whall: This is huge.
166 00:19:45.310 ⇒ 00:19:46.150 Robert Tseng: The odds.
167 00:19:46.440 ⇒ 00:19:55.929 Lisa Whall: So, I want to be fully prepared. I’m a big prepper. I do not go into meetings cold, so I’ll go ahead and get those notes in sales. That’s my next task.
168 00:19:55.930 ⇒ 00:20:04.559 Robert Tseng: Okay, great, yeah, I’ll, I’ll, I mean, that’s, that’s high, that’s… you should… that’s high priority on HubSpot, so when you load that in, like, we’ll, we’ll,
169 00:20:05.920 ⇒ 00:20:07.229 Robert Tseng: We’ll be on top of it.
170 00:20:07.870 ⇒ 00:20:11.460 Lisa Whall: Perfect. Alrighty, sir. Have an amazing day. Thank you for your time.
171 00:20:11.460 ⇒ 00:20:13.480 Robert Tseng: Talk to you later. Bye.