Meeting Title: Ambrook Product Analytics Strategy Sync Date: 2026-05-01 Meeting participants: Robert Tseng, Greg Stoutenburg
WEBVTT
1 00:00:00.920 ⇒ 00:00:03.520 Robert Tseng: Yeah, it’s working remotely working together.
2 00:01:16.470 ⇒ 00:01:17.430 Greg Stoutenburg: Hey, mornin’.
3 00:01:17.890 ⇒ 00:01:18.730 Robert Tseng: Hey, Greg.
4 00:01:19.520 ⇒ 00:01:20.959 Greg Stoutenburg: How’s it going this Friday?
5 00:01:21.550 ⇒ 00:01:25.689 Robert Tseng: Good. Still at, old Boston, still doing…
6 00:01:26.070 ⇒ 00:01:26.499 Greg Stoutenburg: Still an hour.
7 00:01:26.500 ⇒ 00:01:26.820 Robert Tseng: stuff.
8 00:01:26.820 ⇒ 00:01:27.910 Greg Stoutenburg: busted.
9 00:01:27.910 ⇒ 00:01:30.219 Robert Tseng: No, no, I’m actually in Boston this time.
10 00:01:30.220 ⇒ 00:01:31.299 Greg Stoutenburg: Oh, nice! Oh, cool.
11 00:01:31.300 ⇒ 00:01:38.289 Robert Tseng: Yeah, yeah, yeah. It’s been, like, 3, 3 events this week, so yeah, that’s the last one, and then…
12 00:01:38.620 ⇒ 00:01:42.039 Robert Tseng: And back at the airports in the evening.
13 00:01:42.430 ⇒ 00:01:52.229 Greg Stoutenburg: Yeah, nice. Very nice. Yeah. Good. Well, glad you made it into Boston proper. Yeah. Go, go have a beard harpoon, if they’re still, down by the water.
14 00:01:52.230 ⇒ 00:01:53.070 Robert Tseng: Okay.
15 00:01:53.070 ⇒ 00:01:58.940 Greg Stoutenburg: Yeah. Yeah. Nice little shop. I mean, I shouldn’t assume it’s even still the same. I would have been there in, like, 2010, so…
16 00:01:58.940 ⇒ 00:02:02.049 Robert Tseng: Yeah, no, no, I’ll make a note of that.
17 00:02:02.820 ⇒ 00:02:04.430 Greg Stoutenburg: Yeah.
18 00:02:04.730 ⇒ 00:02:18.819 Greg Stoutenburg: Yeah, cool. Alright, so basically, I mean, I used, I used Cursor, used our understanding of Ambrook, used your email, and really just wanted to focus a lot on what I think they really care about, like, so…
19 00:02:18.820 ⇒ 00:02:34.649 Greg Stoutenburg: my take is, we came in to talk to them about product analytics, and they want product analytics, they care about onboarding workflows, like, you know, the stuff that we’re used to talking about there, but really, really care about personalization, and, like, that’s… like, that’s the direction that they want to go in. So…
20 00:02:34.810 ⇒ 00:02:39.550 Greg Stoutenburg: To a degree, this, this, you know, this second pass.
21 00:02:39.990 ⇒ 00:02:47.669 Greg Stoutenburg: gets that, but doesn’t quite emphasize it enough. So I think, like, big picture, what I’d want to do is retool this to just…
22 00:02:48.150 ⇒ 00:03:00.799 Greg Stoutenburg: not bury the lead. So talk about product analytics and experimentation and all that, you know, typical stuff, but, like, say, like, the real goal is empowering personalization, because that’s gonna help grow the business. Yeah.
23 00:03:01.170 ⇒ 00:03:06.129 Greg Stoutenburg: Yeah, so, this one’s a… This is an 11-pager.
24 00:03:06.750 ⇒ 00:03:13.530 Greg Stoutenburg: Are we there, ready to give them an 11-pager, or should we… should I narrow this down more?
25 00:03:13.530 ⇒ 00:03:20.589 Robert Tseng: No, I think it should be more narrow. I don’t… I think you should have access to all the deal… all the deal files, like, in Google Drive, you should be able to see, like.
26 00:03:21.200 ⇒ 00:03:36.740 Robert Tseng: you know, how long the other product analytics, ones should be, so I think we definitely need to cut down the verbiage. But yeah, like I said, I think the difference… I think we should still put our standard kind of, like, package in there in terms of the artifacts. I think we can fix scope that pretty.
27 00:03:36.830 ⇒ 00:03:41.440 Robert Tseng: Pretty well. And then, yeah, we should kind of… and then, like.
28 00:03:42.450 ⇒ 00:03:57.480 Robert Tseng: it’s… let’s not do a phase one, phase two, let’s just call it, you know, Workstream 1, it’s this, like, fixed asset, and then Workstream 2 is, like, here’s this discovery, and then we can list out the specific things that we’re going to focus on, and that one can be more TNM, like.
29 00:03:57.530 ⇒ 00:04:06.039 Robert Tseng: Just by the hour, just kind of tell them, hey, I think we’re gonna add, like, an additional 10 hours to just, you know.
30 00:04:06.410 ⇒ 00:04:11.900 Robert Tseng: do workshop with your team, or, you know, I guess however you want to package that works stream.
31 00:04:11.900 ⇒ 00:04:17.300 Greg Stoutenburg: Okay. So, so, pitch this just as the sprint, then.
32 00:04:17.779 ⇒ 00:04:21.059 Robert Tseng: Yeah, so I think, yeah, Sprint, Sprint plus add-on, yeah.
33 00:04:21.329 ⇒ 00:04:28.029 Greg Stoutenburg: Okay, alright, yeah. I did Sprint plus, like, if you want, you know, we do the full implementation kind of thing.
34 00:04:28.030 ⇒ 00:04:42.990 Robert Tseng: Yeah, I would… I wouldn’t, like, not try to scope the implementation right now, yeah. I mean, they did say that, like, they were early in this, so I want to give them something that they feel like they can sign off on. They’ll see the number, it’ll be under 10K, and they’ll be like, okay, I feel like we can… we can sign that now.
35 00:04:42.990 ⇒ 00:04:52.200 Greg Stoutenburg: Okay, alright. Yep, I’ll refocus it on that, and just, yeah, so then the big goal… yeah, well, then this’ll be the goal, right? It’ll be, give them this.
36 00:04:52.400 ⇒ 00:04:55.309 Greg Stoutenburg: And we’ll keep going if you want to.
37 00:04:55.580 ⇒ 00:04:56.130 Robert Tseng: Yeah.
38 00:04:56.540 ⇒ 00:04:57.300 Greg Stoutenburg: Okay.
39 00:04:57.590 ⇒ 00:04:58.390 Greg Stoutenburg: Cool.
40 00:04:59.000 ⇒ 00:04:59.980 Greg Stoutenburg: Cool.
41 00:04:59.980 ⇒ 00:05:06.089 Robert Tseng: Yeah, just take another crack at it, I’m happy to clean it up, and then, like, I’ll… you’ll get… you’ll see my feedback, and then I’ll kind of…
42 00:05:06.090 ⇒ 00:05:12.459 Greg Stoutenburg: Sounds good. Yeah. Yeah. Cool, yeah, sounds good. Top of mind, those are the only things I had top of mind that I wanted to call out to you, so…
43 00:05:12.460 ⇒ 00:05:17.520 Robert Tseng: Cool. Well, while I have you, I think, you know, there’s a couple things. I know, like, you’re kind of in this…
44 00:05:17.650 ⇒ 00:05:26.249 Robert Tseng: Eden’s on again, you’re kind of still there for now. You know, I know that… and then Elements, we’re pulling you back from CSO, so you’re kind of aware of that too, right?
45 00:05:26.250 ⇒ 00:05:26.780 Greg Stoutenburg: Yep.
46 00:05:26.780 ⇒ 00:05:29.929 Robert Tseng: Yeah, so I, I, I think…
47 00:05:30.150 ⇒ 00:05:50.139 Robert Tseng: element, I feel like, is for the longer term, or, like, I think that’s… yeah, I don’t really see us, like, having another CSO to fill in there, so… but, like, the Eden, like, project, I am actively trying to get you off of it. Either they will, like, discontinue after a month, or, like, you know, I’m having Zora in this week.
48 00:05:50.490 ⇒ 00:05:56.649 Robert Tseng: basically put… bring… he’s gonna… he’s gonna move out of SL and bring another SL,
49 00:05:57.300 ⇒ 00:06:03.119 Robert Tseng: that’s, like, MarTech SL, and I just want to shrink Eid into just those two, pretty much. Yeah.
50 00:06:03.120 ⇒ 00:06:03.640 Greg Stoutenburg: If that makes sense.
51 00:06:03.640 ⇒ 00:06:21.670 Robert Tseng: But for now, just kind of bridging the gap. Obviously, you’re kind of helping with the deployment of the… of the tracking plan mixed panel revamp, so, I think that’s… that’s the only workstream, but any new work, or anything that’s new scope, you pretty much just deflect that, or just redirect it to me, and I’ll… I’ll buy us some time.
52 00:06:21.900 ⇒ 00:06:25.790 Robert Tseng: Yeah, I’m hoping to bring that person in in the next week or two weeks, so…
53 00:06:25.790 ⇒ 00:06:40.490 Greg Stoutenburg: Cool. Yeah. That sounds good. Yeah, I talked to Zaran this morning. He needed a hop, but I guess Adam ripped out GTM, and so now they’re working on, implementing from Eden OS directly.
54 00:06:40.650 ⇒ 00:06:54.040 Greg Stoutenburg: And bypassing GTM, so there’s a little bit of a fire going on. He has to go, I agree to be on the call, and just kind of steer any conversations that have to do with what they’re going to be tracking. Daniel Valdez pulled what looked like a…
55 00:06:54.440 ⇒ 00:07:00.750 Greg Stoutenburg: I don’t know, I’ll have to correct it, some ideas about what they’ll track. So, I’ll just go to sort of represent us there.
56 00:07:00.750 ⇒ 00:07:01.510 Robert Tseng: Where’s that now?
57 00:07:01.830 ⇒ 00:07:04.370 Greg Stoutenburg: No, oh, no, I haven’t gotten the invite yet.
58 00:07:04.370 ⇒ 00:07:04.750 Robert Tseng: Oh, okay.
59 00:07:04.750 ⇒ 00:07:13.079 Greg Stoutenburg: I talked to Zoran about this a bit ago, and I’m just waiting for it to show up on my calendar. Okay. So, I’ll… I’ll do that, but yeah, other than that, I’ll just sort of…
60 00:07:13.300 ⇒ 00:07:20.729 Greg Stoutenburg: Whichever… whatever this pivot looks like at the end of it, I’ll continue to get their Eden OS tracking plan,
61 00:07:21.170 ⇒ 00:07:27.529 Greg Stoutenburg: completed. And yeah, other than that, just to fuck to you. And I think as far as, like, what we’re doing for Eden, just… I think…
62 00:07:27.550 ⇒ 00:07:44.620 Greg Stoutenburg: Zoran is so expert on some of this stuff, I could see him, like, even if they did decide they want some more product analytics work, like, I could see, I could see Zoran just sort of guiding someone to do that work, because he’s really got that comprehensive view.
63 00:07:45.080 ⇒ 00:08:09.289 Robert Tseng: Yeah, I mean, I think, this week, we really had him just kind of start building out skills, so you saw him push some stuff. I feel like, from an SL perspective, he didn’t really build out stuff that was ready to put anyone under him. So, yeah, I think if there’s too much key person dependency, like, they’re gonna, you know, keep… like, they’ll try to poach him. They’ve already offered him, also, I am able to try to poach him, so, like, you know, like, there’s… those are the risks to the business that I feel like are just, like.
64 00:08:10.860 ⇒ 00:08:15.869 Robert Tseng: whatever they’re gonna think about whatever we’re paying off, take off the margin and offer that. So, like, I think…
65 00:08:15.870 ⇒ 00:08:16.210 Greg Stoutenburg: Right.
66 00:08:16.210 ⇒ 00:08:25.119 Robert Tseng: Anyway, like, it just… I mean, I think Zora wants to stay here, and, like, he wants to build the bus, so he’s turning it down, but I think that’s also why I never want just one person kind of running everything.
67 00:08:25.120 ⇒ 00:08:34.030 Greg Stoutenburg: Yeah, that makes sense. Yeah. Cool. Yep, but no, and then, yeah, good for Element. We’ll see where things go with Ambrook and Sunstone.
68 00:08:34.610 ⇒ 00:08:35.610 Greg Stoutenburg: Yeah.
69 00:08:35.929 ⇒ 00:08:37.999 Greg Stoutenburg: Okay. And that default is winding down, so…
70 00:08:38.000 ⇒ 00:08:52.970 Robert Tseng: Yeah, default is winding down. I know Utan wants to bring you on more AI strategy work, so, I mean, there’s plenty of stuff coming down. I guess you’re kind of in… the Sunstone thing is kicking off, so I’m aware that you’re kind of in, like, 3 or 4 clients, you know.
71 00:08:53.390 ⇒ 00:08:53.890 Robert Tseng: And…
72 00:08:53.890 ⇒ 00:08:54.590 Greg Stoutenburg: Yeah.
73 00:08:54.590 ⇒ 00:09:07.129 Robert Tseng: Yeah, so I am trying to cap… we’re trying to cap you at 3, so you don’t get too, like, kind of stretched in too many different directions. That’s why I told Lucha I’m at the biggest risk, but, you know, I just wanted to, you know, are you…
74 00:09:07.290 ⇒ 00:09:19.140 Robert Tseng: I can… I know you’ve been a good sport with everything, really appreciate it, but yeah, I guess if there’s any concerns about, kind of, the direction and kind of how you’re… how we’re moving things around, you can always let us know, and… Yeah, appreciate it.
75 00:09:19.140 ⇒ 00:09:19.480 Greg Stoutenburg: the…
76 00:09:19.480 ⇒ 00:09:20.010 Robert Tseng: Yeah.
77 00:09:20.230 ⇒ 00:09:34.060 Greg Stoutenburg: Yeah, no, I think 3’s the right number, and then, you know, I still want to be, like, as far as I think about, like, what kind of work do I want to be doing, what responsibilities do I want to have here, I do want to continue to work on partnerships, I do want to continue to do more with you in sales.
78 00:09:34.060 ⇒ 00:09:40.359 Greg Stoutenburg: And then, you know, what I’m doing with default and element, I’ve enjoyed it, so…
79 00:09:40.480 ⇒ 00:09:52.140 Greg Stoutenburg: Yeah, I mean, I think things are good right now. I think as far as, like, being CSO, like, yeah, you know, 3 is probably the right number. When I had 4, like, it just started to just forget things, right? Just stretch two.
80 00:09:52.140 ⇒ 00:09:52.930 Robert Tseng: Totally, yeah.
81 00:09:52.930 ⇒ 00:09:56.169 Greg Stoutenburg: So… yeah. No, I think things are good right now.
82 00:09:56.670 ⇒ 00:09:57.970 Robert Tseng: Okay, cool.
83 00:09:57.970 ⇒ 00:09:58.720 Greg Stoutenburg: Yep.
84 00:09:58.860 ⇒ 00:09:59.460 Greg Stoutenburg: Cool.
85 00:09:59.540 ⇒ 00:10:01.210 Robert Tseng: Yeah, that’s all I got.
86 00:10:01.210 ⇒ 00:10:03.270 Greg Stoutenburg: Alright. Okay, enjoy Boston.
87 00:10:03.270 ⇒ 00:10:05.759 Robert Tseng: Alright, thanks, Greg. Talk to you later. Bye.