Meeting Title: Eden Team Strategy Retro Date: 2026-04-29 Meeting participants: Robert Tseng, Jasmin Multani, Zoran Selinger
WEBVTT
1 00:00:07.790 ⇒ 00:00:08.570 Jasmin Multani: Hey.
2 00:00:09.190 ⇒ 00:00:09.740 Robert Tseng: Hey.
3 00:00:09.740 ⇒ 00:00:15.740 Jasmin Multani: Greg also invited me to an Omni certification.
4 00:00:16.320 ⇒ 00:00:17.300 Robert Tseng: Oh, is that the next fall?
5 00:00:17.300 ⇒ 00:00:19.160 Jasmin Multani: But I might drop in, like, 5 minutes.
6 00:00:19.410 ⇒ 00:00:23.630 Robert Tseng: Okay, yeah, I will wrap up in 5 minutes.
7 00:00:24.280 ⇒ 00:00:25.390 Jasmin Multani: Okay, sorry. Okay.
8 00:00:25.390 ⇒ 00:00:44.669 Robert Tseng: Yeah, yeah, no, no worries. Yeah, okay, we’ll wrap this up. I’m just saying, like, okay, I mean, so there were things that we brought, like, Jasmine onto that, like, around BI development, and then, like, kind of on the data engineering resource that, like, we thought were, like, necessary to maintain and to continue to go deeper in. It’s not what they’re saying they want.
9 00:00:44.790 ⇒ 00:00:55.020 Robert Tseng: I don’t agree, it’s definitely, like, you’re not gonna get net new insights from our team unless you really invest in these teams, because, like, we need somebody who’s going to
10 00:00:55.480 ⇒ 00:01:13.510 Robert Tseng: you know, build… you know, if we’re gonna move off North Bean, do custom attribution modeling, and, like, have more controls there, like, that’s what we need. If we want to do incremental lift studies, like, you do need the data engineering strategy person, and then if you want, like, mixed media modeling, which is probably… like, to me, like, when I’ve built out Marketech…
11 00:01:13.570 ⇒ 00:01:26.100 Robert Tseng: or marketing analytics before, like, to me, that’s the next phase that, like, Eden needs to push into. I think they’re getting in their own way, and just, like, making us, like, kind of go and maintain these tools that don’t really actually, like, kind of move Neil.
12 00:01:26.100 ⇒ 00:01:36.480 Robert Tseng: For them, I do understand that they want to track, kind of, like, the beha… like, it’s not even behavior analytics, it’s just funnel analytics for intakes, which…
13 00:01:36.990 ⇒ 00:01:46.409 Robert Tseng: you know, got delayed because frickin’ Eden OS got delayed by 6 months, and, like, we didn’t really, like, have any real data to be working with until last month.
14 00:01:46.430 ⇒ 00:02:02.200 Robert Tseng: we were always kind of, like, not a priority in doing this for the existing BASC reports, because they’re going to move off Bask already. So, yeah, I mean, anyway, we’re kind of just kind of circling back to what Zoran… what Zoran had brought up. So, I don’t fault… I mean, if anything, I’ll take… I take the blame for kind of
15 00:02:02.200 ⇒ 00:02:08.919 Robert Tseng: misreading the priorities. I think I’m always hearing a bunch of different things and then trying to make the call for, like, what we can work on.
16 00:02:08.919 ⇒ 00:02:21.079 Robert Tseng: I think it was fine until it was no longer fine. And, yeah, I think, like, the reasoning that we had, everything is defensible, like, I don’t really think that we made the wrong, like, decisions, necessarily.
17 00:02:21.500 ⇒ 00:02:31.620 Robert Tseng: In terms of, like, what we chose to work on. It just, like, it just is also… it kind of feels like it’s a situation where it was never… it was… it was just, like, not… never enough. So,
18 00:02:31.630 ⇒ 00:02:48.630 Robert Tseng: In any case, I think that’s kind of, I do think, you know, just to conclude, the path forward on the Eden team is not going to be 10 people, it’s going to be, like, 2 or 3. I do think it’s going to be a more narrowly scoped… I’m no longer willing to staff people up for the potential for, like, what I think it should be moving towards.
19 00:02:48.630 ⇒ 00:02:54.570 Robert Tseng: If we’re just gonna meet, kind of like, their needs specifically, if Adam calls tomorrow and he asks to make a concession.
20 00:02:54.570 ⇒ 00:03:02.970 Robert Tseng: He wants to… he wants to downsize or whatever, that’s fine. It’ll just be Luaran plus, like, maybe this marketing solutions architect, and the rest of the team will move on.
21 00:03:03.620 ⇒ 00:03:10.169 Robert Tseng: I think that’s kind of how I’m… I’m thinking, of, like, kind of trying to salvage the situation.
22 00:03:10.800 ⇒ 00:03:26.399 Robert Tseng: Yeah, is that… I mean, any questions, or kind of, like, thoughts on that as, like, kind of the next… as, like… the next step is already… I gave them 3 options, but assuming that they don’t accept any of them, and they want to still find a path forward, that’s the concession I’m willing to make.
23 00:03:26.600 ⇒ 00:03:27.320 Robert Tseng: Yeah.
24 00:03:28.980 ⇒ 00:03:46.799 Zoran Selinger: Yeah, I mean, basically, I also don’t want to be in a position where, like, I’m doing that kind of a low-margin work as well, and we’re just having that for the sake of having it. I don’t know. Yeah. It has to be… it has to be worth it, right? Totally.
25 00:03:46.920 ⇒ 00:03:49.300 Zoran Selinger: Now, how that exactly looks like?
26 00:03:49.740 ⇒ 00:04:00.809 Zoran Selinger: I’m just saying that, I don’t really… I don’t necessarily want to be in that position of doing super low margin work and just, you know, I think I can do better, better than that. Yeah.
27 00:04:01.640 ⇒ 00:04:13.320 Robert Tseng: Okay, no, I hear you, that’s totally valid. I don’t really want to make that concession, but Lauren, if that’s what it takes for us to kind of keep you… keep you, like, you know, we can keep you on that for a period of time while you…
28 00:04:13.430 ⇒ 00:04:15.840 Robert Tseng: you know, I know you’re starting to, kind of.
29 00:04:16.200 ⇒ 00:04:27.790 Robert Tseng: take some time to go and learn the skills, and actually, like, kind of build out, kind of, the… another offering. Like, I’m getting you to other doors. We have Il Moore coming down the pipe, they’re gonna start next month.
30 00:04:27.810 ⇒ 00:04:41.420 Robert Tseng: You know, you talked early June a couple weeks ago, so there are other consumer brands that are coming in, and I think maybe working… having a little… having a couple weeks to really just kind of go back into figuring out how I can
31 00:04:41.420 ⇒ 00:04:52.150 Robert Tseng: sell… sell your work alongside strategy or alongside engineering, I think this… it’s a valuable, like, kind of time, so I don’t… I don’t view this as wasted time, so… But if it does require us to, like, hey.
32 00:04:52.360 ⇒ 00:05:05.650 Robert Tseng: if I have to concede, do a month-to-month with them. Zorlon is just there with them to help them, like, you know, wind down, hand off, or whatever. I think that could be… I would be willing to make that concession with them, even if it’s low margin, whatever, and temporarily.
33 00:05:05.650 ⇒ 00:05:12.629 Zoran Selinger: Listen, I still see this as your decision at the end, and that’s… I’m gonna be fine with that.
34 00:05:13.290 ⇒ 00:05:13.800 Robert Tseng: Okay.
35 00:05:14.030 ⇒ 00:05:14.790 Robert Tseng: Cool.
36 00:05:15.350 ⇒ 00:05:23.120 Robert Tseng: All right, well, thanks, thanks both. I know that you said you have to go to other stuff. Yeah, I think that’s… that’s, that’s good for retro.
37 00:05:23.370 ⇒ 00:05:24.939 Zoran Selinger: Thanks, all. Bye. Thanks.