Meeting Title: EdenOS x Brainforge Data Weekly Date: 2026-04-22 Meeting participants: Fireflies.ai Notetaker Chandra, gowtham, Greg Stoutenburg, Robert Tseng
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1 00:05:00.970 ⇒ 00:05:02.100 gowtham: Hi, good.
2 00:05:03.500 ⇒ 00:05:04.559 Greg Stoutenburg: Hey, how’s it going?
3 00:05:05.310 ⇒ 00:05:06.230 gowtham: Yeah, it’s fine.
4 00:05:10.800 ⇒ 00:05:11.450 gowtham: item.
5 00:05:12.050 ⇒ 00:05:12.830 Greg Stoutenburg: Hey, good morning.
6 00:05:21.900 ⇒ 00:05:26.780 Robert Tseng: I don’t have any context on this call. Greg, what are we… what are we covering?
7 00:05:26.910 ⇒ 00:05:31.690 Greg Stoutenburg: Yep, so here’s where we’re at. So, I mean, this is… this is just a weekly sync,
8 00:05:33.630 ⇒ 00:05:57.530 Greg Stoutenburg: I’m caught up with, with Gotham and with, Gearish. We talked yesterday. So, instrumentation of the highest priority events is complete. Great. I need to get Ryan to push what these guys have put into GTM into, into segment, so to go to Mixpanel. And I got from Ryan yesterday afternoon.
9 00:05:57.530 ⇒ 00:06:02.139 Greg Stoutenburg: There are some expected values that just need to be completed so that we’ve got
10 00:06:02.140 ⇒ 00:06:05.970 Greg Stoutenburg: Just, like, canonical lists of which products
11 00:06:05.970 ⇒ 00:06:22.020 Greg Stoutenburg: event… which product… things like which product names, that when a user selects an intake, that’s gonna get tracked, and that’s gonna get pushed through. I got the list from Ryan, and need to turn it into, those… those property names, so… Okay. That’s where we’re at from right now.
12 00:06:22.020 ⇒ 00:06:25.849 Robert Tseng: Ryan’s doing the instrumentation for a segment from their side?
13 00:06:26.610 ⇒ 00:06:27.429 Greg Stoutenburg: Or, government.
14 00:06:28.110 ⇒ 00:06:47.570 Greg Stoutenburg: Yeah, yeah, Gotham, so maybe you can… maybe you can speak to this part. So, they… they set it up, so just using the same… we’re just using the same workflow of, you know, GTM gets the event, sends it into Segment. They did the GTM instrumentation part, now Ryan needs to go, okay, these events that have now been created here, send these into Segment.
15 00:06:47.910 ⇒ 00:06:48.300 Robert Tseng: Okay.
16 00:06:48.300 ⇒ 00:06:49.460 gowtham: Yeah, better, yeah.
17 00:06:50.520 ⇒ 00:06:58.509 gowtham: So, basically, that is it. And Rhianna, I think he has implemented for purchase. What I know is, like, the first thing he has implemented already for purchase event.
18 00:06:58.720 ⇒ 00:07:03.810 gowtham: So once we pay something, I think… and I’m not sure about other events, but purchase he has done, I think so.
19 00:07:06.160 ⇒ 00:07:06.810 Greg Stoutenburg: Okay.
20 00:07:11.510 ⇒ 00:07:27.140 Greg Stoutenburg: Yeah. So, anyway, that’s the… that’s the progress that we’re on now. I am the blocker for getting the event names done, but once I consolidate those lists, I’ll push it back to these guys and say, alright, add these properties, and then that phase will be done as well.
21 00:07:27.970 ⇒ 00:07:28.600 Robert Tseng: Okay.
22 00:07:28.870 ⇒ 00:07:46.320 Greg Stoutenburg: And I plan to have Ryan just hold off on doing the push from GTM to segment, because I don’t think it makes sense to start tracking those events without having the properties attached as well. Sure. But still, in any case, like, we’re… we’re doing well on… I think we’re doing well on the timeline here. The project’s nice and narrowly scoped.
23 00:07:46.320 ⇒ 00:07:49.259 Greg Stoutenburg: I’m happy to say to… to Adam, you know.
24 00:07:49.360 ⇒ 00:07:59.769 Greg Stoutenburg: this is where we’ve gotten so far, and this is going to be nice and tidy, and then to sort of just roll this into what we know are other concerns, with, with Eden, with Segment and Mixpanel,
25 00:07:59.770 ⇒ 00:08:00.120 Robert Tseng: Yeah.
26 00:08:00.120 ⇒ 00:08:02.100 Greg Stoutenburg: It’s gonna be a nice, tidy workflow.
27 00:08:02.300 ⇒ 00:08:10.849 Greg Stoutenburg: And this should be the sort of structure that we use for the rest of our tracking, should they decide to have us dive in on that.
28 00:08:12.120 ⇒ 00:08:15.890 Robert Tseng: I have our deck pulled up, because I’m…
29 00:08:17.970 ⇒ 00:08:19.929 Robert Tseng: Talking to them in, like, an hour.
30 00:08:20.140 ⇒ 00:08:20.620 Greg Stoutenburg: Yeah.
31 00:08:20.620 ⇒ 00:08:26.980 Robert Tseng: I don’t… I didn’t see anything about the,
32 00:08:29.810 ⇒ 00:08:37.889 Robert Tseng: like, our progress on… on the tracking here, I just… there’s an Eden OS tracking slide, and it just says initial tracking… yeah, I don’t know if there’s… I was…
33 00:08:37.890 ⇒ 00:08:43.740 Greg Stoutenburg: There were a couple old ones that I just moved to the appendix, because I thought, like, as far as business takeaways, I don’t think that this is that interesting.
34 00:08:43.929 ⇒ 00:08:44.439 Robert Tseng: Yeah.
35 00:08:44.440 ⇒ 00:08:45.860 Greg Stoutenburg: If they just want to know.
36 00:08:46.060 ⇒ 00:08:53.650 Greg Stoutenburg: like, hey, it’s going great, we can say that, but I don’t… I don’t think that’s where they’d want to focus the conversation, so I just… I didn’t include anything on it.
37 00:08:53.900 ⇒ 00:08:59.770 Robert Tseng: Okay, so, like, the disabled redundant identity stitching, that’s, like, that’s the part you want me to talk about.
38 00:08:59.840 ⇒ 00:09:16.249 Greg Stoutenburg: Yeah, that’s the part to talk about, and then I think, you know, you said that you would, sort of pitch them on getting more resource here, doing a more comprehensive sweep of segment and mix panel, and so I think that that’s… I tried to supply stuff that you could use for that conversation.
39 00:09:16.250 ⇒ 00:09:21.640 Robert Tseng: Yeah, well, on that note, it’s basically, like, that’s why I’m asking the Ryan questions, because it’s like.
40 00:09:21.640 ⇒ 00:09:40.229 Robert Tseng: right now, we’re not… there’s not a clear owner, like, like, nobody’s been maintaining segment, right? Because, like, we’re… I’ve said no to it, like, with our existing resourcing, that’s not… that’s not happening. So if he wants us to manage the segment deployment, then, like, what’s Ryan’s role in this? Like, is… is kind of the question, so… Yeah.
41 00:09:40.940 ⇒ 00:09:41.720 Robert Tseng: Yeah.
42 00:09:42.020 ⇒ 00:09:50.470 Greg Stoutenburg: Yeah, I think for the identity stitching piece, like, I mean, my understanding from our conversations, Robert, is just, like, let’s just get it turned back on, in the right way.
43 00:09:50.470 ⇒ 00:09:51.000 Robert Tseng: Yeah.
44 00:09:51.000 ⇒ 00:10:04.489 Greg Stoutenburg: And so, you know, I’ve got a couple of possibilities that I outlined in Slack, and I think we just, you know, I’ll just… I just need to have, like, one more huddle with Zoran and go, like, alright, this piece here, that’s definitely what we’re calling transaction ID, right? Okay, this all makes sense? Turn it back on.
45 00:10:04.490 ⇒ 00:10:16.769 Greg Stoutenburg: As far as going through and doing a cleaner sweep, there’s still several identity calls, identify calls that come from various actions in segments. Segments is sort of a mess.
46 00:10:16.780 ⇒ 00:10:23.609 Greg Stoutenburg: Right now. Right. I think we could do that… that clean sweep, but sort of just need to get, you know, the thumbs up and the resource for it.
47 00:10:24.050 ⇒ 00:10:24.670 Robert Tseng: Okay.
48 00:10:28.030 ⇒ 00:10:31.270 Robert Tseng: Okay, but yeah, you feel like between you and Zoran, you guys can manage that?
49 00:10:31.550 ⇒ 00:10:44.910 Greg Stoutenburg: I do think so, yeah. I think that we could have something… I mean, I don’t want to promise it, but I think that we can have something done by the end of the week. That’s… that’s what I’m shooting for, yeah. Okay. I wouldn’t say it too loudly, given… given what we know Adam will do if we don’t hit that target. Yeah.
50 00:10:44.910 ⇒ 00:10:45.480 Robert Tseng: There.
51 00:10:45.480 ⇒ 00:10:57.410 Greg Stoutenburg: Alright, Claude’s back, yeah. Yeah. So, yeah, and as far as, as far as the Eden OS stuff specifically, I think, yeah, that’s where we’re at. I’m aligned with, Garrosh and Gotham, have been in touch with Diego.
52 00:10:57.570 ⇒ 00:10:59.320 Greg Stoutenburg: So, I think it’s in good shape.
53 00:10:59.690 ⇒ 00:11:00.780 Robert Tseng: Okay, good.
54 00:11:01.160 ⇒ 00:11:06.520 Robert Tseng: Yeah, I mean, we don’t have to meet, I don’t have anything else to, bring up, like, I think we can probably drop…
55 00:11:06.520 ⇒ 00:11:07.110 Greg Stoutenburg: Alright.
56 00:11:07.110 ⇒ 00:11:08.800 Robert Tseng: Sounds good. Thanks, guys.
57 00:11:08.800 ⇒ 00:11:10.199 Greg Stoutenburg: See you guys, thanks. Bye.