Meeting Title: Brainforge Content Strategy Interview Date: 2026-04-22 Meeting participants: jadynmardy, Robert Tseng, Hannah Wang
WEBVTT
1 00:02:16.080 ⇒ 00:02:17.950 Robert Tseng: Hi, is it Jaden?
2 00:02:19.120 ⇒ 00:02:21.070 jadynmardy: Yes. Hi, Robert!
3 00:02:22.210 ⇒ 00:02:25.160 Robert Tseng: Good to meet you. Sorry I was running a little late.
4 00:02:25.160 ⇒ 00:02:26.370 jadynmardy: No worries.
5 00:02:27.650 ⇒ 00:02:43.850 Robert Tseng: I caught up with Kayla shortly before this, kind of gave me, just the TLDR of kind of her last chat with you, so, my understanding is you have availability, like, kind of part-time capacity to help us do content,
6 00:02:44.010 ⇒ 00:02:55.299 Robert Tseng: And also, yeah, I guess, like, as far as your working hours, like, you know, typically maybe be able to… more available towards the evening of… of Eastern time.
7 00:02:55.660 ⇒ 00:03:01.720 Robert Tseng: And… what else did she say? And that you’re open to doing hourly, or also kind of,
8 00:03:01.960 ⇒ 00:03:05.420 Robert Tseng: Kind of, price per, like, number of…
9 00:03:05.540 ⇒ 00:03:13.050 Robert Tseng: pieces, or I guess we could kind of figure out what that looks like. Is that a good kind of summary of what you discussed with her last time?
10 00:03:13.310 ⇒ 00:03:14.100 jadynmardy: Yes.
11 00:03:14.100 ⇒ 00:03:14.710 Robert Tseng: Okay, cool.
12 00:03:14.710 ⇒ 00:03:15.370 jadynmardy: Yep.
13 00:03:15.370 ⇒ 00:03:32.219 Robert Tseng: But yeah, I mean, I found… I found you because I found that you were writing for DataCulture, thought I was like, hey, you know, we do similar stuff, you know, curious if she’d be interested in writing for us as well, because I like the quality of your work on that account.
14 00:03:32.380 ⇒ 00:03:45.189 Robert Tseng: I… I think a couple things I wanted to clear up on this call. One is, like, because you are writing for them, want to make sure there’s no, like, legal things that we’re kind of overstepping by asking you to also write for us.
15 00:03:45.300 ⇒ 00:03:48.930 Robert Tseng: Yeah, I think we would probably need to get, like, an…
16 00:03:49.170 ⇒ 00:03:58.329 Robert Tseng: NDA in place, and, like, I… I kind of don’t want them to know that you would be writing for us as well, and I mean, yeah, I don’t… I guess if…
17 00:03:58.330 ⇒ 00:04:10.399 Robert Tseng: We just want to make sure that it looks clean from your side, like, knowing that that… we are basically competitors, so, like, yeah, did you think about that, or, like, is that… is that… are you okay with that?
18 00:04:10.750 ⇒ 00:04:23.460 jadynmardy: Yeah, I have given it some thought. I haven’t told them that I’m, like, speaking to you guys as of yet. Okay. I haven’t signed anything, for them either, like an NDA or anything.
19 00:04:23.460 ⇒ 00:04:23.780 Robert Tseng: Yeah.
20 00:04:23.780 ⇒ 00:04:34.870 jadynmardy: I don’t know if… I’ll be honest, like, I don’t know if it’d be more useful for me to get in touch with them, and tell them that I will also be working with you guys, or if it’s, like.
21 00:04:35.530 ⇒ 00:04:39.769 jadynmardy: because I’m contract, like, just it’s two separate things happening.
22 00:04:40.430 ⇒ 00:04:40.800 Robert Tseng: Yeah.
23 00:04:41.300 ⇒ 00:04:42.330 jadynmardy: Yeah.
24 00:04:42.900 ⇒ 00:04:55.469 Robert Tseng: Well, I mean, we’re a consultancy. We work with clients that are competitors with each other. Typically, how it works is we just sign NDAs, and they don’t know that we’re working with both of them. That’s how I would prefer to do it, because…
25 00:04:55.760 ⇒ 00:04:59.890 Robert Tseng: I mean, this is a pretty small world, like, they’ve actually…
26 00:05:00.580 ⇒ 00:05:16.869 Robert Tseng: I mean, yeah, I think it would… I would… as… I would just prefer that they don’t know that you’re working with us, and… I mean, I think legally that’s… we could support that. We would sign an NDA with you, you basically can’t tell them that you’re working with us.
27 00:05:16.900 ⇒ 00:05:26.780 Robert Tseng: If you’re okay with that, then I think this would work. If not, then I probably would just rather not, like, kind of risk that, because…
28 00:05:27.000 ⇒ 00:05:36.839 Robert Tseng: I don’t know, this… this is… it’s a small… it’s a small world, and I don’t want to, like, develop a bad rap for being like, oh, we’re just, like, poaching people from other consultancies, which…
29 00:05:37.030 ⇒ 00:05:50.150 Robert Tseng: is, frankly, like, what happens anyways, but, I think I would just… yeah, I would value, like, our reputation, to not, like, be known to do that.
30 00:05:51.520 ⇒ 00:05:55.879 Robert Tseng: Yeah, so I don’t know if that came out very cleanly, but did that kind of make sense? Okay.
31 00:05:55.880 ⇒ 00:05:58.150 jadynmardy: Yes, yeah, I totally understand that, yeah.
32 00:05:58.150 ⇒ 00:05:58.740 Robert Tseng: Cool.
33 00:05:58.930 ⇒ 00:06:18.780 Robert Tseng: Well, yeah, then if you’re okay with that, then yeah, I think we would love to work with you. I think, yeah, on this call, we really just try to better understand, like, what you would need to know from us to get started. Just so I know, like, okay, who on my team am I going to basically, like.
34 00:06:19.690 ⇒ 00:06:35.930 Robert Tseng: I mean, obviously, you’re, you’re, like, we’re not, like, managing you or whatever, but, like, being able to figure out who needs to be… like, who are the people that you need to be talking to on… on my team, so I can, like, kind of, give them a heads up and have an estimate for, like, okay, hey, look, Jaden’s gonna be riding with us.
35 00:06:35.930 ⇒ 00:06:44.999 Robert Tseng: How she plugs into, like, our sales and marketing kind of work right now. I need to assign this person to make sure that she gets
36 00:06:46.030 ⇒ 00:06:52.529 Robert Tseng: copy, or, like, ideas. We have a designer as well in-house, so that, like, you know, when the copy’s done.
37 00:06:53.170 ⇒ 00:07:01.710 Robert Tseng: she would probably be the one… our internal resource would probably be the one to schedule it, just because she… she does, like, the final Passover and makes sure that, like, everything
38 00:07:01.710 ⇒ 00:07:15.479 Robert Tseng: as, like, an image or video or whatever from, that’s, like, Brain Forge branded, and then… and then we put it out. So, like, those are the types of handoffs that, like, I would probably want to better understand, like, how… how do we best work with you, on that.
39 00:07:15.560 ⇒ 00:07:19.820 Robert Tseng: So, yeah, I don’t know if we could spend a little bit of time talking about that.
40 00:07:20.330 ⇒ 00:07:28.220 jadynmardy: Yeah, for sure. Great thoughts, I love that you have a graphic designer in place.
41 00:07:28.220 ⇒ 00:07:49.240 jadynmardy: the way that I have been working thus far is, doing a lot of planning ahead of time. Okay. So, essentially, I’d have a content schedule, a content calendar, and we’d come up with goals or a number of posts that we’d like to get out, targeting certain things. So, if there’s, like, 3 posts you want to do highlighting, like.
42 00:07:49.240 ⇒ 00:08:06.849 jadynmardy: your, like, AI agents or three posts you want to do about a current project you guys are working on, we would figure that out, for, like, the next month, ideally. I can then work with either you, or if we’re pulling in, like,
43 00:08:07.080 ⇒ 00:08:20.440 jadynmardy: I don’t know, if you want to do, like, a quote post or something, then I can, you know, tap into one of your, engineers, or I can also work with social… with sales and marketing if there’s anything coming down the pipeline that they’d like to promote for the month.
44 00:08:20.460 ⇒ 00:08:35.619 jadynmardy: To get that information as well. And then just try and have a fleshed-out, like, monthly calendar and keep it at least two weeks, ahead of schedule would be great, and then that would also give your graphic designer ample time to,
45 00:08:35.620 ⇒ 00:08:43.679 jadynmardy: do all the graphic designing, and post it the way that it should… everything that… the way that it should look. Yeah.
46 00:08:43.679 ⇒ 00:08:52.700 jadynmardy: So, for sure, I would love to get in touch with the graphic designer just, to know if she needs anything from me.
47 00:08:52.700 ⇒ 00:09:04.990 jadynmardy: I also want to know what systems you guys are currently using to track projects, and happy to either plug myself into that and or create a system that I can share with them.
48 00:09:05.460 ⇒ 00:09:16.970 jadynmardy: And then, from, like, a sales or marketing perspective, just someone to kind of give me, like, a TLDR for things happening during the month, or any goals that they have that,
49 00:09:17.130 ⇒ 00:09:30.409 jadynmardy: I think would be good to post about. Yeah. And then double checking that I’m posting from the… your guys’ company page, and then am I also helping you specifically with posts as well?
50 00:09:31.140 ⇒ 00:09:50.440 Robert Tseng: Yeah, so… yeah, good question. So, I mean, just kind of taking a couple steps back. I think the planning, everything sounds great. We run everything out of Notion right now, at least… so we already have a… I mean, it’s not really been maintained, we’ve kind of turned off content for the past month, so maybe a little bit of rejiggering to kind of get that up, but, you know, the basic kind of…
51 00:09:50.440 ⇒ 00:09:57.469 Robert Tseng: system that you described. I feel like that plugs in well with what we had. And then… yeah, as far as, like.
52 00:09:57.470 ⇒ 00:10:07.589 Robert Tseng: number of… like, frequency of posts, and, like, which accounts that we had in mind. Yeah, I think it’s probably just, like, one a week from, like, the Brainforge one, and then…
53 00:10:07.590 ⇒ 00:10:25.119 Robert Tseng: So, we have, me and my… me and my business partner, Utam, we’re basically… we basically run the company together. We would probably be looking to do one to two posts a week from our accounts. So, we had a point in time when we were basically doing, like, 10 posts a week, like, 5 from his account, 5 from mine.
54 00:10:25.120 ⇒ 00:10:28.279 Robert Tseng: I think that was too much, I didn’t really see, like, much…
55 00:10:28.280 ⇒ 00:10:30.280 Robert Tseng: Of a lift in engagement, so…
56 00:10:30.280 ⇒ 00:10:30.870 jadynmardy: I…
57 00:10:30.870 ⇒ 00:10:31.410 Robert Tseng: F.
58 00:10:31.530 ⇒ 00:10:38.749 Robert Tseng: I’m happy to adjust it down to just one or two from each of us, so I think maybe at most, it’s like.
59 00:10:39.240 ⇒ 00:10:55.099 Robert Tseng: what is it? 2, 1, like, 5 a week on the high end. On the low end, it could be, like, 3 a week, so I guess we would just try to under… you know, obviously, you need to have enough in the backlog to be able to work on that, but also understand… I guess we don’t really know
60 00:10:55.260 ⇒ 00:10:58.990 Robert Tseng: kind of the pacing of, like, what you would prefer as well. So.
61 00:10:58.990 ⇒ 00:10:59.680 jadynmardy: Yeah.
62 00:10:59.860 ⇒ 00:11:00.450 Robert Tseng: Yeah.
63 00:11:01.290 ⇒ 00:11:09.479 jadynmardy: Great, this is good to know. I usually… and 5 a week is very doable. I usually,
64 00:11:09.770 ⇒ 00:11:21.830 jadynmardy: Love having, like, a brainstorm session, either with, like, you and your… and the… your partner, and or, like, for the company, if there’s any goals that you guys want to…
65 00:11:21.950 ⇒ 00:11:23.929 jadynmardy: Hit or tackle or, like, talk about.
66 00:11:23.930 ⇒ 00:11:24.540 Robert Tseng: Yeah.
67 00:11:25.850 ⇒ 00:11:40.469 jadynmardy: And I find that’s really useful, especially, with AI being such a, like, kind of, like, cool and, like, a point that a lot of people are interested in. Getting your perspectives on that could be something,
68 00:11:40.750 ⇒ 00:11:43.939 jadynmardy: that we could do, and by that I mean having, like.
69 00:11:44.250 ⇒ 00:11:50.639 jadynmardy: within a month, you post, like, 3 times about, like, your AI thoughts, or I have, like, a document of, like.
70 00:11:50.850 ⇒ 00:11:59.430 jadynmardy: like, LinkedIn clickbait a little bit, that’s, like, you know, a hot take that I have things like that. Yeah. And those could be fun as well.
71 00:11:59.850 ⇒ 00:12:11.370 jadynmardy: I’m trying to think what else… and once a week from brain fog sounds good as well. I think, I need to look back at what you guys are currently doing on LinkedIn.
72 00:12:11.370 ⇒ 00:12:29.060 Robert Tseng: Yeah, yeah, I was gonna say, if you could… if you didn’t mind kind of taking a look at… I mean, I’m sure you could pull up our, kind of, post history, but to get, like, an assessment from your side, just say what you think is going well, what you would do differently. I just want to better understand, like, how you would… how you would think about, running… running our content. So, yeah.
73 00:12:29.730 ⇒ 00:12:34.540 jadynmardy: Cool. Yes, I will take a look at that.
74 00:12:34.850 ⇒ 00:12:48.379 jadynmardy: with, like, by tomorrow, for sure. Okay. I was looking it over a little bit, but I was more so looking at just, like, your brand guide and graphics, so knowing that I don’t have to do that is very useful. One less thing for me to have to focus on.
75 00:12:48.380 ⇒ 00:12:48.740 Robert Tseng: Okay.
76 00:12:48.740 ⇒ 00:12:51.800 jadynmardy: Which would be great.
77 00:12:52.440 ⇒ 00:12:53.820 jadynmardy: And
78 00:12:55.090 ⇒ 00:13:06.380 jadynmardy: Let me see what else. And yes, I’ve used, notion’s great. This is the… I’ve used the system before, and I definitely have a way of just setting up,
79 00:13:06.980 ⇒ 00:13:15.720 jadynmardy: like, a content pipeline and a content calendar in that way. So, that should be pretty straightforward.
80 00:13:17.120 ⇒ 00:13:20.489 jadynmardy: I’m trying to think what else. I feel that…
81 00:13:21.200 ⇒ 00:13:27.569 jadynmardy: I’m also… I’m gonna take a look at… can you give me the name of your co-founder, who I should also…
82 00:13:28.580 ⇒ 00:13:31.619 jadynmardy: I’m just gonna look at his LinkedIn page as well.
83 00:13:32.070 ⇒ 00:13:34.179 Robert Tseng: Yeah, I just put it in the Zoom chat.
84 00:13:34.180 ⇒ 00:13:35.450 jadynmardy: Thank you.
85 00:13:36.400 ⇒ 00:13:43.149 jadynmardy: Okay, cool. So I can take a look at what you guys are currently doing. I’ve also found that
86 00:13:43.280 ⇒ 00:13:54.739 jadynmardy: like you said, like, one to two posts is probably more ideal, because I think just, like, a good quality post is gonna do better… Yeah. …than a couple of smaller ones. And also, since
87 00:13:54.870 ⇒ 00:14:09.439 jadynmardy: I will have, like, you guys and the Brain Forge page, we can do a lot of cross-promoting, or, you know, you responding to things, or us responding to you, things like that. Yeah, all good things. Oh, I also wanted to ask, are there any,
88 00:14:10.450 ⇒ 00:14:16.410 jadynmardy: Projects that you guys are working on or have wrapped up that you would like to highlight?
89 00:14:16.690 ⇒ 00:14:21.700 jadynmardy: Could totally be no, I’m not sure what, like, the confidentiality around that is.
90 00:14:21.860 ⇒ 00:14:31.449 Robert Tseng: Yeah, we do. I think some of the brands we work with don’t let us share brand, like, don’t talk… I mean, I think a lot… probably most of it will be, like, anonymous,
91 00:14:32.280 ⇒ 00:14:38.699 Robert Tseng: Yeah, so… But We do ask every time if we can share,
92 00:14:38.950 ⇒ 00:14:46.829 Robert Tseng: Yep, I would say, of the ones that just recently wrapped up, probably no names that we can share. Yeah, and that’s generally, like, what we have to work with, yeah.
93 00:14:47.060 ⇒ 00:14:52.090 jadynmardy: Okay, that’s fine, just thinking of,
94 00:14:53.110 ⇒ 00:14:57.650 jadynmardy: in terms of other people we can pull in or not. So… but that language is definitely…
95 00:14:57.650 ⇒ 00:15:01.059 Robert Tseng: But you’re talking about, like, for your, like, if we could pull in other, like, our clients and stuff, yeah.
96 00:15:01.060 ⇒ 00:15:04.829 jadynmardy: Yeah, but, like, if it’s confidential, then we’re not.
97 00:15:05.020 ⇒ 00:15:06.679 jadynmardy: We don’t need to do that.
98 00:15:06.990 ⇒ 00:15:16.810 Robert Tseng: Yeah, I think what… yeah, if the opportunity’s there definitely will… will tell you, like, hey, we sh… we want to, like, highlight this… this client, and, like, we could, yeah, we could figure that out.
99 00:15:17.160 ⇒ 00:15:17.730 jadynmardy: Cool.
100 00:15:20.060 ⇒ 00:15:29.879 jadynmardy: Okay, awesome. And then, is your main form of communication and stuff through email, or Teams, or Slack, or…
101 00:15:29.880 ⇒ 00:15:44.300 Robert Tseng: We’re… we’re Slack, so, you know, ideally, we move forward, we get you a BrainForge email, you’d have access to all of our systems. I think, like, something that we do differently than I feel like a lot of agencies is that
102 00:15:44.430 ⇒ 00:15:53.499 Robert Tseng: We’ve… we have our own internal, like, AI tooling as well, so, yeah, like, I think you’ll get access to that, too, so…
103 00:15:53.650 ⇒ 00:16:09.600 Robert Tseng: you know, there was a lot of questions that you can basically just go figure out yourself, just by looking in our docs, using our AI tools to go kind of figure that out. And then, yeah, I think most of our comms are through Slack.
104 00:16:10.140 ⇒ 00:16:10.840 jadynmardy: Okay.
105 00:16:10.880 ⇒ 00:16:11.660 Robert Tseng: Yeah.
106 00:16:12.060 ⇒ 00:16:13.240 jadynmardy: Sweet!
107 00:16:15.840 ⇒ 00:16:18.840 jadynmardy: Typing, writing notes. Yeah.
108 00:16:19.290 ⇒ 00:16:24.470 jadynmardy: Awesome. And also, how many people are in your sales and marketing team?
109 00:16:24.710 ⇒ 00:16:33.999 Robert Tseng: It is… it’s funny, there’s two more starting next week, so right now, I would say…
110 00:16:35.060 ⇒ 00:16:41.350 Robert Tseng: So we have our designer, her name’s Hannah, I’ll introduce you to her, and then there’s… Actually…
111 00:16:42.040 ⇒ 00:16:47.400 Robert Tseng: She’s on. I’m gonna just pull her in real quick, see if she has any questions as well.
112 00:16:47.730 ⇒ 00:16:53.999 Robert Tseng: But… Yeah, at least you can say hi. So she’ll be there, and then there’s,
113 00:16:54.170 ⇒ 00:17:05.010 Robert Tseng: Yeah, you mentioned, like, something about engagement, like, if you want to do cross-posts, whatever, I basically have, like, an EA that will be able to help do that, so, like, you know, that way, like, you don’t have to worry about the branding design.
114 00:17:05.010 ⇒ 00:17:25.000 Robert Tseng: And you also don’t have to worry about the engagement, the scheduling, whatever. I think just kind of, like, training out the content, at least to start, would be fine, and yeah, so at least you’ll probably work with those two the most closely. I run… I run sales here, so I’ll probably be the one doing brainstorms with you, trying to give you a look ahead for, like, what the next two weeks, month looks like.
115 00:17:25.230 ⇒ 00:17:33.660 Robert Tseng: And then we have 2 more people starting next week, so it’ll be about, like, 6 or 7 people,
116 00:17:33.860 ⇒ 00:17:34.620 Robert Tseng: Yeah.
117 00:17:35.180 ⇒ 00:17:35.930 jadynmardy: Okay.
118 00:17:37.030 ⇒ 00:17:38.000 jadynmardy: Cool.
119 00:17:40.160 ⇒ 00:17:47.460 Robert Tseng: Hi, Hannah. I… I’m chatting with Jaden. Jayden is, yeah, she’s probably gonna help us with… with content, so…
120 00:17:47.580 ⇒ 00:17:50.230 Robert Tseng: I was just trying to give her a sense of…
121 00:17:50.510 ⇒ 00:17:58.269 Robert Tseng: The team, and, like, you know, because you’re also doing design for us, you know, if you had any, like, questions
122 00:17:58.440 ⇒ 00:18:06.729 Robert Tseng: both sides of, like, how you would work together, so that would be helpful that at least you can be here, say hi, and, yeah, she can ask any questions.
123 00:18:07.420 ⇒ 00:18:14.509 Hannah Wang: Hey, sorry, I’m gonna have my camera off. I’m not feeling the best at the moment, but nice to meet you. Nice to meet you.
124 00:18:14.510 ⇒ 00:18:15.550 jadynmardy: You too.
125 00:18:16.260 ⇒ 00:18:28.559 Hannah Wang: Yeah, how did you… or I guess, first, we only have 10 minutes, I guess, of this interview, but do you have any questions for me, or I guess, how the workflow is, for content here?
126 00:18:28.650 ⇒ 00:18:30.889 jadynmardy: Yeah, I think,
127 00:18:31.460 ⇒ 00:18:36.789 jadynmardy: Well, I was kind of talking with Robert about how I’ve done it in the past,
128 00:18:37.030 ⇒ 00:18:50.380 jadynmardy: Which includes just myself having a backlog of copy and, like, for posts and stuff about, like, 2 weeks out, to then give to you to make the graphics and make it look pretty.
129 00:18:50.570 ⇒ 00:19:00.730 jadynmardy: I guess wondering, like, for your usual timelines for graphics, is, like, how many days in advance do you want, the materials for things?
130 00:19:01.100 ⇒ 00:19:04.780 Hannah Wang: I… Mmm.
131 00:19:04.880 ⇒ 00:19:11.210 Hannah Wang: Yeah, the backlog is good, just because… I think when we…
132 00:19:11.380 ⇒ 00:19:30.389 Hannah Wang: basically the process is that we schedule it in an app, like a third-party software, and we have either Utam or Robert kind of batch review it, just because of their limited time, so I think if we have, like, enough backlog for them to review all at once, it’d be easier to schedule maybe, like.
133 00:19:30.390 ⇒ 00:19:34.500 Hannah Wang: One or two weeks in advance, so I think… Yeah, maybe just…
134 00:19:35.320 ⇒ 00:19:49.329 Hannah Wang: Since there’s me, but also we have another designer, so we can easily split the graphics, in terms of workload, so it’s okay if you give us, like, 3 weeks’ worth of content to batch.
135 00:19:49.460 ⇒ 00:19:53.439 Hannah Wang: In the past, we’ve done, usually, One or two.
136 00:19:53.790 ⇒ 00:20:03.139 Hannah Wang: two… I think two is ideal, but we’ve tried to do one, just so that approval can be a little bit easier, but yeah, I think if you can get us…
137 00:20:03.760 ⇒ 00:20:15.790 Hannah Wang: Just, like, two… maybe two weeks in advance, maybe two and a half, so that we have buffer to create the graphics, that’d be nice.
138 00:20:16.880 ⇒ 00:20:25.639 Hannah Wang: So yeah, I think just working… I think it’s similar to you, like, the two-week kind of batch backlog process.
139 00:20:26.520 ⇒ 00:20:30.840 Hannah Wang: Oh, sorry, I don’t know if that was long-winded, but hopefully that answers your question.
140 00:20:30.840 ⇒ 00:20:45.159 jadynmardy: No, that was perfect, and definitely answers my question. And yeah, I agree with that workflow, or I can plug into that workflow, pretty nicely as well.
141 00:20:45.320 ⇒ 00:20:46.680 jadynmardy: And…
142 00:20:47.160 ⇒ 00:20:57.930 jadynmardy: Cool. I will be asynchronous-ish, slash, like, my workday doesn’t really allow me to do any meetings during the day, so knowing that you guys, like.
143 00:20:58.310 ⇒ 00:21:02.789 jadynmardy: But, like, 2 weeks out, if we need to, like, slack about anything.
144 00:21:02.930 ⇒ 00:21:04.629 jadynmardy: That’s good to know as well.
145 00:21:04.630 ⇒ 00:21:08.769 Hannah Wang: Yeah, where are you currently based, and what are your working hours look like?
146 00:21:08.770 ⇒ 00:21:17.949 jadynmardy: I’m… I’m in Boston, and I’m working 7.30 to 4.30, so starting at, like, 5 EST is…
147 00:21:18.060 ⇒ 00:21:26.740 jadynmardy: much more ideal for, like, a meeting. Okay. But then I’ll be… I’m all over Slack all day.
148 00:21:26.930 ⇒ 00:21:30.380 jadynmardy: So I’m, like, available, I just wouldn’t be able to hop in on a call.
149 00:21:30.780 ⇒ 00:21:44.459 Hannah Wang: That’s… that’s not a problem, because I work Pacific hours, so your 5.30 would be my 2.30, and then our other designer, I… I work async with her, she works in Manila time, because she’s in the Philippines, so…
150 00:21:44.460 ⇒ 00:21:45.120 jadynmardy: Oh, good.
151 00:21:45.120 ⇒ 00:21:47.139 Hannah Wang: It’s… it should be okay, yeah.
152 00:21:47.140 ⇒ 00:21:48.950 jadynmardy: Awesome.
153 00:21:48.950 ⇒ 00:21:53.279 Hannah Wang: I do have a quick question for you, I guess, do you have, like, experience
154 00:21:54.030 ⇒ 00:22:13.280 Hannah Wang: I don’t know if this is the right term, but, like, ghostwriting, like, writing in… on behalf of, like, Robert or Tom, because I think that has been kind of the… I don’t know if you guys talked about this, but that has been kind of, like, the challenge, I think, with content up until now, is just making sure that it’s…
155 00:22:13.670 ⇒ 00:22:21.970 Hannah Wang: in the voice, and it sounds like Robert Utam. And then, obviously, we have a third.
156 00:22:22.620 ⇒ 00:22:25.320 Hannah Wang: LinkedIn, which is our company.
157 00:22:25.570 ⇒ 00:22:28.250 Hannah Wang: LinkedIn account, but that’s more, like.
158 00:22:28.630 ⇒ 00:22:45.750 Hannah Wang: that’s okay, like, it doesn’t have to have a voice, but, yeah, just curious, like, your experience with that. We obviously have, like, tools and stuff to aid you with that, but just wanted to know, like, what you did in the past for… to handle those situations.
159 00:22:45.750 ⇒ 00:22:52.680 jadynmardy: Yeah, great question. I’ve definitely worked with company LinkedIn pages more, so I’ve ran,
160 00:22:52.820 ⇒ 00:23:08.420 jadynmardy: your competitor. I’m running right now. And then also, a couple of nonprofit pages as well. For ghostwriting specifically, I haven’t done it within the context of, LinkedIn posts. I’m more so, like.
161 00:23:08.800 ⇒ 00:23:26.539 jadynmardy: editing what other people have already written, but I also have a background in screenwriting, and I’m confident that I’ll be able to get the voices, of your founders. I’m just gonna have to, like, go through their posts, and really pull out, like, the verbiage and ways that they do things.
162 00:23:26.540 ⇒ 00:23:43.869 jadynmardy: And I’m expecting… expecting there to be a bit of a learning curve, where, like, I’m… Robert, I’m gonna, like, give you copy and be like, okay, what in this would you change? Totally. With the notion that, you know, next time I won’t have to ask, because I would have gotten that feedback and implemented it properly.
163 00:23:43.870 ⇒ 00:23:50.930 jadynmardy: So yeah, will be a slight learning curve, but I think you guys have a good amount of posts out already for me to work off of.
164 00:23:51.000 ⇒ 00:23:58.640 jadynmardy: And I want to put a good review process in place so that nothing’s going out that you guys aren’t happy with.
165 00:23:59.530 ⇒ 00:24:08.180 Hannah Wang: Cool, yeah, I mean, some of the content, at least on Utom’s page that has been out, it’s…
166 00:24:08.500 ⇒ 00:24:18.700 Hannah Wang: I mean, to me, it feels very… it was AI-generated. Obviously, Utom looked at it, but yeah, I feel like it could be better, and I think you’ll learn
167 00:24:18.730 ⇒ 00:24:23.980 Hannah Wang: Kind of, as you’re… if you choose to work here, and, like, if you…
168 00:24:23.980 ⇒ 00:24:36.839 Hannah Wang: yeah, get into the groove of things, you’ll start to learn how Utam and Robert kind of talk. So I don’t know if LinkedIn… the LinkedIn post, at least on Utam’s side, is necessarily, like, the
169 00:24:36.840 ⇒ 00:24:52.949 Hannah Wang: best reference for you, but like I said, we do have a lot of internal tooling that should help you, like, you can pull from Utom’s, like, emails and, like, Slack messages and stuff, and kind of curate the content based on that, so…
170 00:24:53.060 ⇒ 00:25:06.580 Hannah Wang: Obviously, I can help you with that, because I’ve been trying to do some of the content, while we’re kind of filling in the position. But yeah, good to… good to know your background. Thanks.
171 00:25:06.580 ⇒ 00:25:19.189 jadynmardy: Okay. Yeah, cool. And, also very open and happy for feedback, especially, in our first, like, batch or round of posts, to make sure that we’re…
172 00:25:19.580 ⇒ 00:25:21.720 jadynmardy: We’re sounding authentic and human.
173 00:25:21.980 ⇒ 00:25:25.190 Hannah Wang: Yeah, that’s the goal in this.
174 00:25:25.650 ⇒ 00:25:30.049 Hannah Wang: AI, slop-filled kind of world.
175 00:25:30.730 ⇒ 00:25:31.460 Hannah Wang: Yeah.
176 00:25:31.700 ⇒ 00:25:33.410 jadynmardy: I’m on board, yeah.
177 00:25:34.710 ⇒ 00:25:51.940 Robert Tseng: Cool! Well, yeah, I think, I feel good about it. We’ll shoot you over some paperwork. I think Kayla will probably be the one to follow up with you, kind of get you all sorted out there. So yeah, if you don’t mind, just, yeah, I mean, take your time, review the paperwork, but just letting you know there’s an NBA coming.
178 00:25:52.010 ⇒ 00:26:06.060 Robert Tseng: And then, like, she’ll probably… I think it probably makes sense to start hourly first, and then, like, once we kind of understand your pacing, then maybe, like, we can… if it… yeah, we can switch over to, like, number of posts or whatever, so I think that’s…
179 00:26:06.310 ⇒ 00:26:14.090 Robert Tseng: I think that’s what I’m kind of gathering from this. And… Yeah, I guess…
180 00:26:14.210 ⇒ 00:26:16.300 Robert Tseng: Would you be able to start next week?
181 00:26:17.700 ⇒ 00:26:19.490 jadynmardy: Yeah.
182 00:26:20.490 ⇒ 00:26:26.699 Robert Tseng: Okay, cool. Well, then I’ll… that’s also a good timeline reference for… I can let the team know to, like, kind of,
183 00:26:26.900 ⇒ 00:26:32.849 Robert Tseng: get moving on this as well. I am coming to Boston next week, so… I don’t know which,
184 00:26:33.020 ⇒ 00:26:36.810 Robert Tseng: industrious you’re at, but if you’re nearby, maybe I’ll drop by and say hi or something.
185 00:26:36.810 ⇒ 00:26:38.820 jadynmardy: That’s so funny. Okay, yeah.
186 00:26:39.100 ⇒ 00:26:39.680 Robert Tseng: Yeah.
187 00:26:40.290 ⇒ 00:26:41.140 jadynmardy: Okay.
188 00:26:41.140 ⇒ 00:26:45.410 Robert Tseng: Cool. Well, that’s all I got. Have any other questions, Jayden, or you good?
189 00:26:45.940 ⇒ 00:26:51.650 jadynmardy: No, I’m gonna… I’ll review the docs you guys send over, make sure everything’s good on that end, and yeah. Okay. Excited.
190 00:26:51.650 ⇒ 00:26:56.020 Robert Tseng: Cool, sounds good. Alright, good meeting you, and yeah, excited.
191 00:26:57.220 ⇒ 00:26:58.380 Hannah Wang: Alrighty, bye.