Meeting Title: Eden Standup Date: 2026-04-21 Meeting participants: Garrett Gibson, Zoran Selinger, Amber Lin, Jasmin Multani, Greg Stoutenburg
WEBVTT
1 00:00:26.360 ⇒ 00:00:27.450 Zoran Selinger: Hi, Garrett.
2 00:00:29.910 ⇒ 00:00:32.229 Garrett Gibson: Hey, Savannah. Warren, how you doing?
3 00:00:32.920 ⇒ 00:00:34.249 Zoran Selinger: Good, good. How are you?
4 00:00:34.510 ⇒ 00:00:35.130 Garrett Gibson: Good.
5 00:00:57.270 ⇒ 00:00:57.990 Greg Stoutenburg: Hey, Tim.
6 00:00:59.460 ⇒ 00:01:00.980 Garrett Gibson: Hey, Greg. Where?
7 00:01:01.280 ⇒ 00:01:02.500 Greg Stoutenburg: Good morning.
8 00:01:06.030 ⇒ 00:01:13.639 Garrett Gibson: Do we want to go over the… I made some tech updates this morning based on the… I saw everyone put a bunch of comments in there.
9 00:01:15.210 ⇒ 00:01:16.280 Greg Stoutenburg: Okay, sure.
10 00:01:16.280 ⇒ 00:01:18.280 Garrett Gibson: Get us synced away here.
11 00:01:19.220 ⇒ 00:01:22.260 Greg Stoutenburg: Oh, okay, Robert’s away, looks like.
12 00:01:22.590 ⇒ 00:01:23.829 Garrett Gibson: Okay, no worries.
13 00:01:24.730 ⇒ 00:01:26.920 Garrett Gibson: Sitting here…
14 00:01:29.760 ⇒ 00:01:34.230 Garrett Gibson: Yeah, I had launched here, which was kind of confusing, so I just changed that to done.
15 00:01:34.940 ⇒ 00:01:37.730 Garrett Gibson: On the new request slide, so we have…
16 00:01:38.450 ⇒ 00:01:42.260 Garrett Gibson: some statuses, there now, I think.
17 00:01:43.340 ⇒ 00:01:47.790 Garrett Gibson: Yeah, I saw Zoran’s comment about adding the loud filters.
18 00:01:48.500 ⇒ 00:01:51.260 Zoran Selinger: Yeah, I see this. Yeah.
19 00:01:51.260 ⇒ 00:01:52.140 Garrett Gibson: Put that in there.
20 00:01:52.590 ⇒ 00:01:54.330 Zoran Selinger: Yeah, that’s cool.
21 00:01:54.330 ⇒ 00:01:59.760 Garrett Gibson: So I think this one should probably be good, right? Anything?
22 00:02:01.340 ⇒ 00:02:02.780 Garrett Gibson: Guys, we’ll see.
23 00:02:05.050 ⇒ 00:02:10.639 Greg Stoutenburg: Yeah,
24 00:02:10.770 ⇒ 00:02:18.030 Greg Stoutenburg: And then, I think just for a formatting perspective, it looks like the Brainforge logo in the bottom left corner is… Oh, sorry. Yeah.
25 00:02:18.030 ⇒ 00:02:18.560 Garrett Gibson: Yeah.
26 00:02:19.590 ⇒ 00:02:20.629 Garrett Gibson: Get a little smaller.
27 00:02:20.870 ⇒ 00:02:21.689 Greg Stoutenburg: Yeah, there we go.
28 00:02:23.480 ⇒ 00:02:29.429 Greg Stoutenburg: Yeah, that looks good. I mean, there are other things that were new requests, but I don’t think we want, like, 3 new request slides.
29 00:02:29.700 ⇒ 00:02:32.899 Garrett Gibson: No, no, no. Yeah, I think one should be good.
30 00:02:33.060 ⇒ 00:02:34.260 Greg Stoutenburg: So we’ll skip some stuff.
31 00:02:35.010 ⇒ 00:02:42.590 Garrett Gibson: Are these risks, valid? I think Robert just wanted me to… Plants over with you guys.
32 00:02:43.210 ⇒ 00:02:44.900 Greg Stoutenburg: Yeah, Zoran, this looks good to me.
33 00:02:45.600 ⇒ 00:03:02.949 Zoran Selinger: Yeah, definitely, definitely. The only thing I was… I was even thinking about is the… the first one, is it… is it high or is it medium? Literally only that, and my comment is, my comment is that, yeah, so those changes…
34 00:03:03.300 ⇒ 00:03:04.090 Zoran Selinger: Yeah.
35 00:03:04.580 ⇒ 00:03:05.960 Zoran Selinger: I agree.
36 00:03:06.470 ⇒ 00:03:10.970 Zoran Selinger: That were made. I really want to know why. There might be a reason.
37 00:03:11.810 ⇒ 00:03:16.610 Zoran Selinger: Right? But we first need to get to who, And I don’t know…
38 00:03:16.790 ⇒ 00:03:22.529 Zoran Selinger: how we can get there. I don’t do… I don’t see a good way
39 00:03:23.110 ⇒ 00:03:33.249 Zoran Selinger: At least I couldn’t find. I was trying for 5 minutes, maybe. Maybe I could have done a little bit more effort into auditing the changes.
40 00:03:34.530 ⇒ 00:03:42.900 Zoran Selinger: So, I don’t know if there’s changelog in segment, where we can figure out… who paused them.
41 00:03:43.950 ⇒ 00:03:51.899 Zoran Selinger: And that would be really helpful. It’s not at all to play a blame game at all, it’s just…
42 00:03:52.250 ⇒ 00:03:55.200 Zoran Selinger: I would like to get to a reason why that was done.
43 00:03:57.000 ⇒ 00:03:58.749 Greg Stoutenburg: No, that is a good call.
44 00:03:58.750 ⇒ 00:03:59.620 Zoran Selinger: Yeah.
45 00:03:59.970 ⇒ 00:04:03.559 Greg Stoutenburg: I’m not worried, it won’t be my fault, it happened in December, I wasn’t here.
46 00:04:03.560 ⇒ 00:04:05.010 Zoran Selinger: Yeah, yeah.
47 00:04:05.010 ⇒ 00:04:08.910 Greg Stoutenburg: No, I’m kidding. Yeah.
48 00:04:09.040 ⇒ 00:04:12.640 Greg Stoutenburg: That’s a good, that’s a good call-out, Zoran.
49 00:04:15.530 ⇒ 00:04:25.689 Zoran Selinger: I don’t know if getting to support, if this doesn’t exist in segment, if getting to support, we can… we can get a log of changes just…
50 00:04:25.690 ⇒ 00:04:26.080 Greg Stoutenburg: Yeah.
51 00:04:26.080 ⇒ 00:04:28.469 Zoran Selinger: There’s an ad hoc request from the support.
52 00:04:29.090 ⇒ 00:04:36.770 Zoran Selinger: Just so we can approach a person, and maybe they don’t even remember that they did it, and…
53 00:04:37.490 ⇒ 00:04:37.820 Greg Stoutenburg: Yeah.
54 00:04:37.820 ⇒ 00:04:41.879 Zoran Selinger: They might remember, okay, we did it for this and this reason.
55 00:04:42.900 ⇒ 00:04:44.350 Zoran Selinger: Would be helpful.
56 00:04:45.590 ⇒ 00:04:49.859 Greg Stoutenburg: Yeah, I agree with that. I’m just gonna do it.
57 00:04:55.730 ⇒ 00:05:03.090 Greg Stoutenburg: Yeah, I’m just gonna open a support ticket for that right now. I’m not good at listening and typing at the same time, so I’ll just… I’ll just leave that up.
58 00:05:03.090 ⇒ 00:05:03.810 Garrett Gibson: Okay.
59 00:05:03.810 ⇒ 00:05:10.690 Greg Stoutenburg: Other than Garrett, if you could, could you move… so up top it says medium. I’d actually like to move that to the bottom, and mark.
60 00:05:10.690 ⇒ 00:05:11.250 Garrett Gibson: Oh, my friend.
61 00:05:11.250 ⇒ 00:05:12.600 Greg Stoutenburg: or unsuggested.
62 00:05:13.100 ⇒ 00:05:14.480 Garrett Gibson: You want it high, you said?
63 00:05:14.480 ⇒ 00:05:20.149 Greg Stoutenburg: Yeah, let’s make this high, and then move that whole bar so that it’s actually in the third position.
64 00:05:20.360 ⇒ 00:05:21.830 Greg Stoutenburg: Just grab it.
65 00:05:22.080 ⇒ 00:05:23.500 Greg Stoutenburg: Bump up the others.
66 00:05:27.140 ⇒ 00:05:29.660 Greg Stoutenburg: And the reason is that the,
67 00:05:29.830 ⇒ 00:05:32.149 Greg Stoutenburg: What are currently items 2 and 3?
68 00:05:32.620 ⇒ 00:05:46.819 Greg Stoutenburg: I think they just have a more obvious solution that comes to the mind, like, oh, we have to fix identity stitching. Okay, yeah, Adam deleted a bunch of stuff, and so we need to lock down some permissions. Whereas the first one.
69 00:05:47.370 ⇒ 00:05:57.850 Greg Stoutenburg: currently amounts to… we just need to do, like, tracking plans for everything that’s gonna go into Eden, look at our instrumentation, trace everything from source to source, so…
70 00:05:58.520 ⇒ 00:06:00.179 Greg Stoutenburg: I think that should go third.
71 00:06:05.480 ⇒ 00:06:07.309 Garrett Gibson: Move this one to the bottom, you say?
72 00:06:08.010 ⇒ 00:06:08.820 Greg Stoutenburg: Yeah.
73 00:06:11.720 ⇒ 00:06:13.370 Garrett Gibson: Then this one up.
74 00:06:15.680 ⇒ 00:06:16.460 Greg Stoutenburg: Yeah.
75 00:06:51.040 ⇒ 00:06:52.960 Garrett Gibson: A lot of layers in here.
76 00:06:53.460 ⇒ 00:06:54.100 Greg Stoutenburg: Meow.
77 00:07:19.330 ⇒ 00:07:20.480 Zoran Selinger: You know about Yale.
78 00:07:35.930 ⇒ 00:07:36.660 Garrett Gibson: There we go.
79 00:07:36.810 ⇒ 00:07:37.940 Garrett Gibson: It’s not about it.
80 00:07:39.570 ⇒ 00:07:43.899 Garrett Gibson: So I guess those are kind of the main risks, right, for this time around?
81 00:07:44.990 ⇒ 00:07:45.610 Zoran Selinger: Yep.
82 00:07:46.720 ⇒ 00:07:47.290 Greg Stoutenburg: Yeah.
83 00:07:49.840 ⇒ 00:07:52.419 Garrett Gibson: And then… let’s see…
84 00:07:52.790 ⇒ 00:07:53.840 Zoran Selinger: Former counselor.
85 00:08:07.620 ⇒ 00:08:11.130 Garrett Gibson: I think I was updating the wrong slides, I guess.
86 00:08:14.340 ⇒ 00:08:15.240 Garrett Gibson: That in here.
87 00:08:17.420 ⇒ 00:08:27.539 Greg Stoutenburg: Zaran, what are your thoughts on Robert’s comment about, needing to point to, like, what’s done, what needs to be done, and giving it some quantifiable business value?
88 00:08:30.560 ⇒ 00:08:31.690 Zoran Selinger: Sorry, where is that?
89 00:08:32.330 ⇒ 00:08:38.700 Greg Stoutenburg: Oh, he commented this in Slack. He was like, this reads more like a status update, but what we need to have is something that’s gonna, like.
90 00:08:38.950 ⇒ 00:08:43.230 Greg Stoutenburg: you know, Motivate them to want to buy more from us.
91 00:08:43.630 ⇒ 00:08:44.700 Greg Stoutenburg: Basically.
92 00:08:45.130 ⇒ 00:08:46.420 Zoran Selinger: Yeah, yeah.
93 00:08:52.720 ⇒ 00:09:00.980 Greg Stoutenburg: I mean, I guess my thought is, like, I don’t really know how to quantify it, but I guess what I want to say is, like, hey, you’ve committed to this KPI of increasing
94 00:09:02.410 ⇒ 00:09:11.570 Greg Stoutenburg: repeat purchases and CRO optimization to get to, you know, whatever it was, 15% complete or something like that, up from 10. But as of right now.
95 00:09:11.960 ⇒ 00:09:14.440 Greg Stoutenburg: There’s absolutely no way to measure that.
96 00:09:15.380 ⇒ 00:09:18.640 Greg Stoutenburg: So… I don’t know what dollar value you put on that.
97 00:09:21.960 ⇒ 00:09:23.520 Zoran Selinger: The business on that, Ken.
98 00:09:26.770 ⇒ 00:09:30.450 Zoran Selinger: Yeah, I mean, that is correct right now.
99 00:09:33.310 ⇒ 00:09:39.369 Zoran Selinger: We don’t… we don’t have… basically anything you mix Pamelot, right?
100 00:09:40.290 ⇒ 00:09:40.850 Greg Stoutenburg: Yep.
101 00:09:41.030 ⇒ 00:09:46.649 Zoran Selinger: Mitesh… has some basic reporting. We don’t… we don’t know
102 00:09:47.530 ⇒ 00:09:57.959 Zoran Selinger: anything about conversion rates at the moment. We don’t know anything about… retention, yeah, we do, we have retention reports in Omni, that’s fine.
103 00:09:58.320 ⇒ 00:10:04.059 Zoran Selinger: But anything, anything website, We have no idea.
104 00:10:04.190 ⇒ 00:10:05.179 Zoran Selinger: What’s happening?
105 00:10:13.730 ⇒ 00:10:17.430 Zoran Selinger: So we need… we need a proper, proper plan and cleanup.
106 00:10:26.680 ⇒ 00:10:28.810 Garrett Gibson: Let’s see…
107 00:10:31.820 ⇒ 00:10:34.529 Zoran Selinger: So this was a… this is a problem of… of…
108 00:10:34.800 ⇒ 00:10:41.910 Zoran Selinger: Of governance, we racked up a lot of technical depth in it as well.
109 00:10:42.280 ⇒ 00:10:56.530 Zoran Selinger: Yeah. Yeah, and that’s… that’s where… that’s where we are. Adam saw this, recognized it, and rushed a solution that got us to here.
110 00:10:57.650 ⇒ 00:11:03.119 Greg Stoutenburg: Yeah. Garrett, those very last slides that you were over just a moment ago, down in the appendix.
111 00:11:03.120 ⇒ 00:11:03.500 Garrett Gibson: Yeah.
112 00:11:03.500 ⇒ 00:11:10.829 Greg Stoutenburg: The first, number 7 and 8, Zoran and I contributed those, so just leave those as is. 9, 10, and 11 are… those are old artifacts.
113 00:11:10.830 ⇒ 00:11:13.250 Garrett Gibson: Yeah, the Ricoh updated this one today.
114 00:11:13.250 ⇒ 00:11:14.590 Greg Stoutenburg: Oh, oh, okay.
115 00:11:14.590 ⇒ 00:11:16.650 Garrett Gibson: I turned this one up, actually.
116 00:11:16.650 ⇒ 00:11:27.499 Greg Stoutenburg: Okay, then 10 through the end are ones that… it looked like, whatever you ran for this just pulled old slides, and so… Okay. Those have all been shared previously. I don’t think there’s…
117 00:11:27.600 ⇒ 00:11:30.580 Greg Stoutenburg: I don’t think there’s really a reason to provide,
118 00:11:30.580 ⇒ 00:11:35.970 Garrett Gibson: Okay, so you guys will just move these two up, right? 8 and 9, and then we should be good? Sounds like…
119 00:11:37.590 ⇒ 00:11:46.729 Greg Stoutenburg: Leave 8 and 9 now, because Robert said he put them in the appendix, I don’t know if he intends to leave them in the appendix, so let’s just leave those there. He knows… he asked us to make them, so he knows they’re there.
120 00:11:46.850 ⇒ 00:11:50.380 Garrett Gibson: Okay, so I guess everything else should be good to go?
121 00:11:52.060 ⇒ 00:11:58.869 Greg Stoutenburg: Yup, I think so. I’ll need to add some… I’ll need to add some stuff, like, he… he wanted some more updates, I think I might, and, you know.
122 00:11:58.970 ⇒ 00:12:01.950 Greg Stoutenburg: Please weigh in on the sensibility of this recommendation.
123 00:12:02.160 ⇒ 00:12:13.070 Greg Stoutenburg: I think I might just grab a couple screenshots of places where you can see different identify calls going from segment into Mixpanel, and just use that as part of the case of, like.
124 00:12:13.280 ⇒ 00:12:15.370 Greg Stoutenburg: Hey, we gotta figure out what’s going on here.
125 00:12:17.250 ⇒ 00:12:19.150 Zoran Selinger: Absolutely, yeah.
126 00:12:19.150 ⇒ 00:12:19.840 Greg Stoutenburg: Got it.
127 00:12:19.840 ⇒ 00:12:30.169 Garrett Gibson: I mean, whatever you guys can think of, I’m just, like, I’m just thinking at more higher level, like, what to include, but if there’s more, like, a targeted slide that you guys think we should add in, like.
128 00:12:30.200 ⇒ 00:12:44.250 Garrett Gibson: for example, for Element, you know, I created two new Shivani slides, just transformed based on her, data platform documentation, because she’s in there daily, right, making updates on that… on those sheets. So, it’s good to kind of,
129 00:12:44.590 ⇒ 00:12:48.680 Garrett Gibson: Like, bring those to her attention, like, when we meet with the client kind of thing, yeah.
130 00:12:48.680 ⇒ 00:12:49.869 Greg Stoutenburg: Yeah, yeah, yeah.
131 00:12:51.070 ⇒ 00:12:52.160 Greg Stoutenburg: Yeah, okay.
132 00:12:52.160 ⇒ 00:12:52.740 Garrett Gibson: Whoa.
133 00:12:53.430 ⇒ 00:12:55.060 Greg Stoutenburg: Cool. Alright. Thanks, everybody.
134 00:12:55.060 ⇒ 00:12:56.650 Garrett Gibson: We’re good. Thanks, everyone.
135 00:12:56.650 ⇒ 00:12:58.870 Greg Stoutenburg: Okay, sorry.
136 00:12:58.870 ⇒ 00:12:59.260 Garrett Gibson: the person.
137 00:12:59.260 ⇒ 00:13:00.170 Greg Stoutenburg: Yeah.
138 00:13:00.170 ⇒ 00:13:00.979 Garrett Gibson: See you guys.