Meeting Title: Eden Standup Date: 2026-04-16 Meeting participants: Awaish Kumar, Garrett Gibson, Greg Stoutenburg, Jasmin Multani, Robert Tseng, Zoran Selinger, Amber Lin
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1 00:00:21.870 ⇒ 00:00:22.939 Garrett Gibson: Hey, I wish.
2 00:00:24.750 ⇒ 00:00:25.480 Awaish Kumar: Hello?
3 00:00:38.110 ⇒ 00:00:39.470 Greg Stoutenburg: Hey, guys.
4 00:00:41.590 ⇒ 00:00:43.009 Garrett Gibson: Hey, Greg.
5 00:00:57.830 ⇒ 00:00:59.289 Robert Tseng: Alright. Hey, everyone.
6 00:00:59.840 ⇒ 00:01:00.420 Greg Stoutenburg: Morning.
7 00:01:01.340 ⇒ 00:01:01.900 Awaish Kumar: Moved.
8 00:01:01.900 ⇒ 00:01:04.330 Greg Stoutenburg: Oh, just ended. Cool.
9 00:01:11.960 ⇒ 00:01:21.369 Robert Tseng: So, I mean, I’ll introduce… I mean, you guys have already met Garrett, but I asked Garrett to start kind of helping us with kind of running
10 00:01:21.840 ⇒ 00:01:24.059 Robert Tseng: basically PM for…
11 00:01:24.200 ⇒ 00:01:32.639 Robert Tseng: Eden, I think a couple differences, like, he may experiment with the cadence. We went from every day, meeting every day to back down a few days a week.
12 00:01:32.850 ⇒ 00:01:48.869 Robert Tseng: You know, if he wants to increase it, he’ll increase it. I won’t jump in on every call. So I’ve already kind of given him a walkthrough of, like, how I’ve been running things before, so I’m gonna just kind of be a little bit more wordy, today, just as we are…
13 00:01:48.910 ⇒ 00:01:57.509 Robert Tseng: just kind of getting him up to speed. But yeah, so he, yeah, he has this linear view. You know, we’re trying to manage down from the,
14 00:01:57.760 ⇒ 00:02:04.840 Robert Tseng: I try to manage down from the, objectives or the work streams, because that’s… that’s the calibration that I’m doing week to week.
15 00:02:05.060 ⇒ 00:02:22.099 Robert Tseng: Ideally, these things don’t change, you know, we change them every month, maybe, but I think things are moving so fast that even right now, like, I keep… feel like I keep telling… telling this team, like, how we’re making adjustments week to week. So, I think we’re just making sure that every,
16 00:02:22.740 ⇒ 00:02:35.400 Robert Tseng: the workstream owners have the tickets, for each of their work streams, and basically, if your workstream is not kind of delivering, then I basically make noise.
17 00:02:35.400 ⇒ 00:02:43.100 Robert Tseng: in Slack, and, you know, everything is kind of, like, up in the air. We’re up for a contract renewal right now, so I think,
18 00:02:43.110 ⇒ 00:02:46.020 Robert Tseng: you know, we had the plan that we set out for Q2,
19 00:02:46.110 ⇒ 00:03:04.460 Robert Tseng: that’s being really pressure tested right now. There are some things that are moving well, some things that are moving slowly. So, I think, you know, in my next ELT check-in, before they sign the paper, which is next week, I, you know, it’s possible that they may strike down more work and basically have us limit the number of work streams still, so…
20 00:03:04.620 ⇒ 00:03:14.720 Robert Tseng: I guess, like, with that in mind, I think things are very much, like, hold your territory right now. Try to, like, make the case for it.
21 00:03:14.760 ⇒ 00:03:30.670 Robert Tseng: need to be able to help me communicate it Wednesday. If your workstream doesn’t end up getting, approved for the next, kind of, 6 to 12-month contract we sign, well, then you’re gonna pretty much be off the client. So, I think we’ve, yeah, that’s just kind of the way that things are right now.
22 00:03:32.540 ⇒ 00:03:46.459 Robert Tseng: Yeah, so anyway, like, I will let Garrett kind of run his… his thing. There was… there’s a couple points that I want to make, just because I called them out in the Slack channel, and I want to just deal with it. I don’t particularly care about clicking into the tickets on this call.
23 00:03:46.720 ⇒ 00:03:59.600 Robert Tseng: One is around, like, the maintenance of the ELT kind of reporting. Right now, I’m the Workstream owner, and I will be moving that off of myself, so I’m gonna be basically probably plugging in
24 00:03:59.740 ⇒ 00:04:07.330 Robert Tseng: Jasmine for that, and then she’s… I guess, between her and Amber, like, they’ll take over that as well.
25 00:04:07.500 ⇒ 00:04:16.039 Robert Tseng: So, because right now, I’ve just been the one kind of making all the changes to that, but I need to… I need to get out of that. And then… I think…
26 00:04:16.660 ⇒ 00:04:33.809 Robert Tseng: at, kind of, at large, my… my time is going more towards, you know, Eden has basically started to adopt Cloud Co-work, and so you’ll see that a lot of people are a lot more opinionated about how work should be done, and they’re, like, trying things, breaking tools, like, we kind of…
27 00:04:33.810 ⇒ 00:04:42.999 Robert Tseng: Had to deal with a couple escalations this week. I think that’s only going to get worse, so I’m trying to get ahead of that, so…
28 00:04:43.010 ⇒ 00:04:49.479 Robert Tseng: I’m trying to build, like, a, you know, best practices for how,
29 00:04:49.510 ⇒ 00:05:06.129 Robert Tseng: you know, Eden should be using AI tools with the data that… foundations we’ve built, and I may like to kind of tap on a few of your shoulders to kind of help… help with that, but I feel like I need to release that as soon as possible, so…
30 00:05:06.130 ⇒ 00:05:17.599 Robert Tseng: we don’t just, like, become, like, this reactive IT team again. So, I think that, to me, is the biggest risk for the engagement that I’m trying to, trying to deal with.
31 00:05:18.940 ⇒ 00:05:23.980 Robert Tseng: I guess, any questions on that before I just hand it over to Garrett and go through the rest?
32 00:05:32.250 ⇒ 00:05:36.770 Robert Tseng: Okay, so seeing none, I think we’re all aligned then.
33 00:05:37.020 ⇒ 00:05:45.279 Robert Tseng: yeah, I think, I will kind of… I’ll take a step back then, and just kind of let Garrett hear her own things.
34 00:05:45.470 ⇒ 00:05:52.010 Garrett Gibson: Yeah, I guess, like, just looking at the board, does anyone have any, like, blockers on the in-progress items that were…
35 00:05:52.010 ⇒ 00:05:52.400 Jasmin Multani: Hmm.
36 00:05:52.400 ⇒ 00:05:54.510 Garrett Gibson: Like, trekking towards, or anything?
37 00:05:54.670 ⇒ 00:05:57.070 Garrett Gibson: They want to call out to, like, the broader team?
38 00:05:58.520 ⇒ 00:06:17.350 Jasmin Multani: I’ll do one call-out. I have a meeting set up with Always, Greg, and Garrett. I just added you as, optional, but I was looking at the SOW yesterday, and there… I’m trying to wrap my head around, the four work streams, and how we, A, each lean in, and B,
39 00:06:17.350 ⇒ 00:06:24.750 Jasmin Multani: what information, are we blocking on each other, or how are we a dependency on each other?
40 00:06:25.330 ⇒ 00:06:35.919 Jasmin Multani: that’s just something I haven’t wrapped my head around, so the purpose of that call later today is just to write out, like, hey, which work stream are we mapping for the next two months?
41 00:06:35.930 ⇒ 00:06:47.829 Jasmin Multani: Who’s involved, and what are the handoffs, docs, that we each need to provide, in order to get this first thing done in two months.
42 00:06:49.590 ⇒ 00:07:06.369 Jasmin Multani: So, that’s just a call-out, so, I’m just gonna be very… asking a lot of basic questions, so… it’ll be, like, a working session, but, be prepared to, like, me ask questions and answer those questions, and if you have
43 00:07:06.420 ⇒ 00:07:09.840 Jasmin Multani: Anything to voice in that call, please go for it.
44 00:07:11.440 ⇒ 00:07:17.989 Garrett Gibson: Cool, yeah, and then maybe we can also just, like, organize the Eden plan more, like, by the work streams? That might be…
45 00:07:18.340 ⇒ 00:07:19.210 Jasmin Multani: Yeah.
46 00:07:19.210 ⇒ 00:07:23.219 Garrett Gibson: Good, yeah, to target kind of what needs to get done, yeah.
47 00:07:24.330 ⇒ 00:07:34.289 Jasmin Multani: And then, I know Zoran eventually have to touch base with you, but for now, I’m just, syncing with Greg and Awage, just cause…
48 00:07:34.810 ⇒ 00:07:36.680 Jasmin Multani: I just happened to see that our…
49 00:07:36.860 ⇒ 00:07:43.599 Jasmin Multani: we have the free time in our time zones. But yeah, just… just going from there.
50 00:07:46.900 ⇒ 00:07:48.899 Zoran Selinger: Yeah, so the second thing…
51 00:07:49.570 ⇒ 00:07:56.659 Zoran Selinger: that is now… that is now happening is I… I probably spent two, two and a half hours with Adam in a call today.
52 00:07:59.190 ⇒ 00:08:04.690 Zoran Selinger: just… Going through, he’s basically all over the place.
53 00:08:04.860 ⇒ 00:08:08.890 Zoran Selinger: He’s right in some things, so we’ve been…
54 00:08:10.000 ⇒ 00:08:22.180 Zoran Selinger: So, the tracking is, the way it is, just so many people doing… doing kind of ad hoc things, adding without planning. He wants to make that super tight in the future.
55 00:08:22.550 ⇒ 00:08:23.810 Zoran Selinger: I…
56 00:08:23.970 ⇒ 00:08:33.930 Zoran Selinger: he also wants to move things off Google Tag Manager, because of that problem. I’m trying to… I’m pushing back on… back on that, I think.
57 00:08:34.030 ⇒ 00:08:38.039 Zoran Selinger: He wants to do a lot just straight
58 00:08:38.200 ⇒ 00:08:48.560 Zoran Selinger: In, like, embedding the code using developers, because he wants to move to… More, explicit tracking, right?
59 00:08:49.610 ⇒ 00:08:54.540 Zoran Selinger: And that’s gonna slow us down so much, and we need things to work immediately.
60 00:08:54.800 ⇒ 00:08:59.250 Zoran Selinger: Because campaigns are ongoing, Efforts are ongoing.
61 00:09:00.510 ⇒ 00:09:01.819 Zoran Selinger: he removed…
62 00:09:02.610 ⇒ 00:09:20.310 Zoran Selinger: all the boards and, like, for example, Ryan depends a lot on Mixpanel reports. Mitesh and the channels, they are not as much. They’re using Omni, so that’s good. Omni’s there, but Ryan depends on MixedPanel a lot.
63 00:09:20.630 ⇒ 00:09:23.300 Robert Tseng: Did you record that call with Adam, by the way?
64 00:09:24.290 ⇒ 00:09:29.919 Zoran Selinger: Oh no, that was just in… in a huddle. That was just in a huddle.
65 00:09:30.040 ⇒ 00:09:30.919 Zoran Selinger: So I didn’t…
66 00:09:30.920 ⇒ 00:09:33.080 Robert Tseng: For two and a half hours in a huddle.
67 00:09:33.590 ⇒ 00:09:50.139 Zoran Selinger: Yeah. I mean, it was a… it was supposed to be a technical call, like, just talking about ideas and stuff, right? And then we ended up talking about the higher level things and ideas, and yeah, we are not in alignment.
68 00:09:50.240 ⇒ 00:09:54.519 Zoran Selinger: This, basically, this work, Robert, is up for grabs.
69 00:09:57.030 ⇒ 00:09:59.440 Robert Tseng: But it’s been in our forums, like, I… yeah.
70 00:09:59.440 ⇒ 00:10:05.969 Zoran Selinger: I, I, I talked to, I talked to him, I asked, like, who do you see as being owners of this, right?
71 00:10:06.080 ⇒ 00:10:07.120 Zoran Selinger: Yeah.
72 00:10:07.350 ⇒ 00:10:09.940 Zoran Selinger: Internally, or us, and…
73 00:10:09.940 ⇒ 00:10:12.929 Robert Tseng: Wait, we built this, right? This is… this is not his file.
74 00:10:13.100 ⇒ 00:10:14.460 Zoran Selinger: This is his.
75 00:10:14.460 ⇒ 00:10:16.139 Greg Stoutenburg: He made this, and then I…
76 00:10:16.140 ⇒ 00:10:16.500 Zoran Selinger: Yes, I agree.
77 00:10:16.500 ⇒ 00:10:19.450 Greg Stoutenburg: come in and work on it. Yesterday.
78 00:10:19.450 ⇒ 00:10:19.950 Zoran Selinger: AI.
79 00:10:19.950 ⇒ 00:10:33.869 Greg Stoutenburg: I sort of brushed up in a sketch that Zora had provided specifically about how we can do identity resolution using edge data. Put that in front of him. This morning, he had said, you know.
80 00:10:33.900 ⇒ 00:10:40.529 Greg Stoutenburg: good diagram, had some other comments, and then within probably, what, half an hour, Zoran, he was like, look at this.
81 00:10:40.840 ⇒ 00:10:42.260 Greg Stoutenburg: Please give comments.
82 00:10:44.170 ⇒ 00:10:50.329 Zoran Selinger: There’s good stuff in there, just, I wanna, I wanna be… I wanna be clear. It’s… it’s not all AI, it’s…
83 00:10:50.330 ⇒ 00:10:51.000 Greg Stoutenburg: a lot.
84 00:10:51.210 ⇒ 00:10:52.349 Zoran Selinger: Yeah, it’s a lot.
85 00:10:53.180 ⇒ 00:10:59.199 Zoran Selinger: So, basically, we need to untangle this.
86 00:11:00.300 ⇒ 00:11:02.320 Zoran Selinger: We need to untangle this.
87 00:11:02.610 ⇒ 00:11:03.630 Zoran Selinger: And,
88 00:11:04.990 ⇒ 00:11:16.850 Zoran Selinger: Start executing in a way that we all agree on, because now we have this discussion of, you know, how tight the governance over tags has to be.
89 00:11:16.930 ⇒ 00:11:29.500 Zoran Selinger: where do we manage that? Do we keep GTM and then manage access very tightly? What’s documentation? Now we started about, like, this is what he wants, right?
90 00:11:31.080 ⇒ 00:11:32.520 Robert Tseng: Okay, so, I mean, it…
91 00:11:32.650 ⇒ 00:11:44.569 Robert Tseng: there… clearly, he just went and he just sees this project from… Ryan was your main stakeholder before. Seems like he’s just completely coming over the top of Ryan, disregarding whatever we’ve already set up with Ryan. So…
92 00:11:44.660 ⇒ 00:11:53.140 Robert Tseng: I mean, we have to decide if this is the right… I mean, he is the CEO, the owner of a company, whatever, but if he’s… you know, we don’t… I mean, we can… we can…
93 00:11:53.150 ⇒ 00:12:06.280 Robert Tseng: if you need me to push back on things, you want to keep certain systems, like, the way that they were before, like, we don’t have to go all in the way that he wants to. So, if we need to set up another call to untangle that more.
94 00:12:06.290 ⇒ 00:12:18.639 Robert Tseng: you can let me know. Last week, he already went and he restarted the product analytics workflow. It took me an hour and a half to go and untangle his AI, like, generated crap, and then, like, then it got… went up to…
95 00:12:18.640 ⇒ 00:12:33.280 Robert Tseng: went over to Greg, and he had to go and do some stuff there, too. So, if this is gonna be the working dynamic where Adam just, like, shoots out, like, AI slop and asks us to fix it, like, I don’t want that. Like, I think that’s not fair for us, so…
96 00:12:33.280 ⇒ 00:12:45.989 Robert Tseng: Like, I… I don’t… I mean, I’m just, like, seeing that this is… this is how he’s… how he’s operating now, and, we have to adapt, like, we have to know who’s… who’s making the decisions here, we have to draw clearer lanes, like.
97 00:12:45.990 ⇒ 00:13:03.969 Robert Tseng: I think that’s fine, like, I’m okay with us, like, really shifting things. This feels like a big, like, watershed moment for them, where, the founders are coming back in, and they feel enabled because they have podco work now, and they’re just, like, over… they’re just, like, steamrolling over everyone under them.
98 00:13:03.980 ⇒ 00:13:11.020 Robert Tseng: And so I’m just, like, following that out. It’s like, this is the changing dynamic we have to, we have to, like, figure out how to navigate.
99 00:13:11.680 ⇒ 00:13:16.239 Zoran Selinger: I talk to some people, people are very angry. The sentiment.
100 00:13:16.240 ⇒ 00:13:16.960 Greg Stoutenburg: I got one of those as well.
101 00:13:16.960 ⇒ 00:13:23.350 Zoran Selinger: If anyone else did this, they would be fired immediately.
102 00:13:23.760 ⇒ 00:13:24.400 Robert Tseng: Yeah.
103 00:13:24.400 ⇒ 00:13:28.660 Zoran Selinger: Yeah, so that’s… that’s the sentiment at the moment in there.
104 00:13:29.560 ⇒ 00:13:31.839 Zoran Selinger: But, yeah, he has some points.
105 00:13:32.070 ⇒ 00:13:37.830 Zoran Selinger: Some of this… some of this AI stuff is correct?
106 00:13:38.400 ⇒ 00:13:46.080 Zoran Selinger: He has a good reason to be, to be frustrated, because things are not perfect.
107 00:13:46.160 ⇒ 00:13:47.120 Robert Tseng: Yeah.
108 00:13:47.400 ⇒ 00:13:51.669 Zoran Selinger: However, This is… this is not a small…
109 00:13:52.080 ⇒ 00:14:01.660 Zoran Selinger: project, right? This is not a small project. And we have things that has to work… that have to work right now. Obviously, like I said, Omni is fine, like.
110 00:14:01.950 ⇒ 00:14:12.390 Zoran Selinger: things that Mitesh is using are fine. The reports, like the control center, I just talked to Mitesh, everything’s fine, everything’s working, so they have what they need at the moment.
111 00:14:12.610 ⇒ 00:14:24.019 Zoran Selinger: But we have a potentially a huge workload. If we’re gonna be the owners of that, we need to be… there’s no rushing anymore, we have to be, like, super, super tight.
112 00:14:26.330 ⇒ 00:14:26.850 Robert Tseng: Okay.
113 00:14:26.850 ⇒ 00:14:27.380 Zoran Selinger: Yeah.
114 00:14:30.280 ⇒ 00:14:31.309 Zoran Selinger: So, I mean, I’ll just stop…
115 00:14:31.310 ⇒ 00:14:32.149 Greg Stoutenburg: I’ll second that.
116 00:14:32.150 ⇒ 00:14:36.920 Zoran Selinger: that you, that you need to, like, scope for this extension?
117 00:14:38.170 ⇒ 00:14:40.399 Zoran Selinger: I don’t know, that’s why I’m bringing this up.
118 00:14:40.770 ⇒ 00:14:47.500 Robert Tseng: Yes, yes, yeah, that’s why I’m like, okay, like, what I was gonna put in front of them was literally just our OKRs kind of split
119 00:14:47.860 ⇒ 00:15:03.859 Robert Tseng: four work streams and asking them to sign up for another six months, I feel like I might have to pivot, from that as well, and… and I… I mean, I… I… I mean, I’m trying to process what… what… what you guys are saying. I don’t have a… I don’t have a clear answer right now.
120 00:15:04.250 ⇒ 00:15:16.839 Zoran Selinger: So, I just want to tell you what the scope is, right? Yeah. So that means documentation on exactly, not just the events that you want to track, but the parameters
121 00:15:17.130 ⇒ 00:15:21.120 Zoran Selinger: Like, properties for every event. That has to be perfect.
122 00:15:21.440 ⇒ 00:15:23.969 Zoran Selinger: And that has to work for
123 00:15:24.860 ⇒ 00:15:36.150 Zoran Selinger: both Eden OS and Basque, at least, yeah, for now, right? For two systems. That will include the whole, like, segment overhaul, basically.
124 00:15:36.250 ⇒ 00:15:44.279 Zoran Selinger: New Mixpanel project, and basically all new reports in Mixpanel.
125 00:15:44.750 ⇒ 00:15:48.520 Zoran Selinger: this… that’s… That’s a lot of work.
126 00:15:53.140 ⇒ 00:15:58.130 Garrett Gibson: So it’s almost like we might need to, like, rework this… the SOW, right? Because…
127 00:15:58.270 ⇒ 00:16:01.309 Garrett Gibson: There’s been, like, a lot of scope change and everything.
128 00:16:01.600 ⇒ 00:16:02.430 Garrett Gibson: Maybe.
129 00:16:02.910 ⇒ 00:16:04.860 Robert Tseng: Yeah, I mean, so there’s been a…
130 00:16:04.860 ⇒ 00:16:08.420 Garrett Gibson: Change in ownership, like, going from Ryan to Adam, so it sounds like…
131 00:16:08.420 ⇒ 00:16:20.950 Robert Tseng: Change in ownership, for sure, and that has changed the working style, the expectations. Like, with Ryan, we were just maintaining these systems. Now, Adam comes in, he wants us to basically redo these systems, and it’s just like…
132 00:16:20.950 ⇒ 00:16:30.080 Garrett Gibson: Sounds like a lot of, like, it sounds like we almost need a new SOW to kind of frame what his true asks are, and then, you know, time box that, yeah.
133 00:16:31.670 ⇒ 00:16:33.869 Zoran Selinger: Yeah, redo is the correct word. He…
134 00:16:34.490 ⇒ 00:16:39.770 Zoran Selinger: He made it very clear that everything that he sees in there, he considers
135 00:16:40.150 ⇒ 00:16:43.240 Zoran Selinger: I think he used the word trash or garbage.
136 00:16:43.820 ⇒ 00:16:48.400 Garrett Gibson: Yeah, and that way we can start fresh and kind of be on the same page, as opposed to, like.
137 00:16:48.510 ⇒ 00:16:52.559 Garrett Gibson: Figuring out what he… You know, what he really wants.
138 00:16:53.130 ⇒ 00:17:03.029 Zoran Selinger: He’s aware that this is a pain… this is going to be a painful process, and he’s fine with that, and he wants that. So… and that’s fine, at least from my standpoint.
139 00:17:03.670 ⇒ 00:17:09.350 Zoran Selinger: if… Robert, if you can charge for that properly, let’s do it. Yeah. Yeah.
140 00:17:10.420 ⇒ 00:17:13.930 Zoran Selinger: It’s gonna make it easier for us in the future.
141 00:17:15.609 ⇒ 00:17:16.319 Robert Tseng: Okay.
142 00:17:16.339 ⇒ 00:17:36.219 Robert Tseng: Yeah, I’m just trying to think about, like, how I’m gonna frame it, because it’s gonna be like, well, Robert, how did we get into this situation? Like, weren’t you, like, why did we even get to this point? Well, we never, like, rebuilt anything. The ask was always to come in and use what they already had. You can only fix the broken thing as much as you can, but, like, okay, now…
143 00:17:36.219 ⇒ 00:17:39.129 Robert Tseng: Now we need to get… now we need to redo it.
144 00:17:39.690 ⇒ 00:17:41.280 Robert Tseng: Okay, I’m right.
145 00:17:41.280 ⇒ 00:17:45.970 Zoran Selinger: Point to unclear ownership. Just point to unclear ownership, because we had.
146 00:17:45.970 ⇒ 00:17:46.330 Garrett Gibson: Hmm.
147 00:17:46.330 ⇒ 00:18:02.879 Zoran Selinger: Just from their side, there are… there are multiple people, for example, making changes in… in Google Tag Manager with absolutely no documentation, requests coming from 3 different sites at the same time, like…
148 00:18:03.000 ⇒ 00:18:08.500 Zoran Selinger: We do not have a process in place for this, and now we will have to have it.
149 00:18:09.770 ⇒ 00:18:23.920 Robert Tseng: Yeah, but do you actually think that Adam will be the owner of this, or is he just, like… I mean, I feel like he just does this, he rotates around, he just, like, kind of just ruffles the feathers, and then he moves on. Like, he’s not really… he’s not really on the ground, doesn’t really unders… not really doing…
150 00:18:23.920 ⇒ 00:18:25.479 Zoran Selinger: I don’t know him.
151 00:18:25.700 ⇒ 00:18:30.099 Zoran Selinger: I don’t… I… I spent 2 hours talking to him in total.
152 00:18:30.100 ⇒ 00:18:30.430 Robert Tseng: Yeah.
153 00:18:30.430 ⇒ 00:18:32.400 Zoran Selinger: I don’t know him.
154 00:18:32.400 ⇒ 00:18:44.740 Robert Tseng: he can make all these requests, and he’s like, alright, Brainforge, Ryan, you’re still gonna be working with Ryan. Then, like, that’s not gonna work, because Ryan doesn’t have his vision, he’s not gonna understand the requirements, he can’t really be our counterpart. So it’s like, even if he makes all these.
155 00:18:44.740 ⇒ 00:18:51.330 Garrett Gibson: Yeah, we really need Adam to, like, sign off on a new SOW and, like, just have him, you know, kinda…
156 00:18:51.330 ⇒ 00:18:57.869 Robert Tseng: Yeah, he has to say he’s the owner, and then we’re… oh god, he’s a more difficult guy to work with than the others, but that’s fine.
157 00:18:57.870 ⇒ 00:19:00.730 Garrett Gibson: Yeah, like, a commitment documented, right, with Adam.
158 00:19:00.730 ⇒ 00:19:01.080 Robert Tseng: Yeah.
159 00:19:01.080 ⇒ 00:19:08.780 Garrett Gibson: And then, like, even if it’s just a short-term, like, 3-month, like, it doesn’t have to be a long-term, you know, like, SOW.
160 00:19:08.990 ⇒ 00:19:14.559 Garrett Gibson: That way, we’re more, like, concrete or detailed as to, you know, what we’re gonna provide him.
161 00:19:15.930 ⇒ 00:19:27.519 Zoran Selinger: This literally means we are taking publishing rights, for example, for Google Time Manager, from Cesar, from Ryan, and we are, like, keeping it only to
162 00:19:27.940 ⇒ 00:19:31.570 Zoran Selinger: our account, Everything goes through us.
163 00:19:32.200 ⇒ 00:19:36.040 Zoran Selinger: If that’s what he wants, right? But it… it will…
164 00:19:36.520 ⇒ 00:19:41.900 Zoran Selinger: his requests point to exactly that. It will have to be that tight.
165 00:19:42.590 ⇒ 00:19:44.840 Zoran Selinger: For him to be happy with what we have.
166 00:19:47.660 ⇒ 00:19:49.659 Robert Tseng: Do we… do we want that?
167 00:19:50.650 ⇒ 00:19:52.729 Robert Tseng: Do we want that responsibility?
168 00:19:53.310 ⇒ 00:20:00.719 Robert Tseng: We were always, like, trying to build it so that they could hire the guy to run it, which is why they had Ryan, why they brought in Caesar.
169 00:20:00.900 ⇒ 00:20:07.210 Robert Tseng: We were always just doing the systems maintenance and not being the one that has to be on the hook for that, so…
170 00:20:07.410 ⇒ 00:20:16.319 Robert Tseng: I’m not… I’m not sure. Like, I mean, Zoran, that only person on this team that would be able to… to count that would be you, you know? So,
171 00:20:16.370 ⇒ 00:20:30.129 Robert Tseng: I don’t… I don’t know if that… I mean, I… if that’s… if you… if you guys think that that’s the way, that that’s the only way that this whole project will succeed, I mean, I will price that into it, and be like, look, yeah, so I… I’m… I’m fine. I’m just asking the questions to know how to, like.
172 00:20:30.220 ⇒ 00:20:33.269 Robert Tseng: I just… how to, like, kind of adjust the narrative here.
173 00:20:34.160 ⇒ 00:20:34.700 Zoran Selinger: Yeah.
174 00:20:35.550 ⇒ 00:20:43.750 Zoran Selinger: I’m not opposed to doing that work. This is my wheelhouse anyway. That’s fine, of course.
175 00:20:44.220 ⇒ 00:20:53.270 Robert Tseng: Okay, so if we do that, so that’s part, and then there’s, like, the back end, like, as far as from, like, data engineering, I know we’re, like, kind of… this is a lot, probably. Yeah,
176 00:20:53.730 ⇒ 00:21:06.500 Robert Tseng: I think they are… any requests about people getting… wanting read-only access, please direct them to me, or Adam Palma. He should be the one… he should be looped into it. So do not be giving anybody read-only. I’m having their CFO
177 00:21:06.500 ⇒ 00:21:15.750 Robert Tseng: asking me for read-only BigQuery access, and I’m saying no, because… and they’re all wanting to plug it into Claude, and they’re basically wanting Claude to go and explore.
178 00:21:15.750 ⇒ 00:21:24.529 Robert Tseng: But we haven’t set up the harnesses for Claude to only be restricted to prod Marts, and so, like, we just… there’s some… there’s some, like,
179 00:21:24.730 ⇒ 00:21:36.189 Robert Tseng: governance things that we haven’t finished yet, that, like, Awash, this is something that we need to get ahead of. I know that you’re doing the telemetry work, but also, from a governance perspective, we need to make sure that
180 00:21:36.190 ⇒ 00:21:47.140 Robert Tseng: we can’t stop them from using Quad. They’re gonna use Quad, regardless of whatever I say, but we just have to make sure that when I provision them read-only access, they’re only going to be able to use
181 00:21:47.140 ⇒ 00:22:00.510 Robert Tseng: you know, access data from ProdMarts that has already been stripped of PHI, and whatever, like, that, you know, that’s… that’s basically what we need. So if that means we have to update our models, and we have to, like.
182 00:22:00.820 ⇒ 00:22:03.770 Robert Tseng: we have to, like… I don’t really…
183 00:22:03.910 ⇒ 00:22:19.090 Robert Tseng: I don’t really do too much, like, IAM or admin stuff in GCP, and we need to go and put those restrictions on. Like, it’s basically between Awash and Adam Homa is their IT guy, so we can probably lean on him to help set that, but we just have to tell him
184 00:22:19.090 ⇒ 00:22:30.649 Robert Tseng: how it should work. But I think there is our part to own on the modeling side. We can just expect that people are going to bypass Omni and whatever, and they’re gonna go and try to just hook Claude up directly into
185 00:22:31.290 ⇒ 00:22:40.590 Robert Tseng: into, GCP. We don’t have to maintain that. We will say that our governed solution is Omni. So, I don’t really care what the heck they do with Broadmarts, with Quad.
186 00:22:40.620 ⇒ 00:22:56.039 Robert Tseng: If it’s wrong, it’s on them, like, whatever. Like, they want the right answer. They want a BrainForge-supported answer. It’s gonna come through us. Our traditional pipeline’s gonna go and, you know, our Omni reports are the source of truth. Jasmine and Amber, I guess, are kind of fielding those right now.
187 00:22:56.070 ⇒ 00:23:05.929 Robert Tseng: But yeah, then I think that’s… that’s also kind of another adjustment that I feel like we have to… we have to make in the… I’ll, like, kind of clarify in the
188 00:23:05.990 ⇒ 00:23:08.820 Robert Tseng: in the, in the docs as well.
189 00:23:09.200 ⇒ 00:23:14.490 Robert Tseng: Yeah, any… anything else that I feel… we feel like I’m missing from… from,
190 00:23:14.820 ⇒ 00:23:17.890 Robert Tseng: Yeah. I guess, Greg, you…
191 00:23:18.100 ⇒ 00:23:25.379 Robert Tseng: I’m a little bit… not unsure of kind of where the work that we discussed is going to fit into this now. Yeah.
192 00:23:25.600 ⇒ 00:23:36.060 Greg Stoutenburg: It’s a shake-up, yeah, over the course of a couple days. So, I mean, the event tracking plan I’ve put together for Eden OS is in good shape. The engineering team is instrumenting what they were asking to instrument.
193 00:23:36.060 ⇒ 00:23:42.150 Robert Tseng: that part will be clean, because it’s just, like, a net new build in EdenOS, and, like, they will need you to basically drive it. So, I think that’s.
194 00:23:42.150 ⇒ 00:23:56.400 Greg Stoutenburg: Yeah, and it’s basically just, yeah, I mean, it’s just project managing, some, you know, some engineering work and scoping out, you know, like, here are the events you need, not all this other stuff. As far as where it fits into the broader scope that Adam’s pushing on now, you know, I’m…
195 00:23:56.400 ⇒ 00:24:05.319 Greg Stoutenburg: when Zora and I chatted yesterday, you know, I’ll still take on the part of figuring out how this sort of stitched-together identity that’s either stitched in segment makes its way into Mixpanel.
196 00:24:05.320 ⇒ 00:24:09.960 Greg Stoutenburg: Or, we’ve got a couple different sources from Segment going to Mixpanel and have to unite them there.
197 00:24:10.150 ⇒ 00:24:20.979 Greg Stoutenburg: I can handle that. But it just… it seems like it’s… ultimately, this is just a small piece of this sort of gigantic thing that Adam has presented us in the last couple of days.
198 00:24:25.110 ⇒ 00:24:34.949 Robert Tseng: and the gigantic part, I mean, the… I mean, I don’t think it’s… the identity stitching is a narrow slice of it, but it’s obviously very important.
199 00:24:34.950 ⇒ 00:24:54.760 Robert Tseng: And so on would be making sure that, like, we’re moving away from this tag manager, or basically doing all the event management for them. So, I… plus, like, the maintenance of the data models, of both systems, of BAST plus even OS, yeah, I mean, this is huge scope, so I understand where we’re coming from here, so…
200 00:24:54.790 ⇒ 00:24:56.750 Robert Tseng: Yeah. Okay.
201 00:24:58.730 ⇒ 00:25:05.920 Robert Tseng: Anything else that I… you guys feel like I need to know as I’m kind of building… building this, proposal?
202 00:25:07.110 ⇒ 00:25:19.530 Greg Stoutenburg: I mean, I think, just to clarify, what I was trying to say is, like, the work that you and I have discussed me doing, like, this week and next week is, just a small piece of what Adam is saying he wants a complete overhaul of. And then, as far as.
203 00:25:19.530 ⇒ 00:25:24.670 Robert Tseng: Can you guys share with me those links that you were showing, like, the Fedmas and stuff? Also, if yes, it’s… yeah.
204 00:25:25.060 ⇒ 00:25:48.430 Greg Stoutenburg: Yeah. I’ve tried to sort of, like, get him to pump the brakes a little, got him to say about the diagram, I’m like, hey, this is the one giant diagram, let’s kind of, like, split this up into a couple of sort of purpose-built things. If the priority is identity, let’s, you know, diagram, here’s how identities are created. And he seemed open to it, but still what we’ve seen as the operating model, like, three or so times in the last week and a half, is, you know, he opens up Claude.
205 00:25:48.680 ⇒ 00:25:54.370 Greg Stoutenburg: does a blast, and then goes, okay, now, chase this. Yeah. So, I guess those are all my comments on that.
206 00:25:54.820 ⇒ 00:25:55.410 Robert Tseng: Okay.
207 00:25:57.590 ⇒ 00:26:08.220 Robert Tseng: Okay, yeah, I guess for the rest of the team, I know this week is really confusing, like, they really just went all out with getting clawed this week, and we’re kind of having to
208 00:26:08.410 ⇒ 00:26:26.589 Robert Tseng: just bear… bear with it. Yeah, I’m really pushing for clarity here. I mean, contractually, we have, like, a pivot point, like, next week, by the end of next week. So, yeah, I guess, like, keep trying to just get the information that you need. We’re quashing all of the small fires, like, it’s not a big deal.
209 00:26:26.590 ⇒ 00:26:29.959 Robert Tseng: I hope that we’ll get the clarity, for how we
210 00:26:30.070 ⇒ 00:26:42.270 Robert Tseng: will move forward. I feel like this is still the right team, moving forward. I just want to make sure that we’re caught accordingly, and also the expectations are set about who the real stakeholders are, so we’re not just, like.
211 00:26:42.380 ⇒ 00:26:48.230 Robert Tseng: you know, yeah, so I think that that’s what I’m… that’s what I’m trying to get at for you guys.
212 00:26:50.670 ⇒ 00:27:01.480 Greg Stoutenburg: I guess my final thought is, here’s an example of AI creating jobs. We’ve got one person using AI, and, and, like, 5 people have to clean it up. Who would have thought this would be the technological revolution?
213 00:27:01.480 ⇒ 00:27:02.210 Zoran Selinger: exactly my.
214 00:27:02.210 ⇒ 00:27:06.040 Robert Tseng: No, this is very interesting. Yeah, we basically need, like.
215 00:27:06.040 ⇒ 00:27:06.949 Garrett Gibson: AI cleaner.
216 00:27:07.460 ⇒ 00:27:08.909 Garrett Gibson: Job title.
217 00:27:08.910 ⇒ 00:27:09.860 Greg Stoutenburg: That’s right.
218 00:27:10.520 ⇒ 00:27:11.530 Greg Stoutenburg: Hey, I’m Mop Up Guy.
219 00:27:11.690 ⇒ 00:27:17.099 Garrett Gibson: Yeah. I really don’t like a dumbest flop, right? Yeah.
220 00:27:18.310 ⇒ 00:27:26.580 Robert Tseng: Okay, well, here, I mean, like, I guess I’ll work with you, I mean, the proposal, proposal, like, I’m gonna share… yeah, I’ll share that with you, we’ll try to…
221 00:27:26.580 ⇒ 00:27:44.710 Garrett Gibson: Jasmine, yeah, as she mentioned, she set up a meeting, so I think, yeah, I don’t know, in my mind, I think we need a, like, a new SOW, even if it’s just for 3 months, like, especially if Adam is kind of, like, taking ownership, and then it’s not clear, like, he kind of delegates, and then re-delegates, and then it goes back to him, you know?
222 00:27:45.420 ⇒ 00:27:45.850 Robert Tseng: Yeah.
223 00:27:46.360 ⇒ 00:27:47.670 Garrett Gibson: So, yeah.
224 00:27:47.670 ⇒ 00:27:48.000 Jasmin Multani: I think.
225 00:27:48.000 ⇒ 00:27:49.449 Garrett Gibson: It’s helpful to have.
226 00:27:50.750 ⇒ 00:27:51.750 Jasmin Multani: Sorry.
227 00:27:52.180 ⇒ 00:27:53.130 Jasmin Multani: You can go ahead, Keith.
228 00:27:53.130 ⇒ 00:27:54.550 Garrett Gibson: Thinking there? Yes, sir.
229 00:27:54.880 ⇒ 00:28:02.710 Jasmin Multani: Yeah, no, for me, I think it’s just, I will read across so many docs, and it gets really hard for me to map out
230 00:28:03.460 ⇒ 00:28:22.490 Jasmin Multani: what the deliverable is, or what the ask is. So, right now, whatever the SOW is in the, Eden folder, that was most recently changed, like, in April, that’s what I’m mapping my work out to. And…
231 00:28:22.490 ⇒ 00:28:30.350 Robert Tseng: No, no, you should just be using the data platform documentation. You don’t need to be looking at the SOW. Only, like, I guess Garrett and I need to be looking at the SOWB.
232 00:28:31.050 ⇒ 00:28:37.000 Jasmin Multani: But how would I know… What project, like… I’m trying to understand, like.
233 00:28:37.000 ⇒ 00:28:47.489 Robert Tseng: Because we have a… we have a monthly retainer. This is not Element. Element has very fixed milestones, like, they pay us just a bucket of hours. Like, Eden is… they are allowed to change the scope whenever it’s a different.
234 00:28:47.490 ⇒ 00:28:48.810 Jasmin Multani: Okay, okay, okay.
235 00:28:49.300 ⇒ 00:28:54.490 Robert Tseng: Fractional data team as a service, not, like, Data Foundation’s Sprint, so… Okay.
236 00:28:55.190 ⇒ 00:29:01.090 Robert Tseng: Yeah, it’s just… you’re gonna get… the SOWs is not gonna give you what you need to know, yeah.
237 00:29:01.490 ⇒ 00:29:03.150 Jasmin Multani: Okay, okay.
238 00:29:03.150 ⇒ 00:29:12.209 Robert Tseng: All I do is write in there, like, what’s in scope, what’s out of scope, and it’s, like, very loosely written, and that’s… that’s just the agreement we have, because there…
239 00:29:12.210 ⇒ 00:29:23.490 Robert Tseng: they’re not organized enough, which is… it’s fine, like, I’m okay with this type of off, like, packaging as well. This is what we have with CTA as well, we’re about to renew them for another year. They also want the same thing, it was just like.
240 00:29:23.490 ⇒ 00:29:23.890 Jasmin Multani: Okay.
241 00:29:23.890 ⇒ 00:29:34.239 Robert Tseng: We just want to pay Brainforge for a few open-ended work streams. We want unlimited scope changes, but, you know, you give us the price. That’s what we have with Eden. It’s totally different from Element.
242 00:29:34.880 ⇒ 00:29:37.760 Jasmin Multani: That’s a really helpful labeling. Yeah.
243 00:29:37.870 ⇒ 00:29:46.150 Jasmin Multani: Yeah, I’ll… I’ll keep… yeah, that’s a very, very helpful distinction. So I’ll keep leaning on the data platform documentation.
244 00:29:46.150 ⇒ 00:29:46.630 Robert Tseng: Yeah.
245 00:29:46.750 ⇒ 00:29:48.380 Jasmin Multani: Yes. Doing the OKRs?
246 00:29:48.380 ⇒ 00:30:00.540 Robert Tseng: that I have written there are our… like, we’re calibrating, like, adjusting the scope with them, and that’s supposed to be where things are updated. Obviously, some of the work streams are still kind of in flux, but it is…
247 00:30:00.540 ⇒ 00:30:05.299 Garrett Gibson: OKRs from that documentation to, like, the Eden Linear Plan, maybe that would be.
248 00:30:05.300 ⇒ 00:30:06.490 Robert Tseng: It is already here, so…
249 00:30:06.540 ⇒ 00:30:07.150 Garrett Gibson: I would say.
250 00:30:07.150 ⇒ 00:30:09.640 Robert Tseng: The linear plan is updated at this point, but yeah.
251 00:30:09.640 ⇒ 00:30:10.280 Garrett Gibson: Okay, good.
252 00:30:10.280 ⇒ 00:30:10.730 Robert Tseng: Yeah.
253 00:30:11.300 ⇒ 00:30:12.210 Jasmin Multani: Okay, okay.
254 00:30:12.330 ⇒ 00:30:13.180 Jasmin Multani: Yeah. Alright.
255 00:30:14.450 ⇒ 00:30:15.040 Garrett Gibson: Sounds good.
256 00:30:16.150 ⇒ 00:30:20.359 Robert Tseng: Cool. Yeah. Welcome, Garrett.
257 00:30:20.820 ⇒ 00:30:21.980 Robert Tseng: Okay. Thank you.
258 00:30:22.580 ⇒ 00:30:23.280 Robert Tseng: y’all.
259 00:30:23.280 ⇒ 00:30:24.970 Garrett Gibson: Alright, thanks. Bye. Bye.