Meeting Title: Brainforge Content Strategist Interview Date: 2026-04-15 Meeting participants: Jadyn Mardy, Kaela Gallagher
WEBVTT
1 00:02:13.470 ⇒ 00:02:15.599 Kaela Gallagher: Hey Jaden, how’s it going?
2 00:02:21.090 ⇒ 00:02:22.380 Kaela Gallagher: Can you hear me okay?
3 00:02:23.160 ⇒ 00:02:24.720 Jadyn Mardy: Yes. Can you hear me?
4 00:02:25.130 ⇒ 00:02:27.059 Kaela Gallagher: Hi, yeah, how’s it going?
5 00:02:27.380 ⇒ 00:02:30.450 Jadyn Mardy: Awesome. I’m doing well, how are you?
6 00:02:30.630 ⇒ 00:02:34.769 Kaela Gallagher: Doing well, thanks for… for taking some time, appreciate it.
7 00:02:35.670 ⇒ 00:02:36.919 Jadyn Mardy: Yeah, no problem.
8 00:02:37.110 ⇒ 00:02:50.069 Kaela Gallagher: Yeah, I know I… I know I reached out, via LinkedIn. We came across your profile because you do the content for Data Culture, right?
9 00:02:50.790 ⇒ 00:02:58.869 Kaela Gallagher: Yeah. Okay. Okay, cool. Yeah, so I think we had, like, come across maybe data cultures, content, and then…
10 00:02:59.000 ⇒ 00:03:13.449 Kaela Gallagher: was like, wow, this is amazing. Who… who writes this and came to your profile? So, here we are, yeah, excited to, like, learn a little bit more about you, and I can tell you more about Brainforge, too, but,
11 00:03:13.610 ⇒ 00:03:24.739 Kaela Gallagher: Yeah, I’m Kayla, I lead people in recruiting at Brainforge, and, we are considering adding a content strategist to our team.
12 00:03:25.020 ⇒ 00:03:26.520 Kaela Gallagher: we…
13 00:03:26.650 ⇒ 00:03:37.689 Kaela Gallagher: want to invest in kind of building up our presence, especially on LinkedIn. This would be both on our company account and then our two founders’ profiles as well.
14 00:03:38.190 ⇒ 00:03:41.489 Kaela Gallagher: And we’re looking for somebody that…
15 00:03:41.540 ⇒ 00:03:54.140 Kaela Gallagher: is really good at ghostwriting and developing content. You would already kind of have, like, the briefs and ideas laid out in front of you, and then it would just kind of be…
16 00:03:54.140 ⇒ 00:04:04.489 Kaela Gallagher: execution. So, yeah, and then Brainforge overall, we’re a data and AI consultancy, so, work with a lot of small to mid-sized clients.
17 00:04:04.570 ⇒ 00:04:10.720 Kaela Gallagher: Building out data and AI systems for them, so that’s kind of what a lot of our content centers around.
18 00:04:11.080 ⇒ 00:04:15.820 Kaela Gallagher: Curious if you have any questions about any of that.
19 00:04:20.200 ⇒ 00:04:24.620 Jadyn Mardy: Yes, I was exploring your page, so I was getting a good sense of,
20 00:04:24.810 ⇒ 00:04:31.040 Jadyn Mardy: what you guys were doing and looking for. I was wondering how big you guys are, like, what’s your… the size of your team?
21 00:04:31.270 ⇒ 00:04:36.709 Kaela Gallagher: Yeah, right now I think we’re at 25 to 27, around there.
22 00:04:38.700 ⇒ 00:04:42.429 Kaela Gallagher: Is that kind of similar to data culture, what you’re used to there?
23 00:04:43.620 ⇒ 00:04:47.490 Jadyn Mardy: Data culture’s small, they are at 7 right now.
24 00:04:47.490 ⇒ 00:04:49.239 Kaela Gallagher: Okay, okay. Yeah.
25 00:04:49.410 ⇒ 00:04:50.270 Kaela Gallagher: Got it.
26 00:04:50.540 ⇒ 00:04:56.129 Jadyn Mardy: Cool. And are you, in terms of this, like.
27 00:04:56.280 ⇒ 00:05:05.359 Jadyn Mardy: a sort of content strategy, do you guys have in mind, sort of, your audience that you’re looking to target? Totally fine if not, but…
28 00:05:05.610 ⇒ 00:05:12.439 Jadyn Mardy: So I’m assuming it’s more towards clients and them, wanting to use your services, or is this more, like.
29 00:05:12.580 ⇒ 00:05:19.129 Jadyn Mardy: Positioning yourselves as, sort of data and AI,
30 00:05:19.520 ⇒ 00:05:21.820 Jadyn Mardy: I don’t want to say gurus, but, like.
31 00:05:23.170 ⇒ 00:05:28.199 Jadyn Mardy: Really thinking about these things and, like, positioning yourselves in that sort of way.
32 00:05:28.410 ⇒ 00:05:30.620 Jadyn Mardy: Yeah. And it could totally also be both.
33 00:05:31.150 ⇒ 00:05:50.469 Kaela Gallagher: I would say our content kind of has a couple different purposes, like, it could depend. I think, yes, like, framing ourselves as experts in the market is super important, and we want to do that with each of our posts. I think kind of going along with that,
34 00:05:50.960 ⇒ 00:06:01.459 Kaela Gallagher: gaining… gaining new clients by our outreach and, like, developing that, public perception is important. I will say.
35 00:06:01.870 ⇒ 00:06:07.390 Kaela Gallagher: Previously, we haven’t seen clients come directly from our posts.
36 00:06:07.540 ⇒ 00:06:13.580 Kaela Gallagher: But I think, obviously, like, as for reaching out to clients on the sales side.
37 00:06:13.600 ⇒ 00:06:18.690 Kaela Gallagher: we… we have LinkedIn profiles that they can go look at and kind of see our expertise.
38 00:06:18.710 ⇒ 00:06:36.160 Kaela Gallagher: And then for me, on the people and recruiting side, I’ve been partnering with our marketing team a bit to try and develop, you know, culture-related content, or hiring-related posts, so we have some that go out that are kind of along those lines as well. So, kind of,
39 00:06:36.820 ⇒ 00:06:40.350 Kaela Gallagher: More candidate-directed rather than client-directed.
40 00:06:41.330 ⇒ 00:06:41.960 Jadyn Mardy: Cool.
41 00:06:42.680 ⇒ 00:06:51.070 Jadyn Mardy: Awesome! I can give you… Maybe a spiel for where… I… I am?
42 00:06:51.270 ⇒ 00:06:54.859 Kaela Gallagher: Yeah, I would love to know more about your background, 100%.
43 00:06:54.860 ⇒ 00:06:55.700 Jadyn Mardy: Yeah.
44 00:06:57.350 ⇒ 00:07:09.059 Jadyn Mardy: Cool, so I graduated about a year ago, majored in, like, film and child development, really loved, the marketing side of things, and learning more about
45 00:07:09.140 ⇒ 00:07:18.439 Jadyn Mardy: AI, media content, things like that. And then data culture was my first opportunity to dive into, AI-specific content.
46 00:07:18.560 ⇒ 00:07:25.190 Jadyn Mardy: So, I will admit, it’s been humbling. There’s been a bit of a curve, because my background isn’t necessarily,
47 00:07:25.340 ⇒ 00:07:28.339 Jadyn Mardy: In so much the very technical parts of things.
48 00:07:28.480 ⇒ 00:07:28.880 Kaela Gallagher: Yeah.
49 00:07:30.230 ⇒ 00:07:49.729 Jadyn Mardy: So, I love that you said the… how, you know, ghostwriting and, like, I would get briefs and ideas, because that’s still being solidified for me, and when we’re writing our case studies, I am working with, one of the lovely people at Data Culture to make sure that my wording for everything works.
50 00:07:50.010 ⇒ 00:08:01.919 Jadyn Mardy: That being said, I’ve done social media for over 4 years now. Before Data Culture, I was at a non-profit doing all of their social media and marketing, for…
51 00:08:02.200 ⇒ 00:08:07.379 Jadyn Mardy: data justice and AI ethics, actually, so… Love that space.
52 00:08:07.480 ⇒ 00:08:13.680 Jadyn Mardy: And I’m currently pretty, like, contract part-time at DataCulture.
53 00:08:13.840 ⇒ 00:08:23.069 Jadyn Mardy: And I just wanted you and your team to know that I wouldn’t be able to be a full-time hire, because I have another 9-5 that I’m doing.
54 00:08:23.230 ⇒ 00:08:27.570 Jadyn Mardy: And totally understand if you need somebody to be super full-time.
55 00:08:29.500 ⇒ 00:08:35.680 Jadyn Mardy: Yeah, but gifting that to you, just so that you know, and based on, the capacity and who I’d be working with.
56 00:08:36.990 ⇒ 00:08:47.660 Jadyn Mardy: I definitely have had more of, like, an asynchronous, or really trying to plan out, like, the week and months leading through, and, like, getting the content going in that way.
57 00:08:48.090 ⇒ 00:08:50.150 Jadyn Mardy: Yeah.
58 00:08:50.250 ⇒ 00:08:51.660 Jadyn Mardy: What else can I say?
59 00:08:52.760 ⇒ 00:08:54.149 Jadyn Mardy: Yeah, so…
60 00:08:54.550 ⇒ 00:09:04.969 Jadyn Mardy: gifting that to you, because I’m sure you do want someone who’s very invested, and while I 100% can be, I wouldn’t necessarily be able to, like, hop in on a meeting
61 00:09:05.190 ⇒ 00:09:11.050 Jadyn Mardy: during a workday, because I’m in a hospitality field where I am facing people a lot of the time.
62 00:09:11.780 ⇒ 00:09:19.820 Kaela Gallagher: Okay, okay, got it. So, I guess that being said, being in the 9-to-5,
63 00:09:20.820 ⇒ 00:09:28.950 Kaela Gallagher: How many hours a week do you think you would be able to, like, give to Brainforge, for lack of better terms?
64 00:09:29.540 ⇒ 00:09:36.030 Jadyn Mardy: Yeah, for sure, I could do… Probably between 10 and 15.
65 00:09:36.150 ⇒ 00:09:39.519 Jadyn Mardy: Which is what I’m doing at, Data Culture right now.
66 00:09:39.820 ⇒ 00:09:58.960 Jadyn Mardy: And a lot of that is just, like, working… I have, like, my Saturday, which I’ll use to draft posts, and COVID content, things like that, and then present it at a sync meeting that I have. And then a lot of the other stuff is just, like, Slack coordination, which I can totally do during work.
67 00:09:59.110 ⇒ 00:10:13.660 Jadyn Mardy: So it’d be about 10-15 hours, and for writing, I’m… I can pump out… if there are posts that we can, like, brainstorm together during that call, I can pump out that work over the weekend and, like, have it ready to go.
68 00:10:13.970 ⇒ 00:10:16.120 Jadyn Mardy: Yeah.
69 00:10:16.400 ⇒ 00:10:17.720 Jadyn Mardy: Okay. I hear a cat.
70 00:10:17.840 ⇒ 00:10:21.149 Jadyn Mardy: Over 15, I would… be harder.
71 00:10:22.000 ⇒ 00:10:29.259 Kaela Gallagher: Okay, okay, got it. And then what is, like, the hourly rate that you would be targeting?
72 00:10:30.130 ⇒ 00:10:34.779 Jadyn Mardy: Yeah, my current place, I’m charging them $32.
73 00:10:34.960 ⇒ 00:10:53.489 Jadyn Mardy: So, between 32-35, is my range. Also open to… and I was just talking with them about doing more of, like, a salary, a monthly salary situation, and that would be, I’d work with you guys to scope out, you know, like, I can get X amount of posts out.
74 00:10:53.500 ⇒ 00:10:56.360 Jadyn Mardy: X amount of content out,
75 00:10:56.430 ⇒ 00:11:04.790 Jadyn Mardy: If there’s, like, a case study or something else, that would be, like, an additional, fee, and then that would be, like, the package for that month.
76 00:11:05.280 ⇒ 00:11:19.519 Jadyn Mardy: And, that would be… for just managing, like, a LinkedIn social platform, that would be about 300 on top of that.
77 00:11:19.750 ⇒ 00:11:30.529 Jadyn Mardy: depending, again, on, like, how involved you guys want to be, and things like that. And I’m pretty flexible as well, with those numbers.
78 00:11:30.830 ⇒ 00:11:39.510 Kaela Gallagher: Okay, got it. I, I think this is all… Something that we’ve, like.
79 00:11:39.710 ⇒ 00:11:47.619 Kaela Gallagher: seen before, something we’re very comfortable with. Like, everybody at our organization is on a 1099 basis right now.
80 00:11:48.150 ⇒ 00:12:03.430 Kaela Gallagher: And we do have some team members that are kind of part-time, or, you know, our video editor is, like, kind of on call, so we do have situations like this that we’re familiar with. In the past.
81 00:12:03.530 ⇒ 00:12:08.290 Kaela Gallagher: When we had somebody kind of more focused on content.
82 00:12:08.680 ⇒ 00:12:27.859 Kaela Gallagher: they were joining, I think, a weekly sync. So I will need to just check with the founders, who you would actually be working directly with in this position, and just make sure, like, if you weren’t able to attend a weekly sync, if this is something that they’d still be interested in.
83 00:12:28.140 ⇒ 00:12:30.930 Kaela Gallagher: You’re based on the East Coast, right?
84 00:12:31.700 ⇒ 00:12:32.670 Jadyn Mardy: Yes.
85 00:12:32.840 ⇒ 00:12:35.539 Kaela Gallagher: Okay, okay, so potentially… Right.
86 00:12:35.540 ⇒ 00:12:36.449 Jadyn Mardy: Where are you guys?
87 00:12:36.920 ⇒ 00:12:41.660 Kaela Gallagher: So, we are fully remote, we’re kind of global,
88 00:12:41.660 ⇒ 00:12:58.300 Kaela Gallagher: There are a good chunk of us in LA, I think 5 of us now, including myself, and then our founders are based in Austin and New York, so most of the company is… well, we’re all U.S. time zones, but I would say mostly working, like, Central or Eastern time zones.
89 00:12:58.400 ⇒ 00:13:06.340 Kaela Gallagher: So, that being said, it might be possible to have a sink at, like.
90 00:13:06.470 ⇒ 00:13:16.069 Kaela Gallagher: you know, 5 p.m. Eastern or something like that. Is that… is that something you’d be willing to do during the week, like an 8am or a 5pm, something outside of the workday?
91 00:13:16.880 ⇒ 00:13:18.490 Jadyn Mardy: Yeah,
92 00:13:18.600 ⇒ 00:13:30.279 Jadyn Mardy: I can definitely do that, especially… I get off at 4.30, so, like, anything after 5, and I’m usually working, like, a 5 to 7, or, like, that’s, like, my block of time to do content things.
93 00:13:30.280 ⇒ 00:13:30.790 Kaela Gallagher: Excellent.
94 00:13:30.790 ⇒ 00:13:37.359 Jadyn Mardy: I couldn’t do… I get on work at 7.30, and I don’t want people to… That’s a little early.
95 00:13:37.800 ⇒ 00:13:38.530 Kaela Gallagher: Oh, I am.
96 00:13:38.530 ⇒ 00:13:45.429 Jadyn Mardy: I think for a sync, or an early ask. But yeah, like, a sync red at 5 I could make work.
97 00:13:45.840 ⇒ 00:14:00.879 Kaela Gallagher: Okay, that’s helpful for me to just kind of pitch to them too, like, hey, you are available, you know, on Slack throughout the day, but then 5 to 7, if you need to hop into a quick huddle, that’s doable.
98 00:14:00.880 ⇒ 00:14:01.480 Jadyn Mardy: Yeah.
99 00:14:01.480 ⇒ 00:14:11.469 Kaela Gallagher: Okay, that’s great to know. Yeah, I think, like, what you’re doing at DataCulture is super relevant to what we’re… we’re looking for. I would say next steps
100 00:14:11.470 ⇒ 00:14:28.919 Kaela Gallagher: is that our founders might want to see a couple examples of, like, ghostwriting that you’ve done, so maybe if you have written a post in somebody else’s, like, lingo, or for somebody else’s account. Yeah, that would be super helpful if you can just send over, like, a few pieces of work.
101 00:14:28.950 ⇒ 00:14:36.100 Kaela Gallagher: Yeah, and then I can chat with them about your candidacy, but yeah, I think… I think your experience is super relevant.
102 00:14:37.120 ⇒ 00:14:37.980 Jadyn Mardy: Awesome!
103 00:14:38.260 ⇒ 00:14:41.600 Jadyn Mardy: Okay, great. I’m excited, this is cool.
104 00:14:41.770 ⇒ 00:14:46.910 Jadyn Mardy: And, yes, for ghostwriting, for social media posts specifically, yes.
105 00:14:47.980 ⇒ 00:14:49.369 Kaela Gallagher: Okay. Okay.
106 00:14:49.370 ⇒ 00:14:50.000 Jadyn Mardy: Okay.
107 00:14:50.450 ⇒ 00:14:52.270 Kaela Gallagher: Yeah,
108 00:14:53.080 ⇒ 00:15:01.699 Kaela Gallagher: Yeah, social media, preferably, like, LinkedIn, since that’s what this would entail the most, but yeah, any social media is fine.
109 00:15:02.290 ⇒ 00:15:14.559 Kaela Gallagher: Yeah, I think… I think that’s all I have for you for now. I’ll… I’ll follow up with some next steps, and if you can get those samples over, that would be great. And yeah, loved getting to… to meet you.
110 00:15:15.270 ⇒ 00:15:19.240 Jadyn Mardy: Thank you, great to meet you as well. And yeah, thank you so much.
111 00:15:19.240 ⇒ 00:15:22.009 Kaela Gallagher: Yeah, absolutely. We’ll… we’ll chat again soon.
112 00:15:23.380 ⇒ 00:15:24.010 Kaela Gallagher: Alright.
113 00:15:24.010 ⇒ 00:15:25.229 Jadyn Mardy: Have a great rest of your day.
114 00:15:25.230 ⇒ 00:15:28.219 Kaela Gallagher: Yeah, you too. Thanks, Jayden. Alright, bye.