Meeting Title: Dashboard Progress and BizDev Metrics Sync Date: 2026-04-14 Meeting participants: Demilade Agboola, Mustafa Raja
WEBVTT
1 00:00:40.610 ⇒ 00:00:41.730 Demilade Agboola: Hi, Mustafa.
2 00:01:36.330 ⇒ 00:01:37.010 Mustafa Raja: Hey.
3 00:01:37.950 ⇒ 00:01:39.080 Demilade Agboola: I must have fucking hit me.
4 00:01:39.780 ⇒ 00:01:41.120 Mustafa Raja: Yeah, probably.
5 00:01:41.760 ⇒ 00:01:42.860 Demilade Agboola: I’m good, how are you?
6 00:01:43.730 ⇒ 00:01:44.869 Mustafa Raja: Yeah, I’m doing good.
7 00:01:46.610 ⇒ 00:01:48.190 Demilade Agboola: Hope you had a nice trip.
8 00:01:48.990 ⇒ 00:01:50.500 Mustafa Raja: Yeah, the trip was nice.
9 00:01:51.060 ⇒ 00:01:52.719 Demilade Agboola: Yeah, that’s good to hear, that’s good to hear.
10 00:01:52.980 ⇒ 00:01:59.619 Demilade Agboola: Did you do any, like, activities, or were you just, like, resting in the hotel? Like, what was that like?
11 00:01:59.620 ⇒ 00:02:10.939 Mustafa Raja: Yeah, yeah, so, I was with my family, right? So, we had quite a few places that we wanted to visit, so we, we mostly did that, and we did.
12 00:02:11.460 ⇒ 00:02:14.889 Mustafa Raja: Quite, quite a lot of shopping, also.
13 00:02:15.010 ⇒ 00:02:24.850 Mustafa Raja: And yeah, that’s pretty much it. And right now, my whole body is sore because of… Sorry?
14 00:02:25.180 ⇒ 00:02:26.570 Mustafa Raja: Because of all that.
15 00:02:28.040 ⇒ 00:02:31.269 Demilade Agboola: Well, it sounds like you need a vacation from a vacation.
16 00:02:31.270 ⇒ 00:02:32.810 Mustafa Raja: Yeah.
17 00:02:33.110 ⇒ 00:02:36.629 Mustafa Raja: I have taken meds. I should be good.
18 00:02:36.900 ⇒ 00:02:39.130 Demilade Agboola: Okay, okay, sorry to hear that.
19 00:02:39.810 ⇒ 00:02:40.999 Mustafa Raja: No, no, no, that’s fine, yeah.
20 00:02:42.640 ⇒ 00:02:47.270 Demilade Agboola: Just wanted to catch you up on, like…
21 00:02:48.250 ⇒ 00:02:54.709 Demilade Agboola: On default, as well as, like, where you could be able to, like, fit in and, like, help move some things forward.
22 00:02:55.530 ⇒ 00:02:56.220 Mustafa Raja: Yeah.
23 00:02:56.460 ⇒ 00:03:00.930 Demilade Agboola: So we’ve been able to make some good progress.
24 00:03:01.230 ⇒ 00:03:08.799 Demilade Agboola: Give me one second, trying to… I’m trying to get the…
25 00:03:09.460 ⇒ 00:03:12.550 Demilade Agboola: Alright, so we need to make some good progress.
26 00:03:12.770 ⇒ 00:03:17.799 Demilade Agboola: on… Our, like, dashboards.
27 00:03:17.990 ⇒ 00:03:18.980 Demilade Agboola: We even had.
28 00:03:18.980 ⇒ 00:03:19.680 Mustafa Raja: Yeah, ultimately.
29 00:03:19.680 ⇒ 00:03:26.830 Demilade Agboola: day with… the team… And ultimately, I know that…
30 00:03:28.190 ⇒ 00:03:34.120 Demilade Agboola: like, they’ve stopped using their numbers, and, like, a lot of what, like, Ryan is doing is pointing to us.
31 00:03:34.620 ⇒ 00:03:37.699 Demilade Agboola: So, that’s good. At least we’ve been able to gain their trust.
32 00:03:38.170 ⇒ 00:03:42.790 Demilade Agboola: So in terms of, like, the path, let me share my screen.
33 00:03:45.720 ⇒ 00:03:46.800 Demilade Agboola: Can you see my screen?
34 00:03:53.670 ⇒ 00:03:54.729 Demilade Agboola: Can you see my screen.
35 00:03:56.140 ⇒ 00:04:00.059 Mustafa Raja: Oh, sorry, my mic was muted. Yes, I can see the screen.
36 00:04:00.500 ⇒ 00:04:05.950 Demilade Agboola: Alright, so, in terms of the path that we need to do, this…
37 00:04:07.170 ⇒ 00:04:10.279 Demilade Agboola: There are two things left, let me just add comments here.
38 00:04:10.920 ⇒ 00:04:14.620 Demilade Agboola: Progress update.
39 00:04:20.110 ⇒ 00:04:26.730 Demilade Agboola: Pile on… Addition…
40 00:04:28.460 ⇒ 00:04:31.119 Mustafa Raja: So this would be, dashboarding work, right?
41 00:04:32.350 ⇒ 00:04:42.000 Demilade Agboola: Well, no, I mean, we’ve done the dashboard, we’ve gotten some feedback off the dashboard, but we also need to do, like, the progress updates. So Pylon, they said they switched from plane to Pylon.
42 00:04:42.000 ⇒ 00:04:43.719 Mustafa Raja: Yeah, good point on, yeah.
43 00:04:43.720 ⇒ 00:04:44.360 Demilade Agboola: Yeah.
44 00:04:44.680 ⇒ 00:04:49.890 Demilade Agboola: And we also need… live data.
45 00:04:50.630 ⇒ 00:04:51.420 Demilade Agboola: Right?
46 00:04:52.650 ⇒ 00:04:58.860 Mustafa Raja: From, from Superbase, right? This is from Superbase. Yeah. And we also want,
47 00:04:59.580 ⇒ 00:05:02.719 Mustafa Raja: What’s it called? Post-home.
48 00:05:03.790 ⇒ 00:05:04.790 Demilade Agboola: Yes.
49 00:05:06.650 ⇒ 00:05:09.419 Demilade Agboola: But I think that’s a bit of a lower priority.
50 00:05:09.420 ⇒ 00:05:11.700 Mustafa Raja: Yeah, PSOC is the… is a big blocker here.
51 00:05:11.840 ⇒ 00:05:15.080 Mustafa Raja: The first metric users logged in, just depends on it.
52 00:05:15.250 ⇒ 00:05:16.950 Mustafa Raja: Yeah, and…
53 00:05:18.690 ⇒ 00:05:19.740 Demilade Agboola: Okay, fair.
54 00:05:21.590 ⇒ 00:05:23.090 Demilade Agboola: Fair,
55 00:05:24.110 ⇒ 00:05:31.059 Demilade Agboola: And then… so, what I will need you to do is Lev, Lev’s dashboard. So I’m going to just send you a message now on Slack.
56 00:05:31.930 ⇒ 00:05:32.860 Mustafa Raja: Okay, okay.
57 00:05:32.860 ⇒ 00:05:35.000 Demilade Agboola: I have started modeling for that.
58 00:05:37.390 ⇒ 00:05:41.609 Demilade Agboola: I was meant to assign it to Utam, but I don’t think Utam has the capacity for it.
59 00:05:42.090 ⇒ 00:05:46.169 Demilade Agboola: So potentially what we just need you to do is, like, cross-compete the modeling.
60 00:05:46.400 ⇒ 00:05:49.000 Demilade Agboola: So these are the metrics.
61 00:05:52.370 ⇒ 00:06:03.909 Mustafa Raja: Yeah, the other day I got, I got a message from Utam that, he has brought in Advait, for dashboarding, and I should be focusing more on
62 00:06:04.260 ⇒ 00:06:10.670 Mustafa Raja: data engineering, so… I’m wondering if I need to, confirm that with Utam.
63 00:06:13.030 ⇒ 00:06:16.390 Demilade Agboola: Yeah, I mean, so right now, we do, like, there isn’t…
64 00:06:16.820 ⇒ 00:06:23.179 Demilade Agboola: heavy engineering, data engineering needed. We do need more, like, modeling, specifically.
65 00:06:23.640 ⇒ 00:06:30.309 Demilade Agboola: And so, this is, like, one of, like, just the major modeling tasks that we have left.
66 00:06:30.800 ⇒ 00:06:31.390 Demilade Agboola: Yeah.
67 00:06:31.390 ⇒ 00:06:32.989 Mustafa Raja: Okay, that’s fine, yeah.
68 00:06:33.120 ⇒ 00:06:33.980 Mustafa Raja: Good.
69 00:06:38.760 ⇒ 00:06:46.629 Demilade Agboola: Line… And then… You can always, like…
70 00:06:46.780 ⇒ 00:06:49.729 Demilade Agboola: If you have any, like, questions, you can always reach out to me.
71 00:06:50.010 ⇒ 00:06:56.200 Demilade Agboola: And we can try and set up a sync with… Nadica?
72 00:06:59.440 ⇒ 00:07:03.500 Mustafa Raja: Okay, so, sync with Nadika, to get more context on metrics, right?
73 00:07:03.960 ⇒ 00:07:06.790 Demilade Agboola: I mean, yeah, if there’s anything that’s confusing in here.
74 00:07:06.790 ⇒ 00:07:08.469 Mustafa Raja: Yeah, okay. Yeah, that makes sense.
75 00:07:08.470 ⇒ 00:07:13.239 Demilade Agboola: Yeah, just let… like, just let me know, or let… just tag Nautica.
76 00:07:13.560 ⇒ 00:07:15.520 Demilade Agboola: In there, because she’s worked a lot with…
77 00:07:15.710 ⇒ 00:07:18.050 Demilade Agboola: A lot of these sort of metrics.
78 00:07:18.310 ⇒ 00:07:21.810 Demilade Agboola: So she has an idea of what they mean and what the team wants to see.
79 00:07:22.670 ⇒ 00:07:23.100 Mustafa Raja: Yeah.
80 00:07:23.100 ⇒ 00:07:26.010 Demilade Agboola: In terms of, like… This?
81 00:07:26.780 ⇒ 00:07:30.590 Demilade Agboola: the productivity… Productivity.
82 00:07:30.920 ⇒ 00:07:36.759 Demilade Agboola: I think what we’ll just do is… we have something very similar to this, we just use the latest…
83 00:07:37.370 ⇒ 00:07:40.400 Demilade Agboola: What’s it called?
84 00:07:40.780 ⇒ 00:07:44.240 Mustafa Raja: Oh yeah, this is, yeah, most of it is, already there, right?
85 00:07:44.240 ⇒ 00:07:48.150 Demilade Agboola: Exactly, yeah, so we’ll just use the latest… Data.
86 00:07:49.410 ⇒ 00:07:50.110 Mustafa Raja: Yeah.
87 00:07:51.250 ⇒ 00:08:01.919 Mustafa Raja: So how are we deciding power users? Like, what’s the… what’s the boundaries for… what is the boundary for a power user? Do we know that?
88 00:08:03.010 ⇒ 00:08:04.260 Demilade Agboola: For what? Power user?
89 00:08:04.700 ⇒ 00:08:06.609 Mustafa Raja: Yeah, so there’s a metric at the end.
90 00:08:06.610 ⇒ 00:08:11.350 Demilade Agboola: Oh, yeah, yeah. So all we might do is this.
91 00:08:11.800 ⇒ 00:08:18.879 Demilade Agboola: So a couple of things we could do. We don’t necessarily know this, but I’m not sure they also know this as well. So what I suggest is…
92 00:08:19.720 ⇒ 00:08:21.250 Demilade Agboola: We get the data.
93 00:08:23.390 ⇒ 00:08:24.160 Demilade Agboola: have…
94 00:08:26.130 ⇒ 00:08:42.570 Demilade Agboola: like, sorted by the different levels of engagement, like, so we put engagement together and say, hey, these users have 100, these users have 20, these users have 50, these users have 80, and then we can sort them into buckets. So, like, what the top third looks like, the middle third, and the bottom third.
95 00:08:43.159 ⇒ 00:08:45.759 Mustafa Raja: Yeah, and this is mostly going to be meetings booked, right?
96 00:08:46.820 ⇒ 00:08:55.120 Demilade Agboola: Yeah, so that’s where we might confirm. So when we say activities, could it be meetings booked? Is it a function of number of hours in meetings?
97 00:08:55.120 ⇒ 00:08:55.680 Mustafa Raja: So…
98 00:08:55.800 ⇒ 00:09:02.760 Demilade Agboola: I know long-term, one of the things we’re trying to look at, especially for Lev, is we want to create, like, a weighting metric.
99 00:09:02.870 ⇒ 00:09:09.159 Demilade Agboola: So, based off the different activities, we can start to create a weight, and start to say, hey, these are… this is the…
100 00:09:09.480 ⇒ 00:09:11.469 Demilade Agboola: Value of customer.
101 00:09:12.450 ⇒ 00:09:20.200 Demilade Agboola: Need to do some… idea on this.
102 00:09:20.860 ⇒ 00:09:35.720 Demilade Agboola: But if you get the idea, so for some customers, we might say, hey, how do we compare two customers, one who maybe booked one meeting? Like, who threw… like, the one meeting was booked, but that meeting was for, you know, two hours.
103 00:09:36.130 ⇒ 00:09:36.720 Mustafa Raja: Yeah.
104 00:09:37.150 ⇒ 00:09:38.499 Demilade Agboola: You know, 3 meetings.
105 00:09:38.500 ⇒ 00:09:39.480 Mustafa Raja: Which is…
106 00:09:39.830 ⇒ 00:09:40.710 Demilade Agboola: 15 minutes.
107 00:09:40.710 ⇒ 00:09:41.110 Mustafa Raja: Yeah.
108 00:09:41.110 ⇒ 00:09:43.150 Demilade Agboola: which ends up being 45 minutes in total, so…
109 00:09:43.320 ⇒ 00:09:52.049 Demilade Agboola: The idea is we’re trying to, like, create a scale where we can weight it, and once we can weight it, we can start to compare and say, okay, so this is the value of customers.
110 00:09:52.200 ⇒ 00:09:57.650 Demilade Agboola: This is the value of customers and all of that.
111 00:09:59.090 ⇒ 00:09:59.730 Mustafa Raja: Yeah.
112 00:10:03.350 ⇒ 00:10:03.950 Demilade Agboola: Alright.
113 00:10:04.990 ⇒ 00:10:09.549 Demilade Agboola: For LinkedIn attribution, this is… has been delayed, but, like, we need to.
114 00:10:09.550 ⇒ 00:10:10.310 Mustafa Raja: What’s on there.
115 00:10:10.540 ⇒ 00:10:12.670 Demilade Agboola: Yeah, we need to push for…
116 00:10:13.160 ⇒ 00:10:18.540 Demilade Agboola: backdoors more, so that when… when it’s ready, like, when we’re ready to jump into the stream, why not?
117 00:10:19.480 ⇒ 00:10:20.639 Demilade Agboola: Going to be blocked?
118 00:10:22.640 ⇒ 00:10:25.009 Demilade Agboola: And then I think we can integrate.
119 00:10:25.240 ⇒ 00:10:26.100 Demilade Agboola: this…
120 00:10:32.790 ⇒ 00:10:37.429 Demilade Agboola: Workstream 6, I don’t think you need to do separate streams, I think it’ll be fine to do one stream.
121 00:10:38.840 ⇒ 00:10:43.749 Demilade Agboola: Yeah, so I think that’s it for now, in terms of the highest needs.
122 00:10:44.370 ⇒ 00:10:50.649 Demilade Agboola: This would probably be, like, number one. Sorry, not this.
123 00:10:50.770 ⇒ 00:10:53.820 Demilade Agboola: And so once we can get this over at the line.
124 00:10:54.190 ⇒ 00:11:00.569 Demilade Agboola: We can then start looking at what other things you, like, you… like, what other directions you can start to look at.
125 00:11:00.990 ⇒ 00:11:05.730 Demilade Agboola: Is there anything, like, that you need, any concepts you need in, like, modeling?
126 00:11:07.090 ⇒ 00:11:11.439 Demilade Agboola: feel free to let me know. I’m starting to, like, create playbooks for some of these things, so that…
127 00:11:11.710 ⇒ 00:11:14.250 Demilade Agboola: It makes it easier for you to have to…
128 00:11:14.790 ⇒ 00:11:18.419 Demilade Agboola: like, do these things. Not just you, but anybody on the team to do these things.
129 00:11:19.610 ⇒ 00:11:20.370 Mustafa Raja: Yep.
130 00:11:20.590 ⇒ 00:11:21.600 Mustafa Raja: That’s helpful.
131 00:11:21.690 ⇒ 00:11:22.440 Demilade Agboola: Okay.
132 00:11:23.990 ⇒ 00:11:29.620 Demilade Agboola: Do you have any questions, or any, like… have you seen some of the dashboards that Advaita’s been working on?
133 00:11:31.080 ⇒ 00:11:34.309 Mustafa Raja: I haven’t, but I will.
134 00:11:34.490 ⇒ 00:11:38.339 Demilade Agboola: Okay, yeah, I mean, dashboards have come along well,
135 00:11:38.960 ⇒ 00:11:45.369 Demilade Agboola: I know, looking at some of these things, so this is based off of what they’ve been doing, so that’s messed up some of our numbers.
136 00:11:45.670 ⇒ 00:11:49.990 Demilade Agboola: But yeah, our numbers are pretty close to what they should look like now.
137 00:11:52.940 ⇒ 00:11:54.550 Demilade Agboola: And we have, like, the other.
138 00:11:54.550 ⇒ 00:11:57.380 Mustafa Raja: And did we do something about the domain, matching domain?
139 00:11:58.290 ⇒ 00:12:04.079 Demilade Agboola: So, about matching domain, no, not yet. It’s something we’ll still need to just…
140 00:12:04.200 ⇒ 00:12:08.099 Demilade Agboola: And sure, so Machine Domain Zone, we’re trying to join Salesforce to Postgres.
141 00:12:09.390 ⇒ 00:12:10.820 Mustafa Raja: Oh, that’s okay.
142 00:12:10.820 ⇒ 00:12:16.500 Demilade Agboola: Yeah, so that’s… that’s why we’re trying to use domain, because we’re like, oh, how do we match Postgres data to…
143 00:12:16.960 ⇒ 00:12:19.990 Demilade Agboola: Salesforce data, so that’s something, actually, I could just ask.
144 00:12:21.620 ⇒ 00:12:27.949 Demilade Agboola: I don’t know. Let me… let me give you one more dive, and let me see if I can find something that works.
145 00:12:30.240 ⇒ 00:12:31.080 Mustafa Raja: Okay.
146 00:12:31.080 ⇒ 00:12:34.189 Demilade Agboola: And then, yeah, we have some other dashboards.
147 00:12:34.550 ⇒ 00:12:37.230 Demilade Agboola: for… Like, Lawrence.
148 00:12:37.230 ⇒ 00:12:37.770 Mustafa Raja: Puff.
149 00:12:39.020 ⇒ 00:12:45.169 Demilade Agboola: I know I’ve been able to show some of these things.
150 00:12:46.980 ⇒ 00:12:47.800 Demilade Agboola: Hmm.
151 00:12:50.140 ⇒ 00:12:56.880 Demilade Agboola: Yeah, so that’s pretty… all these things are pretty cool, able to show… Like, NRR and GRR.
152 00:12:57.290 ⇒ 00:13:01.670 Demilade Agboola: Trend year over time, trend customers over time, all that stuff.
153 00:13:02.610 ⇒ 00:13:08.129 Demilade Agboola: Yeah, so it’s, it’s pretty, it’s pretty, it’s pretty cool. Everything’s come together nicely.
154 00:13:18.020 ⇒ 00:13:20.050 Mustafa Raja: Yeah. Yeah, this is pretty good.
155 00:13:20.410 ⇒ 00:13:22.210 Demilade Agboola: Yeah, yeah, so we have… Yeah, so…
156 00:13:22.210 ⇒ 00:13:26.470 Mustafa Raja: Let me, let me know my priorities, what my priorities should be, where should I start?
157 00:13:26.720 ⇒ 00:13:30.540 Demilade Agboola: Just business… biz dev will be the first thing you should look at.
158 00:13:31.720 ⇒ 00:13:33.830 Mustafa Raja: Sorry, what should I be looking at?
159 00:13:33.980 ⇒ 00:13:35.470 Demilade Agboola: BizDev, like the biz dev metric.
160 00:13:35.470 ⇒ 00:13:38.139 Mustafa Raja: Oh, yeah, the base level, the left one, right?
161 00:13:38.340 ⇒ 00:13:39.569 Demilade Agboola: Yeah, so things for life.
162 00:13:40.400 ⇒ 00:13:41.320 Mustafa Raja: Okay.
163 00:13:41.530 ⇒ 00:13:47.139 Demilade Agboola: Okay, so I’ve sent you the message. I’ve already started, so it’s not as if you’re starting from scratch, so just get some context on what’s…
164 00:13:47.510 ⇒ 00:13:52.169 Demilade Agboola: what’s happened so far, you can just go to that branch, and then start making…
165 00:13:52.670 ⇒ 00:13:55.320 Demilade Agboola: Whatever modifications you need to make from that point on.
166 00:13:56.240 ⇒ 00:13:56.970 Mustafa Raja: Okay.
167 00:13:57.000 ⇒ 00:13:57.680 Demilade Agboola: Alright.
168 00:13:58.150 ⇒ 00:14:00.319 Mustafa Raja: Yeah, I’m mapping you if I have any questions.
169 00:14:00.320 ⇒ 00:14:02.030 Demilade Agboola: Alright, that sounds good, just let me know.
170 00:14:02.740 ⇒ 00:14:04.709 Mustafa Raja: Yep. Thank you.
171 00:14:04.710 ⇒ 00:14:05.300 Demilade Agboola: Bye.
172 00:14:05.920 ⇒ 00:14:06.870 Mustafa Raja: Bye.