Meeting Title: Brainforge Content Planning Sync Date: 2026-04-08 Meeting participants: Hannah Wang, Kaela Gallagher
WEBVTT
1 00:00:26.560 ⇒ 00:00:27.930 Kaela Gallagher: Saying, hey.
2 00:00:30.040 ⇒ 00:00:31.320 Hannah Wang: Hello?
3 00:00:31.320 ⇒ 00:00:32.570 Kaela Gallagher: How’s it going?
4 00:00:33.090 ⇒ 00:00:34.660 Hannah Wang: I’m okay, how are you?
5 00:00:35.140 ⇒ 00:00:36.679 Kaela Gallagher: How are you feeling?
6 00:00:37.550 ⇒ 00:00:43.249 Hannah Wang: I’m okay. I… I think I’m a little bit stressed…
7 00:00:43.760 ⇒ 00:00:47.440 Hannah Wang: Thinking about going on a flight tomorrow.
8 00:00:47.710 ⇒ 00:00:52.469 Hannah Wang: Because I’m going to… we’re going to Kauai,
9 00:00:53.430 ⇒ 00:00:58.279 Hannah Wang: For, like, a mini babymoon, I guess, type of thing.
10 00:00:58.280 ⇒ 00:00:59.949 Kaela Gallagher: That’s so fun!
11 00:01:00.140 ⇒ 00:01:04.950 Hannah Wang: Yeah, but it’s gonna rain the whole time that we’re there, which is unfortunate, but…
12 00:01:05.140 ⇒ 00:01:12.259 Kaela Gallagher: Is it gonna be that kind of rain where it just hits, like, in the afternoon a little bit, or is it gonna be, like, all day?
13 00:01:12.560 ⇒ 00:01:19.559 Hannah Wang: I hope it’s just portions, because I know Hawaii’s, like, known for that, just, like, random sprinkles, but…
14 00:01:19.560 ⇒ 00:01:20.380 Kaela Gallagher: Yeah.
15 00:01:21.020 ⇒ 00:01:22.500 Hannah Wang: Who knows, like…
16 00:01:24.100 ⇒ 00:01:32.489 Hannah Wang: I mean, even if it does rain a little bit, the sand is, like, wet, so I don’t think it’d be pleasant to sit on the beach, but…
17 00:01:33.230 ⇒ 00:01:37.190 Hannah Wang: Yeah, it’s… the last time I went on a plane was…
18 00:01:37.490 ⇒ 00:01:49.260 Hannah Wang: on my way back from Ohio, but this was, like, when I was starting to feel really bad morning sickness, and that was, like, not a fun experience. So, I’m just a little
19 00:01:49.830 ⇒ 00:01:56.569 Hannah Wang: comprehensive of… Going on a flight again, but hopefully it’ll be… it’ll be better.
20 00:01:56.570 ⇒ 00:02:03.949 Kaela Gallagher: Oh, that’s such a bummer. Do you have any, like… I know you’re limited in terms of, like, medicines, but do you have any, like.
21 00:02:04.270 ⇒ 00:02:09.630 Kaela Gallagher: Ginger, chews, like, any… are there any hacks that help you?
22 00:02:09.639 ⇒ 00:02:19.389 Hannah Wang: Yeah, dude, all the pregnancy hacks… I mean, ginger is a big one, but I don’t like the taste of ginger. I haven’t since I was a kid, so… I…
23 00:02:20.079 ⇒ 00:02:28.839 Hannah Wang: Don’t like ginger. I don’t know if I can take Dramamine while pregnant. I can look into it.
24 00:02:30.859 ⇒ 00:02:33.879 Hannah Wang: But honestly, I think it’s just all mental, like…
25 00:02:33.880 ⇒ 00:02:34.490 Kaela Gallagher: Yeah.
26 00:02:34.490 ⇒ 00:02:40.430 Hannah Wang: It’s just my… the anxiety, and then that makes my stomach not feel the best, so…
27 00:02:41.150 ⇒ 00:02:46.260 Hannah Wang: Well, I don’t know if it’s good or bad. We’re seated in the last row, so…
28 00:02:46.260 ⇒ 00:02:48.980 Kaela Gallagher: Oh my gosh, okay, so close to the bathrooms, at least.
29 00:02:48.980 ⇒ 00:02:52.539 Hannah Wang: Yeah, that’s why I’m like, if I have to do any…
30 00:02:52.930 ⇒ 00:02:57.240 Hannah Wang: You know, that I can just go to the bathroom.
31 00:02:57.240 ⇒ 00:02:58.100 Kaela Gallagher: Yeah.
32 00:02:58.100 ⇒ 00:03:03.379 Hannah Wang: But… yeah, I was hoping by now I’d feel, like.
33 00:03:03.930 ⇒ 00:03:08.990 Hannah Wang: a lot better. But, I mean, I am better than the first trimester, but…
34 00:03:10.190 ⇒ 00:03:17.850 Hannah Wang: That’s okay. We plan… we planned this, like, before… But, yeah. Early. Earlier.
35 00:03:17.850 ⇒ 00:03:18.850 Kaela Gallagher: Yeah.
36 00:03:19.030 ⇒ 00:03:19.580 Kaela Gallagher: Yeah.
37 00:03:19.580 ⇒ 00:03:23.829 Hannah Wang: I thought, oh, by now I’ll be fine, but whatever. It’s okay.
38 00:03:23.830 ⇒ 00:03:30.150 Kaela Gallagher: Aww. Well, I hope you’re still able to make the most of it. That does sound… that does sound fun, hopefully, like, once you’re there.
39 00:03:30.670 ⇒ 00:03:33.070 Hannah Wang: Yeah, and I think it’ll be nice to…
40 00:03:33.430 ⇒ 00:03:41.699 Hannah Wang: not work. Because I’m getting a little… a little tired, and I think I’ve just been in survival mode.
41 00:03:42.760 ⇒ 00:03:49.770 Hannah Wang: in… from… since November, end of November, so even when I was not working, like, it was… I was just…
42 00:03:49.770 ⇒ 00:03:50.260 Kaela Gallagher: Mmm.
43 00:03:50.260 ⇒ 00:03:53.800 Hannah Wang: So… Hopefully… Yeah.
44 00:03:54.620 ⇒ 00:03:55.520 Kaela Gallagher: Yeah.
45 00:03:55.520 ⇒ 00:03:56.070 Hannah Wang: make a…
46 00:03:56.810 ⇒ 00:04:07.460 Hannah Wang: July, I guess. I don’t know. I don’t know how you’re… how you deal with, like, feeling tired at work, or, like, just have no motivation, or…
47 00:04:08.080 ⇒ 00:04:11.500 Hannah Wang: I don’t know. I don’t know if you’ve hit that yet, hopefully not, but…
48 00:04:11.500 ⇒ 00:04:19.769 Kaela Gallagher: No, I haven’t, but, well, it’s not… not in this role.
49 00:04:20.670 ⇒ 00:04:24.849 Kaela Gallagher: But yeah, I read an interesting book called Grit about that.
50 00:04:25.620 ⇒ 00:04:36.940 Kaela Gallagher: And it’s like, how do you combine passion and perseverance? And there’s the whole, like, nature versus nurture question, and like, how do you keep going when you lose motivation? It’s a good book, I recommend it.
51 00:04:36.940 ⇒ 00:04:37.820 Hannah Wang: Okay.
52 00:04:38.800 ⇒ 00:04:40.040 Hannah Wang: Grit.
53 00:04:40.400 ⇒ 00:04:41.170 Kaela Gallagher: Yeah.
54 00:04:42.160 ⇒ 00:04:45.790 Kaela Gallagher: Well, anything we can do to support, let me know.
55 00:04:46.170 ⇒ 00:04:53.380 Hannah Wang: Yeah, I mean, you’re already helping a lot with just the Matt Leaf stuff, so… Ugh…
56 00:04:53.560 ⇒ 00:05:00.229 Hannah Wang: Yeah, I’m sure it’s interesting for Robert and Utom, too, because this is their first, kind of, Matt.
57 00:05:00.390 ⇒ 00:05:04.540 Hannah Wang: leave type of situation. Yes. I know, like.
58 00:05:04.740 ⇒ 00:05:12.800 Hannah Wang: there’s some dads at Brain Forge, but I think Matt… Matt leaves is a completely different territory.
59 00:05:13.180 ⇒ 00:05:14.100 Kaela Gallagher: Yeah.
60 00:05:14.400 ⇒ 00:05:15.350 Kaela Gallagher: Awesome.
61 00:05:15.350 ⇒ 00:05:17.830 Hannah Wang: Hopefully, set the foundation.
62 00:05:18.150 ⇒ 00:05:19.750 Hannah Wang: Decently, for future…
63 00:05:19.750 ⇒ 00:05:29.010 Kaela Gallagher: Yes, Utam did say that I can go ahead and start putting it into writing,
64 00:05:29.110 ⇒ 00:05:33.960 Kaela Gallagher: So I’ll, like, work on kind of drafting something out. I don’t think it would be…
65 00:05:34.510 ⇒ 00:05:37.040 Kaela Gallagher: Maybe it would be considered, like, an amendment.
66 00:05:37.660 ⇒ 00:05:41.709 Kaela Gallagher: But just something that we can both sign and, like, have on file, so…
67 00:05:41.710 ⇒ 00:05:42.150 Hannah Wang: Yeah.
68 00:05:42.150 ⇒ 00:05:44.449 Kaela Gallagher: You’re out Thursday, Friday, right?
69 00:05:44.780 ⇒ 00:05:51.369 Hannah Wang: Yeah, so I’ll come back next Friday. I’ll work on Friday, next Friday. So anything…
70 00:05:51.370 ⇒ 00:05:53.630 Kaela Gallagher: Oh, okay, so it’s a whole week. Okay.
71 00:05:53.630 ⇒ 00:05:54.530 Hannah Wang: Yeah.
72 00:05:54.530 ⇒ 00:06:05.929 Kaela Gallagher: Okay, okay, I won’t be able to do it today before you’re out, so I’ll plan on working on it next week while you’re out, and then by the time you’re back, I’ll have something for you to, like, look at.
73 00:06:06.290 ⇒ 00:06:10.410 Hannah Wang: Yeah, I mean, I don’t think it’s a huge rush, just because…
74 00:06:10.840 ⇒ 00:06:14.530 Hannah Wang: it’s like a… I feel like it’s pretty simple, and then also.
75 00:06:14.530 ⇒ 00:06:14.920 Kaela Gallagher: Yeah.
76 00:06:14.920 ⇒ 00:06:19.270 Hannah Wang: We’re a couple months out still, so I think it’s… I think it’s okay, yeah.
77 00:06:19.270 ⇒ 00:06:25.730 Kaela Gallagher: Totally. Yeah. Okay, cool. I wanted to chat with you because…
78 00:06:26.140 ⇒ 00:06:33.260 Kaela Gallagher: One of my OKRs this quarter is related to content, and kind of, like.
79 00:06:34.030 ⇒ 00:06:41.220 Kaela Gallagher: Anything that falls under the culture umbrella, kind of like the messaging that we’re putting out,
80 00:06:41.690 ⇒ 00:06:54.220 Kaela Gallagher: And I don’t think it has to be just on LinkedIn. I’m clarifying with Robert, but I feel like even if we’re, like, posting in Slack forums or doing stuff like that, it… it could count.
81 00:06:54.220 ⇒ 00:07:03.209 Kaela Gallagher: But, right now, the goal is to have something out to the public, like, on a weekly basis, in regard to hiring, or culture, or whatever.
82 00:07:03.290 ⇒ 00:07:15.559 Kaela Gallagher: So I just thought maybe we could, like, brainstorm some ideas and just have some content kind of ready to go. I definitely want to make the team member of the month, obviously, like, a monthly thing, so…
83 00:07:15.560 ⇒ 00:07:16.100 Hannah Wang: Cool.
84 00:07:16.450 ⇒ 00:07:23.710 Kaela Gallagher: that will cover us for, like, one of the weeks, and then, I just threw some, like, ideas onto this page of, like.
85 00:07:23.710 ⇒ 00:07:24.030 Hannah Wang: Yeah.
86 00:07:24.030 ⇒ 00:07:26.860 Kaela Gallagher: Some other kind of culture posts we can do.
87 00:07:27.060 ⇒ 00:07:29.479 Kaela Gallagher: And they could be, like, not…
88 00:07:29.840 ⇒ 00:07:41.090 Kaela Gallagher: I know we did, like, one that was very direct, like, hey, we have these open roles, but we can do other ones that are a little bit more about, like, the culture in general, and then we post the open roles in the comments, or something.
89 00:07:41.090 ⇒ 00:07:42.840 Hannah Wang: Something like that. Yeah.
90 00:07:45.540 ⇒ 00:07:55.070 Kaela Gallagher: So yeah, open to any of your feedback, because the stuff that we have been posting has been really great, so feel free to, like, tweak any of this how you want, or I can also
91 00:07:55.320 ⇒ 00:08:00.340 Kaela Gallagher: You know, add more ideas in here if you don’t want to use any of these.
92 00:08:00.690 ⇒ 00:08:09.059 Hannah Wang: No, this is… this is great. Sorry if you said this, what’s your… what’s the number per week in your OKR?
93 00:08:09.060 ⇒ 00:08:10.030 Kaela Gallagher: One a week.
94 00:08:10.030 ⇒ 00:08:11.250 Hannah Wang: One a week, okay, okay.
95 00:08:11.250 ⇒ 00:08:12.010 Kaela Gallagher: Yes.
96 00:08:12.510 ⇒ 00:08:12.990 Hannah Wang: So nothing…
97 00:08:12.990 ⇒ 00:08:14.200 Kaela Gallagher: I’m crazy.
98 00:08:14.200 ⇒ 00:08:23.320 Hannah Wang: Yeah, that’s… that’s doable. I think we were already trying to do, like, culture-related posts anyway when Luke and Ryan were here.
99 00:08:23.320 ⇒ 00:08:23.730 Kaela Gallagher: Yeah.
100 00:08:23.730 ⇒ 00:08:36.680 Hannah Wang: I mean, obviously, they were the ones spinning up the ideas, but I feel like with you and I, we can also just spin it up, and there’s, like, so many things in the vault, and with AI, I think we can come up with, like, good ideas.
101 00:08:36.919 ⇒ 00:08:47.469 Hannah Wang: for, I guess, like, the backbone of the content. Before this thought leaves my mind, if there’s, like.
102 00:08:47.780 ⇒ 00:08:58.230 Hannah Wang: specific data hiring roles that we need from time to time. I know that Robert and Utama are in, like, Slack
103 00:08:58.230 ⇒ 00:09:09.690 Hannah Wang: groups, like you mentioned. I don’t know what they’re called, I’m not in them either, so I feel like it would be nice to post there, as well as LinkedIn.
104 00:09:09.690 ⇒ 00:09:10.370 Kaela Gallagher: Yes.
105 00:09:10.370 ⇒ 00:09:18.699 Hannah Wang: ask them what those groups are, and then I’m sure you can just join and then post on Brainforge’s behalf. So that…
106 00:09:18.770 ⇒ 00:09:33.810 Hannah Wang: That’s a good idea, I think, because those groups are probably more tailored towards, like, data folks, so, we’re not, like, casting a broad net, like, because that’s what we’re doing on LinkedIn, it’s more of a broad thing, but…
107 00:09:33.810 ⇒ 00:09:34.560 Kaela Gallagher: Yes.
108 00:09:34.560 ⇒ 00:09:37.600 Hannah Wang: If you want to be more targeted, you can also post in those groups.
109 00:09:38.160 ⇒ 00:09:42.390 Hannah Wang: That is a good idea.
110 00:09:42.620 ⇒ 00:09:46.520 Kaela Gallagher: So what I’ve been doing…
111 00:09:46.740 ⇒ 00:09:53.769 Kaela Gallagher: So I… okay, I just added, the verbiage that I’ve been kind of using for those posts, so feel free to, like.
112 00:09:53.770 ⇒ 00:10:06.939 Kaela Gallagher: leave any comments on maybe how we can make that better. But I’ve had, like, even, Demi and, like, Zoran, and Awash, and kind of, like, the service leads.
113 00:10:06.940 ⇒ 00:10:13.540 Kaela Gallagher: post in the channels that they’re in as well, because a lot of them came through these channels, like, BooTom found them on these channels.
114 00:10:13.540 ⇒ 00:10:14.600 Hannah Wang: Yes, thank you.
115 00:10:14.600 ⇒ 00:10:34.389 Kaela Gallagher: So then, like, Zoron made a post, and he was like, hey, we’re hiring, here’s our rules, here’s our website, whatever, and then he was like, and they found me on here 10 months ago, like… so it’s nice to have that kind of, like, personal touch, and then they’ve been able to just direct people to our application or to my email or whatever from there. So that’s been going really well.
116 00:10:34.800 ⇒ 00:10:39.459 Kaela Gallagher: So we can definitely continue to do that, for sure.
117 00:10:39.750 ⇒ 00:10:52.839 Hannah Wang: Do you feel like those have more success rates, at least for the more technical roles? Or I guess, yeah, I’m curious, like, what the conversion is, like, posting on LinkedIn and what types of roles we hire via LinkedIn versus, like, the more tech.
118 00:10:52.840 ⇒ 00:10:53.790 Kaela Gallagher: Yeah.
119 00:10:54.060 ⇒ 00:11:11.890 Kaela Gallagher: Well, okay, so the post that went out on Utom’s account yesterday, I think I’ve already messaged, like, 20 to 30 people from that. Like, she’s been getting swarmed with, like, emails, friend requests, like, all this stuff, so I’ve just spent the past day, like, tracking all these people down.
120 00:11:11.890 ⇒ 00:11:14.410 Kaela Gallagher: And my calendar is, like, completely booked this.
121 00:11:14.410 ⇒ 00:11:15.249 Hannah Wang: I’m just chatting.
122 00:11:15.250 ⇒ 00:11:25.059 Kaela Gallagher: into candidates, so that has worked really well. We’ll see if we end up hiring any of them, but, like, in terms of getting people interested.
123 00:11:25.060 ⇒ 00:11:25.670 Hannah Wang: Mmm.
124 00:11:25.670 ⇒ 00:11:28.489 Kaela Gallagher: That was really effective. Okay.
125 00:11:28.750 ⇒ 00:11:35.960 Kaela Gallagher: Zorrov posted, I want to say it was yesterday, and he already sent me 5 resumes today. So…
126 00:11:35.960 ⇒ 00:11:36.610 Hannah Wang: Wow.
127 00:11:36.610 ⇒ 00:11:41.860 Kaela Gallagher: That was also really effective, like, I feel like his kind of personal touch to that post was really good.
128 00:11:41.860 ⇒ 00:11:42.230 Hannah Wang: Yeah.
129 00:11:42.230 ⇒ 00:11:46.720 Kaela Gallagher: So, I think using, like, multiple channels has been working really well.
130 00:11:46.720 ⇒ 00:11:47.510 Hannah Wang: Okay.
131 00:11:48.330 ⇒ 00:12:01.720 Hannah Wang: Yeah, I mean, I am logged into Utam’s LinkedIn, and I just see, like, hey, Utam! Hey, Utam, like, saw your post, and yeah, I don’t know how he manages that. Do you have access to his LinkedIn?
132 00:12:02.010 ⇒ 00:12:08.460 Kaela Gallagher: I think he’s willing to give me access to it, but what I’ve been doing is he’s just sending me screenshots of all the people that are…
133 00:12:08.630 ⇒ 00:12:12.320 Kaela Gallagher: connecting with him, and then I’m just going and sending them messages.
134 00:12:12.320 ⇒ 00:12:17.970 Hannah Wang: Okay. Yeah, I mean, I feel like his LinkedIn credentials are on,
135 00:12:18.320 ⇒ 00:12:34.249 Hannah Wang: one pass anyway, so if you wanted to go on, that… that’s an option too, but… Okay, I think our hiring… like, our first hiring post, the one that went viral, I think that really helped, just, like, train UTAM’s
136 00:12:35.010 ⇒ 00:12:51.810 Hannah Wang: not algorithm, but just, like, make it so that whenever he posts, that outreach is better than if we did it on Robert or the Brain Forge’s LinkedIn accounts. So, that’s, like, another strategy that we can talk about, too, is, like, the team member of the month, like.
137 00:12:51.810 ⇒ 00:12:55.840 Hannah Wang: I don’t know if that should continue going on the Brainforge.
138 00:12:55.910 ⇒ 00:13:12.110 Hannah Wang: LinkedIn, just because the engagement there is, like, zero, besides you and me, so far. So, like, oh, should we have posted that on Utam’s account or Robert’s account? So I think it’s just, like, making sure there’s a good mix.
139 00:13:12.680 ⇒ 00:13:13.600 Kaela Gallagher: Yeah.
140 00:13:13.800 ⇒ 00:13:21.240 Kaela Gallagher: For the team member of the Month one specifically, I really like it on the company page, because then if people are like.
141 00:13:21.500 ⇒ 00:13:27.239 Kaela Gallagher: potential candidates, they’re looking up our LinkedIn, like, they can see
142 00:13:28.490 ⇒ 00:13:41.909 Kaela Gallagher: the team. Like, they get an overview of the team by looking at our page and who we’re featuring. And then I think it’s cool, too, because, like, for example, Bea can repost that to his LinkedIn, and it’s, like, from the official company.
143 00:13:41.910 ⇒ 00:13:42.280 Hannah Wang: I mean.
144 00:13:42.280 ⇒ 00:13:43.440 Kaela Gallagher: page.
145 00:13:43.440 ⇒ 00:13:44.240 Hannah Wang: Yeah.
146 00:13:44.240 ⇒ 00:13:48.910 Kaela Gallagher: And hopefully, like, I hope he reposts it.
147 00:13:49.020 ⇒ 00:13:54.869 Hannah Wang: He’s very humble, maybe you will… You should be like, hey, we shouted you out.
148 00:13:54.870 ⇒ 00:14:00.910 Kaela Gallagher: I sent it to him, and I was like, congrats! And he’s like, oh my gosh, this is so awesome, but then I haven’t seen him…
149 00:14:01.480 ⇒ 00:14:03.750 Kaela Gallagher: interact with it. I’m like, please repost it.
150 00:14:03.750 ⇒ 00:14:04.130 Hannah Wang: Huh.
151 00:14:04.130 ⇒ 00:14:06.690 Kaela Gallagher: That would be great, like, for his connections.
152 00:14:07.390 ⇒ 00:14:08.750 Kaela Gallagher: To get interested.
153 00:14:08.750 ⇒ 00:14:09.490 Hannah Wang: Yeah.
154 00:14:09.930 ⇒ 00:14:16.960 Hannah Wang: Yeah, if you don’t really care about, like, engagement…
155 00:14:17.110 ⇒ 00:14:22.920 Hannah Wang: that much, because that was what, like, Luke and Ryan were super focused on, like, I think it’s…
156 00:14:23.070 ⇒ 00:14:25.960 Hannah Wang: I agree with you, like, posting it from Brainforge.
157 00:14:26.290 ⇒ 00:14:27.410 Hannah Wang: company.
158 00:14:27.750 ⇒ 00:14:31.229 Hannah Wang: Is… it just feels more legit than, like.
159 00:14:31.500 ⇒ 00:14:37.260 Hannah Wang: the futons posted it. So, yeah, I agree, like, we can keep it there.
160 00:14:37.920 ⇒ 00:14:44.589 Hannah Wang: So that’s… okay, so… sorry, my brain’s, like, all over the place, but I know I’m looking at the brainstorming doc, so…
161 00:14:46.170 ⇒ 00:14:56.599 Hannah Wang: I guess those are kind of, like, the four that we have, like, on rotation. So I’m assuming, like, we can just create one type of…
162 00:14:57.490 ⇒ 00:15:04.929 Hannah Wang: Those four, and then it’ll go out once a week, and we can just, like, rotate through them.
163 00:15:04.930 ⇒ 00:15:10.410 Kaela Gallagher: Yeah. Okay, that sounds good. I put some, like, ideas if you click into them, too.
164 00:15:10.410 ⇒ 00:15:10.900 Hannah Wang: Yeah.
165 00:15:10.900 ⇒ 00:15:14.800 Kaela Gallagher: for, like, scripts, but yeah, we can rotate through those.
166 00:15:15.760 ⇒ 00:15:18.499 Hannah Wang: Let me look…
167 00:15:19.270 ⇒ 00:15:20.350 Kaela Gallagher: Is it weird?
168 00:15:21.210 ⇒ 00:15:31.770 Kaela Gallagher: I was gonna say, sorry, is it weird if I send a message to the BrainForge team channel and say, hey, like, we just featured Bea on our LinkedIn, show him some love? Is that a weird thing to say?
169 00:15:31.770 ⇒ 00:15:41.780 Hannah Wang: No, that’s what Ryan did all the time. Like, he was like, oh, I posted this, like, show… show it some love, and engage with it.
170 00:15:41.880 ⇒ 00:15:43.959 Hannah Wang: I don’t think that’s weird at all.
171 00:15:44.260 ⇒ 00:15:46.460 Kaela Gallagher: Okay? I’m gonna send that.
172 00:15:46.790 ⇒ 00:15:48.479 Kaela Gallagher: Sorry, what were you gonna say?
173 00:15:48.480 ⇒ 00:15:58.380 Hannah Wang: I was gonna say… Like, I’m looking at the operator culture one, like, I’m assuming that’s one…
174 00:15:58.980 ⇒ 00:16:02.349 Hannah Wang: Post’s worth of copy.
175 00:16:02.680 ⇒ 00:16:06.049 Hannah Wang: So, like, would you be the one, like.
176 00:16:06.830 ⇒ 00:16:15.140 Hannah Wang: like, I don’t know if this one specifically we can do, like, different flavors of operator culture, or if this is just, like, a one-and-done
177 00:16:15.320 ⇒ 00:16:16.750 Hannah Wang: Type of post.
178 00:16:17.500 ⇒ 00:16:21.189 Kaela Gallagher: I think we could make it into different flavors.
179 00:16:21.190 ⇒ 00:16:22.050 Hannah Wang: Okay.
180 00:16:24.750 ⇒ 00:16:32.150 Hannah Wang: Yeah, I’m just thinking, like, oh, who… how… what would be the best way for us to, like, come up with the copy, and then depending on where…
181 00:16:32.290 ⇒ 00:16:40.190 Hannah Wang: we post it from, like, whose account, making it sound like them. That’s also been, like, one of the bigger challenges, I think, from the.
182 00:16:40.190 ⇒ 00:16:40.630 Kaela Gallagher: Mmm.
183 00:16:40.630 ⇒ 00:16:41.320 Hannah Wang: right?
184 00:16:41.740 ⇒ 00:16:45.000 Hannah Wang: Cause if it’s just from the company…
185 00:16:45.050 ⇒ 00:16:56.650 Hannah Wang: LinkedIn, I think it’s okay if it sounds more like corporate and AIE, but if it’s coming from Utam or Robert, like, that’s been a struggle for us to make it sound like
186 00:16:56.650 ⇒ 00:17:05.480 Hannah Wang: UTAM, so even with the hiring post, like, I spent a good, maybe, like, 20 to 25 minutes just be, like, trying to tweak it and using AI.
187 00:17:05.480 ⇒ 00:17:06.020 Kaela Gallagher: Yeah.
188 00:17:06.550 ⇒ 00:17:11.059 Hannah Wang: So that’s… that’s just gonna be, like, I think the main…
189 00:17:11.349 ⇒ 00:17:18.750 Hannah Wang: One of the other bottlenecks, aside from getting approval from them, but yeah.
190 00:17:18.750 ⇒ 00:17:19.089 Kaela Gallagher: Okay.
191 00:17:19.099 ⇒ 00:17:30.929 Hannah Wang: It’s kind of just, like, the lay of the land, so, I’m happy to, like, help tweak the copy, and then obviously the design, like, I’ll, I’ll either do it or hand it over to Anne, and then we’ll.
192 00:17:30.930 ⇒ 00:17:31.360 Kaela Gallagher: Okay.
193 00:17:31.360 ⇒ 00:17:42.489 Hannah Wang: come up with a post. So let’s just see how it goes. So, for next week, because I’m out until Friday, is there…
194 00:17:43.120 ⇒ 00:17:46.090 Hannah Wang: I’m just thinking, like, which one…
195 00:17:46.930 ⇒ 00:17:54.649 Hannah Wang: is the most relevant one, or which one would be, like, timely for us to post next week? Do you think?
196 00:17:54.650 ⇒ 00:18:06.450 Kaela Gallagher: that it would be relevant for us to post another kind of, like, open positions post from Robert’s account this time instead. Like, maybe even use the same graphic.
197 00:18:09.190 ⇒ 00:18:15.779 Hannah Wang: But I think, Robert, there’s, like, an automation, I think, where he reposted it.
198 00:18:15.900 ⇒ 00:18:18.160 Hannah Wang: Actually, let me… let me check…
199 00:18:18.160 ⇒ 00:18:19.050 Kaela Gallagher: So…
200 00:18:19.750 ⇒ 00:18:21.330 Hannah Wang: His account.
201 00:18:24.560 ⇒ 00:18:30.510 Hannah Wang: Robert’s account doesn’t get that much reach, I think, because we’re just… like, his posts just…
202 00:18:30.880 ⇒ 00:18:35.909 Hannah Wang: like, we haven’t been posting from his account as consistently and for as long as Utam’s.
203 00:18:36.080 ⇒ 00:18:43.790 Hannah Wang: So that’s, like, another side note, but yeah, Robert, I think there’s, like, an automation setup where, like.
204 00:18:44.190 ⇒ 00:18:50.159 Hannah Wang: when one of the CEOs posts, the other reposts automatically.
205 00:18:51.110 ⇒ 00:18:52.440 Kaela Gallagher: Oh, yeah, okay.
206 00:18:52.440 ⇒ 00:18:52.850 Hannah Wang: Yeah.
207 00:18:52.850 ⇒ 00:18:54.579 Kaela Gallagher: Robert did repost.
208 00:18:56.680 ⇒ 00:19:08.700 Hannah Wang: We could do… The how we interview, like, that… kind of fluid from open positions.
209 00:19:10.760 ⇒ 00:19:16.160 Kaela Gallagher: Okay. And maybe write that… Write that out, in, like, an U-tone voice.
210 00:19:17.070 ⇒ 00:19:23.830 Hannah Wang: Yeah, do you think it should come from Utam’s account, since he posted the hiring post? And it could… there could be, like, a…
211 00:19:24.350 ⇒ 00:19:32.809 Hannah Wang: a nod to the previous post, like, oh, hey, by the way, like, we’re actively hiring C last week’s post.
212 00:19:32.810 ⇒ 00:19:33.300 Kaela Gallagher: Yeah.
213 00:19:33.300 ⇒ 00:19:34.760 Hannah Wang: For open positions, okay.
214 00:19:34.760 ⇒ 00:19:37.250 Kaela Gallagher: Yeah, I think that that makes a lot of sense, yeah.
215 00:19:37.250 ⇒ 00:19:44.349 Hannah Wang: Okay, I’m gonna try to tweak that,
216 00:19:45.010 ⇒ 00:19:49.780 Hannah Wang: Before I sign off today, and then whatever I can’t…
217 00:19:49.880 ⇒ 00:19:57.819 Hannah Wang: get done, I’ll make sure to record, like, a Zoom clip or something, so that you just know how
218 00:19:58.260 ⇒ 00:20:05.670 Hannah Wang: like, what to do next if you need to take over, and to tie up any loose ends, but yeah, I’ll just…
219 00:20:06.260 ⇒ 00:20:14.440 Hannah Wang: I’ll try to crank this out and then hand the design to Anne, and then we can schedule it for, like, next Tuesday or Wednesday or something.
220 00:20:14.810 ⇒ 00:20:15.420 Kaela Gallagher: Okay.
221 00:20:16.020 ⇒ 00:20:24.310 Kaela Gallagher: Cool, and if you need me to, ping Utsama or Robert for approval, I can… I can help be the pinger.
222 00:20:24.310 ⇒ 00:20:30.979 Hannah Wang: Okay, yeah. They don’t… they don’t… or at least Utom said he doesn’t mind getting pinged, like, a bajillion times, so…
223 00:20:31.520 ⇒ 00:20:31.920 Kaela Gallagher: Okay.
224 00:20:32.080 ⇒ 00:20:41.979 Hannah Wang: ping him all the time. I’ll add you to the marketing channel, or you can join, because that’s where I do most of the pinging for these posts.
225 00:20:41.980 ⇒ 00:20:42.680 Kaela Gallagher: Okay.
226 00:20:42.680 ⇒ 00:20:45.879 Hannah Wang: But yeah, we’ll queue that up for next week, and then…
227 00:20:46.100 ⇒ 00:20:54.179 Hannah Wang: We can talk more once I’m back for the following weeks, and then I can also help try to brainstorm, like, different culture…
228 00:20:54.660 ⇒ 00:21:01.449 Hannah Wang: or, like, culture posts, maybe I’ll look through, like, what Luke and Ryan.
229 00:21:01.450 ⇒ 00:21:01.850 Kaela Gallagher: Yeah.
230 00:21:01.850 ⇒ 00:21:06.459 Hannah Wang: came up with, and then I’ll… I’ll add to this doc, and we can just chat async about…
231 00:21:06.460 ⇒ 00:21:06.900 Kaela Gallagher: Okay.
232 00:21:06.900 ⇒ 00:21:07.839 Hannah Wang: Future things.
233 00:21:07.840 ⇒ 00:21:10.659 Kaela Gallagher: Okay, cool, thanks so much for your help.
234 00:21:10.990 ⇒ 00:21:11.560 Hannah Wang: Yeah.
235 00:21:11.770 ⇒ 00:21:12.670 Kaela Gallagher: Alrighty.
236 00:21:12.970 ⇒ 00:21:18.450 Hannah Wang: And this helps, I think, the go-to-market side, too, because we want to post
237 00:21:18.620 ⇒ 00:21:24.670 Hannah Wang: Four to six times on… Their accounts, so this counts as one of them, so…
238 00:21:24.670 ⇒ 00:21:30.439 Kaela Gallagher: Yes, one down, there you go. Alright, cool. Well, enjoy Hawaii.
239 00:21:30.440 ⇒ 00:21:34.420 Hannah Wang: Thank you. Yeah, I’ll talk to you on Slack or next week.
240 00:21:34.420 ⇒ 00:21:37.160 Kaela Gallagher: Alrighty, talk to you later. Bye.