Meeting Title: Q2 Kickoff - Zoran Date: 2026-04-07 Meeting participants: Zoran Selinger, Kaela Gallagher, Uttam Kumaran


WEBVTT

1 00:02:38.830 00:02:40.690 Kaela Gallagher: Hey, Zorong, good morning.

2 00:02:41.380 00:02:43.130 Kaela Gallagher: Or good evening.

3 00:02:45.930 00:02:47.110 Zoran Selinger: Hi, God.

4 00:02:47.560 00:02:48.829 Kaela Gallagher: Hey, how’s it going?

5 00:02:50.010 00:02:57.590 Zoran Selinger: Sorry, sorry I didn’t hear you there. Let me, let me close the window, there’s someone, one of the neighbors is mowing at the moment.

6 00:02:57.590 00:02:59.560 Kaela Gallagher: Oh my gosh, it’s okay.

7 00:03:01.910 00:03:03.760 Zoran Selinger: We would not.

8 00:03:04.600 00:03:07.590 Zoran Selinger: Yeah, it’s… mowing season started.

9 00:03:07.900 00:03:14.269 Kaela Gallagher: Oh my gosh! Wait, what time is it there? It’s, like, afternoon… It’s 6 p.m. 6 PM, okay, okay.

10 00:03:14.800 00:03:16.629 Kaela Gallagher: Oh, nice. Springtime.

11 00:03:16.630 00:03:17.649 Zoran Selinger: seconds, sorry.

12 00:03:55.340 00:03:56.220 Zoran Selinger: Sorry.

13 00:03:56.940 00:03:58.700 Kaela Gallagher: No, you’re good, you’re good.

14 00:03:59.540 00:04:04.199 Kaela Gallagher: How’s everything been going for you lately?

15 00:04:04.200 00:04:07.810 Zoran Selinger: Yeah, good, good.

16 00:04:08.130 00:04:12.170 Zoran Selinger: Just super busy. And actually.

17 00:04:12.810 00:04:23.619 Zoran Selinger: something that I wanted to bring up is, a little bit overwhelming with, you know, the changes, the rules between, you know, SLs and…

18 00:04:23.780 00:04:31.319 Zoran Selinger: like, the tooling that we have in Cursor, it’s been really hard to keep track of all of that.

19 00:04:32.420 00:04:34.659 Zoran Selinger: would be the work I’ve been doing,

20 00:04:35.380 00:04:45.980 Zoran Selinger: I feel like I’m constantly behind on keeping up with tooling and all of those things, so that’s been challenging lately. I don’t know what to do about that.

21 00:04:46.210 00:04:48.450 Zoran Selinger: Exactly.

22 00:04:49.730 00:04:50.390 Kaela Gallagher: Okay.

23 00:04:50.390 00:04:52.840 Zoran Selinger: But the Q2 started good.

24 00:04:54.990 00:05:02.280 Zoran Selinger: Yeah, Q1 was… was… A ride, for sure.

25 00:05:02.850 00:05:03.289 Kaela Gallagher: So this…

26 00:05:03.290 00:05:07.009 Zoran Selinger: This is about, what, reviewing Q1, right?

27 00:05:08.100 00:05:20.069 Kaela Gallagher: Yeah, Utam should be joining shortly, but yeah, we can kind of talk about Q1, maybe any, like, learnings, or like you mentioned, challenges, and then kind of, like.

28 00:05:20.070 00:05:33.349 Kaela Gallagher: looking ahead to Q2, just want to make sure, you know, the SL role and the CSO roles are pretty, like, defined, and you guys have a good understanding of, like, how you might interact with each other and such, so…

29 00:05:33.440 00:05:39.729 Kaela Gallagher: Yeah, just kind of laying that all out. I’m curious, when you mention, like.

30 00:05:40.110 00:05:43.610 Kaela Gallagher: You feel behind on some of the tooling.

31 00:05:43.820 00:05:53.239 Kaela Gallagher: I’m not super, super technical, but are you referring to, like, things that we might be rolling out, like skills in Cursor, or…

32 00:05:53.240 00:06:06.230 Zoran Selinger: All of that. They’re just churning out things, like, they’re building on… there’s something new on a daily basis, basically. All of that should make my job easier.

33 00:06:07.050 00:06:07.800 Zoran Selinger: But…

34 00:06:08.800 00:06:15.819 Zoran Selinger: I need to learn those things, I need to, like, read up on it, I need to learn it in order to… for it to become

35 00:06:16.910 00:06:21.939 Zoran Selinger: You know, a tool that will save me time, make my job easier, and all that.

36 00:06:22.330 00:06:22.730 Kaela Gallagher: Right.

37 00:06:22.730 00:06:26.150 Zoran Selinger: I could not find time at all.

38 00:06:26.290 00:06:26.790 Zoran Selinger: to deal with.

39 00:06:26.790 00:06:28.830 Kaela Gallagher: Yeah. Yeah.

40 00:06:29.380 00:06:30.210 Kaela Gallagher: Okay.

41 00:06:30.210 00:06:32.859 Zoran Selinger: It’s really… because there’s so much. There’s so much.

42 00:06:32.860 00:06:33.540 Kaela Gallagher: Yeah.

43 00:06:33.680 00:06:37.509 Zoran Selinger: to read upon, it’s, it’s really, it’s really hard to keep track.

44 00:06:38.270 00:06:38.970 Kaela Gallagher: I understand.

45 00:06:38.970 00:06:43.300 Zoran Selinger: And I want to. I really want to. I am a technical person.

46 00:06:43.570 00:06:48.329 Zoran Selinger: Yeah. And I want to… I want to do it. I understand… Yeah.

47 00:06:48.970 00:06:53.019 Zoran Selinger: what they’re doing is just so much. There’s so much of it.

48 00:06:53.200 00:07:00.640 Kaela Gallagher: Yeah, I totally understand that, like, I… I’m having kind of the same, like, feeling myself, and…

49 00:07:01.630 00:07:09.860 Kaela Gallagher: on that Friday call, when… when Bea was, like, introducing some of the skills and all that, I was like, oh my gosh, like, I didn’t even know…

50 00:07:09.880 00:07:23.320 Kaela Gallagher: these existed, like, you know, but… but they seem really useful, like, you know, they seem like they can make my life a lot easier. But it’s about, yeah, like, how do we kind of distribute that to the… to the team, and…

51 00:07:23.430 00:07:24.809 Kaela Gallagher: Do it in…

52 00:07:25.020 00:07:32.589 Kaela Gallagher: in a way, yeah, that’s, like, easy to learn. So, do you know B… Brielle? Have you worked with him?

53 00:07:32.590 00:07:33.690 Zoran Selinger: Of course, yeah, of course.

54 00:07:33.690 00:07:43.690 Kaela Gallagher: Okay, so he is, like, transitioning into, like, a learning and development lead position, and so he’s gonna be focused on learning… Oh, interesting.

55 00:07:43.860 00:07:49.870 Kaela Gallagher: yeah, for all of Brainforge, which is really cool, and he’s actually, like.

56 00:07:50.390 00:07:54.279 Kaela Gallagher: Building out a process right now where

57 00:07:54.470 00:08:01.830 Kaela Gallagher: He’s going to figure out how to distribute updates on the platform to the team, and, like.

58 00:08:02.570 00:08:07.750 Kaela Gallagher: help the team learn… learn what we’re building, basically. So…

59 00:08:07.750 00:08:08.800 Zoran Selinger: If you have.

60 00:08:08.800 00:08:28.319 Kaela Gallagher: like, specific feedback or ideas around it, or examples of, like, hey, this specific skill is something that would be great to learn more about, or anything like that, that would be really helpful for him as he’s, like, building it out. If you’d be willing to share it with him, I think that that would be really beneficial.

61 00:08:28.320 00:08:34.530 Zoran Selinger: It’s probably useful, like, I’ll openly talk about that in the general channel.

62 00:08:34.640 00:08:39.160 Zoran Selinger: Yeah. It’s been hard to keep up, and…

63 00:08:40.010 00:08:45.079 Zoran Selinger: yeah, I can talk about that, and we can, like, take that discussion there.

64 00:08:46.200 00:08:47.020 Zoran Selinger: How dumb.

65 00:08:47.490 00:08:56.779 Uttam Kumaran: Hey. Yeah, I mean, I feel like that’s what I was gonna kinda, like, kick off with exactly, too. Like, I feel like we haven’t talked in a while. I’m, like, interested in, like, what

66 00:08:57.150 00:09:07.409 Uttam Kumaran: what the deal is. I mean, I know… I know you’re grinding on stuff, so it’s… it’s like a… it’s kind of a different worry, typically, when people go silent. I’m usually, like, Zoran working on stuff, let them work.

67 00:09:07.410 00:09:09.000 Zoran Selinger: I am, I am.

68 00:09:09.000 00:09:24.580 Uttam Kumaran: I’m like, no, no, I know, and I’m not that type of per… if people are doing work, and the results are coming, and they’re silent, I don’t… it’s like, it doesn’t matter to me, you know? But also, like, we want to invest in you, right? And part of this, like.

69 00:09:24.720 00:09:34.140 Uttam Kumaran: this next jump is, like, you’re crushing it, how do I put you in a higher leverage spot, right? But that is gonna require

70 00:09:34.280 00:09:36.540 Uttam Kumaran: Some of your time to be, like.

71 00:09:36.690 00:09:39.260 Uttam Kumaran: how do I up-leverage myself? Yeah. Which…

72 00:09:39.550 00:09:42.929 Uttam Kumaran: I think it’s something you want to do, so that’s my first question, is it still…

73 00:09:43.250 00:10:02.739 Uttam Kumaran: Is that still something you wanted? Okay. Then, the second thing is, like, how do we do that? Because you’re… you’re in an interesting spot compared to others, where you have this service, it’s doing well, I think we did a good job since you joined, and I don’t know… I don’t know if, Kayla, like… I don’t even know, Zoran, where did… where did I reach out to you from, like…

74 00:10:03.510 00:10:06.460 Zoran Selinger: In, in the measure slack.

75 00:10:07.250 00:10:08.240 Uttam Kumaran: Okay, yeah.

76 00:10:08.240 00:10:08.809 Zoran Selinger: Yeah, in the.

77 00:10:08.810 00:10:15.670 Uttam Kumaran: There’s a data slack called Measure. We should post our jobs in there, by the way. Actually, maybe you should… maybe Jawan should post…

78 00:10:16.070 00:10:18.780 Kaela Gallagher: Zoran, I’ll send you something to post in there.

79 00:10:19.580 00:10:20.060 Kaela Gallagher: Amazing.

80 00:10:20.060 00:10:39.619 Uttam Kumaran: Yeah, maybe you should post and be like, I got my job through this too. But when I messaged him, we had this specific use case, like, I saw, we talked, I was like, you have long background in consulting, let’s rip it. Since then, we did it for one client, probably the toughest, craziest client outside of the technical work. We’re now doing it, a couple others.

81 00:10:39.640 00:10:43.930 Uttam Kumaran: We still feel like there’s a lot of room to grow, and it’s one of the services that

82 00:10:44.190 00:10:59.009 Uttam Kumaran: it’s an interesting spot, because it… for this, your success here proved our model of, like, Brainforge as a platform, because neither Robert or I have the background, and you look at every… all of our other services, it’s something that Robert or I have done.

83 00:10:59.230 00:11:16.530 Uttam Kumaran: Right? Or we bootstrapped. This was the first example of a service where, like, someone comes in with the knowledge, and we, through the Brainforge platform, recruiting, sales, whatever, support the development of the service. And so it’s… I think it’s been amazing, you know, and I think for me.

84 00:11:16.610 00:11:22.180 Uttam Kumaran: I’m like, okay, I think it’s kind of similarly, I’m like, okay, how do we… I think…

85 00:11:22.220 00:11:39.240 Uttam Kumaran: we are… the last quarter, we figured out, okay, is this more… do you fit in more on, like, the account management side, or do you feel more… fit more on, like, the service management? Like, anytime we do this, I think service side makes a lot of sense. I think you still have a lot of the chops for that, but as you’re gonna see, I’m gonna be pushing

86 00:11:39.240 00:11:49.990 Uttam Kumaran: Garrett, Greg, and Pranav, they’re gonna be more, like, account managers, like, a lot of business, lot of relations, like, they’re gonna do a lot… it’s gonna look more like…

87 00:11:50.180 00:12:02.139 Uttam Kumaran: account managers, clients as, like, sales than it is gonna be, like, technical, and I’m gonna push the technical, like, understanding any time we deploy the service playbook development, defect understanding.

88 00:12:02.140 00:12:12.520 Uttam Kumaran: to the service leads. So, an analogy is, like, when you build a Tesla car, someone is, like, in charge of the doors, right? Someone is like, I know everything about doors.

89 00:12:12.520 00:12:22.780 Uttam Kumaran: I’m making the design decision, here’s how you build a door, here’s how you build a door faster, here’s how we minimize defects. Someone still has to put the… put the car together and put the bow and deliver it to the…

90 00:12:23.130 00:12:34.139 Uttam Kumaran: the client, right? And so that’s how this is gonna be separate. I think, like, you already know a lot of this, so tell me, like, how we can support. To give you our… my sense, I want to…

91 00:12:34.940 00:12:41.460 Uttam Kumaran: put more people on your service that aren’t just, like, random people at Brainforge. So you did put in a request for us to hire for that.

92 00:12:41.590 00:12:59.189 Uttam Kumaran: I also want to see, like, how do I pair you with someone on the, like, CSO side, right? How can I pair you with someone that’s more on the account management side, so they can handle that, you can knock out all the deliverables, or, like, manage the service, and then it’s, like, a really great outcome?

93 00:12:59.410 00:13:01.239 Uttam Kumaran: And then I just want to hear, like.

94 00:13:01.460 00:13:04.100 Uttam Kumaran: Like, of the last 3 months, like.

95 00:13:04.410 00:13:08.830 Uttam Kumaran: Your time, and like, yeah, those are the kind of couple of topics on my mind.

96 00:13:09.670 00:13:24.279 Zoran Selinger: Yeah. So, for… for hiring purposes, and I just, just added a comment in the recruiting channel there, so, because I see that you guys currently are looking for analytics engineers, this is… this is the closest to.

97 00:13:24.520 00:13:25.740 Zoran Selinger: to what I need.

98 00:13:25.990 00:13:27.710 Zoran Selinger: Okay. For…

99 00:13:27.920 00:13:37.269 Zoran Selinger: to actually help me do the work itself. So that measures Slack, for example. This is a good place to find analytics…

100 00:13:37.270 00:13:37.700 Uttam Kumaran: Perfect.

101 00:13:37.700 00:13:41.959 Zoran Selinger: engineers, this is a really good place to do it. And I look…

102 00:13:42.120 00:13:54.889 Zoran Selinger: I don’t know what you’re specifically hiring them for at the moment, but I’d like to at least sit in those interviews, because that’s the… that’s the most… most relevant, I think.

103 00:13:55.110 00:13:58.060 Zoran Selinger: So that’s… that’s that.

104 00:13:58.770 00:14:18.249 Zoran Selinger: in terms of, in terms of the CSO stuff, yeah, I’m basically, right now, now that when we switched roles, I’m essentially unclear on what I should do specifically with Mitesh, what I should do specifically with Amble.

105 00:14:18.450 00:14:19.370 Uttam Kumaran: Sure.

106 00:14:19.370 00:14:20.609 Zoran Selinger: Because I’m… I’m…

107 00:14:21.040 00:14:30.910 Zoran Selinger: I’m not the CSO anymore, so it’s unclear to me exactly what to do there, and also what will happen going forward.

108 00:14:32.360 00:14:32.910 Uttam Kumaran: Okay.

109 00:14:33.150 00:14:33.820 Zoran Selinger: Yeah.

110 00:14:34.280 00:14:42.480 Uttam Kumaran: So let me answer that. I mean, one is… this is where I need to go spend, like, even 20 minutes reading all the shit that I wrote.

111 00:14:42.970 00:14:43.800 Uttam Kumaran: So go to…

112 00:14:43.940 00:14:44.570 Zoran Selinger: I answered…

113 00:14:44.570 00:14:47.439 Uttam Kumaran: I took some of these. I tried my best. It’s not a book.

114 00:14:47.680 00:15:02.879 Uttam Kumaran: But there’s a lot of answers, and don’t… you don’t even have to read. Literally go and cursor and say, my name is Zoran, I’m an SO, what is our new structure? I’m telling you, like, so that’s gonna solve a little bit. So at least meet me… meet me a quarter of the way, I’ll fill out the rest.

115 00:15:02.880 00:15:04.070 Kaela Gallagher: Also, just to… That’s one thing.

116 00:15:04.070 00:15:04.500 Uttam Kumaran: Yeah.

117 00:15:04.500 00:15:10.659 Kaela Gallagher: pop in here, like, the summary that I sent ahead of time to, Zaron, should be, like, a condensed version of.

118 00:15:10.770 00:15:11.340 Zoran Selinger: Yeah.

119 00:15:11.720 00:15:12.800 Kaela Gallagher: Not too, yeah.

120 00:15:12.800 00:15:17.129 Uttam Kumaran: I’ve done… I tried to do a lot of thinking about

121 00:15:17.530 00:15:26.429 Uttam Kumaran: one, eliminating EP, two, making these roles further on the spectrum, not close together. I think it will answer, but I also, like.

122 00:15:26.820 00:15:41.910 Uttam Kumaran: you need to go there, and if the answer’s unclear, you can tell me the answer’s unclear, I’ll work. But I think it’s there, so if you can spend a little bit of time, that would be great. But ultimately, my analogy stands, like, the service leads are the ones looking at developing a service.

123 00:15:41.960 00:15:50.380 Uttam Kumaran: And a service is, like, a series of… basically, like, how an outcome is achieved through a piece of technology.

124 00:15:50.380 00:16:04.540 Uttam Kumaran: that service for you right now is just everything around edge. It can expand, like, but really, the CSOs are gonna start being like, cool, client wants to make X amount of money. What services do we have at Brainforge that I can pull

125 00:16:04.730 00:16:08.200 Uttam Kumaran: To then configure that outcome, right?

126 00:16:08.460 00:16:19.120 Uttam Kumaran: Their job is to develop that, deliver. Your job is gonna be, like, if they pull your service, they have playbooks, the people that they pick can deliver that.

127 00:16:19.120 00:16:32.629 Uttam Kumaran: Like, you’re… they have you as an escalation partner in case things slow or things break. That’s how I want you to be thinking. Right now, the problem is, is like, as you can tell, I’m designing for a bigger team than we have right now, right?

128 00:16:32.630 00:16:42.279 Uttam Kumaran: I’m saying all these things about servicing, it’s like, we’re all… I’m still doing work every day, but I can’t wait until that happens to do the design, because we’re gonna start hiring, and…

129 00:16:42.710 00:16:51.030 Uttam Kumaran: like, the confusion that you walked into 5 months ago cannot be the situation for the next group. And that’s my job, right? And so…

130 00:16:51.340 00:17:04.770 Uttam Kumaran: One is, my job is for the folks that are here and in the delivery leadership. You guys, like, are great, and I want to really ratchet up your leverage. Second, we’re going to continue to hire and move people underneath.

131 00:17:04.829 00:17:18.409 Uttam Kumaran: you know, each of these services. And we’re hiring people assigned to either one of four roles. IC, CSO, SL, or Head of Delivery. There’s only four roles. And so, additionally, what I’m doing is there’s not a fat management structure.

132 00:17:18.510 00:17:24.600 Uttam Kumaran: Between me and the bottom, like, of the totem pole is gonna be at least, like, max 4 people.

133 00:17:25.240 00:17:40.200 Uttam Kumaran: So we’re gonna keep a really tight horizontal structure, but I think our goal is to really identify folks like you, Awash, Demi, Jasmine, Sam, and start to staff your teams with folks, and then ultimately.

134 00:17:40.340 00:17:43.749 Uttam Kumaran: Brainforge will likely transition to a place where we have a lot of, like.

135 00:17:43.900 00:17:48.440 Uttam Kumaran: sort of jack-of-all-trades engineers, and their job is actually just to, like, execute

136 00:17:48.710 00:17:52.399 Uttam Kumaran: A service, and that could be anyone, any number of these services, right?

137 00:17:52.400 00:17:53.389 Zoran Selinger: like, right?

138 00:17:53.390 00:17:58.700 Uttam Kumaran: But I need people that are extremely opinionated about how a service gets done.

139 00:17:59.060 00:18:10.969 Uttam Kumaran: But more than just the… I would say the floor is, like, the fact that a service is able to get executed with low defects, that when you say, hey, this is gonna take 2 months, it takes 2 months, that’s the floor.

140 00:18:11.070 00:18:28.790 Uttam Kumaran: Excellence looks like increasing the leverage for anybody that’s using your service. That’s through playbooks, that’s through AI skills, that’s through, like, whatever you can think of, so that any, like, the least technical person at Brainforge can do edge work.

141 00:18:28.860 00:18:41.490 Uttam Kumaran: Right? And they can do it 10 times faster than they did before, and that’s where the SLs are gonna sort of shift into. In terms of your point on AMBLE, you’re correct. Like, we had you in both roles, like.

142 00:18:41.500 00:19:01.349 Uttam Kumaran: I think this is where, like, Robert is just leading sales, and so he’s always thinking about how does the delivery team help me source and renew, and I can tell it’s a struggle. I don’t, like, it’s no… it’s nothing on your… it’s actually… that’s on me, and that’s on me to be like, okay, cool, we… we put people in a squeeze. Not only were you being asked to run this client, you’re being asked to do the technical, it’s a squeeze.

143 00:19:01.350 00:19:10.659 Uttam Kumaran: And so we’ve identified that, I think we’re gonna move away from that. But… so that’s, like, I feel like how I’ve tried to address, like.

144 00:19:11.550 00:19:20.000 Uttam Kumaran: the clarity on the role structure, and again, a lot of that is written in there, and the expectations are kind of there. But I know, similar to Demi.

145 00:19:20.250 00:19:38.189 Uttam Kumaran: you are a service of one, you know, or maybe one and a half, depending on who’s available, right? So that will change. So that’s what Kayla’s here. We’re gonna bring on people that can execute under your service. Ideally, they are… the folks typically start dedicated to your service, and then maybe become more, like.

146 00:19:38.320 00:19:46.230 Uttam Kumaran: free range, you know, like, they could help over here. Because ultimately, a client success person is like, I met client X,

147 00:19:46.390 00:19:58.669 Uttam Kumaran: I’m gonna assemble this team to develop this service, right? And that’s gonna be… that’s gonna be their job. But then your job is gonna say, cool, here are the people that can execute… that I feel can execute my service.

148 00:19:58.670 00:19:59.069 Zoran Selinger: And I’m in.

149 00:19:59.070 00:20:08.820 Uttam Kumaran: in charge of, like, where are they right now? Like, how many hours are they spending? How am I upskilling them? So that’s how this is gonna change. I think you’re gonna see it this quarter, we’re pushing in that direction.

150 00:20:08.820 00:20:18.280 Zoran Selinger: Okay, okay, excellent. So I started building on the skills and the playbook and, This is…

151 00:20:18.580 00:20:31.600 Zoran Selinger: probably since I started, you guys changed the standards of what it needs to be, and I’m not super up-to-date. I was talking to Kayla about it’s been really hard for me to keep track of all those.

152 00:20:31.600 00:20:45.270 Uttam Kumaran: Well, this is where I’m just gonna say, dude, you have to just take, like, 30 minutes or an hour. Yeah. Because otherwise, like, and this is fine, right? And this is where, like, the difference between us as leaders and the ICs is this exactly.

153 00:20:45.530 00:20:53.149 Uttam Kumaran: what I… even… even 30 minutes or an hour, dude, what you’re gonna find is that 30 minutes or an hour is gonna allow you to create leverage.

154 00:20:53.270 00:20:56.919 Uttam Kumaran: To save 5, 10, 15 hours a week.

155 00:20:56.990 00:20:58.219 Zoran Selinger: But without that gas.

156 00:20:58.570 00:20:59.100 Uttam Kumaran: You have.

157 00:20:59.100 00:21:00.730 Zoran Selinger: I’m the same thing.

158 00:21:00.730 00:21:02.109 Uttam Kumaran: No, I know, I’m telling you all

159 00:21:02.830 00:21:08.409 Uttam Kumaran: just mainly to push you, because that’s what I’m expecting out of the ICs. I’m expecting the ICs to wake up.

160 00:21:08.810 00:21:20.750 Uttam Kumaran: what they have to do is in linear, they do their job, they go to bed, right? But what does… what do the ICs not get? There’s not more money, and there’s not a team, and there’s not, like, growth.

161 00:21:20.910 00:21:21.240 Zoran Selinger: Yeah.

162 00:21:21.240 00:21:29.669 Uttam Kumaran: Right? And so that’s what… and where… and this is where it’s interesting, because, Kayla, you know, like, the people we’ve met, it’s been more of… it’s been less of, like.

163 00:21:31.270 00:21:36.140 Uttam Kumaran: I’m, like, kind of moving people into this, where you’re already there, but I think you just have to take

164 00:21:36.160 00:21:54.939 Uttam Kumaran: a little bit of time to build the foundation for your service. And it doesn’t mean inter… like, I don’t… I don’t care if you’re like, I’m not coming to this meeting, I don’t… it’s like, that’s not interesting to me, but if I don’t see you on a weekly basis creating leverage for your service, that’s where I’m… that’s the ultimate way I’m judging each of these service leads, you know?

165 00:21:57.040 00:22:11.850 Uttam Kumaran: So, I think my question to you is, tell me how I can be helpful to buy you that time, or if you want to, like, do a working session with me for a couple weeks. I’m… I’m all ears, and I’m here to, like, help you win, dude, so…

166 00:22:13.090 00:22:17.550 Zoran Selinger: So, I think one… one session would be enough, I think.

167 00:22:17.550 00:22:18.180 Uttam Kumaran: Okay.

168 00:22:18.180 00:22:19.779 Zoran Selinger: 30 minutes would be fine.

169 00:22:20.120 00:22:26.969 Uttam Kumaran: Even if it’s just, like, to pull you out, right? Because I get it, even if it’s like, yo, if you meet with me, me and you can brainstorm.

170 00:22:27.170 00:22:31.950 Uttam Kumaran: We’ll just do that once a week for a few weeks, and then if you’re, like, good, then that’s it.

171 00:22:35.210 00:22:36.289 Zoran Selinger: Yeah, I think.

172 00:22:36.290 00:22:37.330 Uttam Kumaran: But up to you.

173 00:22:37.520 00:22:46.189 Zoran Selinger: That could be… that could be good. Yeah, I mean, I’ll… I’ll prepare outside of those, outside of those times, but…

174 00:22:47.060 00:22:47.780 Zoran Selinger: And it…

175 00:22:47.780 00:22:53.229 Uttam Kumaran: Dude, if after a week, you’re like, I’m not able to do this, then that’s on me.

176 00:22:53.410 00:22:54.210 Uttam Kumaran: Right.

177 00:22:54.330 00:22:57.499 Uttam Kumaran: But what I want to do, what I want to confirm

178 00:22:57.730 00:23:03.740 Uttam Kumaran: is that I’m telling you, if you spend the 30 minutes or an hour and you look through the stuff that we’ve enabled.

179 00:23:03.920 00:23:08.229 Uttam Kumaran: You are going to automate a good amount of your job and create leverage.

180 00:23:08.370 00:23:12.900 Uttam Kumaran: Right? And really, what we’re doing here is your service is really new.

181 00:23:12.930 00:23:28.910 Uttam Kumaran: And there’s so much that needs to be done to teach the CSOs how to sell it, to help sales sell it, to develop playbooks so more people can do it. Like, that’s what growth is gonna be, you know? And that’s how you’re gonna be able to go from affecting 1 or 2 clients to 10.

182 00:23:29.290 00:23:34.919 Uttam Kumaran: Right? And, like, that’s where I’m trying to show you, like, that… that future is a lot…

183 00:23:35.340 00:23:48.629 Uttam Kumaran: it’s a lot more complicated and a lot more interesting, you know, of, like, okay, the thing on the playbooks I’m develop… like, if you develop one skill for the edge, imagine, like, 10 people are using it across 10 clients.

184 00:23:48.990 00:23:56.479 Uttam Kumaran: Right? That’s, like, an interesting technical challenge on, like, okay, I’m building, like, a… I’m building… almost building functions, like, business…

185 00:23:56.800 00:24:04.780 Uttam Kumaran: like, knowledge functions, right? And so that’s what I… I think you’re gonna see that, so let’s… I would be… I would love to spend some time this week

186 00:24:04.920 00:24:13.349 Uttam Kumaran: And, like, whatever you want to work with me on, or if you just want to, like, even riff or whatever, like, that would be… that would be my ask.

187 00:24:13.740 00:24:15.529 Uttam Kumaran: I think that would be helpful.

188 00:24:16.900 00:24:34.809 Zoran Selinger: Yeah, I mean, I have a really good, good understanding of what this is right now. Yes. What it can be. That I understand. Yeah, it’s really just turning that into a, you know, reproducible steps.

189 00:24:34.810 00:24:35.360 Uttam Kumaran: Okay.

190 00:24:36.120 00:24:43.289 Zoran Selinger: automating it. Like I said, playbook is… is there. I have a skill for tickets created.

191 00:24:43.290 00:24:43.700 Uttam Kumaran: Cool.

192 00:24:43.700 00:24:48.100 Zoran Selinger: But that’s been in place for me.

193 00:24:48.300 00:24:51.580 Zoran Selinger: Maybe 3 or 4 weeks, even, with…

194 00:24:51.580 00:24:51.910 Uttam Kumaran: Okay.

195 00:24:51.910 00:24:57.399 Zoran Selinger: few updates. We’ve been running into a few additional checks that we needed.

196 00:24:57.400 00:24:58.450 Uttam Kumaran: But I guess put it this way…

197 00:24:58.450 00:25:01.140 Zoran Selinger: Anytime I learn something new, I add it to the playbook.

198 00:25:01.140 00:25:01.530 Uttam Kumaran: Yeah.

199 00:25:01.530 00:25:04.370 Zoran Selinger: But that’s… that’s pretty thin still.

200 00:25:05.150 00:25:13.539 Uttam Kumaran: So let’s put it this way, let’s say we sign a new client, we’re selling Edgelayer, Greg is running it, and you’re not allowed to talk to the client or work on the client.

201 00:25:14.700 00:25:19.020 Uttam Kumaran: Can… can… can Greg and whoever the engineer execute your service?

202 00:25:19.770 00:25:31.140 Uttam Kumaran: if not, how far away are we? And then I’ll show you… I’ll show you the various tools to get us there. Like, that’s how… it’s… it’s… it’s not happening tomorrow, but…

203 00:25:31.480 00:25:35.460 Uttam Kumaran: Think about that future, because I’m telling you, dude, it’s starting to ratchet up.

204 00:25:35.670 00:25:42.039 Uttam Kumaran: like, there will… there will be a few… like, think about my position, there are clients who I have never met.

205 00:25:42.670 00:25:56.370 Uttam Kumaran: Think about how crazy that is, right? It’s going to happen to other service leads, too, right? And ultimately, I want to figure out even more than just, okay, the skills and the playbooks, like.

206 00:25:56.530 00:26:12.089 Uttam Kumaran: can we generate better offers, right? How are we advertising this stuff? Like, how are you… how are you able to partner with the CSO to say, this client needs this? I’m sure there’s clients across our stack that need this, that we have no idea, that we just haven’t, like.

207 00:26:12.230 00:26:14.450 Uttam Kumaran: thought of the framing, right? So that’s…

208 00:26:14.570 00:26:32.879 Uttam Kumaran: again, where, like, I want to push you, because that’s the money. Being able to go find the new opportunities to sell this into existing, or for you to come in and be like, we’re now doing this, I’m posting on LinkedIn, the marketing team is helping you do that, and we’re bringing in business, that’s the fastest path

209 00:26:34.010 00:26:35.870 Uttam Kumaran: To the money, you know?

210 00:26:35.870 00:26:37.109 Zoran Selinger: Yeah, yeah.

211 00:26:37.460 00:26:46.720 Uttam Kumaran: And we’re being very generous there, you know, because I know that I’m not interested in being like, okay, cool, like, you get, like, 1%,

212 00:26:46.830 00:27:04.229 Uttam Kumaran: of something, if it comes in. We’re giving, like, 5-10% of, like, the first 6 months, and you know how big these deals are. It’s, like, a good chunk of change, and we’re aggressive on purpose, because I think we can run this business with a smaller, like, more black belt team.

213 00:27:04.620 00:27:11.969 Uttam Kumaran: Of people that are, like, Able to sort of see beyond just the engineering work.

214 00:27:12.100 00:27:17.409 Uttam Kumaran: Right? And that’s… I’m willing to, you know, pay for that too, you know, and I want to do that.

215 00:27:18.450 00:27:26.799 Uttam Kumaran: And so, better client experience. Client doesn’t have to deal with 10 people, every person needs a refresh on what it is we’re doing here, right? We’re, like, one really strong unit.

216 00:27:27.460 00:27:33.480 Zoran Selinger: Yeah, and… and this is not just about me, there being, you know.

217 00:27:34.270 00:27:43.719 Zoran Selinger: it’s not too much that you guys are putting out there, and skills, and playbooks, and all of that. It’s simply,

218 00:27:44.960 00:27:48.929 Zoran Selinger: I’m… The context switching that is necessary for me.

219 00:27:48.930 00:27:49.420 Uttam Kumaran: Yes.

220 00:27:49.420 00:28:02.289 Zoran Selinger: to switch from… because I’m doing 10 different things for… for Eden at the same time. Yeah. And then this is another one or two or three things that I… that I have to, like, I have to contact.

221 00:28:02.290 00:28:02.770 Uttam Kumaran: Yes.

222 00:28:02.770 00:28:04.150 Zoran Selinger: and it’s…

223 00:28:04.910 00:28:10.270 Uttam Kumaran: I’m aware, but then you… but then this is where it’s like, everybody is different, like, if you look at my…

224 00:28:10.400 00:28:16.299 Uttam Kumaran: the way I work, you’d, like, throw up. Like, you have… it’s, like, not even… it’s like, I don’t even really understand.

225 00:28:16.580 00:28:28.200 Uttam Kumaran: But so… but I’ve tried everything, and this is where some people work differently. Like, there’s other people who are like me, where they’re just, like, sort of spazzing around all the time. There’s other people who are… I’m like… like, I called Demi, I said, dude, block your calendar.

226 00:28:28.340 00:28:43.969 Uttam Kumaran: like, I called Greg the other day, he’s like, I’m in back-to-backs until 4. I said, what? Like, here’s some rules to set up. So, this is where, like, I’m here to help you. You tell me, you send me a screenshot of your calendar, and you’re like, how do I do this? I will help you do that. Like, I’m…

227 00:28:44.230 00:28:49.970 Uttam Kumaran: I actually, like, I want to be extremely practical, like, I don’t want to… I’m not trying to say these things and been like.

228 00:28:50.020 00:29:09.680 Uttam Kumaran: just find 30 minutes and do it. No, no, no, like, if you’re literally like, yo, I work good in the mornings, and I need you to not book these meetings, or I need space, I’m gonna be like, cool. If you can guarantee me that you’re gonna read some stuff and contribute, and that takes an hour, no meetings for Zoran. Like, we can do those things. I’m like, I want to be extremely precise.

229 00:29:09.690 00:29:21.940 Uttam Kumaran: Because everybody has a different way of working, and this is a remote company, Slack is always blowing up, I know client Slack is always blowing up. It is incredibly hard to do deep work here.

230 00:29:22.030 00:29:26.849 Uttam Kumaran: And, like, that is a broader problem, but, like, I can help you with, like.

231 00:29:27.030 00:29:36.209 Uttam Kumaran: ways to combat that, and still, like, get stuff done. Because even hearing about, like, the 30 things on Eden, I want to be like, okay, let’s talk about that.

232 00:29:36.390 00:29:45.259 Uttam Kumaran: Like, how are those requests coming in? How are you triaging? Because ultimately, dude, people are gonna look… people are gonna start to ask you how you’re managing your stuff.

233 00:29:45.500 00:29:55.400 Uttam Kumaran: Right? That’s how it’s gonna switch. As, like, a leader in the company, people in your service are gonna say, hey, I’m also now in a jam with this client doing 100 things. Like, what do I do?

234 00:29:55.520 00:30:00.490 Uttam Kumaran: So my goal, and this is why I’m not spending this type of time with any of the ICs.

235 00:30:00.660 00:30:10.570 Uttam Kumaran: Because I’m like, they’re gonna ask up, and they’ll figure it out. I’m like, for the leaders, we need to show that we’ve got it on lock, and, like, we have it under control.

236 00:30:10.910 00:30:14.840 Uttam Kumaran: And so, like, I’d be happy to help you on that, you know?

237 00:30:14.840 00:30:18.799 Zoran Selinger: Okay, let’s… let’s put something in the calendar.

238 00:30:18.900 00:30:22.580 Zoran Selinger: Okay. You have… 30 minutes.

239 00:30:22.580 00:30:24.030 Uttam Kumaran: Yeah, dude, yeah.

240 00:30:24.030 00:30:30.150 Zoran Selinger: The first session is probably gonna be, like, just me figuring out what’s… what to.

241 00:30:30.150 00:30:30.590 Uttam Kumaran: Yes.

242 00:30:30.880 00:30:34.509 Zoran Selinger: I have to use an all… the standard.

243 00:30:34.730 00:30:45.659 Zoran Selinger: I’m gonna… I’m gonna have that done, I’m gonna read up on it before… before that. It’s probably just gonna be, like, how do I properly even update the playbook?

244 00:30:45.970 00:30:48.870 Zoran Selinger: Does it happen in a brain?

245 00:30:48.870 00:30:49.480 Uttam Kumaran: Yes.

246 00:30:49.480 00:30:50.549 Zoran Selinger: Or, how do I.

247 00:30:50.550 00:30:50.980 Uttam Kumaran: For sure.

248 00:30:50.980 00:30:54.699 Zoran Selinger: latest, like, those little, little things is gonna.

249 00:30:54.700 00:30:55.530 Uttam Kumaran: More than happy to.

250 00:30:55.530 00:30:57.730 Zoran Selinger: To some extent, for sure.

251 00:30:58.380 00:31:02.569 Zoran Selinger: And once I, like, have the big picture, it’s gonna be…

252 00:31:02.670 00:31:06.260 Zoran Selinger: I think I’m… it’s gonna be fine.

253 00:31:06.260 00:31:06.830 Uttam Kumaran: Okay.

254 00:31:06.830 00:31:07.739 Zoran Selinger: Yeah, yeah.

255 00:31:08.900 00:31:14.560 Uttam Kumaran: And dude, sometimes this is what you need, like, I’m here to be a pattern interrupt for the company.

256 00:31:14.690 00:31:20.760 Uttam Kumaran: Because ultimately, in a company like this, business inertia will keep building.

257 00:31:21.180 00:31:21.620 Zoran Selinger: It’ll keep.

258 00:31:21.620 00:31:33.430 Uttam Kumaran: building, you’ll get busier and busier, things will slow down. So I come in and I, like, chop the tree down every, like, couple weeks, because this is what happens in a company. It’s like, recurring meetings get added.

259 00:31:33.570 00:31:43.110 Uttam Kumaran: even for me, dude, I sit on Slack all day, I don’t get anything, like, it happens like that, so I’m really aware of it. We’re trying more and more to reduce

260 00:31:43.290 00:31:47.770 Uttam Kumaran: Distractions. But this is also, like, an individual thing.

261 00:31:47.960 00:31:52.039 Uttam Kumaran: every individual has to look at, like, how do I effectively work?

262 00:31:52.190 00:31:58.489 Uttam Kumaran: And how do I manage my schedule if I’m gonna be a 10X, you know, brain-forged, like, team member, you know?

263 00:31:59.370 00:32:03.609 Zoran Selinger: Honestly, Calendar Ricks looks much better than Q1.

264 00:32:03.610 00:32:04.130 Uttam Kumaran: Cool.

265 00:32:04.390 00:32:04.960 Zoran Selinger: already.

266 00:32:04.960 00:32:05.880 Uttam Kumaran: Cool.

267 00:32:06.340 00:32:10.290 Zoran Selinger: Cool. So it’s… it’s better. It’s definitely better.

268 00:32:10.290 00:32:10.970 Uttam Kumaran: Good.

269 00:32:12.080 00:32:18.550 Uttam Kumaran: Well, dude, grab time. I mean, tomorrow I’m just gonna be out around, like, lunch my time, but you just tell me…

270 00:32:19.000 00:32:25.759 Uttam Kumaran: whenever, and like, I mean, even if I’m out, I’ll just call… I can call from the phone, and I’ll just be a resource, however you need, so…

271 00:32:25.760 00:32:26.710 Zoran Selinger: Sure, sure.

272 00:32:26.710 00:32:30.629 Uttam Kumaran: I mean, don’t… don’t, like, let’s do, like, this week, like, tomorrow or Thursday.

273 00:32:30.630 00:32:36.900 Zoran Selinger: Yeah, yeah, yeah, I’m gonna look at the calendar straight away, and we’ll… I’m… I’m gonna propose sometime.

274 00:32:37.550 00:32:38.490 Uttam Kumaran: Okay, okay.

275 00:32:38.650 00:32:39.140 Zoran Selinger: No.

276 00:32:39.140 00:32:53.110 Kaela Gallagher: Real quick, just… I know we’re low on time, but I did want to circle back, so, Ron, on what you said about hiring for another engineer. Uten, my understanding is that, like, our current analytics engineer that we’re searching for is.

277 00:32:53.110 00:32:55.850 Uttam Kumaran: I think that’s the only thing I want to confirm with Zoran, like…

278 00:32:55.850 00:32:56.320 Kaela Gallagher: Okay.

279 00:32:56.320 00:33:11.179 Uttam Kumaran: If Zoran is okay with that, then I’m fine. I just… I sort of wanted to connect you… you two on this meeting to make sure that his needs are being met by our active JDs, or if we need to skew it in a certain way. I think the only thing Zoran is, like.

280 00:33:11.960 00:33:19.760 Uttam Kumaran: AEs are in demand right now, like, Demi needs an analytics engineer, so I want to make sure that, like.

281 00:33:20.260 00:33:25.269 Uttam Kumaran: I could have some clarity from you on, like, looking at your current book of business.

282 00:33:25.700 00:33:34.740 Uttam Kumaran: do you need, like, someone full-time just dedicated? For example, like, Ashwini, Demi, and other folks are gonna be there. Is it like, I just need 20 hours of help?

283 00:33:34.880 00:33:44.599 Uttam Kumaran: right now, can we compromise that way? Otherwise, then, basically, we’ll need to make the case to Kayla on, like, do we need another, basically, full-time person?

284 00:33:44.990 00:33:50.829 Uttam Kumaran: But again, also, like, this is where, like, you can work with Demi and Awash to be like, who do we have?

285 00:33:51.050 00:33:54.449 Uttam Kumaran: What time is available? Who can allocate here, you know?

286 00:33:54.670 00:34:04.740 Kaela Gallagher: Yeah, and for some context, too, like, the person that we’re currently hiring would probably work most closely with Damy, so that might free up more of Damie’s time.

287 00:34:05.380 00:34:06.920 Kaela Gallagher: With other things as well.

288 00:34:07.110 00:34:11.940 Zoran Selinger: Yeah, there are specifics to… to… to my lane, because I…

289 00:34:11.949 00:34:12.449 Kaela Gallagher: Yes.

290 00:34:12.449 00:34:15.949 Zoran Selinger: There’s a lot of… A lot of, like.

291 00:34:16.479 00:34:29.339 Zoran Selinger: client tracking stuff and understanding it, and having experience with, you know, ad platforms and CRM platforms and stuff like that, like, integrating between them.

292 00:34:29.649 00:34:35.259 Zoran Selinger: There’s… there are specifics there, but I know, at least I know

293 00:34:35.479 00:34:42.559 Zoran Selinger: analytics engineers and people in that, in that Slack channel, they can

294 00:34:42.939 00:34:53.289 Zoran Selinger: they can handle that. They can catch up on all of those things pretty quickly. It doesn’t have to be, like, a perfect fit. That’s…

295 00:34:53.600 00:34:54.300 Uttam Kumaran: Okay.

296 00:34:54.300 00:34:59.929 Zoran Selinger: Yeah, so that’s not a problem. It’s just the closest to… to what would,

297 00:35:01.100 00:35:03.950 Zoran Selinger: what I would need, basically.

298 00:35:05.730 00:35:06.430 Kaela Gallagher: Okay.

299 00:35:06.550 00:35:07.310 Kaela Gallagher: Cool.

300 00:35:07.560 00:35:19.860 Kaela Gallagher: We can continue partnering on that, and then, yeah, just let us know if you need anything else at all, any support that you might need, and, yeah, excited for you to partner with Bea on some of your ideas as well.

301 00:35:21.550 00:35:22.200 Kaela Gallagher: Cool.

302 00:35:22.470 00:35:25.509 Zoran Selinger: Yeah, okay. Okay. Okay. Okay, cooled.

303 00:35:25.510 00:35:27.550 Uttam Kumaran: Thanks for being honest, I appreciate the feedback.

304 00:35:27.550 00:35:36.350 Zoran Selinger: Always, always, you can count on that. If we did not have this meeting, I would have wrote a message today on the general.

305 00:35:36.350 00:35:40.220 Uttam Kumaran: Me too, don’t worry. I’m always… I think about everybody, it’s not…

306 00:35:40.580 00:35:42.110 Uttam Kumaran: It’s just a matter of, like.

307 00:35:42.290 00:35:45.759 Uttam Kumaran: You’re not the one struggling the most.

308 00:35:45.790 00:35:57.919 Uttam Kumaran: So there’s a… there’s a laddering order I’m going through, but you’re gonna see, for the leaders, we’ll at least do this, like, something pretty formally, monthly, like, with… with… with at least with me.

309 00:35:57.920 00:36:09.809 Uttam Kumaran: Again, I’m not gonna be spending a lot of time with the ICs. There’s gonna be people that are gonna get hired that I won’t be spending time with at all. So, all my time and leverage is gonna go to

310 00:36:10.070 00:36:15.940 Uttam Kumaran: Up-leveraging, upskilling you guys as leaders, you know, so… Yeah.

311 00:36:16.720 00:36:18.350 Zoran Selinger: Okay. Okay.

312 00:36:18.810 00:36:19.800 Zoran Selinger: Sounds good.

313 00:36:20.400 00:36:20.970 Kaela Gallagher: Awesome.

314 00:36:21.150 00:36:21.800 Uttam Kumaran: Thanks so much.

315 00:36:21.800 00:36:22.670 Kaela Gallagher: Thanks for your time, guys.

316 00:36:22.670 00:36:23.600 Zoran Selinger: Thank you, thank you.

317 00:36:23.600 00:36:25.110 Uttam Kumaran: Thank you both. Okay. Bye-bye.

318 00:36:25.110 00:36:25.720 Kaela Gallagher: Bye.