Meeting Title: Brainforge Go-to-Market Strategy Sync Date: 2026-04-07 Meeting participants: Miranda Wen, Robert Tseng
WEBVTT
1 00:00:19.640 ⇒ 00:00:20.600 Robert Tseng: Really huge.
2 00:00:22.150 ⇒ 00:00:23.080 Robert Tseng: Basically.
3 00:00:24.740 ⇒ 00:00:32.900 Robert Tseng: Hey, Miranda.
4 00:00:32.900 ⇒ 00:00:33.720 Miranda Wen: Yay!
5 00:00:35.970 ⇒ 00:00:37.060 Robert Tseng: How’s it going?
6 00:00:37.060 ⇒ 00:00:42.180 Miranda Wen: Hi, it’s been good, it’s been good. Thank you for hopping on the call today. I saw you have, like, back-to-back meetings today.
7 00:00:42.180 ⇒ 00:00:44.599 Robert Tseng: Oh, now it’s all good. That’s how it is every day.
8 00:00:44.600 ⇒ 00:01:00.219 Miranda Wen: Yeah, okay, yeah, so, today for this session, like, I just wanna, wanna get, like, more understanding of, like, the go-to-market side. I have been, like, using the plugin, like, the sales and strategy channel and talking with Cursor, so…
9 00:01:00.220 ⇒ 00:01:11.560 Miranda Wen: They answer some questions, for sure, but I think, like, for some, like… it has, like, a really good, like, overview seminary that delivered to me, for sure, but, definitely want to, like, get more input from your side.
10 00:01:11.630 ⇒ 00:01:26.079 Miranda Wen: So for contacts, it’s, me and U-Tam and Sam, so we’re doing this project. I call it, like, Forge Lab. I don’t know if he agreed with the name yet, but I call it… Sure. Yeah, so basically, it’s basically, like,
11 00:01:26.190 ⇒ 00:01:38.719 Miranda Wen: for internal use right now, where on the platform you, kind of, like, the B show, like, the skills thing, but you don’t need to, like, go through Cursor to do that. It will just be, like, having a surface for that.
12 00:01:39.240 ⇒ 00:01:52.510 Miranda Wen: basically, have this skill building, but, like, more… the overall, the UI, everything is, like, more friendly. In my personal opinion, I think it’s more friendly for people who are not, like, coder or builder positions.
13 00:01:52.610 ⇒ 00:01:53.350 Robert Tseng: Yeah.
14 00:01:53.350 ⇒ 00:01:55.420 Miranda Wen: And I was thinking,
15 00:01:55.610 ⇒ 00:02:09.100 Miranda Wen: right now, it’s, like, tentatively, I was thinking maybe, like, the go-to-market side, will be, like, a really good, like, first user group. That’s one thing. And the second thing is, like, even we change our minds later to, like, let it…
16 00:02:09.100 ⇒ 00:02:19.230 Miranda Wen: first user group to be some… some other teams. I think it’s still good to get your insights, because what we want at the end goal for the project is, like, it better can roll out
17 00:02:19.890 ⇒ 00:02:28.900 Miranda Wen: to external, that we can sell to whoever we want to sell to. So, I think, like, what is, like, an ideal profile that we want to sell to will shape…
18 00:02:29.030 ⇒ 00:02:33.080 Miranda Wen: the… how we build the product and test the product, so…
19 00:02:33.080 ⇒ 00:02:33.650 Robert Tseng: Yeah.
20 00:02:33.650 ⇒ 00:02:36.750 Miranda Wen: Yeah, that’s the salt I have.
21 00:02:36.870 ⇒ 00:02:46.260 Miranda Wen: Yeah, so maybe, you can start to share a little bit more. So, what I got from Chris is, like, obviously we are trying to partner with, like, mid-enterprise.
22 00:02:46.360 ⇒ 00:02:55.109 Miranda Wen: And as well as, like, some… for the go-to-market side, I think we’re helping with some startups for their go-to-market side, is that correct? Do you have, like, more insights into that?
23 00:02:55.110 ⇒ 00:02:57.720 Robert Tseng: Yeah, so…
24 00:02:57.840 ⇒ 00:03:15.780 Robert Tseng: Yeah, go-to-market is… I mean, this team has changed a lot. I feel like every quarter is the most unstable team in this company, to be honest. Like, we keep rotating people in and out. The current order, I mean, we are… I mean, right now, it’s just me, Rico, Hannah, and Jarrell. And,
25 00:03:16.260 ⇒ 00:03:20.700 Robert Tseng: We are trying to bring in one more person, soon, but…
26 00:03:20.870 ⇒ 00:03:40.660 Robert Tseng: I guess as far as, like, what we cover, we cover outbound, so outbound is really just through LinkedIn, right now, where we are running, LinkedIn campaigns that are usually, like, activations around events, so if there’s a conference coming up, we are
27 00:03:40.760 ⇒ 00:03:53.870 Robert Tseng: great being all the people who are attending these conferences, trying to qualify them with our ICP kind of qualification tool, and then throwing them into a connection and messaging sequence. Usually it would just be me and UTOM’s accounts.
28 00:03:53.910 ⇒ 00:04:02.080 Robert Tseng: And then from there, well, we’re either trying to schedule meetings with them, and that’s typically how the sales cycle begins.
29 00:04:02.170 ⇒ 00:04:15.489 Robert Tseng: Other outbound channels that we’ve tried, we’ve done email and phone, which I’m turning back on, but, and I could… I’m trying to use the AI team to help me with that. I don’t really know if that’ll kind of fall under your…
30 00:04:15.610 ⇒ 00:04:19.479 Robert Tseng: Like, kind of a product thing that you’ll work on on your roadmap, but…
31 00:04:19.649 ⇒ 00:04:22.540 Robert Tseng: You know, before we were doing, like, the…
32 00:04:22.740 ⇒ 00:04:41.960 Robert Tseng: Classic, like, building clay tables, then using Apollo to enrich, and then kind of, like, using another, like, email, just, like, tool to do it. But it was, like, three different UIs, like, we had somebody else on the team that was running this before. I kind of am of the belief that we could run this all programmatically now, and we don’t really even need the UIs.
33 00:04:42.130 ⇒ 00:04:56.359 Robert Tseng: I mean, ideally, we just have, like, our own internal platform. You could just kind of schedule, or, like, kind of, yeah, that common surface that you’re describing, like, we just run it off of Brainforce tooling entirely. The backend, obviously, we will still, like, plug into all of these different
34 00:04:56.360 ⇒ 00:05:02.879 Robert Tseng: tools to, like, their APIs to get data, but, like, I don’t really think that we should be…
35 00:05:03.170 ⇒ 00:05:09.460 Robert Tseng: Having, like, people log into, like, 4 or 5 different tools to just, like, fill the email campaign or whatever.
36 00:05:09.830 ⇒ 00:05:10.240 Miranda Wen: Yeah.
37 00:05:10.240 ⇒ 00:05:12.870 Robert Tseng: So, yeah, I’m, like, kind of…
38 00:05:13.350 ⇒ 00:05:27.599 Robert Tseng: testing something like that out, with, I… because I do have, you know, we have thousands of leads that we could go after again, I just have not, rebooted the email and phone sequence, so I do care about that.
39 00:05:27.780 ⇒ 00:05:38.379 Robert Tseng: However, historically, outbound has only been 20% of our sales, so it’s not, like, the most important channel. The most important channel is partners, partnerships, and that’s where my big focus is this quarter.
40 00:05:38.490 ⇒ 00:05:43.109 Robert Tseng: And so I’ve already been pushing a lot of, skills, and…
41 00:05:43.330 ⇒ 00:05:51.719 Robert Tseng: things that I’m doing, you could monitor, like, the sales partnerships channel, like, you could look at some of the things I’m doing there, but basically, like, I…
42 00:05:52.270 ⇒ 00:06:01.599 Robert Tseng: I’m trying to get the… But we… with all of the… like, I have… Every partner,
43 00:06:01.880 ⇒ 00:06:04.580 Robert Tseng: In… as, like, a…
44 00:06:05.660 ⇒ 00:06:15.030 Robert Tseng: I call it, like, a command center within… in the repo, with all the contexts for, like, what we…
45 00:06:15.250 ⇒ 00:06:22.369 Robert Tseng: want to see about the partner, and kind of see what would be helpful to share. Yeah, maybe I’ll just kind of share a couple visuals.
46 00:06:22.870 ⇒ 00:06:41.680 Robert Tseng: Yeah, so, like, before, this is how we were running partnerships previously. It was just, like, the static Google Sheet that I put together, difficult to maintain, nobody really ever kind of got it all together, but it was helpful for me, because this helps me to see all the different partners that we’re prioritizing, kind of the tiers, because we treat different partner tiers differently.
47 00:06:41.680 ⇒ 00:06:50.139 Robert Tseng: And then it has, like, even, like, partner life cycle stages, like, all the things that they’ve done, so we know, like, how close are we to activating with them.
48 00:06:50.140 ⇒ 00:07:07.990 Robert Tseng: The goal is obviously for them to drive business to us, and, like, we should have partner-sourced revenue. I’ve pretty much taken all this and moved it into cursor now, so that every partner has, like, the repo, and they have a command center that has all the same context. It’s a little bit more dynamic, and now I’m, like, pushing some… some skills that are…
49 00:07:08.490 ⇒ 00:07:13.830 Robert Tseng: Basically listening to all of the partner activity in email and Slack.
50 00:07:13.940 ⇒ 00:07:22.790 Robert Tseng: On a daily or by way, you know, twice a week, and it’s kind of turning that into a,
51 00:07:23.580 ⇒ 00:07:25.320 Robert Tseng: Like, a series of…
52 00:07:28.570 ⇒ 00:07:34.910 Robert Tseng: kind of docs, I guess, if I want to call it that. Sales partnerships.
53 00:07:35.080 ⇒ 00:07:55.050 Robert Tseng: Yeah, so, like, I… this is, like, one example skill that I’m testing, where it now gives me four different outputs. One is kind of, like, the high level that I think me and UTAM would see, just so we know what the partner health is, like, what’s the last… last thing. Some activity signals, this is more kind of just, like,
54 00:07:55.280 ⇒ 00:08:01.040 Robert Tseng: You know, you won’t be able to see, this is all kind of running locally right now, but, like,
55 00:08:01.200 ⇒ 00:08:18.569 Robert Tseng: yeah, just, like, a log of, like, what, what actually happened in the past week, I guess, since the last time it was run. And then this is just kind of, like, a programmatic payload that goes into HubSpot, because we manage all of our lead and partner activity there.
56 00:08:18.750 ⇒ 00:08:29.400 Robert Tseng: So that way it doesn’t just, like, live in Slack messages. And then this is really just, like, what I’m currently handing off to Hannah to execute, and that’s what this is, which is just, like.
57 00:08:29.400 ⇒ 00:08:42.409 Robert Tseng: She gets a list of partners and things that she needs to do in this week, and, like, I just give that to her. I’m not… I haven’t, like, turned this into, like, an AI, like, executed thing yet, because I still think it needs some human touch.
58 00:08:42.409 ⇒ 00:08:57.219 Robert Tseng: But, yeah, like, this is kind of, like, the full system, I think, for what the AI Partnerships Manager currently is. Yeah, and I… ideally, like, I’m able to equip one person on the team.
59 00:08:57.290 ⇒ 00:09:16.689 Robert Tseng: to execute and maintain, kind of, partnerships with, you know, we currently have, like, 10 to 15 partners, and I think that number could go up. And then me and Utam just have to pay attention to, like, the gold tier partners, which are Snowflake and Omni. Like, I… those are the only ones that I… I want to be, kind of, like, touching day to day.
60 00:09:18.140 ⇒ 00:09:37.199 Robert Tseng: So yeah, I would say partnerships is a big channel for us, drives 60% of our revenue, and I want to just kind of keep, keep, building into that. And the last 20% is really just from, like, inbound or referrals that we get from, like, customers, or also, like, delivery source opportunities. And so.
61 00:09:37.360 ⇒ 00:09:39.689 Robert Tseng: You know, there are some motions around there.
62 00:09:39.880 ⇒ 00:09:46.639 Robert Tseng: where, for delivery source opportunities, it’s about having the SLs,
63 00:09:47.310 ⇒ 00:09:50.519 Robert Tseng: Udon built some tooling recently to
64 00:09:50.750 ⇒ 00:09:54.910 Robert Tseng: help them turn their work into offers, but, you know, I think in…
65 00:09:55.790 ⇒ 00:09:59.719 Robert Tseng: In, like, the sales repo, in,
66 00:10:00.320 ⇒ 00:10:03.240 Robert Tseng: Does this really get me what I want to see? Let’s see.
67 00:10:03.390 ⇒ 00:10:09.160 Robert Tseng: Offers… Nope.
68 00:10:09.330 ⇒ 00:10:10.950 Robert Tseng: Often…
69 00:10:14.590 ⇒ 00:10:24.290 Robert Tseng: Yeah, I probably need to refactor this. This looks kind of messy, in my opinion. Sales, pricing, positioning…
70 00:10:25.520 ⇒ 00:10:31.730 Robert Tseng: Yeah, I mean, obviously, we have, like, this really big sales repo with a bunch of different things in here,
71 00:10:33.670 ⇒ 00:10:51.660 Robert Tseng: like, pricing, I feel like, has been productized. Like, this is great. Like, I don’t really have to think about pricing anymore. I get a transcript directly from, like, a sales call, or from, like, a renewal conversation. I run it through Cursor, it spits out, like, our standard, like, SOW framework, which is basically like this.
72 00:10:51.670 ⇒ 00:11:02.660 Robert Tseng: It’s got, like, everything that I need, like, broken up into work streams. It has pricing kind of, like, already, like, kind of aligned in here, and it… and I just… it takes me, like, like.
73 00:11:02.820 ⇒ 00:11:14.839 Robert Tseng: had 10 minutes to go and edit this doc, and it’s ready to send. So, I feel like we were able to, like, put the output of what this needs to look like is already pretty good. But yeah, it’s like…
74 00:11:15.070 ⇒ 00:11:24.899 Robert Tseng: continuing to involve other people, especially the SLs, and building the offers that, like, feed into, kind of, the, into this… into this, like.
75 00:11:25.310 ⇒ 00:11:30.499 Robert Tseng: SOW builder agent, I guess, because if you think about it, it’s like,
76 00:11:31.180 ⇒ 00:11:33.750 Robert Tseng: There’s a few different components. It’s like…
77 00:11:33.940 ⇒ 00:11:42.170 Robert Tseng: We have the service capabilities. These are off of, like, kind of the SOPs and everything that they’re running on the delivery side in order to
78 00:11:42.250 ⇒ 00:11:50.220 Robert Tseng: actually manage their work. Those need to turn into offers, which are more like sales-facing materials, less of the nitty-gritty of how things are done, but, like.
79 00:11:50.300 ⇒ 00:12:09.400 Robert Tseng: communicating the value, what problem does it solve, whatever, and then, then it needs to kind of be joined into, like, the… the rest of the system, which I manage, which is, like, positioning, ICPs, the pricing framework, like, kind of all the different parts of the story that need to kind of,
80 00:12:10.470 ⇒ 00:12:22.390 Robert Tseng: that need to be there so that you can sell the right offer to the right person. And so, like, that part of the system, I maintain. And then the output for the…
81 00:12:22.660 ⇒ 00:12:41.470 Robert Tseng: for the customer is really just this. It’s just this SOW doc. Most of the time, we don’t have to build custom demos unless it’s a much bigger enterprise client, probably, like, over, like, $100,000 a month kind of client. Yeah, which I think that’s… we’re still very underdeveloped there. Like, I think that’s another part that
82 00:12:41.530 ⇒ 00:12:53.399 Robert Tseng: I would like to see the AI team really be able to enable more. It’s just, like, how do we spin up custom demos for people faster? Because I feel like we have the ability to do so.
83 00:12:53.630 ⇒ 00:13:11.999 Robert Tseng: But, like, yeah, like, I… I want to be able to walk into a conversation, and then, within a day or two days, be able to come back to them with a custom demo that’s tailored to kind of the things that I described. I don’t think we’re anywhere close to that yet. All we can really do is create this doc right now.
84 00:13:12.300 ⇒ 00:13:18.470 Robert Tseng: So… okay, anyway, I think I’ve said a lot of things, so I’ll just kind of pause there. I think those are really the different…
85 00:13:18.630 ⇒ 00:13:26.990 Robert Tseng: things that I feel like are the tools that I use, and the way that I think about where my effort is going to on the go-to-market side.
86 00:13:27.470 ⇒ 00:13:44.189 Miranda Wen: I see, yeah, I think that’s a really, really amazing overview, and I do think, like, do you think, like, for Allbound, I, like, from my understanding, like, Allbound right now, you have Clay, you have a… anyway, there’s a lot of, like, startups doing, like, Allbound, helping with Albond, so I don’t think that…
87 00:13:44.290 ⇒ 00:13:48.460 Miranda Wen: Correct me if I’m wrong, like, and also it’s just, like, 20%. So if we’re.
88 00:13:48.460 ⇒ 00:13:48.950 Robert Tseng: Yeah.
89 00:13:48.950 ⇒ 00:13:56.930 Miranda Wen: for testing, like, a repeatable workflow. Probably, like, the Albon is not the most ideal space to test, would you say?
90 00:13:56.930 ⇒ 00:14:03.599 Robert Tseng: I don’t think so. I feel like it’s just not really worth the squeeze right now. I think it’s,
91 00:14:05.440 ⇒ 00:14:06.520 Robert Tseng: Yeah. Yeah.
92 00:14:06.870 ⇒ 00:14:09.519 Miranda Wen: And for the partnership side,
93 00:14:10.150 ⇒ 00:14:21.600 Miranda Wen: like, so I know what I held, like, hiring this partnership manager, and before we got a hair… get a hire of the partnership manager, what would… what are the parts you think, like.
94 00:14:21.640 ⇒ 00:14:39.480 Miranda Wen: that really has, like, the potential for AI automations. So, what I understood is, like, more, like, it leaves a part for execution, and they need a person to execute on that. Or do you think, like, some of the execution, probably some AI tooling skills could help with that?
95 00:14:40.390 ⇒ 00:14:51.029 Robert Tseng: Yeah, well, I think what I did is just really basic right now, like, you could probably make this a bit… you could make this a lot better, but I think it’s, like, the coordination of, like,
96 00:14:51.170 ⇒ 00:14:55.329 Robert Tseng: Every partner is such a high context, like…
97 00:14:55.780 ⇒ 00:14:56.210 Miranda Wen: Related.
98 00:14:56.210 ⇒ 00:15:13.510 Robert Tseng: relationship, because there’s so many stakeholders, the cycles are way longer, it’s, like, the sequences are much more complicated than an outbound sequence. An outbound sequence is pretty simple. It’s just, like, two or three messages, maybe, and, like, you can basically prescribe it. But, yeah, I think, like, partnerships is just more…
99 00:15:13.680 ⇒ 00:15:15.340 Robert Tseng: complicated.
100 00:15:16.750 ⇒ 00:15:28.909 Miranda Wen: Yeah, I think it’s, like, what I understood… yeah, I totally agree with you, like, it’s definitely very complicated and very long, so maybe something we need, just very much in an abstract level is, like, something that…
101 00:15:29.600 ⇒ 00:15:33.020 Miranda Wen: Very intuitive, showing, like.
102 00:15:33.160 ⇒ 00:15:39.870 Miranda Wen: where are we at in the cycle? Where… what are people involved in each step? Would be something like that, or…
103 00:15:39.870 ⇒ 00:15:46.860 Robert Tseng: Yeah, I’ve seen, like, some good visuals of, like, and I think you can… I kind of, like, a…
104 00:15:47.250 ⇒ 00:15:54.099 Robert Tseng: there are some CRM tools that basically do account mapping, and I think Partners is kind of like that, where, like, I think of just, like.
105 00:15:54.340 ⇒ 00:15:57.290 Robert Tseng: Whether this lives in the Figma or whatever right now, but, like.
106 00:15:57.290 ⇒ 00:15:57.690 Miranda Wen: Yeah.
107 00:15:57.690 ⇒ 00:16:13.889 Robert Tseng: you have, like, the different stages of the partner life cycle, but you also understand who are all the different partner relationships you have. So, like, for Snowflake, you know, we have a partnerships manager, but we also have account executives that we’re co-selling with, and there’s, like, all these different people that we need to kind of
108 00:16:14.400 ⇒ 00:16:29.819 Robert Tseng: we have to, like, multi-thread, like, our conversations with them, so that we’re able to kind of keep them all moving along together. Yeah, like, that whole thing is very hard to visualize. Like, I… I… yeah,
109 00:16:30.370 ⇒ 00:16:31.240 Robert Tseng: Yeah.
110 00:16:31.240 ⇒ 00:16:41.909 Miranda Wen: Yeah, I think that that… yeah, but I think that’s, like, a great angle to go for. Yeah, I was… I will also think about it more, but do you agree, like, that’s the part where we probably could, like.
111 00:16:42.400 ⇒ 00:16:47.249 Miranda Wen: come up with something, but obviously, I have to work very closely with the go-to-market team on that.
112 00:16:47.780 ⇒ 00:17:03.779 Robert Tseng: Yeah, of course. I think that… I think that is probably where most of my time is going this quarter. Like, I’m really trying to… to push partnerships, so… I mean, I will keep building these, like, back-end automation things, because, like, I… I… from, like, a data perspective, I, like, have a…
113 00:17:04.060 ⇒ 00:17:06.139 Robert Tseng: Opinion of, like, how…
114 00:17:06.800 ⇒ 00:17:18.860 Robert Tseng: like, what systems to connect, like, how to… like, how to… how to create the right signal. Like, I thought… I thought this was already pretty good. Like, I… I was on a call with Hannah, like, right before this, and, like, I just…
115 00:17:19.040 ⇒ 00:17:30.220 Robert Tseng: you know, we walked through, like, would she know what to do? She’s not… doesn’t know much about partnerships, but she knows what to do for each of these. And like, yeah, she… I think she is able to leverage cursors and also
116 00:17:30.260 ⇒ 00:17:41.319 Robert Tseng: like, kind of these kind of, these tasks, I guess, and she’s able to… I mean, she’s gonna try drafting things off of it, and it’s in an organized way.
117 00:17:41.700 ⇒ 00:17:46.139 Robert Tseng: At least for now. But, yeah, like, I… and…
118 00:17:46.930 ⇒ 00:17:58.400 Robert Tseng: because ultimately, all the messages are still being sent manually for now, like, it… like, we’ll see how… we’ll see how this process holds up, but, like, I’m… I’m basically gonna keep trying to make
119 00:18:00.110 ⇒ 00:18:03.460 Robert Tseng: Make this data movement part.
120 00:18:03.830 ⇒ 00:18:07.759 Robert Tseng: better, where I’m having better objectives.
121 00:18:08.020 ⇒ 00:18:20.159 Robert Tseng: like, I’m able to help her pre-drop the messages better, making sure that every partner activity is aligned to the strategy. So, like, I’m gonna keep doing things like that on the… and the…
122 00:18:20.160 ⇒ 00:18:28.030 Robert Tseng: in the… in the background, but I’m… I mean, I’m not really gonna build a UI from this, so, like, I… I think, like, the account mapping thing would be helpful.
123 00:18:28.030 ⇒ 00:18:37.099 Robert Tseng: Knowing, like, where the partner phases are, like, we’re gonna have to build assets for its partners as well, because they’re gonna want
124 00:18:37.420 ⇒ 00:18:40.800 Robert Tseng: Things like, okay, we’re now going to move into
125 00:18:40.900 ⇒ 00:18:52.499 Robert Tseng: planning a webinar, like, we need to have a graphic, we need to have, you know, to send out invite lists, like, a lot of those things, you know, ideally would just be like that. That’s a repeatable workflow.
126 00:18:52.900 ⇒ 00:19:08.910 Robert Tseng: that could be, that could be built out, probably from, from your perspective. And then, yeah, like, all the… the specific, like, partner activities, I feel like those are all repeatable things that we could… we could end up building out.
127 00:19:09.700 ⇒ 00:19:22.069 Miranda Wen: Yes, okay, awesome. Yeah, yeah, yeah. Yeah. Okay, and another thing, it’s actually, like, the… you mentioned briefly about the demo part, that’s actually, before I hop on this call with you, that’s actually the part where I think about the first
128 00:19:22.290 ⇒ 00:19:30.670 Miranda Wen: like, repeatable workflow errors, like, I want… I wanna know, like, why do you think it’s, like, could you elaborate more? Why do you think it’s, like, really…
129 00:19:30.680 ⇒ 00:19:42.610 Miranda Wen: far from that demoing stage, and do we have, like, past examples or projects that have, like, a demo? So what does, like, a demo really look like when Bringforge is talking to partners?
130 00:19:42.910 ⇒ 00:19:49.900 Robert Tseng: Yeah, let me… I’ve got this one. So…
131 00:19:50.450 ⇒ 00:19:53.980 Robert Tseng: District Attorney’s Office of New York,
132 00:19:54.110 ⇒ 00:19:59.570 Robert Tseng: I took a call with, kind of, like, their… Kind of data chief person.
133 00:20:00.200 ⇒ 00:20:06.719 Robert Tseng: And afterwards, yeah, I mean, you could see, took, like, 6 days before I came back to them.
134 00:20:07.090 ⇒ 00:20:11.879 Robert Tseng: We have a few things. General deck, I don’t know if you’ve seen this, pretty standard, just like…
135 00:20:12.590 ⇒ 00:20:19.230 Robert Tseng: Whatever, like… I think this is still a good resource to have, because it helps to…
136 00:20:19.400 ⇒ 00:20:22.190 Robert Tseng: It’s easy to share and easy for them to socialize.
137 00:20:22.420 ⇒ 00:20:27.459 Robert Tseng: I had some questions about case studies. I went and I, like, put together
138 00:20:30.410 ⇒ 00:20:46.709 Robert Tseng: Yeah, I mean, kind of similar to our SOW, agent, but then I kind of just ran some case studies through this as well. Not the best-looking doc, I feel like we could have generated better case studies. And then, like, demo videos, where…
139 00:20:46.890 ⇒ 00:20:48.439 Miranda Wen: That’s the same career as well, yeah.
140 00:20:48.440 ⇒ 00:20:54.199 Robert Tseng: like… I don’t want to listen to myself here, but, like, I…
141 00:20:54.970 ⇒ 00:21:09.879 Robert Tseng: this was basically what Pranav put out. He built this one, this other… our other go-to-market lead built another one. So they built… they gave me two separate demos that were not connected to each other. One was built on Lovable, the other one was just, like, whatever Pranav built.
142 00:21:10.130 ⇒ 00:21:14.439 Robert Tseng: And, like, I kind of just recorded this video, just kind of talking through
143 00:21:14.610 ⇒ 00:21:29.259 Robert Tseng: how I thought it would be helpful for, kind of, the stakeholders’ use case. I thought this was a bad demo. Like, I’m like, why am I presenting two separate things? Like, it was just kind of… it was a little bit discordinated, so… but I just… I used it anyway, because that was just what I was given.
144 00:21:29.370 ⇒ 00:21:34.139 Robert Tseng: So yeah, I feel like you should… you could watch this video and kind of better understand, but…
145 00:21:35.090 ⇒ 00:21:50.219 Robert Tseng: we had, like, two people that basically took the requirements that I got from the transcript, and they tried to build different demos, and, like, they kind of answered… like, it just was a little bit… it was just kind of weird, but, like, I… we made two of them.
146 00:21:50.390 ⇒ 00:21:59.089 Robert Tseng: And so, when I thought that wasn’t enough, then I was like, okay, well then, I’ll just do another demo of, like, our custom-owned, like.
147 00:21:59.160 ⇒ 00:22:12.780 Robert Tseng: how I… how I use our own internal tooling. So this was an example of me using… I don’t know if you’ve used… you’ve used the Brainforge app yet, but it’s basically just, like, a Brainforge skinned open work concept. So I do that, and I kind of…
148 00:22:12.870 ⇒ 00:22:17.710 Robert Tseng: talk about our platform. So, this was pretty much what I sent over to him.
149 00:22:17.880 ⇒ 00:22:18.650 Miranda Wen: Mmm.
150 00:22:18.650 ⇒ 00:22:22.690 Robert Tseng: Yeah, I can forward this to you.
151 00:22:22.690 ⇒ 00:22:26.430 Miranda Wen: Yeah, yeah, yeah, that would be great, yeah, so I can, I can see better and see.
152 00:22:26.910 ⇒ 00:22:27.650 Robert Tseng: Yeah.
153 00:22:27.650 ⇒ 00:22:29.070 Miranda Wen: What it could look like, yeah.
154 00:22:30.080 ⇒ 00:22:39.149 Robert Tseng: So yeah, I mean, I think you could probably start from there, like, I think I’m… like, that was one of the more recent, demo follow-ups that I put together.
155 00:22:39.150 ⇒ 00:22:45.600 Miranda Wen: Awesome, awesome. Yeah, and another question I have, like, just, like, in the long run, so do you think, like,
156 00:22:45.700 ⇒ 00:22:54.909 Miranda Wen: I mean, you kind of talk a lot, like, it’s unstable, like, what kind of our clients and services we provide, if I understood correctly. So for this product, do you think, like.
157 00:22:55.040 ⇒ 00:23:04.359 Miranda Wen: just a general sense, or intuitive for what we have right now. Do you think in the future, when we roll out to, like, external users, do they want something, like, more…
158 00:23:04.600 ⇒ 00:23:23.540 Miranda Wen: over… overall organization, like, across the organization, like, different people, like, engineers, like, operators, go-to-market team, can all use this platform, or do you think, like, we should more on the direction, like, package to, like, for example, only helping the go-to-market team, and sell to go-to-market?
159 00:23:24.330 ⇒ 00:23:27.979 Robert Tseng: Yeah, I was… I think…
160 00:23:28.020 ⇒ 00:23:37.380 Miranda Wen: Like, is there, like, a particular area you see, like, a greater demand or… or, a positioning you see we are taking?
161 00:23:39.520 ⇒ 00:23:57.910 Robert Tseng: Yeah, I mean, for this platform product, not yet. I think it’s too early to say, but, like, you know, we’re in a lot of conversation, like, I’m trying to pitch this to other agencies as well, but, like, here’s one example that I was sharing with Utam and Pranab yesterday, where, like, this is basically, like, a quad
162 00:23:58.440 ⇒ 00:24:10.879 Robert Tseng: co-work for specifically growth marketers who are trying to, like, run ad campaigns. Like, we could do this. We could… we could build this. This is just, like, you know, it’s… they just made some custom scales here.
163 00:24:10.980 ⇒ 00:24:20.220 Robert Tseng: But yeah, it feels like the… like, people are starting with very specific themes and building skills for… for them, like…
164 00:24:20.380 ⇒ 00:24:25.289 Robert Tseng: Whereas, like, what we have right now is, like, way too open-ended. It’s kind of like…
165 00:24:26.110 ⇒ 00:24:28.839 Robert Tseng: Yeah, it’s too general, so I do think that, like.
166 00:24:29.240 ⇒ 00:24:35.010 Robert Tseng: For this to be… for us to package this product better for external distribution.
167 00:24:35.010 ⇒ 00:24:35.510 Miranda Wen: Hmm.
168 00:24:35.510 ⇒ 00:24:38.090 Robert Tseng: Well, yeah, I need specific, like.
169 00:24:38.270 ⇒ 00:24:48.760 Robert Tseng: use cases that I can sell into, which I am. Like, I’m trying to sell to these growth marketers. I’m also trying to sell, like, on… to legal,
170 00:24:49.000 ⇒ 00:24:59.160 Robert Tseng: So there are a few different angles that we’re taking, but I don’t think we have, like, a full-on product roadmap for what all the skills that we need to build, like…
171 00:24:59.200 ⇒ 00:25:09.310 Robert Tseng: Yeah, so, but I do think this is very much, like, what people are paying for right now. Like, this company charges probably, like, 50,
172 00:25:09.360 ⇒ 00:25:13.839 Robert Tseng: Pay a month to use the space, or just use the product.
173 00:25:14.550 ⇒ 00:25:28.889 Robert Tseng: And I feel like we could build something like this in a month, and, like, it would not… yeah. So, I’m more interested in going after the alpha for… for… for some… for these types of use cases.
174 00:25:29.270 ⇒ 00:25:40.039 Miranda Wen: Totally, totally. Yeah, I think that’s very good input, so definitely, like, going on the vertical track and see, like, how… how… how good, like, all the package skills that we’re selling to could be, like, yeah.
175 00:25:40.040 ⇒ 00:25:40.610 Robert Tseng: Yeah.
176 00:25:40.910 ⇒ 00:25:49.559 Miranda Wen: Okay, I think, yeah, I think this is, like, super helpful, and I will take a look of the, the demo more in detail. Thank you, Simon Robert, I think this helps a lot, yeah.
177 00:25:49.700 ⇒ 00:25:54.320 Robert Tseng: Of course, yeah, no, thanks for… thanks for doing this. I think it was helpful to just kind of…
178 00:25:54.840 ⇒ 00:26:00.970 Robert Tseng: Yeah, it’s always good to retell, kind of, like, what we’re trying to do to somebody else, so I’m curious what you come back with.
179 00:26:01.480 ⇒ 00:26:04.790 Miranda Wen: Yeah, yeah, yeah, thank you so much, yeah, I’ll keep you updated.
180 00:26:04.790 ⇒ 00:26:06.020 Robert Tseng: Okay, cool.
181 00:26:06.020 ⇒ 00:26:06.630 Miranda Wen: Okay, cool.
182 00:26:06.630 ⇒ 00:26:07.510 Robert Tseng: Talk to you later.