Meeting Title: Eden OS Tracking Plan Sync Date: 2026-04-03 Meeting participants: Greg Stoutenburg, Robert Tseng
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1 00:00:06.370 ⇒ 00:00:07.700 Robert Tseng: Yay.
2 00:00:07.700 ⇒ 00:00:08.780 Greg Stoutenburg: Hey, morning.
3 00:00:09.050 ⇒ 00:00:09.860 Robert Tseng: Morning.
4 00:00:11.460 ⇒ 00:00:18.569 Robert Tseng: Okay, I’m just gonna try to catch you up a bit, because I think I was just on a…
5 00:00:19.910 ⇒ 00:00:21.220 Robert Tseng: Call with Eden.
6 00:00:24.890 ⇒ 00:00:34.140 Robert Tseng: Okay, so, yeah, I maybe, I don’t know if you followed, like, many of the threads or not, but, I guess they, they shipped some,
7 00:00:35.720 ⇒ 00:00:38.540 Robert Tseng: Okay, how do I start this?
8 00:00:42.730 ⇒ 00:00:47.720 Robert Tseng: Adam put this together, he was trying to wrap his head around, kind of, like, Eden…
9 00:00:47.850 ⇒ 00:00:58.960 Robert Tseng: data architecture, felt like this was an exercise that we should have been doing proactively, but I just don’t think that we did, so he just kind of felt like he needed to
10 00:00:59.250 ⇒ 00:01:17.909 Robert Tseng: it’s kind of like a Shivani thing. Like, he just felt like he needed to control the narrative, so he… he, like, ripped this AI doc that, like, is maybe 60% of the way there, and then we just kind of, like, hashed through some of the details, trying to clear up some of his misconceptions for the past hour. I think, like, where he…
11 00:01:18.210 ⇒ 00:01:23.580 Robert Tseng: like, I was trying to draw the line of, like, okay, this is Brainforge’s part.
12 00:01:23.580 ⇒ 00:01:41.219 Robert Tseng: what you have here is just, like, a dump of everything you want to see happen that involves everybody at Eden. He just threw all these people into a call that, like, totally didn’t make any sense. They don’t work together on these things. So, but whatever, like, that’s… that was just his… his approach. So, he was expecting us to just talk it out and figure it out.
13 00:01:41.270 ⇒ 00:01:46.190 Robert Tseng: And I think kind of coming out of it, seems like what we really need, which I…
14 00:01:46.560 ⇒ 00:01:50.500 Robert Tseng: I know this is an adjustment, but, like, They have this…
15 00:01:50.680 ⇒ 00:01:59.870 Robert Tseng: you’ve seen the Eden Tracking Plan before. He took his own pass at the tracking plan. He thinks that these are all the intakes, like, the steps that need to be tracked.
16 00:02:00.350 ⇒ 00:02:12.659 Robert Tseng: Right now, this work stream is really just, like, between Ryan and Zoron, but they’re not really, like, documenting, like, their process, they’re just, like, ripping it together, so, I think that, you know, prevents visibility from…
17 00:02:12.660 ⇒ 00:02:21.479 Robert Tseng: to the other parts of the org. And I do agree with Adam that there is, like, a mix of client, server, and edge tracking that he just doesn’t understand, like, which
18 00:02:21.600 ⇒ 00:02:41.600 Robert Tseng: which surfaces are for which events. And, I think this would be really simply solved if we just had a single event tracking plan, which… the artifact exists, like, I definitely started that for Eden, like, a year ago. Obviously, nobody’s maintained it, so he felt like he needed to go and build it.
19 00:02:41.750 ⇒ 00:02:51.590 Robert Tseng: And I think we agreed that, okay, fine, we can see that this is his source of truth. We will just maintain the stock for him. So…
20 00:02:51.950 ⇒ 00:02:58.100 Robert Tseng: we have, like… and I… and I think this is just, like, just… they just need some PM support for…
21 00:02:58.100 ⇒ 00:03:12.349 Robert Tseng: just like the… just for… just for the tracking. So, I think this is where I’m trying to see what your… what you’re… if you’re… if I’m able to bring you back into this, like, I feel like there’s probably, like.
22 00:03:12.360 ⇒ 00:03:27.240 Robert Tseng: 10 hours a week of work in… on just getting the behavioral, analytics up and running, because I… I don’t think the engineer… it’s… it’s Loron running on his own, Ryan kind of doing his own thing.
23 00:03:27.240 ⇒ 00:03:36.309 Robert Tseng: they have an engineering team, and then we have, like, a waste, right? So, like, you can see there’s, like, 4 different engineering, like, entities that are all kind of, like, not…
24 00:03:36.560 ⇒ 00:03:39.139 Robert Tseng: on the same wavelength.
25 00:03:39.140 ⇒ 00:03:44.070 Greg Stoutenburg: They’re not answering the same questions, and so, yeah, they’re independently doing all this.
26 00:03:44.070 ⇒ 00:04:00.689 Robert Tseng: Yeah, so… I don’t think we’re starting from zero. I think Adam’s wrong. We’re not, like, at… he just… he doesn’t know any better, but and I don’t necessarily think these are the 30 events, but, like, I think he was kind of doing our job for us on the product analytics side, and just thinking, like.
27 00:04:01.250 ⇒ 00:04:03.149 Robert Tseng: Okay, well, this…
28 00:04:03.390 ⇒ 00:04:17.339 Robert Tseng: new system is here, like, I need to add tracking to it. Here, just, like, take this and run with it. And I don’t think that’s the right handoff, but I… somebody needs to pick it up, and I think we should pick it up, and that gives me more leverage to basically
29 00:04:17.380 ⇒ 00:04:26.580 Robert Tseng: push back on other things, which I already have. I already slowed down a bunch of the other projects. So, if anything, like, I might, like… I mean, Jasmine is not going to be heavily involved. I will just…
30 00:04:26.580 ⇒ 00:04:40.850 Robert Tseng: have her just manage the dashboarding stuff, which is… that should be very minimal. We’re gonna be deflecting a lot of that, and we’ll just do this product analytics work and the… and and then MarTech and data engineering. But, like.
31 00:04:40.850 ⇒ 00:04:44.350 Robert Tseng: So I don’t… functionally, I don’t think it really changes this roadmap.
32 00:04:44.350 ⇒ 00:04:52.599 Robert Tseng: I think we had already covered the pieces in a way that was… that made sense for our team, because it’s not, like, a single work stream.
33 00:04:52.880 ⇒ 00:05:07.949 Robert Tseng: But, like, I think this is a missing… this is a missing piece right now, where they don’t have this level… they don’t have the… yeah, I think… I think this is the one… this is the one thing that we need to… to have in order to show that we’re… we’re keeping… we’re keeping pace.
34 00:05:08.580 ⇒ 00:05:09.230 Greg Stoutenburg: Yup.
35 00:05:09.720 ⇒ 00:05:19.050 Greg Stoutenburg: Okay, so, just summarizing, the ask is that for… I mean, this is on Eden OS specifically?
36 00:05:19.680 ⇒ 00:05:24.939 Robert Tseng: I… yeah, I mean, this is… this is an Eden OS, project, yeah.
37 00:05:24.940 ⇒ 00:05:44.939 Greg Stoutenburg: Okay, make a new tracking plan for Eden OS. I can take a look at, you know, what we already have and what Adam already has here, but give it some focus, some clarity, make it thorough, work with Zoran and Awash to make sure that the events that I’m saying we should have match up with events that we do have.
38 00:05:45.110 ⇒ 00:05:47.789 Greg Stoutenburg: That’s the goal, right?
39 00:05:48.450 ⇒ 00:05:51.560 Robert Tseng: Yeah, so, I mean, I… I think…
40 00:05:53.900 ⇒ 00:06:01.659 Robert Tseng: Yes, that is the goal on our side. And then, kind of, like, weekly on Wednesday, we do a check-in with the whole, like.
41 00:06:01.890 ⇒ 00:06:08.280 Robert Tseng: whatever technical staff on Eden, they never come to the table with anything, but we just need to show them that, like.
42 00:06:08.580 ⇒ 00:06:11.750 Robert Tseng: These things are, like, we’re just giving progress updates on where we’re at.
43 00:06:11.750 ⇒ 00:06:12.190 Greg Stoutenburg: happening.
44 00:06:12.190 ⇒ 00:06:22.639 Robert Tseng: If we need anything, from them, which I don’t feel like we do, frankly, they don’t feel like they’re gonna do anything. Yeah. Like, I… yeah, I think we just… I just… I just think we need that touchpoint.
45 00:06:22.640 ⇒ 00:06:23.880 Greg Stoutenburg: Okay.
46 00:06:23.880 ⇒ 00:06:34.080 Robert Tseng: Yeah, I expect this to be, like, 5 hours a week. So, and if you’re spending a little more time than that, then, like, you should just say no to me. Like, I think if we can keep it contained to that, I feel like that’s doable.
47 00:06:34.230 ⇒ 00:06:46.789 Greg Stoutenburg: Yeah, at 5 hours a week, I can do this. I can take some time, maybe Tuesday, and just sort of, like, take an initial pass and say, hey, we’re… enough to say Wednesday, we’re working on this, and we have eyes on it.
48 00:06:47.010 ⇒ 00:06:49.629 Greg Stoutenburg: And, yeah, and then go from there, and then…
49 00:06:50.180 ⇒ 00:06:56.140 Greg Stoutenburg: I mean, are we concerned? Yeah, yeah, and then I guess the follow-on step will be instrumentation and work with
50 00:06:56.260 ⇒ 00:06:57.919 Greg Stoutenburg: whoever I need to work with on that.
51 00:06:58.470 ⇒ 00:06:59.230 Robert Tseng: Yeah.
52 00:06:59.820 ⇒ 00:07:02.530 Greg Stoutenburg: Yeah. Cool. Yeah, I can do that.
53 00:07:02.530 ⇒ 00:07:11.569 Robert Tseng: Okay, cool. That is how I feel like I’m gonna bring you back into this. Sounds good.
54 00:07:11.570 ⇒ 00:07:21.140 Robert Tseng: Yeah, as far as, like, I know you had other outstanding things from… if you had anything else that people were kind of asking of you, I would say just, like, say no to it. Like, I think…
55 00:07:21.140 ⇒ 00:07:34.999 Robert Tseng: you’re hanging on to the Omni stuff until Jasmine’s, like, kind of fully ramped up, then you can move… move that off your plate, and I think this is really more traditional product analytics work at this point, so… Yeah, that sounds good. Yeah.
56 00:07:35.000 ⇒ 00:07:54.929 Greg Stoutenburg: Yeah, I’d like to, I drafted an update I want to share with Eden by end of day. Again, just sort of, like, an exercise in reassurance, and also tell them… tell them what we’ve done so far, what we’re gonna do, and explain some things about Omni and Tableau. I’d like to just DM them to you, and just get your eyes on it real quick. Okay. And, yeah, and I’ll share it out sometime later today.
57 00:07:54.930 ⇒ 00:07:55.550 Robert Tseng: Yeah.
58 00:07:55.910 ⇒ 00:07:56.670 Robert Tseng: Cool.
59 00:07:56.670 ⇒ 00:07:58.830 Greg Stoutenburg: Okay, sounds good. We can do it.
60 00:07:58.970 ⇒ 00:07:59.799 Robert Tseng: Thanks, appreciate it.
61 00:07:59.800 ⇒ 00:08:00.870 Greg Stoutenburg: Pleasure. See ya.
62 00:08:00.870 ⇒ 00:08:01.410 Robert Tseng: Right.