Meeting Title: Eden Q2 Lock-In Timelines Date: 2026-04-02 Meeting participants: Brylle Girang, Awaish Kumar, Zoran Selinger, Pranav, Robert Tseng, Greg Stoutenburg


WEBVTT

1 00:00:11.660 00:00:12.650 Brylle Girang: Hello?

2 00:00:14.770 00:00:15.860 Awaish Kumar: Hi.

3 00:01:04.340 00:01:05.140 Brylle Girang: Hey guys!

4 00:01:08.880 00:01:09.620 Zoran Selinger: Okay.

5 00:01:19.370 00:01:21.160 Brylle Girang: Sweet for Robert.

6 00:02:07.690 00:02:08.650 Robert Tseng: Hey, everyone.

7 00:02:11.190 00:02:11.560 Brylle Girang: No.

8 00:02:15.650 00:02:19.020 Robert Tseng: Oh, I just saw your message. Should Greg be on this call?

9 00:02:19.970 00:02:22.460 Robert Tseng: I think… it’s okay.

10 00:02:29.660 00:02:33.530 Robert Tseng: Actually, I’ll just send it to him, see if he wants to join. I think it’ll just be easier.

11 00:02:34.530 00:02:35.130 Brylle Girang: Okay.

12 00:02:41.970 00:02:45.600 Robert Tseng: Okay…

13 00:02:50.950 00:02:59.629 Robert Tseng: Cool, I know we’ve just been doing more ad hoc meetings this week, so, like, I just want to make sure that we’re all on the same page. So,

14 00:03:00.110 00:03:08.690 Robert Tseng: yeah, trying to adopt, kind of, who Tom suggested, planner, linear thing.

15 00:03:08.900 00:03:18.210 Robert Tseng: So here we are, we have a few projects. From my perspective, I think there’s 3 separate projects. There’s Eden OS,

16 00:03:18.540 00:03:23.969 Robert Tseng: which eventually will roll into just the rest of Eden. There’s Eden AI, which is…

17 00:03:24.100 00:03:35.420 Robert Tseng: For Nav, and then everything else just kind of falls under Eden. So, we have a bunch of projects, I basically have created, like, my… taken my first pass at

18 00:03:35.810 00:03:38.390 Robert Tseng: These are all the…

19 00:03:39.300 00:03:46.300 Robert Tseng: projects that were, well, we set the OKR doc and data platform documentation, then I spat it into

20 00:03:46.760 00:03:51.460 Robert Tseng: I turned it into a Notion page, which I believe is,

21 00:03:52.230 00:03:59.770 Robert Tseng: This one, I can just share if people want to click into it. Oh, dear.

22 00:04:02.320 00:04:11.810 Robert Tseng: And from here, I basically just edited this project plan, ran it through, kind of, our agents in…

23 00:04:13.370 00:04:16.229 Robert Tseng: through Cursor, and it ended up

24 00:04:16.420 00:04:30.029 Robert Tseng: kind of building out most of these projects. I’ve gone in and edited it, and adjusted timelines, so… at least I took a first pass at sequencing here. I just want to make sure that everybody’s clear on, like, what

25 00:04:30.160 00:04:40.399 Robert Tseng: Where… kind of what’s… what’s in scope, versus, like, if you guys are seeing anything else that’s not captured here, it’s probably ad hoc, or we need to roll it up.

26 00:04:40.970 00:04:48.309 Robert Tseng: So… Yeah, I guess I’ll just kind of pause there. Is that everyone following along still?

27 00:04:52.470 00:04:53.110 Pranav: Yep.

28 00:04:53.350 00:04:59.429 Robert Tseng: Okay, cool. Yeah, I can’t… I can’t see your faces, so someone just has to say something, thanks.

29 00:04:59.840 00:05:11.219 Robert Tseng: Okay, so I’m just gonna go through all of them. We’re not gonna break it down into issues. I think the lead that’s assigned should go in and break it down to issues. Jasmine’s not here, so I’m basically standing in for Jasmine.

30 00:05:11.500 00:05:20.789 Robert Tseng: So yeah, I think, like, I’m not gonna rehash too much, because a lot of it will feel familiar to what we already had in the data platform OKRs.

31 00:05:21.350 00:05:27.370 Robert Tseng: But where there is any question, I think we should just clear it up on this call.

32 00:05:29.350 00:05:46.449 Robert Tseng: So yeah, I mean, this ELT metrics and schedule reports, Greg has kind of been catching the… the heat for this the past couple weeks when things have been breaking, because in this Omni transition. Eventually, I want that office play, like, I don’t want him to be handling those types of

33 00:05:46.480 00:06:03.859 Robert Tseng: I mean, that should all be addressed proactively, making… and they don’t really have that many requests. Like, frankly, they… all they do is pull up the same report and look at it every day. They may make some adjustments here and there, but if anything is broken, like, this is, like, always P0, we need to fix it right away, because, like, this is…

34 00:06:04.010 00:06:12.660 Robert Tseng: like, yeah, they are ultimately the main, the main… the main client… main stakeholder on this client. So,

35 00:06:12.820 00:06:13.750 Robert Tseng: I think…

36 00:06:16.110 00:06:26.130 Robert Tseng: I’m putting this in Jasmine’s plate in the future, but I think for now, I’m just gonna assign it to me, just because I get called anyway, if any of these things break, and then I basically pull in other people.

37 00:06:26.340 00:06:42.609 Robert Tseng: At this point, I feel like this project is pretty stable, but it’s just gonna be an ongoing thing through the end of the… end of the quarter. As I meet with them, you know, bi-weekly, weekly, like, they have different requests, and so I will just funnel those into issues that I’ll roll up into this project.

38 00:06:43.290 00:06:45.819 Robert Tseng: So that’s… that’s clear… that’s that for that project.

39 00:06:46.170 00:06:55.579 Robert Tseng: Then there’s kind of, like, this need for, like, QAing. I feel like… so you’ll notice that everything is kind of like, oh, well, hmm.

40 00:06:55.980 00:07:15.020 Robert Tseng: This might be similar. I tried to make it, like, agnostic to, like, I’m not saying Omni specifically, although I think when Awish built out the Eden OS project, he may have just named it Omni. So, if… we’ll try to reconcile those differences. But for now, what this is really is…

41 00:07:15.220 00:07:18.560 Robert Tseng: Yeah, we just need to… we get a lot of…

42 00:07:18.980 00:07:32.709 Robert Tseng: hey, why is Omni different than Tableau, different from Jonah’s finance reports, different from this spreadsheet that Mitesh maintains? Like, this is, like, to me, most… the majority of the types of urgent requests we get. And,

43 00:07:33.260 00:07:45.570 Robert Tseng: they come in from all different angles. Sometimes you guys get pinged, a lot of the time I just get a random call or text, and then, like, that just kind of disrupts everything, because we have to go in and deal with it, so…

44 00:07:46.060 00:08:02.039 Robert Tseng: I feel like we had a better handle of this before. We were maybe only catching these types of requests once a month. I think because there have been so many moving pieces and people on this team the past, like, 3 months, I think our discipline has gotten pretty…

45 00:08:02.160 00:08:05.709 Robert Tseng: has gotten worse. So,

46 00:08:05.920 00:08:12.720 Robert Tseng: I’m also, like, not confident that this should sit with Jasmine, but… I mean, this should sit more with data engineering.

47 00:08:12.850 00:08:15.279 Robert Tseng: But I just wanna, kind of…

48 00:08:15.800 00:08:20.000 Robert Tseng: Yeah, what, what, what, what are… what are the thoughts on, on that?

49 00:08:23.950 00:08:26.079 Zoran Selinger: You need to be proactive there, yeah.

50 00:08:26.220 00:08:27.059 Zoran Selinger: For sure.

51 00:08:28.740 00:08:29.620 Awaish Kumar: Lady.

52 00:08:29.620 00:08:30.929 Zoran Selinger: Guys, yeah.

53 00:08:31.560 00:08:32.690 Zoran Selinger: Go out, Katawish.

54 00:08:34.520 00:08:40.069 Awaish Kumar: Yeah, I think, like, if it is about just maintaining dashboarding, then…

55 00:08:41.220 00:08:43.890 Awaish Kumar: Yes, we need help from, like, the…

56 00:08:45.020 00:08:48.099 Awaish Kumar: Like, the one who is building the dashboard to actually

57 00:08:48.300 00:08:52.740 Awaish Kumar: Maintain them, but one thing is, also, like.

58 00:08:53.000 00:08:57.560 Awaish Kumar: I think the thing I have been seeing lately regarding these escalations

59 00:08:57.670 00:09:01.439 Awaish Kumar: about Omni are more about,

60 00:09:01.620 00:09:09.030 Awaish Kumar: The… the report is not… doesn’t look same to Tableau. And… and when I digged into some of the reports.

61 00:09:09.200 00:09:19.689 Awaish Kumar: I figured out that it is just because of timing. The Tableau has a specific time when it gets refreshed data, and then it is, like, kind of static.

62 00:09:20.500 00:09:24.500 Awaish Kumar: Omni is more like a live connection, and we are getting

63 00:09:24.900 00:09:34.330 Awaish Kumar: the new data, like, whenever somebody sees a dashboard, it sees the live data instead of a snapshot that was taken at 2 AM.

64 00:09:34.600 00:09:37.909 Awaish Kumar: So, that’s what has been happening so far.

65 00:09:39.560 00:09:42.760 Robert Tseng: Yeah, I agree with you. I think there are… what we’re seeing is…

66 00:09:43.160 00:09:52.619 Robert Tseng: before Tableau was more static, like, daily snapshots, I don’t really think people were rerunning, like, intraday reports or anything, so…

67 00:09:53.910 00:10:08.680 Robert Tseng: especially for, like, the ELT, I mean, I mean, hopefully at this point, I don’t know, is there still any confusion around which reports need to be live versus, like, need to just be snapshots? Like, I do agree with the wish that has been…

68 00:10:09.040 00:10:12.490 Robert Tseng: Like, a recurring thing that’s popped up the past two weeks.

69 00:10:14.160 00:10:24.469 Greg Stoutenburg: Yeah, all of the snapshots that they had in Tableau are now delivered from Omni on the same schedule, so if they’re, you know, insofar as they’re just interested in looking at a snapshot, it’s there.

70 00:10:25.280 00:10:33.939 Robert Tseng: Okay. Yeah, I feel like we already dealt… we kind of, like, whack-a-molded and hit those things, so I don’t expect that to come up anymore.

71 00:10:34.290 00:10:35.119 Robert Tseng: But obviously.

72 00:10:35.120 00:10:35.500 Awaish Kumar: If it does.

73 00:10:35.500 00:10:38.930 Robert Tseng: Like, that, that’ll… that’ll… we’ll have to, we’ll have to do… we’ll have to address it.

74 00:10:39.590 00:10:53.069 Awaish Kumar: So it will come up in a sense that if they look at the report that was shared in Slack, they will see maybe the static version of it, but somebody clicks on a link and goes into the dashboard, it is not static.

75 00:10:53.410 00:10:55.200 Awaish Kumar: The dashboard itself is live.

76 00:10:57.440 00:10:57.970 Greg Stoutenburg: Right.

77 00:10:59.610 00:11:06.949 Robert Tseng: Yeah. Okay, so, I mean, hopefully this is, like, a common objection we can align on if we get called. Sorry, it’s Utah, I’m gonna tell him.

78 00:11:08.190 00:11:09.619 Robert Tseng: Or taking this call.

79 00:11:09.730 00:11:18.459 Robert Tseng: Yeah, so if that happens, then, you know, we can handle… I mean, hopefully we can all handle the objection the same way now.

80 00:11:19.900 00:11:26.669 Robert Tseng: I just think we would need, like, a… a better… like, a more standardized process for, like, when this type of question comes in.

81 00:11:26.720 00:11:44.089 Robert Tseng: who’s checking what, right? Like, I’m doing, like, a sweep of the reports once a day in the mornings around this time. I mean, I’m really just looking for things that are broken. I’m not really, like, clicking into multiple systems. I’m just, like, trying to put myself in the shoes of ELT and, like, when something’s delivered to me, like.

82 00:11:44.150 00:11:48.729 Robert Tseng: Does it… does it actually make sense if there’s a random spike, or whatever, like, I might flag it?

83 00:11:48.930 00:11:52.470 Robert Tseng: Obviously, we have the automated, like.

84 00:11:52.630 00:12:04.049 Robert Tseng: modeling alerts from, that come through the identifications channel, and OASH monitors that. But, like, what are… what are all the roles that need to be

85 00:12:05.100 00:12:09.769 Robert Tseng: assigned here, so that we have, like, a more comprehensive QA process proactively.

86 00:12:11.620 00:12:19.780 Greg Stoutenburg: So, I think it makes sense to have… I think it makes sense to put Jasmine as the lead there, because she is the one that we should…

87 00:12:19.950 00:12:36.459 Greg Stoutenburg: entrust with standards for how dashboards are organized and what metrics are included and things like that, so I think as far as, like, the presentation of it goes, it makes sense to have her there. Data… you know, a data engineer should be responsible for the data that appears on the dashboards.

88 00:12:36.460 00:12:44.110 Greg Stoutenburg: And ensuring that, nothing is broken as far as, you know, ingestion, modeling, the figures that are represented.

89 00:12:44.300 00:12:57.950 Greg Stoutenburg: And then I think the third component is, and this is basically the one that I’m handling now as I sort of smooth this out and transition out, is just enablement, to communicate things clearly, repeatedly, sympathetically, like, to leadership.

90 00:12:58.090 00:13:08.580 Greg Stoutenburg: there’s not actually a discrepancy, check back 2 days, it’s because probably Tableau refreshed since, you know, etc, etc. So I… I see it as those three roles are the pieces here.

91 00:13:09.330 00:13:13.460 Robert Tseng: Okay, yeah, I mean, that makes sense to me, and like, Greg, I want you to be able to, like.

92 00:13:15.010 00:13:21.910 Robert Tseng: send that message without having to do all the digging yourself, right? So, like, if you’re gonna manage the client comms, because you’re the one that kind of…

93 00:13:22.070 00:13:35.829 Robert Tseng: brought on the end, you’re enabled team, like, they trust you as a trusted voice here, then yeah, Jasmine, in a way, you need to kind of give you what you need to be like, okay, it falls within our agreed, like, guardrails for what these reports should be. Like, it’s…

94 00:13:36.000 00:13:48.129 Robert Tseng: They’re being delivered on time, like, they have all the components that we expected, none of the models are broken, and so then you can just go back to one of your default responses, like, that triage should just be faster. Right now, it’s just like.

95 00:13:48.130 00:13:48.540 Greg Stoutenburg: I agree.

96 00:13:48.540 00:13:56.279 Robert Tseng: in through one of us, and then everybody ends up spending… digging into the same thing, and, like, I feel like we’re just spending, like, 4X the time that we need to to handle it.

97 00:13:56.280 00:13:57.050 Greg Stoutenburg: Yeah.

98 00:13:57.050 00:14:21.909 Greg Stoutenburg: I agree, it is… it is a waste of time, and it is, the playbook is one that involves a lot of scrambling. I think that what would help us head it off is when Jasmine does get in and is able to do things like put those metric definitions on the dashboards, or, you know, have Amber do it, or whatever, that’s gonna really help. Like… like Jonah’s question, where he was, you know, kind of concerned about a discrepancy the other day, it only came down to what he thought the definition of a metric was.

99 00:14:22.040 00:14:23.879 Greg Stoutenburg: It’s not a data discrepancy at all.

100 00:14:24.530 00:14:26.769 Greg Stoutenburg: Yeah. As an example. Yeah.

101 00:14:27.680 00:14:44.450 Robert Tseng: Okay, cool. Well, I mean, this is probably top priority for her when she comes in on next week, then. So, yeah, okay, thanks for clearing that up. So, hopefully everybody’s… I mean, we’ll… I’ll rehash this, probably, we’re gonna hopefully get this process ironed out, and then probably…

102 00:14:44.520 00:14:50.559 Robert Tseng: Like, I’ll… I’m gonna just give… I’m not even gonna have her come up with a playbook, I’m just gonna… I’m just gonna build it, and she’s gonna have to run it next week.

103 00:14:50.860 00:15:00.239 Robert Tseng: Okay, cool. I’m just gonna keep blowing through this, because I want to… and we’re not gonna touch on everything. So there’s this request, this is really from… oops, that’s not what I was trying to do.

104 00:15:00.240 00:15:15.219 Robert Tseng: Zoran kind of had a meeting with Mitesh, you know, eventually they want to do predictions, like, trim predictions. I frankly don’t think we have, the staff right now to take this on. It kind of has experience, but I think we’re still probably a month away from taking this on.

105 00:15:15.220 00:15:20.359 Robert Tseng: And from my sense, or I sense from, like, the meeting that I don’t think that this is super urgent.

106 00:15:20.480 00:15:26.320 Robert Tseng: So I start… I pushed it to May. Zorad, what do you think about that? Is that timing okay?

107 00:15:27.000 00:15:42.670 Zoran Selinger: Yes, yes, it is, it is. This is something that he really wants, but I also did not get a sense that this is, very urgent. But it is something that he’d like to get… he’d like to get for Q2.

108 00:15:43.350 00:15:43.910 Robert Tseng: Okay.

109 00:15:43.910 00:15:51.590 Zoran Selinger: Obviously, Eden OS is the priority at the moment. Everything else is… takes second, yeah.

110 00:15:52.210 00:16:00.659 Robert Tseng: Cool. Yeah, so that’s how I’m deflecting it and pushing it out. Same thing with… I mean, this one is a little bit different. I actually feel like this feels very similar to weekly reporting QA.

111 00:16:00.740 00:16:13.119 Robert Tseng: But it’s slightly different. It’s just, like, specifically for these marketing metrics, like NCAT, ROAS, whatever, like, as we change new sources, they’re throttling spend, trialing different agencies, like.

112 00:16:13.330 00:16:19.280 Robert Tseng: the… the bounds for, like, what the performance art change, right? Like…

113 00:16:19.370 00:16:25.580 Robert Tseng: They weren’t spending anything on Facebook before Q1. All of a sudden, they start spending on Facebook, performance drops.

114 00:16:25.640 00:16:34.469 Robert Tseng: like, overall… overall… overall ROAS drops, because it takes a while for that account… for that channel to warm up. Like, those types of things, it’s…

115 00:16:34.490 00:16:53.089 Robert Tseng: I don’t expect everyone on this call to be an expert on, like, noting where these trends are happening, but I… I think this is part of the pressure that we get when we… especially when the agencies are accusing us of, like, oh, the data’s broken, right? It’s not… the data’s never really been broken. Like, Zoran continues to, like, say the same thing over and over again. It’s just, like.

116 00:16:53.090 00:17:05.109 Robert Tseng: okay, it takes time to warm up, like… and so that’s what this scope is. I’m not really sure what to call it yet. I don’t know if Jasmine’s the right person. It feels like this is really just defending, like, our…

117 00:17:05.130 00:17:18.309 Robert Tseng: our work around marketing metrics. Maybe this is more of a Zaron thing, but I’m just calling that out, that I think this is, like, a common thread across some of the requests that we get pinged on specifically on the marketing side.

118 00:17:20.569 00:17:21.849 Zoran Selinger: Yeah. Do they need…

119 00:17:21.849 00:17:24.219 Greg Stoutenburg: Yeah. Go ahead, Sauron. This is your thing ahead.

120 00:17:24.220 00:17:32.239 Zoran Selinger: If… if we have… Like, a real anomaly detection in place for some of those,

121 00:17:32.400 00:17:38.970 Zoran Selinger: We are actually going to be able to… some of the requests that they have,

122 00:17:39.150 00:17:48.620 Zoran Selinger: sometimes you’ll just have to, we’ll be able to say, okay, so this is not a real anomaly. There is… this is, like, a normal fluctuation for… Yeah.

123 00:17:49.400 00:17:52.669 Zoran Selinger: This is within normal range, we have nothing to talk about.

124 00:17:52.840 00:17:57.709 Zoran Selinger: So sometimes, so one, one of… basically, we’ll have an argument.

125 00:17:57.890 00:18:06.120 Zoran Selinger: But that’s not the whole point, obviously, of this. The whole point… a bigger point is to actually have

126 00:18:06.480 00:18:08.160 Zoran Selinger: a notification.

127 00:18:08.300 00:18:22.950 Zoran Selinger: automatic, that something is, something is anomalous, and we should look into it, basically. And that, the first thing that I mentioned is just a really nice, really nice kind of side effect of that.

128 00:18:24.230 00:18:28.659 Robert Tseng: Yeah, I think you’re exactly right. I think… We don’t have the…

129 00:18:29.300 00:18:32.470 Robert Tseng: We haven’t set the thresholds for them on, like, what

130 00:18:32.600 00:18:40.119 Robert Tseng: what amount of change is, like, a false… is not really worth us digging into, right? It’s kind of like, whenever somebody says.

131 00:18:40.800 00:18:51.390 Robert Tseng: you know, we’re just reacting to whatever people think. Like, people… people… some people care about the 5%, some people care about the 10%. I mean, obviously, anything more than 10%, we should… we should have caught it before they even mentioned it, but…

132 00:18:51.410 00:19:05.219 Robert Tseng: Like, I think we do need to set this up. I don’t think this is actually a Jasmine thing, I just default assigned her there, but yeah, I mean, Zoran, do you feel like this is something that’s in between, like, kind of you and Dee to kind of take on?

133 00:19:07.310 00:19:09.339 Zoran Selinger: Between me and who else?

134 00:19:09.340 00:19:11.700 Robert Tseng: like, like, engineering.

135 00:19:12.500 00:19:15.290 Zoran Selinger: Yeah, yeah, I think that’s right, I think that’s right.

136 00:19:15.500 00:19:16.370 Zoran Selinger: Okay.

137 00:19:19.110 00:19:19.990 Robert Tseng: So yeah, I mean…

138 00:19:19.990 00:19:20.620 Greg Stoutenburg: a suggestion.

139 00:19:20.620 00:19:34.839 Robert Tseng: they’ll never ask for it, because they don’t really know what this even is. Like, this is purely just, like, engineering, like, legal, but I view this as a way to defend us from having to respond to so many of the ad hoc things that come up. But you go ahead, Greg. Yeah.

140 00:19:35.070 00:19:43.250 Greg Stoutenburg: Yeah, I was just gonna… if I could make a suggestion, I wonder if there’s, like, if there’s, like, a checklist or something you could give them for, like, here’s what counts as an anomaly.

141 00:19:43.460 00:19:54.269 Greg Stoutenburg: Or, like, I just wonder how much of this is, like, an education issue. Like, take a look at the data dictionary, here’s what… here’s what all these fields mean.

142 00:19:54.270 00:20:04.509 Greg Stoutenburg: Here’s what data flows from where to where, and, you know, here’s what counts as normal versus abnormal. And, you know, it could be, like, an education

143 00:20:04.740 00:20:09.639 Greg Stoutenburg: Thing, rather than being on the, you know, on the back foot all the time.

144 00:20:09.980 00:20:12.189 Greg Stoutenburg: With whatever they think they found at midnight.

145 00:20:12.190 00:20:13.010 Robert Tseng: I can work…

146 00:20:13.280 00:20:25.910 Robert Tseng: And I can work with, Zoran to kind of package it together. We kind of have the components here, it just is not really… like, nobody’s reading this except for us, right? We have the metrics, we have the metric definitions.

147 00:20:25.910 00:20:42.659 Robert Tseng: we know exactly what metrics they’re looking at, and I make the tweaks here and there. Eventually, I want to pass this off to Advate to own, but for now, I’m still the one kind of making changes to this. But yeah, I want to be able to tell them exactly that, Greg. That, I do agree, there’s an education component to it.

148 00:20:42.700 00:20:46.180 Robert Tseng: Okay, so I think we’re alignment there. This is more of, like, a…

149 00:20:46.690 00:20:57.739 Robert Tseng: it’s more of, like, a maintenance thing, but I do think it’ll save us some headache in the future, so I’m assigning a lead to Zora to kind of keep driving this forward, but obviously I can work with you there.

150 00:20:57.920 00:21:00.719 Robert Tseng: Okay, let’s kind of keep going through this.

151 00:21:01.600 00:21:15.960 Robert Tseng: Yeah, on the dashboarding side, I mean, I think this was ways, like, reporting for Eden OS specifically, right? I think there were some milestones you set here. I didn’t touch anything, I just kind of left it the way it was. Is there anything you wanted to say about this?

152 00:21:17.340 00:21:31.230 Awaish Kumar: Yeah, so, I have only one concern. Right now, like, we are working closely with Amber to build out these dashboards, and we are making adjustments in the models if she needs, and it should be, like.

153 00:21:31.490 00:21:37.889 Awaish Kumar: We should have all these dashboards done, like, very soon, but the only thing I’m more concerned right now is

154 00:21:38.090 00:21:45.829 Awaish Kumar: About, like, is… Is all the BASC data going to be in… in the Eden OS

155 00:21:45.930 00:21:50.160 Awaish Kumar: Or we have to maintain, like, two different…

156 00:21:51.190 00:21:57.439 Awaish Kumar: Reports, modeling… models onto different systems, and then somehow unify them.

157 00:21:57.560 00:22:00.870 Awaish Kumar: Because these systems are really… Different?

158 00:22:01.540 00:22:08.540 Awaish Kumar: How they are built, and we might have to make some compromises if we have to unify those models.

159 00:22:09.640 00:22:15.330 Robert Tseng: Okay, well, that’s a very important thing to call out. I think there’s a few missing links here, so, I mean…

160 00:22:16.270 00:22:23.439 Robert Tseng: B has pretty much been, like, the main person from our side talking to, like, their new ENG leader and… and I forgot, Diego.

161 00:22:23.970 00:22:28.079 Robert Tseng: I don’t know how they’re seeing… You already asked them this? Okay, go ahead.

162 00:22:28.080 00:22:47.230 Awaish Kumar: As ago, I asked Grish, who is the head of data engineering, head of engineering, and both don’t have any answer that what’s going to happen, and, like, the head of engineering asked… then asked me to, like, pointed me to ask Rayan about it. I’m not sure how Rian is, kind of, relevant in EDUNOS

163 00:22:47.600 00:22:49.320 Awaish Kumar: System itself?

164 00:22:49.320 00:22:49.740 Robert Tseng: Yeah.

165 00:22:51.300 00:22:59.869 Awaish Kumar: So, like, they don’t have a clear answer, so I don’t know if we should ask ELT or how we get more clarity on this.

166 00:23:00.420 00:23:01.070 Robert Tseng: Okay.

167 00:23:01.420 00:23:09.790 Robert Tseng: I mean, frankly, a question like that, you should… you should ask me, and I will… I will find… I’ll find it out. Like, I don’t… there’s no way Gri and Diego would know more than us. We’ve been here longer than they have.

168 00:23:11.730 00:23:20.649 Robert Tseng: Yeah, like, I’ll go figure, I’ll go find that out, because basically what we need is, like, okay, sure, they’re live, they have some live orders going through.

169 00:23:20.650 00:23:34.320 Robert Tseng: I don’t really know what their, like, rollout plan is. Is it 20% of orders being fulfilled through the new system in this month, and then we’re ramping it up to 60 or 80 or whatever? Like, nobody has put together that type of rollout plan on their side, and it’s totally on them to do it.

170 00:23:34.670 00:23:36.710 Robert Tseng: What you’re saying is…

171 00:23:36.920 00:23:47.900 Robert Tseng: hey, look, you know, in the event that we do this… in this in-between, we’re maintaining both… we’re maintaining models for both systems. If we do cut over, and we have to, like, do a reconciliation.

172 00:23:47.990 00:23:56.950 Robert Tseng: VASC and Eden OS are not going to have complete parity, and we need to know what compromises we’re going to make, right? And I… I can’t answer that right now, I don’t… I don’t really know.

173 00:23:57.070 00:24:00.209 Robert Tseng: Is that basically what you’re saying?

174 00:24:01.050 00:24:09.820 Awaish Kumar: I… yes, and, like, number one, like, we have two different models, and then we have two different, like, the dashboards.

175 00:24:09.960 00:24:13.550 Awaish Kumar: Showing exactly, for example, Yeah. We have a…

176 00:24:13.950 00:24:32.959 Awaish Kumar: Josh snapshot. So, one is showing e-inverse data, one is showing you the BaaS data. Like, you are… you have to look at two different dashboards for that, and one way is to… I just unify it. I create one model which brings in, but then there are some complicated models, like product sales summary by transaction, and

177 00:24:33.050 00:24:35.579 Awaish Kumar: Which are really hard to unify.

178 00:24:35.780 00:24:36.550 Awaish Kumar: Oh.

179 00:24:37.160 00:24:40.210 Awaish Kumar: Like, kind of the way they work.

180 00:24:41.360 00:24:56.709 Awaish Kumar: like, the bask is, like, one order… in a single order, you can only have one product. In our new system now, we can, in a single order, you can order more than one product. We have a concept of order items in there. So, like, there will be a little bit of

181 00:24:57.000 00:25:13.750 Awaish Kumar: difference… differences in how we calculate these metrics, and then how they end up showing on the dashboard. And if you look at these dashboards separately, it won’t make sense in some cases, where I have to look at, for example.

182 00:25:13.860 00:25:19.440 Awaish Kumar: First-time customer. So what if a customer ordered… made an order in…

183 00:25:19.770 00:25:22.829 Awaish Kumar: Basque system, and then he moved into Edenois system.

184 00:25:23.380 00:25:32.460 Awaish Kumar: So, if we keep it separate, there is a problem. If I unify it, there are some compromises. And yeah, that’s what I want to escalate.

185 00:25:34.260 00:25:50.360 Robert Tseng: Okay. Yeah, I mean, I think those are all valid questions, and, you know, that’s why we are… basically, I… I kind of… I’m saying, like, I think you’ll be spending more time on Eden this quarter, because I… I think we will have to… I think their expectation… ELT’s expectation is that

186 00:25:50.520 00:25:54.709 Robert Tseng: There is going to be some clean cutover, and we will be able to, like,

187 00:25:55.490 00:26:14.700 Robert Tseng: combine, like, the historicals from BASC with what we could have currently. I’m sure it’s never that clean, and we’ll have to tell them, like, what the trade-offs are once we’re working through it, but I mean, I’m glad you’re thinking through these things, and that’s why this… I mean, I think this is more than just Omni dashboarding, like, this must… this surely has to be covered somewhere else.

188 00:26:15.980 00:26:22.650 Awaish Kumar: Yeah, it’s, the dashboarding is just just dashboarding tasks, then there are also modeling tasks, and… So…

189 00:26:22.650 00:26:23.780 Robert Tseng: Yeah.

190 00:26:23.780 00:26:26.950 Awaish Kumar: What do you… Projects going on there.

191 00:26:27.910 00:26:29.770 Robert Tseng: Okay, is that reflected here?

192 00:26:29.990 00:26:33.149 Robert Tseng: Because I’m, like, trying to understand this, and…

193 00:26:33.790 00:26:37.820 Awaish Kumar: One of the initiatives is assigned to Zoran as well, I’m not seeing all of it here.

194 00:26:40.350 00:26:49.029 Robert Tseng: Okay. Well, yeah, I think, like, the whole… there’s initiatives thing, like, some of this… Is this?

195 00:26:50.750 00:26:53.190 Awaish Kumar: I don’t… I don’t know what these are…

196 00:26:54.780 00:27:02.650 Awaish Kumar: Yeah, yeah, so this is one initiative under which we have modeling, dashboarding, infra, and there’s one other

197 00:27:03.090 00:27:10.639 Awaish Kumar: where the… Zoran is involved, like, the… outside of this initiative, there’s another initiative.

198 00:27:11.380 00:27:21.970 Robert Tseng: Okay, so small thing, maybe B can help with this. I think this initiative needs to end up in Eden. Like, I don’t really think these are ended up in Eden. These are… is it Eden OS? Oh, they’re in Eden OS, I see.

199 00:27:22.080 00:27:29.769 Robert Tseng: Oh, dear. Okay. This is, like, complicated, because we have 3 sub-projects, sub-teams within the same team, and, like.

200 00:27:30.810 00:27:32.420 Robert Tseng: Okay. Linear makes this one.

201 00:27:32.420 00:27:33.150 Greg Stoutenburg: a headache.

202 00:27:33.660 00:27:34.340 Robert Tseng: Yeah.

203 00:27:35.270 00:27:38.230 Robert Tseng: Oh, God. Alright,

204 00:27:41.900 00:27:55.950 Robert Tseng: Okay, let’s move on from the PM nonsense. I think, like, I will deal… yeah, I’ll deal with this. Yeah, this should really stay in your Eden OS project, so I’m okay with… or make sure you keep it separate here, like, that’s fine.

205 00:27:55.950 00:28:05.589 Robert Tseng: The rest of the stuff, just kind of blowing through quickly, it’s more kind of projections, like, forecast stuff, and then there’s a few things from Zoran that he put in here that I’m sure he’s working on.

206 00:28:05.690 00:28:08.719 Robert Tseng: I’m not gonna spend too much time here, Zoran. I think if you can just…

207 00:28:09.310 00:28:12.570 Robert Tseng: add your own sequence here. I’m… I… I guess…

208 00:28:12.880 00:28:27.460 Robert Tseng: Okay, actually, there are a couple things we need to say. Mixed panel and edge tracking quality, like, bringing edge tracking into… into Mixpanel, I don’t know how important this is as a separate project itself. Like, I wonder if there’s some consolidation we can do here?

209 00:28:27.710 00:28:28.330 Robert Tseng: Where…

210 00:28:28.330 00:28:34.479 Zoran Selinger: That’s already done, actually. So we are importing Edge Layer into Mixpanel. Okay.

211 00:28:34.480 00:28:35.000 Robert Tseng: I’m gonna take it.

212 00:28:35.000 00:28:46.070 Zoran Selinger: It’s just, I’m, I still have to review, so I still have to review if the identifiers, basically the merging keys, are fine.

213 00:28:47.610 00:28:53.279 Robert Tseng: Alright, well, then I’m just gonna say… I don’t… is that something you’re working on? Like, what… Kenny, can you just give me some…

214 00:28:53.280 00:28:57.499 Zoran Selinger: I need to. They had, they had that review.

215 00:28:57.640 00:29:04.930 Zoran Selinger: that audit of Mixpanel by that person that I hired, I still have to review that.

216 00:29:06.520 00:29:06.960 Robert Tseng: Okay.

217 00:29:06.960 00:29:16.539 Zoran Selinger: I haven’t had a chance to actually dig into that, and just confirming, okay, the edge data, because we have, mixed panel distinct ID,

218 00:29:16.690 00:29:18.719 Zoran Selinger: In our edge layer.

219 00:29:18.830 00:29:26.959 Zoran Selinger: So we do have a key for merging, it’s just a question of if it’s done correctly or not, if it’s in the correct format. If it is, that’s done.

220 00:29:27.820 00:29:28.600 Zoran Selinger: Okay.

221 00:29:28.600 00:29:42.380 Robert Tseng: Got it. I mean, I just pushed it out, like, a couple weeks, if you want, if you get started earlier, if you want. I just feel like you have too many things going on in parallel, so I’m trying to, like, on this… like, move them… move them further if we’re doing it. This one is, like…

222 00:29:42.380 00:29:48.630 Robert Tseng: Okay, I don’t know if you guys know this, but Judd is gonna… he’s… he’s done, probably end of this week or next week.

223 00:29:48.750 00:29:57.390 Robert Tseng: So, they’ve pretty much moved on from JUD, and they’re just relying on Propel. So Propel will be, like, our main lifecycle, kind of,

224 00:29:57.620 00:29:59.199 Robert Tseng: person, or a…

225 00:29:59.310 00:30:04.439 Robert Tseng: and they’re not a person, they’re multiple people, but, yeah, I think that the need is still, like.

226 00:30:04.560 00:30:11.660 Robert Tseng: Yeah, they’ll have the ideas… well, they’ll come up with random ideas. I mean, we just have to find a way to work with them on…

227 00:30:11.990 00:30:29.070 Robert Tseng: giving them audiences. I feel like I’m, like, rehashing what I said last… at the start of last quarter, so, but for now, until I pull somebody in with more, like, marketing specifics, like, it just… it’s just gonna end up with Zoran. Is that okay?

228 00:30:29.690 00:30:30.300 Zoran Selinger: Yep.

229 00:30:30.810 00:30:31.380 Robert Tseng: Okay.

230 00:30:31.640 00:30:38.369 Robert Tseng: And then EHC tool consolidation, this is an ad hoc stuff. This is ad hoc, I mean…

231 00:30:39.640 00:30:54.480 Robert Tseng: I’m gonna… this is really a wish for now, but, I don’t really expect this to be, like… this is just, like, a few things here and there. So, kind of like… I don’t really know, frankly, where we left off with the Sanody GHL thing, but…

232 00:30:54.800 00:30:59.370 Robert Tseng: I think we will get some ad hoc requests from EHC still.

233 00:30:59.680 00:31:04.499 Robert Tseng: Affiliate tracking reliability, obviously big ones, Ron, I know you’re working on that.

234 00:31:05.350 00:31:06.889 Robert Tseng: You know, there… the fact that.

235 00:31:06.890 00:31:09.100 Zoran Selinger: Affiliate, yeah.

236 00:31:09.100 00:31:09.650 Robert Tseng: Yeah.

237 00:31:09.650 00:31:13.390 Zoran Selinger: We’re kind of… we are increasing in confidence there at the moment.

238 00:31:13.390 00:31:14.010 Robert Tseng: Great.

239 00:31:14.660 00:31:19.969 Robert Tseng: Okay, and then this one was supposed to be around Eden telemetry. I think that’s already captured in Eden OS, so I’m gonna take that out.

240 00:31:20.240 00:31:22.360 Robert Tseng: Great.

241 00:31:22.770 00:31:28.219 Robert Tseng: Okay, so then the rest of this stuff, I think this is encompassing of…

242 00:31:28.890 00:31:33.580 Pranav: That’s the AI stuff, I think. Oh, sorry. Yeah, is that…

243 00:31:33.580 00:31:38.459 Robert Tseng: Is that also in here, though? Like, are we duplicating 1, 2, 3, 4?

244 00:31:39.310 00:31:42.310 Robert Tseng: I… Can’t be sure.

245 00:31:42.470 00:31:46.160 Robert Tseng: But… Yeah, I guess…

246 00:31:46.560 00:31:53.159 Robert Tseng: what I’m trying to say is… wait, yeah, I lose my cell? Where was I? Okay.

247 00:31:53.800 00:32:07.189 Robert Tseng: Yeah, I’ll… this is all the AI stuff, and I think it should be separate in the sub-team there, so we’re just gonna… I’m not gonna delete it right now. I don’t know, is it gonna delete it for Eden?

248 00:32:07.810 00:32:12.859 Robert Tseng: I’ll figure that out. Okay, so I’m assuming this is just duplicative of what’s already in here?

249 00:32:12.960 00:32:26.710 Robert Tseng: If, like, it looked like it was the same thing. And I know, Pranav, you’ve pretty much built this yourself. So, yeah, I know that the rest of the team is not necessarily so… and I would like to spend time with you, maybe I’ll grab some time later today.

250 00:32:26.870 00:32:36.039 Robert Tseng: But yeah, I guess, is there anything that you want to call out from this that’s, like, a dependency that you need somebody else, from this team on with, or this is just, like.

251 00:32:36.170 00:32:38.819 Robert Tseng: You know, you’re basically assigned to all of these things.

252 00:32:39.630 00:32:47.489 Pranav: Yeah, it’s basically just me implementing all of this. Me and Sam have just been tackling this. He helped a lot with just, defining a technical approach.

253 00:32:47.540 00:33:01.279 Pranav: Okay. Yeah, I feel pretty good end-to-end executing on this. I mean, I think when we get to Phase 2, like, Robert, we kind of just discuss a little bit what that theme detection, how we should game plan that after we pull in the data.

254 00:33:01.280 00:33:01.850 Robert Tseng: Yeah.

255 00:33:02.270 00:33:04.040 Pranav: And so I think…

256 00:33:04.160 00:33:09.510 Pranav: I feel pretty good up until that point, which is gonna be, like, 3 weeks from now. Okay.

257 00:33:09.960 00:33:23.869 Pranav: And, yeah, I think what’s probably just better for me is just to get a better understanding of all these work streams at some point, maybe? Just so, like, we can figure out how we can not just be doing the same thing over and over again if we are.

258 00:33:24.690 00:33:25.260 Robert Tseng: Yeah.

259 00:33:26.060 00:33:27.760 Pranav: But, yeah, other than that, I feel good.

260 00:33:28.490 00:33:29.120 Robert Tseng: Okay.

261 00:33:29.420 00:33:30.980 Robert Tseng: Cool.

262 00:33:31.420 00:33:42.120 Robert Tseng: Yeah, I mean, I probably will talk to you about it tomorrow before your check-in with Adam. Danny’s not here this week. I was kind of, like, taking advantage of that and not being so active while he’s not…

263 00:33:42.270 00:33:59.030 Robert Tseng: kind of breathing… breathing down this project, but I’m sure he’ll be back in the fray next week. And I figured you were just doing some of the Phase 1 stuff anyway, so… Yeah. Yeah, I’m assuming all of these integrations are set up, we just kind of… yeah, we have to start actually fleshing out what the Phase 2 looks like.

264 00:34:00.820 00:34:03.529 Pranav: Yeah, so as of this week, it’s just gonna be…

265 00:34:03.630 00:34:13.170 Pranav: Well, how we kind of built… we decided with the technical approach is that we didn’t need to do a lot of data warehousing, what we initially kind of were describing the SOW.

266 00:34:13.179 00:34:13.509 Robert Tseng: Okay.

267 00:34:13.510 00:34:28.199 Pranav: which is good, because it makes us ship much faster. So, as of this week, what we’ll have is a chat bot using Mastra, and it’ll have a Slack MCP, as well as access to their entire Google workspace.

268 00:34:28.590 00:34:29.300 Pranav: So…

269 00:34:29.300 00:34:29.939 Robert Tseng: Got it.

270 00:34:30.560 00:34:40.969 Pranav: Yeah, and then what we do week after week after that is, like, expanding the scope. So, org scoping Slack, and then org scoping the… the Google access.

271 00:34:42.949 00:34:43.569 Robert Tseng: Okay.

272 00:34:44.789 00:34:52.829 Robert Tseng: Cool. Yeah, I think we pretty much covered everything here. I think every… every project has someone assigned on now. We pretty much

273 00:34:52.889 00:35:09.259 Robert Tseng: moved projects here. As you can see, I don’t know if Greg is still on this call, but as you can see, I tried not to assign your name here, because I don’t really want you to be on the hook for something, and now that you’re kind of CSO across multiple clients, and eventually want to move you out of… move you on from Eden, like, you’re kind.

274 00:35:09.260 00:35:09.660 Greg Stoutenburg: Noted.

275 00:35:09.660 00:35:20.839 Robert Tseng: like, less, like, a service lead here, and more like a, you know, maybe supporting, on, on the… for Jasmine’s side, obviously, with the Omni reporting.

276 00:35:21.430 00:35:22.540 Greg Stoutenburg: Yep.

277 00:35:22.540 00:35:23.179 Robert Tseng: Sounds good.

278 00:35:24.430 00:35:27.150 Robert Tseng: Cool. Then yeah, I think with this…

279 00:35:27.470 00:35:43.289 Robert Tseng: we’re not… seems like we’re not doing Instagant, seems like this is… this is the Gantt board. I know this is a lot of work streams for… for Eden. Obviously, they’re not all happening at once, but I think this pretty much covers everything that we expect to, at least… to make progress on this quarter.

280 00:35:43.560 00:35:50.900 Robert Tseng: Yeah, I guess… for B, I don’t know if you’re seeing…

281 00:35:51.250 00:35:58.359 Robert Tseng: I don’t really know how UTOM runs this on the CTA or anything else, but, I would like to get this…

282 00:36:00.760 00:36:12.089 Robert Tseng: project plan Gantt version shared with the, Eden team? Because right now, all we have is really this…

283 00:36:12.560 00:36:26.840 Robert Tseng: view, which is, like, very high-level, top-down OKRs, and then we don’t really have any of the sequencing here. So, how would you… like, are we… are we trying to move it to Instagan and then sharing that with them, or…

284 00:36:27.770 00:36:29.989 Robert Tseng: Or, or, like, or, like, what, how, how, yeah.

285 00:36:30.300 00:36:39.379 Brylle Girang: Otam shows the linear report directly, so he’s always sharing his screen and then showing this linear port to the clients. I’m not sure if that will work for Eden.

286 00:36:40.610 00:36:41.310 Robert Tseng: Okay.

287 00:36:41.520 00:36:48.050 Robert Tseng: I’ll… I’ll try that. I don’t… yeah, I don’t really feel like we need to… Reinvent the wheel, then?

288 00:36:48.470 00:36:49.910 Robert Tseng: Okay, cool.

289 00:36:50.040 00:36:56.710 Robert Tseng: I feel good about… This, moving forward,

290 00:36:56.880 00:37:02.620 Robert Tseng: Yeah, any other questions? I guess we… yeah, from… from the team.

291 00:37:09.320 00:37:10.710 Greg Stoutenburg: That’s a good plan for the quarter.

292 00:37:11.340 00:37:25.379 Robert Tseng: Yeah, then if not, if your name is assigned here, you’re basically kind of building issues for yourself. Like, I think we only meet for stand-up kind of twice a week now, and on those times, like, I will kind of groom like we used to, where I’ll just be like.

293 00:37:25.540 00:37:28.990 Robert Tseng: why are all these out of date? Why are these not dated? And, like…

294 00:37:29.460 00:37:32.960 Robert Tseng: You know, whatever, I’ll still do the…

295 00:37:33.450 00:37:50.479 Robert Tseng: the accountability thing for the team, and we need to move things around. I’ll still be paying attention to what’s in cycle, like, I don’t know, 116 just seems ridiculous. There’s no way we should be working on that much stuff, but, you know, we’ll address that in stand-up, which I think is after this call.

296 00:37:53.910 00:37:54.530 Zoran Selinger: Trump?

297 00:37:55.170 00:38:09.949 Robert Tseng: Okay, cool. Alright, well, I’m not gonna set up, like, a recurring for this. I think more, like, an ad hoc basis. I imagine any, like, big movements happen, like, I’ll get everyone back together, we’ll talk about it. But I think…

298 00:38:10.190 00:38:15.850 Robert Tseng: I expect to maybe only check in with you guys on this once a week, if that, maybe once every two weeks.

299 00:38:17.200 00:38:28.360 Pranav: Quick question, Robert, do you meet with all the workstreams for stand-up at the same time? Because I think for Eden, this is the only meeting that I have set up.

300 00:38:28.530 00:38:29.960 Pranav: Besides with the client.

301 00:38:30.750 00:38:45.090 Robert Tseng: Yeah, I mean, I frankly don’t think it’s possible to cover it all in 15 minutes, so yeah, I want to split off the Eden AI thing separately. I know I haven’t set up a stand-up with you, because I kind of felt like I didn’t need to at this point. Yeah. Yeah.

302 00:38:45.660 00:38:47.689 Pranav: I just want to make sure, okay, that sounds good.

303 00:38:47.690 00:38:53.249 Robert Tseng: Yeah, yeah, you’re not expected to be on the other one, because we’re mostly talking about data stuff anyway there.

304 00:38:53.650 00:38:54.300 Pranav: Perfect.

305 00:38:55.480 00:38:56.080 Robert Tseng: Okay.

306 00:38:56.440 00:39:04.420 Robert Tseng: Cool. Then I think that’s… that’s all I got. Thanks, thanks everyone, and, hopefully this is clear enough for us to…

307 00:39:04.560 00:39:05.640 Robert Tseng: to work with.

308 00:39:08.130 00:39:08.590 Zoran Selinger: Nope.

309 00:39:09.040 00:39:09.859 Robert Tseng: Talk to you later.

310 00:39:09.860 00:39:10.470 Pranav: I don’t.

311 00:39:10.470 00:39:11.390 Greg Stoutenburg: Thanks. Bye.