Meeting Title: Marketing Analytics Eden Data Sync Date: 2026-03-26 Meeting participants: Zoran Selinger, Ryon, Mitesh Patel


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1 00:03:47.600 00:03:51.779 Ryon: Hey, Zoran, sorry we’re, we’re chatting about intakes and data.

2 00:03:51.960 00:03:52.600 Ryon: Sure.

3 00:03:52.600 00:03:53.260 Zoran Selinger: Sure.

4 00:03:54.470 00:03:55.680 Mitesh Patel: What’s going on, Zaran?

5 00:03:57.190 00:04:00.980 Zoran Selinger: No, not too much, just thinking about,

6 00:04:01.610 00:04:06.630 Zoran Selinger: planning for the telemetry for Eden OS at the moment,

7 00:04:08.450 00:04:10.850 Zoran Selinger: Putting, putting the tickets in,

8 00:04:11.640 00:04:23.510 Zoran Selinger: hoping… so if they… if they finish with events, today or tomorrow, I think we should be done by… by Wednesday. I kind of gave us, a day for each.

9 00:04:23.780 00:04:29.159 Zoran Selinger: Destination, basically, so, yeah, I think Wednesday is realistic.

10 00:04:29.450 00:04:31.790 Zoran Selinger: How does that sound.

11 00:04:32.450 00:04:38.089 Ryon: Are we talking about this is for once they get the events loaded up and ready to go, we’re good to go?

12 00:04:38.090 00:04:50.879 Zoran Selinger: Yeah, so GTM setup is… so GTM setup, and then on segment, we need to make sure the MixPanel and BigQuery destinations are working well.

13 00:04:51.220 00:04:52.439 Zoran Selinger: That’s basically it.

14 00:04:52.440 00:05:02.679 Ryon: But we don’t need to change anything about them dramatically, right? We’re expecting them to basically be the same as we discussed this morning from the dev team, like, it should just be the same pipelines, the same destinations, right?

15 00:05:02.680 00:05:12.160 Zoran Selinger: So they should work out of the gate. However, for MixedPanel, we initially talked about a different project.

16 00:05:12.530 00:05:17.280 Zoran Selinger: If that’s not… If that’s not the case.

17 00:05:17.880 00:05:21.809 Zoran Selinger: Then, it will just pipe automatically.

18 00:05:26.640 00:05:27.280 Ryon: Okay.

19 00:05:27.460 00:05:41.590 Ryon: I’m gonna be updating the thread here in a bit in analytics with these updates, because it looks like Gresh needs a bit of a day, too, to build everything out, so it’s pushing to the data layer, and then, Diego is also looking at my feedback.

20 00:05:41.690 00:05:44.249 Ryon: And trying to get that,

21 00:05:44.650 00:05:46.829 Ryon: Figure it out as quick as possible.

22 00:05:47.150 00:05:47.810 Ryon: So…

23 00:05:48.230 00:05:49.170 Zoran Selinger: Yeah, yeah.

24 00:05:50.670 00:05:55.849 Ryon: The advantage of this, too, is that we’re gonna have physical URLs, so we can build very strict…

25 00:05:56.270 00:05:59.200 Ryon: drop-off reports, right? Anyways…

26 00:05:59.800 00:06:05.939 Zoran Selinger: Yeah, that’s a huge, huge, deal. Mitesh, what are your thoughts?

27 00:06:08.030 00:06:09.539 Mitesh Patel: Man, everything takes…

28 00:06:09.540 00:06:15.830 Zoran Selinger: See, your… your thinking, your thinking, seems to me like you’re concerned.

29 00:06:16.550 00:06:22.959 Mitesh Patel: Yeah, it’s just all the… you know, it’s not anybody’s fault. It just takes a lot longer than…

30 00:06:24.630 00:06:26.110 Mitesh Patel: I wanted to.

31 00:06:26.530 00:06:36.120 Mitesh Patel: You know, it’s like, we thought the track… and it kind of makes me think, it’s like, why didn’t we start integrating and talking about tracking and events and all that, you know, two weeks ago?

32 00:06:36.630 00:06:42.699 Mitesh Patel: Because now, it’s sort of right at the end, where we should be applying finishing touches. We’re saying, oh, wait.

33 00:06:42.810 00:06:47.299 Mitesh Patel: We have to add tracking, and it’s not a one-day thing, it’s a four-day thing.

34 00:06:48.730 00:06:52.990 Zoran Selinger: Yeah, I mean… Not sure, honestly.

35 00:06:52.990 00:06:54.159 Mitesh Patel: Yeah, yeah, it’s not, it’s not…

36 00:06:54.160 00:07:01.139 Zoran Selinger: the first… this is the first time I was brought on, on anything Eden OS.

37 00:07:01.650 00:07:05.710 Mitesh Patel: And it’s not anything we can do, we gotta wait for the… you can just provide the requirements.

38 00:07:05.710 00:07:06.760 Zoran Selinger: Yeah, yeah.

39 00:07:08.660 00:07:24.080 Mitesh Patel: I think this is why, yeah, Ryan, this is not the reason, but you know, I’m always, like, whenever we start a new project, I’m always like, okay, what are the tracking requirements? Tracking and reporting need to be specified at the beginning of any project.

40 00:07:25.490 00:07:34.869 Mitesh Patel: not an afterthought, because so many… like, this is… this is an experience I’ve learned for decades of, like, working.

41 00:07:34.980 00:07:37.030 Mitesh Patel: Three decades of working.

42 00:07:37.160 00:07:39.080 Mitesh Patel: And we still do it.

43 00:07:41.340 00:07:47.180 Zoran Selinger: Mitesh, that’s 100% true. I’ve done hundreds of tracking projects.

44 00:07:47.560 00:07:57.230 Zoran Selinger: And… I don’t… I don’t think… I had… I had a… Privilege of having tracking…

45 00:07:58.150 00:08:04.299 Zoran Selinger: Being in place from the start, From the initial plan.

46 00:08:05.060 00:08:07.640 Zoran Selinger: I think less than 5 times.

47 00:08:08.060 00:08:12.270 Zoran Selinger: It’s… it never happens. It just never happens.

48 00:08:12.360 00:08:26.620 Mitesh Patel: Because I think we’re, you know, as engineers or product managers, I think that we’re like, oh, let’s solve the hard problems first. Tracking is easy, everybody does it, we do it every day. I think that’s why it’s kind of an afterthought, and it’s wrong.

49 00:08:28.640 00:08:36.059 Zoran Selinger: Yeah, even, even Justin, like, Back in the days, like, you can set up so much just by

50 00:08:36.350 00:08:44.320 Zoran Selinger: we plan for, like, classes and ID names of the elements on the website, and we can have, like, the tracking set up

51 00:08:44.460 00:08:46.629 Zoran Selinger: Done in… in a date.

52 00:08:47.420 00:08:52.020 Zoran Selinger: very quickly. It just… it just never, never happens.

53 00:08:52.320 00:08:57.759 Zoran Selinger: Simply Analytics is never, at the table.

54 00:08:58.410 00:08:59.840 Zoran Selinger: At the beginning.

55 00:08:59.950 00:09:04.300 Zoran Selinger: Yeah, yeah, unfortunately, yeah, we absolutely agree.

56 00:09:04.300 00:09:13.079 Mitesh Patel: And you… Ryan has two key things, you know, working with you and making sure all the tracking, all the events, all that gets done, and then the other is CRO.

57 00:09:13.590 00:09:23.620 Mitesh Patel: So, you know, Ryan, I know you’ve submitted a… well, first, sorry, have you submitted tickets for CRO, and what is the timeline on those?

58 00:09:24.520 00:09:34.500 Ryon: Still waiting for Diego to get a sense of this, but I’m thinking it’s probably gonna be the end of next week for the CRO changes that they want, maybe, maybe Thursday. Based on.

59 00:09:34.500 00:09:36.699 Mitesh Patel: They’re like, I’m supposed to launch by Wednesday.

60 00:09:38.080 00:09:45.399 Ryon: We’re gonna have data maybe by then. I don’t think it’s gonna launch by Wednesday. We’ll see. We’ll see. I’ll confirm with him.

61 00:09:45.400 00:09:50.810 Mitesh Patel: Well, so again, let’s break down everything into priorities, like errors.

62 00:09:51.860 00:09:53.300 Mitesh Patel: Have to be solved.

63 00:09:53.540 00:09:55.720 Mitesh Patel: by Tuesday end of day.

64 00:09:57.730 00:09:59.950 Mitesh Patel: other CRO…

65 00:10:00.440 00:10:08.020 Mitesh Patel: Tactics, you know, like, where questions might be placed in the floor or whatever, those are second priority.

66 00:10:08.120 00:10:11.129 Mitesh Patel: Design tweaks are third party.

67 00:10:12.200 00:10:14.349 Mitesh Patel: Errors have to be done.

68 00:10:14.900 00:10:16.860 Ryon: So, so, I’ve already…

69 00:10:16.920 00:10:29.590 Ryon: I’ve already prioritized to Diego things I think are just, like, complete showstoppers, like, this is gonna be a problem, we need to, you know, like, the coupon code, like, we need a coupon code capability, we need people to be able to load their date of birth.

70 00:10:29.600 00:10:38.449 Ryon: Using a calendar function, you know, stuff like this, right? Or, like, remove screens that are unnecessary, right? We don’t need those screens.

71 00:10:38.690 00:10:39.990 Ryon: 100%.

72 00:10:40.110 00:10:42.909 Ryon: Those things are, 100%.

73 00:10:42.910 00:10:47.780 Mitesh Patel: The three examples that you gave, to me, are three different Priorities.

74 00:10:49.470 00:10:50.579 Ryon: What… what do you mean?

75 00:10:51.190 00:10:59.779 Mitesh Patel: Because, you know, being able to enter your birthdate conveniently is a CRO activity.

76 00:11:00.040 00:11:05.710 Mitesh Patel: Removing the interstitial screen that you don’t need is CRO. Neither of those are errors.

77 00:11:06.940 00:11:07.820 Mitesh Patel: Which…

78 00:11:07.820 00:11:10.850 Zoran Selinger: Coupon is a very important feature right now, no?

79 00:11:11.070 00:11:15.359 Zoran Selinger: That sounds… Is it… but adding a coupon is…

80 00:11:15.480 00:11:18.530 Zoran Selinger: It’s a key feature that’s not there.

81 00:11:18.530 00:11:20.729 Mitesh Patel: Is it? For the first 100 orders?

82 00:11:20.730 00:11:21.270 Ryon: Correct.

83 00:11:22.480 00:11:24.760 Ryon: We need a… we need a people that have a coupon code.

84 00:11:25.300 00:11:26.100 Ryon: Right?

85 00:11:27.620 00:11:28.370 Mitesh Patel: Why?

86 00:11:29.700 00:11:41.240 Ryon: Because we need to… we’re promoting the coupon, the way we’re gonna route traffic to this intake proposes that there’s a coupon code, like, they’re gonna see a coupon code, they’re gonna see a coupon discount, they’re gonna expect a coupon discount.

87 00:11:47.820 00:11:49.459 Mitesh Patel: From the search campaign.

88 00:11:50.050 00:11:51.379 Ryon: Yeah, talk to us.

89 00:11:51.660 00:11:55.789 Mitesh Patel: Prodwell about, you know, the search campaign that’s gonna drive traffic to this page.

90 00:11:56.080 00:11:56.650 Ryon: Yeah.

91 00:11:59.770 00:12:05.829 Mitesh Patel: So, the coupon code, yes, that’s what I’ll call an error, like, that’s a critical blocker, that’s priority one.

92 00:12:06.160 00:12:10.899 Mitesh Patel: Yep, the others are not priority one, and don’t block the launch.

93 00:12:14.300 00:12:21.259 Ryon: The pricing is a priority one, I called that out. That appears to be a simple change, like, they can change the pricing to be $149 per month.

94 00:12:21.260 00:12:25.419 Mitesh Patel: So, how many Priority 1… Tickets did you submit?

95 00:12:28.030 00:12:32.799 Mitesh Patel: And when you submit them, do you identify them as 1, 2, or 3? Like, blocker to long?

96 00:12:32.800 00:12:40.400 Ryon: I already highlighted them to Diego this morning and let him know, like, yep, this is a problem, we need to have this fixed. So he knows which ones are like, this is a showstopper.

97 00:12:40.850 00:12:43.240 Ryon: this needs to be fixed. Right now.

98 00:12:44.600 00:12:46.409 Ryon: Let me show you here what I have.

99 00:12:50.470 00:12:51.450 Ryon: Okay…

100 00:13:06.450 00:13:10.710 Ryon: So I went URL by URL last night, and I showed him things that, like, yep, this is…

101 00:13:11.020 00:13:12.389 Ryon: This is a problem.

102 00:13:12.920 00:13:15.299 Ryon: The first one, I would say, is this here.

103 00:13:15.560 00:13:16.530 Ryon: this…

104 00:13:16.850 00:13:28.260 Ryon: You and I just solved through this, though, earlier, so I’m gonna message him about this and say, yep, this is a problem, and this is no longer a problem. So, if someone goes through the non-A flow and they click no twice.

105 00:13:28.430 00:13:36.020 Ryon: that they don’t want a personalized dose to handle, you know, fatigue or anything like that. They end up on a disqualification screen.

106 00:13:36.400 00:13:37.180 Ryon: Right.

107 00:13:37.330 00:13:38.350 Ryon: And…

108 00:13:39.340 00:13:46.810 Ryon: a decent number of people clicked that, so I don’t want to just disqualify people. And the reason why they were doing that is because

109 00:13:50.850 00:13:52.720 Ryon: They don’t have commercial products.

110 00:13:52.860 00:14:02.420 Ryon: So, they wouldn’t be able to… they thought it was a disqualification entirely if someone doesn’t want these things and we don’t have commercial to give them. I was like, no, we can still present them.

111 00:14:02.550 00:14:08.809 Ryon: compounded options. But, so they’re gonna fix that. That’s a… Blocker right there.

112 00:14:11.220 00:14:21.040 Ryon: The other two, or the other one I would say is this screen needs to be removed. This is that welcome screen when they log in. Like, we don’t need that animation, we don’t need that screen, they can just bypass that entirely.

113 00:14:21.420 00:14:30.169 Ryon: And then these two here are pretty much the only thing that’s left, right? So, apply a coupon and fix the pricing, and I think this can get itself to done.

114 00:14:30.390 00:14:33.010 Ryon: Right? Like, we can be done at that point.

115 00:14:38.680 00:14:40.980 Ryon: That’s it. Those are the only things I identified today.

116 00:14:40.980 00:14:51.370 Mitesh Patel: So, is Diego capturing these? So, you discussed the prioritization with him. Sorry, Zoran, this is not an analytics discussion, but I think a critical one.

117 00:14:51.370 00:14:53.149 Zoran Selinger: I agree, no worries at all.

118 00:14:53.150 00:14:54.780 Ryon: Diego has these in…

119 00:14:54.780 00:14:56.570 Zoran Selinger: priority,

120 00:14:56.740 00:14:57.490 Ryon: Oh.

121 00:14:57.780 00:15:01.310 Zoran Selinger: Over everything that we need to talk.

122 00:15:01.310 00:15:09.849 Ryon: Diego has these sent to him this morning. I spoke to him this morning about these. He’s breaking them out into individual tickets for the team and loading them into their Jira board.

123 00:15:09.940 00:15:23.360 Ryon: Right? And he’s gonna give us an overview of how things are, what the process is. Right? As I see it, like I said, the only showstoppers are the ones that I’ve highlighted. That’s it. The rest of this stuff…

124 00:15:23.770 00:15:27.060 Ryon: Probably we can get away with not having to…

125 00:15:27.380 00:15:29.869 Ryon: Have it picture perfect before we launch.

126 00:15:29.990 00:15:36.089 Ryon: The only other one I would say is, like, definitely a priority zero is this here. Call this…

127 00:15:36.690 00:15:39.509 Ryon: Orange, or, well, no. Yellow.

128 00:15:39.510 00:15:42.910 Mitesh Patel: No, just keep it red, it’s fine, don’t do this.

129 00:15:42.910 00:15:44.030 Ryon: So, this screen…

130 00:15:44.030 00:15:44.650 Mitesh Patel: launch.

131 00:15:45.240 00:16:02.289 Ryon: This screen here is the current medication screen. They have a free text area, option for this, where people are gonna have to type in their medication. BASC has a link to an API. When I built this a while back, we had the link to the API.

132 00:16:02.290 00:16:07.910 Ryon: Right? It took about 2 days of time to build. They don’t have that currently. They have to build that out.

133 00:16:07.990 00:16:11.470 Ryon: So, yeah, that could definitely be a bit of a blocker.

134 00:16:14.150 00:16:19.100 Mitesh Patel: Okay, so this is a lot. You identified four of these as P0.

135 00:16:19.760 00:16:20.330 Ryon: Right.

136 00:16:21.910 00:16:25.330 Mitesh Patel: Are you… did you prioritize the rest of them with him?

137 00:16:25.600 00:16:26.220 Mitesh Patel: Because some.

138 00:16:26.220 00:16:31.900 Ryon: The rest of them, I would say, are cause… the rest of them, I would say, are cosmetic, right? And that’s why I only…

139 00:16:31.900 00:16:35.200 Mitesh Patel: Birthday date, that’s not cosmetic, that’s a usability.

140 00:16:35.960 00:16:37.840 Ryon: People can still type their birthday in.

141 00:16:37.840 00:16:41.789 Mitesh Patel: I understand, but now we’re talking about prioritization among these.

142 00:16:42.020 00:16:46.849 Ryon: Okay, so then I would make this, like, a… this is probably, like, a P1, so if the rest.

143 00:16:46.850 00:16:51.270 Mitesh Patel: I think you gotta go… can you do that? Can you go through the rest of them and prioritize them?

144 00:16:52.350 00:16:59.640 Ryon: I already did this with him this morning, but yes, I can go through and add the priorities that we added to them. So, basically, P0, P1, all of a sudden, like this.

145 00:17:00.740 00:17:01.930 Ryon: So you can see.

146 00:17:15.760 00:17:17.609 Ryon: So these were the P0s.

147 00:17:23.589 00:17:26.089 Mitesh Patel: Now, down below… hold on, hold on.

148 00:17:26.269 00:17:27.809 Mitesh Patel: Scroll back down.

149 00:17:28.179 00:17:30.219 Mitesh Patel: Well, once you finish this, okay.

150 00:17:33.040 00:17:33.600 Ryon: Okay.

151 00:17:34.280 00:17:36.039 Mitesh Patel: Keep going, keep going. Right there.

152 00:17:36.350 00:17:41.839 Mitesh Patel: You have… this is a showstopper, in my opinion.

153 00:17:42.220 00:17:44.330 Mitesh Patel: Is it a showstopper or not?

154 00:17:45.620 00:17:54.420 Ryon: It is, because they’re having… Beluga’s, like, requiring them to load a Google Doc link into…

155 00:17:54.820 00:18:09.859 Ryon: our consent screen that sends them to a Notice of Privacy Practices, and I’m like, no. They don’t need to do that. Just load the content of the Notice of Privacy Practices into that container, that’s sufficient. They don’t need to have a link going out.

156 00:18:09.860 00:18:10.430 Mitesh Patel: It’s a simple.

157 00:18:10.430 00:18:11.770 Ryon: change, though. This is a very.

158 00:18:11.770 00:18:13.979 Mitesh Patel: Yeah, so make this a P0, then.

159 00:18:14.530 00:18:15.619 Ryon: I don’t… mmm…

160 00:18:17.080 00:18:19.989 Mitesh Patel: It’s either a showstopper or it’s not, Ryan.

161 00:18:20.530 00:18:29.790 Ryon: It’s a showstopper in that, like, yeah, they definitely need to change it, but as far as priorities are concerned, I feel like this is such a simple change, it’s a copy-paste thing. Like, they should be able to update this really quickly.

162 00:18:29.790 00:18:32.969 Mitesh Patel: So it’s still a P0. Simplicity, effort, doesn’t matter.

163 00:18:36.370 00:18:37.689 Ryon: This is a P1.

164 00:18:38.560 00:18:46.030 Zoran Selinger: Yeah, I think taking people away from… from the… from the app is… Generally, not a good idea.

165 00:18:46.280 00:18:47.570 Zoran Selinger: So…

166 00:18:48.210 00:18:49.589 Ryon: Yeah, it’s not a good idea at all.

167 00:18:49.590 00:18:50.120 Zoran Selinger: Yep.

168 00:18:56.390 00:19:00.119 Mitesh Patel: Okay, the last one on the right page also is a P1.

169 00:19:01.230 00:19:03.310 Mitesh Patel: Although you sit on the right page.

170 00:19:05.650 00:19:06.410 Ryon: This one?

171 00:19:06.570 00:19:11.799 Mitesh Patel: On the right page, I don’t know, I’m seeing two pages here. On the right page, you say, seems like a blocker.

172 00:19:12.310 00:19:13.060 Ryon: Oh, yeah.

173 00:19:13.190 00:19:17.769 Ryon: This is that post-checkout thing I was talking about, where they break it down by, like, you know, animation.

174 00:19:18.080 00:19:18.850 Ryon: Right.

175 00:19:26.230 00:19:29.199 Mitesh Patel: Are all the buttons the same color and shape?

176 00:19:31.190 00:19:31.950 Ryon: No.

177 00:19:32.970 00:19:33.949 Ryon: Depends on the screen.

178 00:19:33.950 00:19:41.420 Mitesh Patel: make that a P2. It’s just stupid. We have green buttons and black buttons, and some are rounded, some are not. Why?

179 00:19:44.670 00:19:45.600 Mitesh Patel: color.

180 00:19:50.000 00:19:54.520 Mitesh Patel: These are just little things, it’s like… they’re… you know, they’re just annoying.

181 00:19:55.800 00:19:59.500 Mitesh Patel: None of… these aren’t blockers, but… so it’s a good global comment.

182 00:20:01.550 00:20:04.500 Mitesh Patel: I don’t know why they don’t just have a class for a button.

183 00:20:25.550 00:20:26.620 Mitesh Patel: Okay.

184 00:20:26.910 00:20:32.130 Mitesh Patel: Yeah, just, yeah, go through all the P1, like, the prioritization, and send it to Diego.

185 00:20:32.820 00:20:38.260 Ryon: I already did. I did this with him this morning, but I’ll send him this updated document. I already met with him this morning on this.

186 00:20:38.380 00:20:49.500 Ryon: So he knows what the P0s are. That was… that was his primary focus. The primary focus was, out of the list of feedback that I gave, what’s the P0s out of this? So I gave him the P0s, he knows what those are.

187 00:20:49.690 00:20:55.680 Ryon: And I’m gonna add an update to the thread, to the thread we all have going here in Analytics, and say.

188 00:20:55.830 00:21:02.879 Ryon: You know, this is… Where we stand on the analytics timeline, I need to update it, and then…

189 00:21:06.490 00:21:11.759 Ryon: here’s the updates on the feedback that I have, and I’ll carry this over into other channels. These are the P0s that I see.

190 00:21:12.570 00:21:13.330 Ryon: Right?

191 00:21:13.430 00:21:18.170 Ryon: Everything else, I would say, like I said, it’s more… It’s not a showstopper.

192 00:21:18.310 00:21:19.990 Ryon: Right? It’s more cosmetic.

193 00:21:22.490 00:21:28.650 Zoran Selinger: Where would you put a… a tracking.

194 00:21:28.820 00:21:32.500 Zoran Selinger: So the telemetry, GTM, segment.

195 00:21:32.500 00:21:47.249 Ryon: That’s a P0, as I thought. And to be clear about that, Zarn, I was under the impression, based on what I had been told over the past few weeks, that they were going to just interface with you guys directly. I’m not… again, not trying to place blame or anything like that, but we… I definitely was a little surprised that they didn’t have everything figured out.

196 00:21:47.400 00:21:51.140 Ryon: By the time they’d given us the, the final version.

197 00:21:51.300 00:21:56.509 Ryon: But, yeah, we’ve… it’s a P0, we’ve got to get that done. We’ve got to get that level.

198 00:21:56.900 00:21:57.880 Ryon: No, no.

199 00:21:57.880 00:22:05.890 Zoran Selinger: I’m just… we should… we should be absolutely fine before… before Wednesday. I’m just… I’m just thinking about if…

200 00:22:06.000 00:22:13.409 Zoran Selinger: If something isn’t working in the connector, is it going to be a showstopper or not?

201 00:22:13.950 00:22:14.680 Zoran Selinger: Hmm.

202 00:22:14.680 00:22:15.550 Ryon: I mean…

203 00:22:20.210 00:22:23.969 Ryon: 10 orders going through with most of their tracking working.

204 00:22:24.260 00:22:28.110 Ryon: I think it’s probably okay, if we can fix it within a day.

205 00:22:28.290 00:22:29.180 Ryon: Right?

206 00:22:29.460 00:22:31.460 Ryon: But it’s not ideal.

207 00:22:32.160 00:22:48.410 Ryon: Right. And as I understand it, based on what I showed them and what I sent them, they should be following the uniform breakdown of the data layer JSON, so that they can… whatever they send in the data layer and we capture it will match whatever your guys’ destination is expecting.

208 00:22:48.560 00:22:51.969 Ryon: Hopefully, but… TBD on that.

209 00:22:56.780 00:23:06.659 Zoran Selinger: Yeah, okay, I’ll think about the specific details a little bit more tomorrow as well.

210 00:23:08.940 00:23:13.770 Zoran Selinger: Like, I’ll, I’ll map, I’ll map, the segment.

211 00:23:14.170 00:23:26.820 Zoran Selinger: connectors, so I’ll be absolutely ready. I’ll document everything and be ready for Monday to action this. And we might even start tomorrow, depending on when the guys implement the events.

212 00:23:27.990 00:23:28.780 Ryon: Okay.

213 00:23:28.780 00:23:29.350 Zoran Selinger: Yeah.

214 00:23:29.910 00:23:36.600 Zoran Selinger: Mitesh. Yeah.

215 00:23:36.990 00:23:38.210 Mitesh Patel: Go ahead.

216 00:23:38.380 00:23:50.060 Zoran Selinger: I’m not sure what the cadence of the meetings with Robert are. Have you discussed Q2 items already?

217 00:23:50.710 00:23:57.019 Mitesh Patel: I have not, I think he was gonna discuss it with ELT today if it didn’t happen yesterday.

218 00:23:57.990 00:24:01.289 Zoran Selinger: I was, I was just, curious about,

219 00:24:02.080 00:24:11.889 Zoran Selinger: what are your thoughts? Is there anything specific that you want to get done? Is there, like, a bigger initiative?

220 00:24:12.340 00:24:16.700 Zoran Selinger: That’s on your mind, that you’d like us to… Have a look at…

221 00:24:16.700 00:24:23.139 Mitesh Patel: Yeah, and I’ve been… I’ve discussed this with Robert, and I just don’t know if we have the data yet, right?

222 00:24:23.450 00:24:24.540 Zoran Selinger: Okay.

223 00:24:24.660 00:24:30.550 Mitesh Patel: Which is, I want… predictive churn analysis.

224 00:24:31.900 00:24:35.459 Mitesh Patel: We have so much data, right?

225 00:24:35.910 00:24:41.620 Mitesh Patel: Like, let’s say check-ins information only. Someone who experiences nausea.

226 00:24:42.080 00:24:44.380 Mitesh Patel: Someone who experiences fatigue.

227 00:24:45.000 00:24:50.590 Mitesh Patel: Someone who hasn’t seen initial weight loss after first 4 weeks.

228 00:24:51.180 00:24:56.969 Mitesh Patel: Right? Those are all different kind of, cohorts, if you will.

229 00:24:57.760 00:25:01.519 Mitesh Patel: Which of those impact churn?

230 00:25:02.740 00:25:03.800 Zoran Selinger: Very interesting.

231 00:25:03.800 00:25:07.069 Mitesh Patel: And to what level, right? This is like a 2x2 matrix.

232 00:25:07.850 00:25:13.189 Mitesh Patel: Saying, here are our potential issues, and how much impact do they have on churn?

233 00:25:13.560 00:25:13.965 Zoran Selinger: Oh.

234 00:25:15.440 00:25:19.710 Mitesh Patel: Friggin’, you guys have the data scientists to give me that.

235 00:25:19.710 00:25:20.040 Zoran Selinger: Yeah.

236 00:25:20.040 00:25:24.260 Mitesh Patel: Of course. You don’t have the data. You don’t have the data because you can’t get to it in Basque.

237 00:25:25.360 00:25:31.969 Mitesh Patel: But then what we can do is to say, as people are… Going through this.

238 00:25:32.190 00:25:36.590 Mitesh Patel: You know, like, someone, now we have a whole group of people who reported nausea.

239 00:25:38.240 00:25:43.850 Mitesh Patel: Because we know it’s in the upper right-hand side, like, if they complain about it, they’re likely to churn, right?

240 00:25:44.480 00:25:51.360 Mitesh Patel: Then, we might have…

241 00:25:51.600 00:25:56.710 Mitesh Patel: an opportunity to go save those people proactively.

242 00:25:58.430 00:25:59.160 Zoran Selinger: Do, of course.

243 00:25:59.160 00:26:00.680 Mitesh Patel: Solve that for us.

244 00:26:00.820 00:26:02.700 Zoran Selinger: Okay.

245 00:26:03.460 00:26:04.270 Zoran Selinger: Sure.

246 00:26:04.380 00:26:15.410 Zoran Selinger: Okay, that’s… that’s absolutely a great initiative. We… that might already be in the…

247 00:26:15.700 00:26:28.410 Zoran Selinger: in the data platform plan for Q2. Another thing I wanted to understand, Mitesh, is, basically your top 3 or 4 reports that you are currently using.

248 00:26:31.540 00:26:42.040 Zoran Selinger: Essentially, why I’m asking is, I’m asking because, I, I wanna, I wanna curate a little bit more offer, so I want to prioritize,

249 00:26:42.990 00:26:43.540 Mitesh Patel: Yeah.

250 00:26:43.540 00:26:44.050 Zoran Selinger: What a prize.

251 00:26:44.050 00:26:48.940 Mitesh Patel: One of the things… yeah, one of the… and I’m showing this screen right now.

252 00:26:49.450 00:26:51.749 Mitesh Patel: Did you work on this, Zoran, or can you?

253 00:26:51.750 00:26:57.599 Zoran Selinger: No, no, that was… that was Robert with Ashwini, I think?

254 00:26:58.990 00:27:05.740 Zoran Selinger: Ashwini was the engineer on this particular piece, but Awe should also know details.

255 00:27:06.060 00:27:15.410 Mitesh Patel: Okay, so we wrote, like, Josh and I reviewed this kind of manually. I am using this report, or I would love the date, like, a daily view of this.

256 00:27:16.050 00:27:16.860 Mitesh Patel: Alright?

257 00:27:16.860 00:27:17.720 Zoran Selinger: This is really…

258 00:27:17.720 00:27:20.350 Mitesh Patel: because I am building, like.

259 00:27:20.740 00:27:27.460 Mitesh Patel: this is something I need to do for channel planning and tracking, okay? Which is…

260 00:27:29.390 00:27:35.410 Mitesh Patel: this is actuals, right? I need to marry them with

261 00:27:36.280 00:27:39.310 Mitesh Patel: The projections, and see where the variances are.

262 00:27:40.570 00:27:43.389 Mitesh Patel: I don’t know if I showed you this.

263 00:27:43.520 00:27:47.269 Mitesh Patel: But, you know the report, the daily report you’re giving me?

264 00:27:47.520 00:27:48.180 Zoran Selinger: Yeah.

265 00:27:48.180 00:28:02.979 Mitesh Patel: Yeah. That report is really good for me at the business level, and let me show you what I do from it. I’m gonna share a different screen just for a moment, and then I’ll come back to this, okay?

266 00:28:03.090 00:28:08.440 Mitesh Patel: Because… it’s just the way it needs to be.

267 00:28:24.820 00:28:29.660 Mitesh Patel: Let me know if it gets too tiny, but I’m gonna share this entire desktop here with you, okay?

268 00:28:29.660 00:28:36.180 Zoran Selinger: Okay. I mean, it’ll probably be fine, I have an ultra-wide here, so… Okay.

269 00:28:36.180 00:28:46.659 Mitesh Patel: So, what I did is I took these, you know, our CFO has these monthly projections, like, for the next 5 years. I’m only worried about the 2026 right now, right?

270 00:28:46.660 00:28:47.590 Zoran Selinger: Yeah, yeah.

271 00:28:47.590 00:28:52.720 Mitesh Patel: I used Magic of Claude to help me, like, with these, like.

272 00:28:53.310 00:29:00.370 Mitesh Patel: crazy calculations, break that down into weekly projections of every single line item in the P&L.

273 00:29:01.370 00:29:13.649 Mitesh Patel: Right? And it’s not very simple, just that, you know, someone might think, like, hey, just take… why is it so complicated, or whatever, just take your monthly projections and divide them by 4.

274 00:29:13.780 00:29:23.249 Mitesh Patel: Right? And if you’ve really done this before, you’ll say divided by 4.3, because there’s actually 4.33 weeks in a month, right? On average, yeah.

275 00:29:23.440 00:29:28.360 Mitesh Patel: We can’t just do that. We cannot just do that, because at, like…

276 00:29:28.850 00:29:33.999 Mitesh Patel: You know, spend, like, marketing spend, marketing strategy.

277 00:29:34.500 00:29:40.269 Mitesh Patel: doesn’t scale every month. You know, as far as marketing is concerned.

278 00:29:40.760 00:29:43.980 Mitesh Patel: Calendar months are just an arbitrary date.

279 00:29:44.740 00:29:52.599 Mitesh Patel: Right? Financial reporting needs that, right? For marketing, it’s a week-over-week scaling.

280 00:29:53.470 00:30:02.479 Mitesh Patel: Right? So, when we take… okay, I’m just gonna use a round number. Let’s say we’re gonna spend $2 million in May.

281 00:30:02.870 00:30:06.230 Mitesh Patel: Right? It needs to scale up each week.

282 00:30:07.220 00:30:08.680 Mitesh Patel: into April.

283 00:30:09.410 00:30:14.149 Mitesh Patel: It’s not just gonna be equivalent of 2 million, 2 million, 2 million, 2 million, and then 2.5 million.

284 00:30:14.360 00:30:20.579 Mitesh Patel: That’s just not how we execute in marketing, right? So the… the weekly…

285 00:30:21.350 00:30:24.409 Mitesh Patel: Projections were a bit complex to figure out.

286 00:30:24.640 00:30:29.269 Mitesh Patel: It’s like this crazy algebraic equation, but Claude helped me with it.

287 00:30:30.040 00:30:48.599 Mitesh Patel: And then I have it… I have everything do its own error checking to make sure, and I’ll break that down into daily and make sure it reconciles with the monthly numbers, right? You’ll see I go crazy with reconciliation, just because when a black box is doing calculations for me.

288 00:30:49.030 00:30:50.850 Mitesh Patel: I needed to reconcile itself.

289 00:30:50.850 00:30:51.490 Zoran Selinger: Of course, of course.

290 00:30:51.490 00:30:52.859 Mitesh Patel: I’m just not gonna trust it.

291 00:30:52.860 00:30:54.780 Zoran Selinger: Yeah, yeah, I understand.

292 00:30:55.560 00:31:01.589 Mitesh Patel: And then I have input from your daily report that you give me.

293 00:31:02.100 00:31:07.159 Mitesh Patel: And I have actuals, and I break it down into weekly actuals.

294 00:31:08.580 00:31:10.130 Mitesh Patel: That’s what these are.

295 00:31:11.220 00:31:17.180 Mitesh Patel: Right? And if I’m in a partial week or partial month, I have it calculate the pacing for that week.

296 00:31:17.740 00:31:18.830 Zoran Selinger: I’m good.

297 00:31:19.290 00:31:24.139 Mitesh Patel: And then it’s giving me, well, I’m behind. This is a whole shit ton of red.

298 00:31:24.310 00:31:25.900 Mitesh Patel: Way too much red.

299 00:31:27.070 00:31:36.629 Mitesh Patel: Okay. Now, what I need to do is, I’m going to go back to this, is to say, why are we red? Which channels

300 00:31:36.930 00:31:40.400 Mitesh Patel: Aren’t performing at the level they need to perform.

301 00:31:41.840 00:31:42.880 Mitesh Patel: Right?

302 00:31:43.100 00:31:46.840 Mitesh Patel: So, what I have in this sheet

303 00:31:47.080 00:31:53.330 Mitesh Patel: is my actuals, I mean, my projections, from…

304 00:31:53.660 00:31:59.039 Mitesh Patel: daily equivalent, like, these are weekly, but I want a daily equivalent of this.

305 00:31:59.970 00:32:03.400 Mitesh Patel: Alright? I can come up with weekly actuals.

306 00:32:03.870 00:32:06.310 Mitesh Patel: And I want to see the daily numbers.

307 00:32:06.460 00:32:16.840 Mitesh Patel: The reason the daily numbers are important is because, let me see what window I’m looking for. I have it open somewhere, man, trust me.

308 00:32:32.830 00:32:35.260 Mitesh Patel: Oh, I sent an old one, 315.

309 00:32:38.570 00:32:40.779 Mitesh Patel: Let me just find it again, one sec.

310 00:32:52.430 00:32:55.289 Mitesh Patel: Alright, I think this is from yesterday?

311 00:32:56.560 00:32:58.459 Mitesh Patel: Where’s the one from today, man?

312 00:33:00.390 00:33:02.019 Mitesh Patel: I was just looking at it.

313 00:33:17.470 00:33:22.569 Mitesh Patel: Here’s why the daily numbers help me, and this is from 2 days ago.

314 00:33:22.920 00:33:29.479 Mitesh Patel: is… I’m like, shit, Prajwal, the daily spend has been dropping, right?

315 00:33:29.870 00:33:39.569 Mitesh Patel: And I know right now it’s all in Google, right? That’s where most of our spend is. And so now, if I can do actuals

316 00:33:39.770 00:33:43.450 Mitesh Patel: Versus projection, and then look at it daily.

317 00:33:43.820 00:33:48.209 Mitesh Patel: I can do a version of…

318 00:33:56.140 00:34:02.980 Mitesh Patel: And I really, you know, I’ve been doing all this, and it’s really… I like digging in, and I like doing it myself.

319 00:34:03.450 00:34:10.059 Mitesh Patel: But… See, this is at the business level. Projections versus actuals, right?

320 00:34:10.210 00:34:13.759 Mitesh Patel: I need to now break this down to a channel level.

321 00:34:14.900 00:34:26.220 Mitesh Patel: And then treatment level. Like, shit, Sir Moreland should be selling more than this, than, you know, whatever it is. So, this is why I need this data

322 00:34:26.860 00:34:30.260 Mitesh Patel: For all the channels, on a daily basis.

323 00:34:31.010 00:34:34.269 Mitesh Patel: so that I can break this down

324 00:34:35.000 00:34:37.360 Mitesh Patel: By channel, and then by treatment.

325 00:34:41.239 00:34:43.319 Mitesh Patel: What do you got for me? How can you help me?

326 00:34:44.370 00:34:50.590 Zoran Selinger: I mean, I think… First step is that control center dash…

327 00:34:51.630 00:34:53.990 Zoran Selinger: For it to become daily is…

328 00:34:54.420 00:35:00.409 Zoran Selinger: Obviously, that’s doable. So that’s the… that’s absolutely the first step.

329 00:35:00.930 00:35:09.270 Zoran Selinger: Sounds like you will have pretty much everything you need. The other, point is,

330 00:35:10.030 00:35:15.090 Zoran Selinger: How do you get your projections? Do you need help on that side? Who’s calculating.

331 00:35:15.090 00:35:20.510 Mitesh Patel: So, projections right now are coming from… yes, I will need… I…

332 00:35:21.380 00:35:29.920 Mitesh Patel: The financial projections are obviously coming from, jonah, right?

333 00:35:31.540 00:35:34.659 Zoran Selinger: These are… these are financial projections. That’s.

334 00:35:34.660 00:35:38.630 Mitesh Patel: Yeah, that chart I was showing you are just all financial projections, yeah.

335 00:35:38.630 00:35:39.390 Zoran Selinger: Yes, okay.

336 00:35:39.800 00:35:46.499 Mitesh Patel: Right? I can’t put… okay. Okay, okay, there it goes.

337 00:35:46.620 00:35:55.219 Mitesh Patel: But then… I don’t know why I stopped sharing, but then the channel projections I’m coming up with, Josh and I came up with.

338 00:35:57.060 00:36:00.560 Mitesh Patel: Right? Because we give each channel owner goals.

339 00:36:00.670 00:36:04.439 Mitesh Patel: And let me, let me reshare my screen again, and I’ll show you what I mean.

340 00:36:04.720 00:36:08.119 Mitesh Patel: We just came up with it for one, you know, one quarter.

341 00:36:08.260 00:36:26.699 Mitesh Patel: But if I can get help, that would be great in kind of more… and then, you know, if I have monthly projections, I can break them down into weekly. I have that figured out in Clawed, right? So I can do week over week. So what we did is we said, okay, here’s how Google needs to grow.

342 00:36:27.190 00:36:30.909 Mitesh Patel: This is the baseline for Google, and here’s the projected.

343 00:36:31.270 00:36:39.649 Mitesh Patel: Right? Over the next 3 months. Here’s the baseline for affiliate, and here’s the incremental investment we need to make in affiliate.

344 00:36:42.130 00:36:52.190 Mitesh Patel: influence are the same thing. Meta was new when we launched it in February, right? Again, we relaunched it from scratch. So there’s no baseline for it, there’s only the incremental.

345 00:36:52.810 00:37:02.179 Mitesh Patel: So… Like, we came up with this projection based on what we thought each channel could grow.

346 00:37:06.550 00:37:07.470 Zoran Selinger: Okay.

347 00:37:08.400 00:37:11.880 Zoran Selinger: Okay, let us digest all of that, and

348 00:37:12.380 00:37:23.469 Zoran Selinger: I think, just from this, right now, I have a couple of tickets, as well as, kind of, bigger initiatives as well.

349 00:37:23.740 00:37:28.579 Zoran Selinger: So that’s plenty, that’s really good context, Mitesh.

350 00:37:29.340 00:37:34.720 Zoran Selinger: This is exactly what I wanted to understand. Your approach…

351 00:37:34.810 00:37:51.909 Zoran Selinger: off, like, top-down when trying to debugging and seeing where the issues are, what needs to increase, what… I understand that completely. I understand that you want to be able to… to come from… from a really high-level, view, click in.

352 00:37:52.870 00:37:59.860 Zoran Selinger: clicking… Like, drill down into channels, drill down into products, to find those problematic.

353 00:37:59.860 00:38:02.410 Mitesh Patel: And the key is projections versus actuals.

354 00:38:02.410 00:38:03.420 Zoran Selinger: Yeah, yeah.

355 00:38:03.910 00:38:11.610 Mitesh Patel: So, that sheet that we have, the weekly sheet that I showed you that you said others did,

356 00:38:12.630 00:38:19.039 Mitesh Patel: You know, Josh and I did that manually. We’re like, oh, here’s it for the least 4 weeks, so let’s just call that the last 4 weeks.

357 00:38:19.480 00:38:26.890 Mitesh Patel: Let’s go to this sheet, and it says, it should have been 2.3 million, but this has 2 million. All right, we’re behind by… so we did that channel at a time.

358 00:38:27.220 00:38:31.330 Mitesh Patel: I don’t want to do that manually. I should have a report to show me that.

359 00:38:31.330 00:38:33.289 Zoran Selinger: Yeah, okay. Okay.

360 00:38:35.410 00:38:38.270 Zoran Selinger: Yeah, we are… we are over time.

361 00:38:38.270 00:38:38.950 Mitesh Patel: Yep.

362 00:38:38.950 00:38:48.149 Zoran Selinger: I don’t want to keep you any longer. I think that’s plenty of context. If you have any questions for me, let me know.

363 00:38:48.510 00:38:50.730 Zoran Selinger: And yeah, we’ll… we’ll talk.

364 00:38:50.950 00:38:52.530 Zoran Selinger: Today or tomorrow, I guess.

365 00:38:52.530 00:38:59.590 Mitesh Patel: And then whenever… I made a note in this to Robert in this sheet. If you look at the… I think you’re in this sheet, but if you look at…

366 00:38:59.810 00:39:06.290 Mitesh Patel: I have two more things before you go. If you look at the comment in B6, No, sorry.

367 00:39:06.420 00:39:08.559 Mitesh Patel: Yeah, B6.

368 00:39:08.770 00:39:12.080 Mitesh Patel: I want the weeks to start on a Sunday.

369 00:39:12.690 00:39:14.079 Zoran Selinger: Oh, yeah.

370 00:39:14.080 00:39:15.749 Mitesh Patel: These weeks start on a Monday.

371 00:39:15.900 00:39:21.760 Zoran Selinger: Oh, yeah, no, I noticed that, that, that you, you, you’re starting a week on Sundays, yeah.

372 00:39:22.280 00:39:24.040 Zoran Selinger: Okay,

373 00:39:27.480 00:39:28.920 Zoran Selinger: Is there anything else?

374 00:39:29.250 00:39:30.360 Mitesh Patel: Yes.

375 00:39:30.790 00:39:33.700 Mitesh Patel: This daily sheet you’re creating for me.

376 00:39:35.840 00:39:40.180 Zoran Selinger: You mean the control center, or the one that’s already in place?

377 00:39:40.400 00:39:44.580 Mitesh Patel: No, the one that’s already in place, the one you’re… I’m going back to the other one, the one you created.

378 00:39:44.580 00:39:44.920 Zoran Selinger: Okay.

379 00:39:44.920 00:39:46.490 Mitesh Patel: You produce for me every day.

380 00:39:47.150 00:39:52.179 Mitesh Patel: That is in a Google Sheet, right?

381 00:39:52.330 00:39:55.460 Mitesh Patel: Can it be an Excel in a Google Drive?

382 00:39:57.500 00:39:59.080 Zoran Selinger: That’s an interesting question.

383 00:39:59.440 00:40:06.859 Zoran Selinger: Interesting question. I’ll… let me have a look. I’m not… I don’t have an answer for you. This is the first time

384 00:40:08.030 00:40:19.009 Zoran Selinger: I had a request like that, I’m not sure if that can be… it can… I can probably… there’s an Excel export, right?

385 00:40:19.190 00:40:26.599 Zoran Selinger: Yeah, there’s a Microsoft Excel export. If that can be scheduled, I don’t see why not.

386 00:40:26.990 00:40:30.440 Mitesh Patel: Yeah, usually the export is downloading to your local computer.

387 00:40:30.440 00:40:31.140 Zoran Selinger: Yeah.

388 00:40:32.110 00:40:35.150 Mitesh Patel: But then I need it in Google Drive.

389 00:40:35.150 00:40:38.929 Zoran Selinger: Of course, of course I understand that. I understand that. I’ll… I’ll try.

390 00:40:38.930 00:40:47.359 Mitesh Patel: The reason is, Claude works well with Excel and can create Excel files and tabs and formulas.

391 00:40:47.360 00:40:47.920 Zoran Selinger: Yeah.

392 00:40:47.920 00:40:49.360 Mitesh Patel: Not with Google Sheets.

393 00:40:49.630 00:40:50.540 Zoran Selinger: I understand.

394 00:40:51.070 00:40:57.230 Mitesh Patel: And so what I’m doing is I got Claude Co-work, and,

395 00:40:58.660 00:41:06.919 Mitesh Patel: I downloaded it, like, what I do is I, every morning, first step I do is I download… I have Claude download your sheet as Excel.

396 00:41:07.120 00:41:09.600 Mitesh Patel: And then copy to Google Drive.

397 00:41:09.720 00:41:11.179 Mitesh Patel: And then work on there.

398 00:41:11.180 00:41:12.120 Zoran Selinger: Yeah, yeah, yeah.

399 00:41:12.530 00:41:17.090 Zoran Selinger: Okay, okay, I’ll try, I’ll try to save you that step. Okay.

400 00:41:17.460 00:41:18.420 Zoran Selinger: That’s fine.

401 00:41:19.800 00:41:20.730 Zoran Selinger: Okay.

402 00:41:20.920 00:41:21.690 Mitesh Patel: Okay?

403 00:41:22.970 00:41:24.120 Zoran Selinger: Excellent, excellent.

404 00:41:24.120 00:41:25.620 Mitesh Patel: Alright, cool, thank you.

405 00:41:25.710 00:41:26.740 Zoran Selinger: Alright, thanks. Bye-bye.